CGPC America Corporation

What CGPC America Corporation does

CGPC America Corporation, operating under the Enduratex brand, is a U.S.-based textile manufacturer specializing in PVC, PU, and TPO coated upholstery fabrics for B2B commercial and industrial buyers. Founded in 1996 and headquartered in Corona, California (11–50 employees), the company sells branded coated fabrics into five primary verticals: automotive and transportation, marine and outdoor, healthcare, contract and hospitality, and spa/wellness. Distribution runs through a territory-based direct sales force accessed via a "Find My Rep" system, supplemented by an e-commerce sample-ordering storefront, social media, and trade events; the company serves North America (USA) and is privately held.

The product portfolio is anchored by a stack of proprietary, trademarked technologies — ChromaCool™ (heat-reflecting coatings that keep surfaces up to 30°F cooler), FORBID™ SRT (cross-linked polymer topcoat for stain resistance against inks, permanent markers, red wine, etc.), LTE Technology™ (light-transmitting PVC for LED/fiber optic illumination), and Produratect™ (bleach-resistant topcoat) — which are layered into named collections including Endurasoft Core (automotive/general), Ship2Shore (marine/outdoor, 180+ SKUs across 10 product lines), CFFA Healthcare (medical-grade certified), Enduraprint (custom roto-gravure printing), and Puretex (phthalate-free, low-VOC, recycled-content formulations). The company carries an unusually deep set of third-party certifications (CFFA Healthcare 201B, IMO FTPC Part 8, MVSS 302, NFPA 260 Class 1, BIFMA Class A, UFAC Class 1, FAA 25.853, federal upholstery specifications, and Port Authority codes), which materially extend qualification cycles for OEM spec-in.

Revenue is generated through direct B2B sales of coated fabric by the roll, with quote-based pricing, minimum order quantities, and sample-led specification. The model is sales-led rather than self-serve, with no publicly disclosed pricing and no recurring SaaS or licensing component; income depends on volume of coated fabric shipped through the sales rep channel into OEM and contract upholstery applications.

Name

CGPC America Corporation

Legal name

Enduratex

Website

https://enduratex.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

CGPC America Corporation (dba Enduratex) is a U.S. coated-fabric manufacturer selling proprietary PVC/PU/TPO upholstery textiles via a direct sales force into automotive, marine, healthcare, contract, and spa markets.

Ownership category

akta.pro rank

Product category

Coated Upholstery Fabrics

NAICS

Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Miscellaneous Plastics Products (3080)

akta.pro primary industry

Aftermarket Interior Accessories Manufacturing (Floor Mats/Seat Covers/Steering Covers/Storage) (IMACANAJ)

Keywords

• Coated upholstery fabrics
• PVC coated fabrics
• Marine outdoor fabrics
• Healthcare upholstery materials
• Automotive vinyl fabrics

Headquarters

HQ city

Corona

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Coated Fabric Sales: B2B sales of PVC, PU, and TPO coated fabrics to manufacturers and designers. Products sold in rolls with typical minimum order quantities. Revenue generated through direct sales to automotive, marine, healthcare, hospitality, and contract markets.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

CGPC America Corporation, doing business as Enduratex, manufactures and sells PVC, PU, and TPO coated upholstery fabrics sold in rolls to manufacturers and designers. Its portfolio spans proprietary technology brands (ChromaCool™, FORBID™ SRT, LTE Technology™, Produratect™) and product collections (Ship2Shore marine, Endurasoft Core automotive/general, CFFA Healthcare certified, Enduraprint custom-printed, and Puretex eco-conscious) targeting automotive, marine, healthcare, contract, hospitality, and recreational markets.

Product overview

CGPC America Corporation (dba Enduratex) is a leading supplier of durable coated fabrics offering a comprehensive portfolio of branded technologies and product collections. The core offerings include proprietary technologies (ChromaCool™ for heat reflection, LTE Technology™ for light transmission, Forbid™ SRT for stain resistance) that are incorporated into various product collections. The main product collections include Endurasoft Core (general and automotive fabrics), Ship2Shore (marine and outdoor fabrics with 180+ SKUs), CFFA Healthcare (medical-grade certified fabrics), and Enduraprint (custom printed fabrics). Additional brands include Puretex (eco-conscious formulations), Colors for Causes (charitable initiative), and numerous individual product lines spanning automotive, contract, healthcare, hospitality, marine, office, recreational, residential, restaurant, RV, spa, and transportation market segments. The products are PVC, PU, and TPO-based coated fabrics designed for upholstery applications requiring durability, stain resistance, UV protection, and cleanability.

