Neu-Ulm University of Applied Sciences

What Neu-Ulm University of Applied Sciences does

Neu-Ulm University of Applied Sciences (HNU) is a public university of applied sciences (Hochschule für angewandte Wissenschaften) incorporated as a Körperschaft des öffentlichen Rechts under the Bavarian Higher Education Act, founded in 1994 and headquartered at Wileystraße 1, 89231 Neu-Ulm, Germany. The institution operates three faculties — Business and Economics, Information Management, and Health Management — and offers a portfolio of more than thirty bachelor's and master's degree programmes spanning business, technology, and health disciplines, supplemented by part-time professional programmes including MBAs (e.g., MBA General Management at €2,980 per semester). It serves traditional degree-seeking students, working professionals pursuing continuing education, international exchange students (~100 partner universities), and regional SMEs through technology transfer.

Core operational infrastructure includes the Moodle e-learning platform, Zoom video conferencing with Single Sign-On, Matomo web analytics, and SSL/TLS-encrypted services, delivered through the Centre for Digital Teaching. Research and transfer activities are anchored at two Technology Transfer Centres — TTZ Günzburg (AI and Data Analytics: NLP, Neuro-Symbolic Computer Vision, Reinforcement Learning for Robotics) and TTZ Leipheim (Smart Production and Logistics) — the AI Hub, the DIWAG doctoral college (independent Promotionsrecht granted October 2023 with OTH Amberg-Weiden and HaW Landshut), and the KI-Transfer Plus-Regionalzentrum Nordschwaben opened in 2024. The KANU entrepreneurship hub is jointly operated with Kempten, TH Augsburg, and Universität Augsburg.

The revenue model is dominated by public appropriations from the Bavarian State Ministry for Science and the Arts, supplemented by tuition fees for non-EU students and continuing-education programmes, plus a small number of paid part-time degrees. HNU does not charge tuition for regular degree programmes for EU citizens. Distribution occurs through an online application portal (campus.hnu.de), a separate professional studies application process, the university job platform (jobboerse.hnu.de), Erasmus+ and international exchange agreements, and the jointly-operated Castle Vöhlin Seminar Centre in Illertissen. The university operates under President Prof. Dr. Julia Kormann and is accredited by Stiftung Akkreditierungsrat, AHPGS, ACQUIN, and FIBBA.

Name

Neu-Ulm University of Applied Sciences

Legal name

Hochschule für angewandte Wissenschaften Neu-Ulm

Website

https://hnu.de

Company type

Private

Founded year

1994

Operating status

Operating

Short description

Neu-Ulm University of Applied Sciences (HNU) is a public Bavarian university founded in 1994, offering bachelor's, master's, and MBA programmes across business, information management, and health management, and providing AI and smart production research transfer to regional SMEs.

Ownership category

akta.pro rank

Product category

Higher Education / University Education Services

NAICS

Colleges, Universities, and Professional Schools (611310), Research and Development in the Physical, Engineering, and Life Sciences (54171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Cooperative Education (Co-op) Technical Universities (EDAHAEAF)

akta.pro secondary industry

Online Graduate Schools (Master’s & Doctoral Programs) (EDAHALAD)

Keywords

• Higher education services
• Applied sciences degrees
• Technology transfer research
• Professional continuing education
• Doctoral training programmes

Headquarters

HQ city

Neu-ulm

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Public Higher Education Funding: As a public university (Körperschaft des öffentlichen Rechts) in Bavaria, Germany, HNU is primarily funded through government appropriations from the Bavarian State Ministry for Science and the Arts. No tuition fees are charged for EU students.
2. Continuing Education Programs: Revenue from professional/postgraduate degree programs including MBA General Management (€2,980 per semester), part-time degree programs, and certificate courses. These programs target working professionals and generate tuition-based revenue.

