Gramercy Cellars
Gramercy Cellars is a privately held Walla Walla, Washington winery producing ~8,000 cases/year of Rhône and Bordeaux varietal wines from estate and contracted vineyards, sold direct-to-consumer via e-commerce, tasting room, and wine club, and through wholesale distributors in 30+ US states and 10+ countries.
- Company typePrivate
- Founded2005
- HeadquartersWalla Walla, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Gramercy Cellars does
Gramercy Cellars is a privately held, family-owned winery founded in 2005 in Walla Walla, Washington by Master Sommelier Greg Harrington, who relocated from a Manhattan restaurant career to focus on Rhône-style Syrah, and has since expanded into both Rhône and Bordeaux varietals. The winery produces approximately 8,000 cases per year from estate vineyards (Forgotten Hills, Olsen) and long-term contracts with elite Washington and Oregon sites (Les Collines Block 46, Red Willow, Phinny Hill, Bacchus, Holy Roller in the Rocks District, plus Sojeau and Le Pré du Col in Willamette Valley). Winemaking is minimalist: native yeast fermentation, partial or full whole-cluster inclusion for reds, co-fermentation of Syrah with 1-5% Viognier, concrete and neutral large-format oak vessels, extended bottle aging, and organ
Gramercy Cellars firmographics
Firmographics- Name
- Gramercy Cellars
- Legal name
- Gramercy Cellars
- Website
- https://gramercycellars.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Gramercy Cellars is a privately held Walla Walla, Washington winery producing ~8,000 cases/year of Rhône and Bordeaux varietal wines from estate and contracted vineyards, sold direct-to-consumer via e-commerce, tasting room, and wine club, and through wholesale distributors in 30+ US states and 10+ countries.
- Ownership category
- akta.pro rank
Gramercy Cellars industry classification
Industry- Product category
- Winery / Premium Wine Production
- NAICS
- Wineries (31213), Grape Vineyards (111332)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ)
Keywords
Where Gramercy Cellars is headquartered
LocationHeadquarters
- HQ city
- Walla Walla
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Gramercy Cellars business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Wine Sales: One-time purchases of wines at retail prices through e-commerce website. Prices range from $22-$110 per bottle depending on varietal and designation.
- Wine Club Membership (MTA): Master Tasting Association subscription with two annual shipments. MTA 6 delivers 6 bottles per shipment at ~$310; MTA 12 delivers 12 bottles at ~$620. Members receive 15% discount, free shipping on 12+ bottles, exclusive wines, and event invitations.
- Tasting Room: In-person tastings at Walla Walla winery. Standard flight at $25 (waived with $50 purchase); Elevated Experience at $50 with reserve and library wines (waived with $80 purchase).
- Wholesale Distribution: Sales through distribution partners across US states and international markets, with regional distributors managing sales to restaurants and retailers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Tasting Flight |
| Unit Pricing | Pay-as-you-go | Elevated Experience Tasting |
| Subscription | Multi-year contract | MTA 6 Wine Club |
| Subscription | Multi-year contract | MTA 12 Wine Club |
| Unit Pricing | Pay-as-you-go | Wine Retail Prices |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Gramercy Cellars product offering
Product offeringCore offering
Gramercy Cellars is a Washington State winery that produces and sells small-batch Rhône and Bordeaux varietal wines through three primary channels: direct-to-consumer e-commerce, a Master Tasting Association (MTA) wine club subscription, and a Walla Walla tasting room, supplemented by a wholesale distribution network across 30+ US states and 10+ international markets. Production is capped at approximately 8,000 cases per year using minimalist winemaking methods including native yeast fermentation, whole cluster inclusion, concrete vessel fermentation, and extended bottle aging.
