Gin Lane
- Company typePrivate
- Founded2008
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Gin Lane firmographics
Firmographics- Name
- Gin Lane
- Legal name
- Pattern Brands
- Website
- https://ginlane.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Gin Lane industry classification
Industry- Product category
- Consumer Lifestyle Brands
- NAICS
- Curtain and Linen Mills (31412), All Other Textile Product Mills (31499)
- SIC
- Broadwoven Fabric Mills, Cotton (2211)
- akta.pro primary industry
- Curtains & Drapery Panels Retail (Textile Window Coverings) (CRAIALAD)
- akta.pro secondary industry
- Window Coverings Manufacturing (Curtains/Drapes/Sheers/Valances) (IMAOAKAC)
Keywords
Where Gin Lane is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Gin Lane business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Marketing or Sales, Personnel, Supply Chain, Operations
Distribution channels1 record
Marketing channels1 record
Gin Lane product offering
Product offeringCore offering
Gin Lane is a brand studio and consumer products holding company (operating as Pattern Brands) that creates, develops, and grows direct-to-consumer home lifestyle product brands. Through its parent entity Pattern Brands, the company owns and operates three consumer brands: Onsen (waffle towels), Miracle Made (sleep technology/bedding), and GIR (silicone kitchen tools). The studio focuses on building, scaling, and guiding consumer-facing companies from concept through market.
Differentiator
Problem solved
Functional benefit
Brands
- Onsen: Modern waffle towels that dry fast, last long, and feel exceptional.
- Miracle Made
- GIR
Products and services
- Onsen
- Miracle Made
- GIR
Companies that use Gin Lane
Customer profileSegments1 record
Ideal customer profiles1 record
Gin Lane technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Gin Lane partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
Gin Lane competitors and assessment
Company assessmentDirect peers
- Parachute Home: Parachute is a DTC premium home textiles brand spanning bedding, bath, and home essentials — directly comparable to Pattern Brands' towel and bedding sub-brands on product, premium positioning, and direct distribution.
- Brooklinen: Brooklinen is a venture-backed DTC premium bedding and bath linens brand — directly comparable to Onsen (towels) and Miracle Made (bedding) along product category, target customer, and DTC e-commerce go-to-market.
- Our Place: Our Place is a DTC premium kitchen and home brand best known for the Always Pan — directly comparable to GIR in product category (premium kitchen tools), premium DTC positioning, and design-led brand identity.
- Quince: Quince is a DTC brand offering affordable premium home textiles and kitchen goods — directly comparable to all three Pattern Brands sub-brands on product categories, with a more value-oriented positioning.
- Boll & Branch: Boll & Branch is a DTC premium bedding and home textiles brand — directly comparable to Miracle Made (and partially Onsen) on product, premium positioning, and direct distribution.
- Casper: Casper is a DTC sleep brand that has expanded into broader home — directly comparable to Miracle Made on sleep/sleep-tech product overlap, with a similar premium DTC origin.
- Buffy: Buffy is a DTC home brand selling comforters, bedding, and sleep products — directly comparable to Miracle Made in product category, premium DTC positioning, and target consumer.
Broad incumbents
- Target (Threshold, Casaluna): Target operates Threshold and Casaluna as owned home brands spanning bedding, bath, and kitchen — a major incumbent with mass-market reach and private-label scale that competes with Pattern Brands on value, distribution, and shelf space.
- Williams-Sonoma (West Elm, Pottery Barn): Williams-Sonoma operates West Elm and Pottery Barn, broad home retail brands spanning bedding, bath, and kitchen — an incumbent in the same product categories as Pattern Brands with greater scale and omnichannel distribution.
Emerging players
- Snowe Home: Snowe is a DTC home brand spanning bedding, bath, and tableware — comparable to Pattern Brands' multi-category home focus, though operating at smaller scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Gin Lane social profiles
Digital presenceGin Lane financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gin Lane leadership team
Management profileNumber of profiles
Profiles1 record
Gin Lane subsidiaries and ownership
Company hierarchySubsidiaries3 records
Gin Lane funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gin Lane M&A and investment
M&A and investmentM&A
Investments8 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gin Lane
What does Gin Lane do?
Gin Lane is a brand studio and consumer products holding company (operating as Pattern Brands) that creates, develops, and grows direct-to-consumer home lifestyle product brands. Through its parent entity Pattern Brands, the company owns and operates three consumer brands: Onsen (waffle towels), Miracle Made (sleep technology/bedding), and GIR (silicone kitchen tools). The studio focuses on building, scaling, and guiding consumer-facing companies from concept through market.
Is Gin Lane a public or private company?
Gin Lane is a private company. It is classified as unknown and is currently operating.
When was Gin Lane founded?
Gin Lane was founded in 2008. It employs 11 to 50 people.
Where is Gin Lane based?
Gin Lane is headquartered in New York, United States, in the North America region.
Who are Gin Lane's main competitors?
Direct peers on record are Parachute Home, Brooklinen, Our Place, Quince, Boll & Branch, Casper and Buffy. Broad incumbents are Target (Threshold, Casaluna) and Williams-Sonoma (West Elm, Pottery Barn). Snowe Home is listed as an emerging player.
Does Gin Lane have an API?
No public API is recorded for Gin Lane.
What industry is Gin Lane in?
Gin Lane's product category is Consumer Lifestyle Brands. Its primary akta.pro industry code is CRAIALAD, Curtains & Drapery Panels Retail (Textile Window Coverings), with a secondary code of IMAOAKAC, Window Coverings Manufacturing (Curtains/Drapes/Sheers/Valances). Its NAICS code is 31412 and its SIC code is 2211.