Differentiator

Problem solved

Functional benefit

Brands

• CFFA Healthcare Certified: CFFA healthcare certified coated fabrics designed for healthcare and commercial interiors with reliable performance, durability and cleanability. Engineered to meet rigorous industry standards.
• Endurasoft CORE
• Ship2Shore
• ChromaCool
• LTE Technology
• Forbid SRT
• Enduraprint
• Colors for Causes
• Puretex

Products and services

• Ship2Shore Collection Marine and outdoor coated fabric collection with 10 product lines and 180+ SKUs engineered for durability in marine and outdoor environments, featuring UV resistance, salt-spray and mildew resistance, and cold crack protection down to -10°F. Sold to marine vessel, outdoor furniture, RV, and recreational product manufacturers.
• Endurasoft Core Collection General and automotive coated fabric collection combining softness, durability, and performance for commercial interiors, vehicle upholstery, and high-use environments requiring easy maintenance and long-lasting wear. Sold to automotive, contract, and general upholstery manufacturers.
• CFFA Healthcare Collection Healthcare certified coated fabrics meeting CFFA Healthcare 201B standards for stain resistance, cleanability, and durability in medical settings. Sold to healthcare furniture manufacturers, hospitals, medical offices, and senior care facility specifiers.
• Enduraprint Collection Roto-gravure printed coated fabric collection using a 3-color printing process with unlimited design capabilities, featuring bleach-resistant Produratect topcoat. Sold to designers and manufacturers needing custom decorative patterns.
• Puretex Collection Eco-conscious upholstery collection manufactured with phthalate-free, flame retardant additive-free, and anti-microbial additive-free formulations, minimal VOCs, and reclaimed or recycled materials. Sold to sustainability-focused manufacturers and contract specifiers.
• ChromaCool™ Technology Brand Heat-reflecting coated fabric technology that keeps surfaces up to 30°F cooler than standard black coated fabrics by blocking UV rays and reflecting heat, combining specialized pigments, foam layers, and innovative substrates. Applied across marine, golf cart, and outdoor product lines.
• FORBID™ SRT Technology Brand Cross-linked polymer topcoat technology providing maximum stain resistance through chemically bonded polymer chains, effective against ink, Sharpie, permanent marker, paint, lipstick, nail polish, red wine, coffee, and blue jean dye. Applied across contract and high-traffic commercial product lines.
• LTE Technology™ Brand Light-transmitting PVC coated fabric technology allowing LED and fiber optic lighting to shine through for illuminated interior design applications in gaming, automotive, casino, corporate, and hospitality industries.
• Colors for Causes™ Initiative Charitable initiative where 10% of proceeds from designated Independence III colorways are donated to Susan G. Komen (breast cancer), Michael J. Fox Foundation (Parkinson's disease), and Autism Speaks, with guaranteed minimum donations.
• Luminaire Product Line Light-transmitting PVC coated fabric with MVSS 302, CA TB 117-2013 Section 1, NFPA 260 Class 1, BIFMA Class A, and UFAC Class 1 certifications, designed for illuminated interior design in commercial, automotive, and specialty environments.
• Slip-Stop Product Line Anti-slip PVC/PU/TPO coated fabric with superior grip properties, UV stabilized and cold crack resistant to -40°F, designed for automotive, marine, and recreational applications.
• Robinhood Product Line Stain-resistant additive-free coated fabric for contract, corporate, healthcare, hospitality, office, residential, and restaurant applications.
• Calypso Product Line Elevated texture coated fabric with diamond-stitch emboss finish and anti-microbial/anti-bacterial additive-free formulation.
• Duet Product Line Phthalate-free coated fabric with woven appearance and clean chemistry, designed for contract and general upholstery applications.
• Camo Product Line Outdoor-tough camouflage pattern coated fabric built for durability with 650 hours UV stabilization, designed for automotive, recreational, and residential applications.
• Windsong 2 Product Line Marine and outdoor coated fabric with mildew resistance, anti-bacterial/anti-microbial properties, and pink stain resistance, IMO FTPC Part 8 certified, passing ASTM G-21, AATCC 147, and ASTM E1428.
• Triton Product Line Golf cart, marine, and outdoor coated fabric featuring ChromaCool™ heat-reflecting technology.
• Sonar Product Line Marine coated fabric with ChromaCool™ technology and 0.97mm thickness.
• Luminaire Marine Product Line Marine-grade light-transmitting PVC coated fabric with LTE Technology, mildew and anti-bacterial properties, designed for marine and outdoor applications.
• Genesis Marine Product Line Marine coated fabric with 28 oz nominal weight and 500 hours UV stabilization for general upholstery and marine applications.
• Compass Product Line Marine and golf cart coated fabric featuring ChromaCool™ collection for heat-reflecting performance.
• Spa Liner Product Line 500D polyester spa liner with heat sealable construction, oil and sulfide stain resistance, and cold crack protection to -22°F.
• Tradewinds Plus Product Line Marine and outdoor coated fabric collection with extensive color palette for outdoor seating, cushions, and marine surfaces.
• Marine Underliner Product Line PVC coated polyester underliner with 100-yard roll size, 11 oz weight, and mildew resistance for marine applications.
• Jetstream Product Line Versatile coated fabric for marine, office, outdoor, residential, and spa applications.
• Headliner Product Line Automotive and marine headliner fabric with 50-yard roll size and 21 oz weight.
• Carbon Fiber Product Line Carbon fiber and brushed aluminum pattern coated fabric for automotive, general upholstery, marine, office, residential, RV, and spa applications.
• Armada Product Line Marine, outdoor, and general upholstery fabric with ASTM D 3690 Class A certification.
• Vaquero Product Line Faux leather product in the Wild West Collection, designed for automotive, corporate, healthcare, hospitality, office, residential, and restaurant applications.
• Independence III Product Line Extensive color palette coated fabric certified to CFFA-Healthcare-201B standards, featuring the Colors for Causes initiative for breast cancer, Parkinson's, and autism awareness.
• Prizm Product Line Versatile coated fabric meeting Boston Fire Department Code, Federal Aviation Specification 25.853, and Federal Specification CID-A-A-2950A standards, with CFFA Healthcare 201B certification.
• Grand Vista Product Line Contract and corporate fabric meeting Federal Specification CCC-A-680-A standards, with CFFA Healthcare 201B certification.
• Lunar Product Line Marine, office, and spa fabric meeting New York and New Jersey Port Authority and Boston Fire Prevention Code standards, part of Puretex eco-conscious Collection.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered minor.