Product overview
Gramercy Cellars is a Washington State winery producing approximately 8,000 cases annually of Rhône and Bordeaux varietal wines. The portfolio includes multiple wine products across several categories: (1) Core wines including Rosé, Picpoul, Viognier, and Cabernet Sauvignon; (2) Vineyard-designate wines including Syrah expressions from Les Collines, Forgotten Hills, Red Willow (Lagniappe), Holy Roller, and Walla Walla, Grenache (The Third Man), Mourvèdre (L'Idiot du Village), Pinot Noir (Sojeau, Le Pré du Col), and Cabernet Sauvignon (Reserve, Phinny Hill, Columbia Valley); (3) Flagship reserve wines - Syrah John Lewis Reserve and Cabernet Sauvignon Reserve; (4) Accessible Lower East line of Syrah, Cabernet Sauvignon, and The Bowery Rhône blend; (5) Wine club membership (MTA) offering exclusive wines and events; (6) Hospitality services including tasting room experiences and events. The winery operates primarily from Walla Walla with distribution across the US and internationally in Europe, Canada, Japan, and other markets.
Differentiator
Problem solved
Functional benefit
Brands
- Lower East: A value-oriented line of Syrah and Cabernet Sauvignon from Walla Walla, created as a thank-you to customers and industry friends.
Products and services
- Rosé "Olsen Vineyard" Provence-style rosé blend of Cinsault, Grenache, and Syrah from Olsen Vineyard, sold retail at $25 per bottle; 2021 vintage named 'Best Rosé in the World' by Vinepair.com.
- Picpoul 100% Picpoul from the base of the Blue Mountains; crisp summer white wine with screaming acidity and freshness, retail priced at $22 per bottle.
- Viognier Viognier from Antoine Creek and Forgotten Hills Estate Vineyard with notes of peach, white flowers, beeswax, and marjoram.
- Grenache "The Third Man" Grenache-based blend with Mourvèdre and Syrah from Olsen Vineyard; fermented with whole cluster and native yeasts, aged in neutral large barrels.
- Mourvèdre "L'Idiot du Village" 100% Mourvèdre from Olsen Vineyard; aged in large neutral oak barrels; retails at $48 per bottle.
- Syrah Walla Walla Syrah combining Walla Walla Rocks District fruit with higher elevation hillside fruit; co-fermented with Viognier and fermented at whole cluster.
- Syrah "Lagniappe" Red Willow Vineyard Syrah from Red Willow Vineyard in Yakima Valley, farmed by the Sauer family; blends older and younger blocks; retails at $65 per bottle.
- Syrah "John Lewis" Reserve Flagship Syrah sourced from Les Collines Vineyard (Block 46) in foothills of Blue Mountains; structured, medium-to-full-bodied, elegant Syrah designed for 15+ year aging.
- Syrah "Les Collines Vineyard" Syrah from upper blocks of Les Collines Vineyard at base of Blue Mountains with elegant floral aromatics and refined structure.
- Syrah "Forgotten Hills" Estate Vineyard Syrah from 24-year-old estate vines showing Old World saline, iron, blood, and mineral notes; highly structured.
- Syrah "Holy Roller Vineyard" (MTA Exclusive) Syrah from Holy Roller Vineyard in the Rocks District, co-fermented with Viognier; MTA exclusive wine.
- Cabernet Sauvignon Columbia Valley Classic Columbia Valley Cabernet Sauvignon blend with Merlot, aged in French oak; red fruit, flowers, spice, tobacco, and cocoa notes.
- Cabernet Sauvignon Reserve Flagship Cabernet Sauvignon blend of Sagemoor and Phinny Hill old vine vineyards; aged in new French oak; designed for decades of cellaring; retail $95–$110 per bottle.
- Cabernet Sauvignon "Phinny Hill Vineyard" 100% Cabernet Sauvignon from Phinny Hill Vineyard; serious, structured, yet elegant with supple tannins.
- Gramercy Estates Premium blend from best eight barrels of estate vineyards each year; typically Cabernet Sauvignon dominant with Cabernet Franc and Petit Verdot; retail $72 per bottle.
- Pinot Noir "Sojeau Vineyard" Pinot Noir from Eola-Amity Hills AVA in Willamette Valley on a biodynamically farmed vineyard; 50% whole-cluster fermentation.
- "Lower East" Value Line (Syrah, Cabernet Sauvignon, The Bowery Rhône Blend) Value-oriented line of Walla Walla Syrah, Cabernet Sauvignon, and The Bowery Southern Rhône blend; accessible price-point offering for customers and industry friends.
- Cabernet Franc "Estate Vineyard" (MTA Exclusive) 100% Cabernet Franc from estate vineyard in Walla Walla; MTA exclusive; cherry, raspberry, mulled cranberry with subtle green Poblano pepper.
- Merlot "Estate Vineyard" (MTA Exclusive) Estate Merlot showing explosive nose with bright red fruits, purple flowers, plum, and cherry chocolate; MTA exclusive.
- Library Wines Aged wines from previous vintages including 2010-2016 and earlier available for purchase; supports Sunday Library Flights tasting experiences.
- Large Format Bottles Magnum and larger format bottles available for special occasions and cellaring.
- Wine Gifting Program Curated gift options including single recipients or large groups, with personalized gift selections for any budget.
- Master Tasting Association (MTA) Wine Club Subscription wine club with two annual shipments, exclusive MTA-only wines, 15% member discount, free shipping on 12+ bottle orders, and event invitations for MTA 6 (~$310/shipment) and MTA 12 (~$620/shipment) tiers.
- Walla Walla Tasting Room Experience In-person winery tastings with Standard Flight ($25 per person) and Elevated Experience ($50 per person including reserve and library wines); Tuesday-Sunday with reservations via Tock.
Quantifiable outcome
- Consistently rated 94-97 points by major critics including Jeb Dunnuck, Owen Bargreen, and Wine Enthusiast
- +2 more outcomes
Companies that use Gramercy Cellars
Customer profileSegments2 records
Ideal customer profiles2 records
Gramercy Cellars technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Gramercy Cellars partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Southern Glazers Wine & SpiritscorePrimary US distribution partner handling sales in Alaska, Florida, Oregon, and Washington State (as Domaine & Estates/Davatappi). One of the largest wine and spirits distributors in the US.
- David Bowler WinecoreDistribution partner for New York State market.
- Les Collines VineyardcoreFamed vineyard in Walla Walla foothills of the Blue Mountains. Primary source for John Lewis Syrah, specifically Block 46. Produces elegant, structured Syrah.
- Red Willow VineyardcoreYakima Valley vineyard farmed by Sauer family. Source for Lagniappe Syrah, blending older and younger blocks.
- Phinny Hill VineyardcoreOld vine Cabernet Sauvignon vineyard providing fruit for Reserve Cabernet and Phinny Hill-designated wines. Component of Gramercy Estates blend.
- Olsen VineyardcoreEstate vineyard for Grenache (Third Man), Mourvèdre (L'Idiot), and Rosé. Considered the best Grenache site in Washington State. Also sources Mourvèdre and Carignan.
- Forgotten Hills Estate Vineyardcore24-year-old estate vineyard producing intensely structured Syrah with mineral, smoky, blood, and iron characteristics. Co-fermented with Rocks District Syrah for certain wines.
- Valo WineminorWalla Walla restaurant hosting winemaker dinner collaboration with Gramercy and Massalto. Executive chef Michael Ruhland creates four-course paired menu.
- Hospice du RhôneminorNon-profit international vintners association for Rhône variety wines. 2024 event hosted in Walla Walla; Gramercy pouring at Grand Tasting.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Gramercy Cellars competitors and assessment
Company assessmentDirect peers
- Leonetti Cellar: One of the original Walla Walla premium producers, with a long-established allocation list and strong critic scores. Comparable as a small, high-prestige Walla Walla winery with limited-production Cabernet and Bordeaux blends.