• Susan G. KomenminorOthersCharitable partnership where Enduratex donates 10% of proceeds from 'Hopes Pink' Independence III fabric to breast cancer research. Guaranteed minimum donation of $2,500.
• Michael J. Fox FoundationminorOthersCharitable partnership where Enduratex donates 10% of proceeds from 'Flirty Fox' Independence III fabric to Parkinson's disease research and support.
• Autism SpeaksminorOthersCharitable partnership where Enduratex donates 10% of proceeds from 'Cosmos' Independence III fabric to autism advocacy and family resources.

Scale indicators3 records

Expansion highlights5 records

Direct peers

• Nassimi: Nassimi produces performance upholstery fabrics including coated and woven products for hospitality, healthcare, and residential — comparable B2B specification sales motion and product line breadth.
• Stinson (C.F. Stinson): C.F. Stinson produces coated and performance fabrics primarily for hospitality, healthcare, and contract interiors — overlapping with Enduratex's contract/hospitality/healthcare collections and B2B specification channel.
• Morbern: Morbern designs and manufactures vinyl coated fabrics for automotive, marine, healthcare, and hospitality — overlapping Enduratex's core verticals with comparable coated-fabric chemistries and OEM relationships.
• Carnegie Fabrics: Carnegie designs and manufactures coated and woven performance textiles for healthcare, hospitality, and commercial interiors — comparable in vertical focus and specification-driven sales.
• Ultrafabrics: Ultrafabrics manufactures polyurethane and alternative coated upholstery fabrics targeting automotive, aviation, healthcare, and contract — closely comparable in proprietary chemistry-led differentiation and vertical-specific certifications.
• Boltaflex (by Genesta): Boltaflex / Genesis Textiles produces vinyl coated upholstery for automotive, marine, and contract — directly comparable coated-fabric offerings across overlapping end markets.
• Spradling International: Spradling is one of the largest global manufacturers of vinyl coated upholstery fabrics serving automotive, marine, healthcare, and contract markets — directly comparable product portfolio and end-market coverage to Enduratex, but at significantly larger scale.

Broad incumbents

• Knoll Textiles: Knoll's textile division supplies performance and coated fabrics for commercial interiors; broader incumbent serving overlapping contract and healthcare specification channels.
• Momentum Textiles: Momentum is a broader commercial interior textiles supplier with coated and woven offerings spanning hospitality, healthcare, and corporate — adjacent competitor with a wider portfolio.
• Designtex: Designtex is a large surface-materials supplier offering coated, woven, and panel products for commercial interiors — comparable end markets but with a much broader portfolio and scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@enduratexvinyl
• Facebookfacebook.com/enduratex
• LinkedInlinkedin.com/company/enduratex
• Instagraminstagram.com/Enduratex
• Xx.com/enduratexvinyl

Compliance19 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CGPC America Corporation