- Cayuse Vineyards: Walla Walla Valley producer focused on Rhône varietals from the Rocks District, using biodynamic farming. Closest direct peer to Gramercy in style, scale, and Walla Walla Rhône specialization, with a similar allocation-driven distribution model.
- Betz Family Winery: Washington State producer specializing in Rhône and Bordeaux blends with a sommelier-friendly stylistic profile. Comparable in varietal mix, small production, and emphasis on food-friendly, balanced wines.
- Woodward Canyon: Walla Walla winery producing estate-grown Cabernet Sauvignon and Bordeaux blends. Comparable in Washington premium positioning and family/founder-led ownership.
- Quilceda Creek: Washington State cult Cabernet Sauvignon producer with very small production and high critic scores. Comparable as a small, allocation-driven, high-prestige Washington producer with limited production scale.
- L'Ecole No 41: Walla Walla Valley winery producing premium Bordeaux and Rhône varietals with a similarly long history and national distribution. Comparable in varietal mix, Walla Walla sourcing, and small-to-mid premium scale.
- Reynvaan Family Vineyards: Walla Walla Rhône specialist producing Syrah and other Rhône varietals from hillside vineyards. Comparable in small-scale, terroir-driven, Rhône-focused positioning and price point.
- K Vintners: Charles Smith-founded Washington winery focused on single-vineyard Syrah and Rhône varietals across the Columbia Valley. Comparable in Rhône specialization, Washington sourcing, and small-lot premium positioning.
Emerging players
- Penner-Ash Wine Estates: Oregon Pinot Noir specialist from Willamette Valley with similar small-lot, single-vineyard approach. Comparable as a premium Oregon-sourced Pinot Noir producer in Gramercy's portfolio, with a similar sommelier-network distribution model.
Broad incumbents
- Sine Qua Non: California cult Rhône-style producer with extremely limited production and elite cult-status pricing. Comparable as an aspirational ultra-premium Rhône specialist with allocation-based distribution, though based in California rather than Washington.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Gramercy Cellars social profiles
Digital presenceGramercy Cellars financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gramercy Cellars leadership team
Management profileNumber of profiles
Profiles2 records
Gramercy Cellars funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gramercy Cellars M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gramercy Cellars
What does Gramercy Cellars do?
Gramercy Cellars is a Washington State winery that produces and sells small-batch Rhône and Bordeaux varietal wines through three primary channels: direct-to-consumer e-commerce, a Master Tasting Association (MTA) wine club subscription, and a Walla Walla tasting room, supplemented by a wholesale distribution network across 30+ US states and 10+ international markets. Production is capped at approximately 8,000 cases per year using minimalist winemaking methods including native yeast fermentation, whole cluster inclusion, concrete vessel fermentation, and extended bottle aging.
Is Gramercy Cellars a public or private company?
Gramercy Cellars is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gramercy Cellars founded?
Gramercy Cellars was founded in 2005. It employs 1 to 10 people.
Where is Gramercy Cellars based?
Gramercy Cellars is headquartered in Walla Walla, United States, in the North America region.
How does Gramercy Cellars make money?
Four revenue lines are on record. Direct Wine Sales are the primary driver. The others are wine Club Membership (MTA), tasting Room and wholesale Distribution.
Who are Gramercy Cellars's main competitors?
Direct peers on record are Leonetti Cellar, Cayuse Vineyards, Betz Family Winery, Woodward Canyon, Quilceda Creek, L'Ecole No 41, Reynvaan Family Vineyards and K Vintners. Penner-Ash Wine Estates is listed as an emerging player. Sine Qua Non is listed as a broad incumbent.
Does Gramercy Cellars have an API?
No public API is recorded for Gramercy Cellars.
What industry is Gramercy Cellars in?
Gramercy Cellars's product category is Winery / Premium Wine Production. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of CRADAIAB, Wine & Sparkling Wine Wineries & Brands. Its NAICS code is 31213 and its SIC code is 2080.