Pricing tiers

Distribution channels5 records

Marketing channels8 records

Core offering

Neu-Ulm University of Applied Sciences (HNU) is a public university of applied sciences delivering state-funded bachelor's and master's degree programmes across three faculties (Business and Economics, Information Management, Health Management), supplemented by part-time professional programmes (MBA in General Management, MBA in Digital Leadership and IT Management) and a portfolio of technology transfer, applied research, and doctoral training services. The university is the leading International Business School for the Bavarian Swabia region, operating technology transfer centres (TTZ), an AI Hub, an independent doctoral college (DIWAG), and a regional AI transfer centre for SMEs.

Product overview

Neu-Ulm University of Applied Sciences (HNU) is a public university organised into three scientific departments — Business and Economics, Information Management, and Health Management — offering a comprehensive portfolio of undergraduate and postgraduate degree programmes. The core educational offerings include Bachelor's programmes (e.g., Business Studies, Industrial Engineering, Business Criminology, Business Psychology, Applied Cyber Security, Data Science Management, AI and Information Management, Game Production and Management), Master's programmes (e.g., Advanced Management, AI and Data Analytics, Digital Healthcare Management, Digital Innovation Management), and part-time professional programmes including MBAs. HNU supplements its academic education with a network of technology transfer centres (TTZ Günzburg focused on AI/Data Analytics, TTZ Leipheim on Smart Production and Logistics), the AI Hub for consolidating AI activities, the DIWAG doctoral college with independent PhD awarding authority, and the KANU entrepreneurship programme. Supporting infrastructure includes the Centre for Digital Teaching (operating the Moodle e-learning platform and Zoom video conferencing), a Career Service, the Healthy University initiative, and the jointly operated Castle Vöhlin Seminar Centre. The institution also hosts the KI-Transfer Plus-Regionalzentrum Nordschwaben (2024), one of eight Bavarian AI regional centres targeting SMEs.

Differentiator

Problem solved

Functional benefit

Products and services

• Bachelor's Degree Programmes Full-time and part-time undergraduate programmes across Business and Economics, Information Management, and Health Management, including Business Studies (BA), Business Criminology (BA), Business Psychology (BSc), Industrial Engineering (BEng), Applied Cyber Security (BSc), Data Science Management (BSc), Digital Enterprise Management (BSc), Digital Health (BSc), Game Production and Management (BA), Information Management Automotive (BSc), Artificial Intelligence and Information Management (BSc), Smart Mobility Management (BSc), Systems Engineering (BEng), and Physician Assistant (BSc). Designed for school leavers with Abitur or Fach-Abitur.
• Master's Degree Programmes Postgraduate programmes including Advanced Management (MSc), Advanced Sales Management and Intelligence (MSc), Artificial Intelligence and Data Analytics (MSc), Artificial Intelligence and Health Informatics (MSc), Digital Healthcare Management (MA), Digital Innovation Management (MSc), Digital Leadership in Information Management (MSc), Digital Transformation and Global Entrepreneurship (MSc), Communication & Design for Sustainability (MA), International Corporate Communication and Media Management (MA), International Entrepreneurship, Digitalization and Sustainability (MSc), Social Entrepreneurship for Sustainable Development (MA), and Strategic Information Management (MSc). Designed for graduates seeking advanced qualifications.
• MBA in General Management Part-time MBA programme lasting 5 semesters (90 ECTS), taught in German at C1 level, with tuition fees of €2,980 per semester (€13,900 total). Designed for professionals with non-business or business undergraduate degrees seeking management and leadership positions. Combines on-campus sessions with e-learning units, covering strategy, entrepreneurship, finance, international management, and leadership skills.
• AI Hub Central consolidation point for HNU's AI research and transfer activities, serving as a hub for AI-related projects, collaborations, and knowledge exchange between academia and industry. Activities include NLP, Neuro-Symbolic AI for Computer Vision, Reinforcement Learning, and generative AI applications.
• KANU — Schwaben Entrepreneurship Nexus Cooperative entrepreneurship education programme jointly run by the universities of Kempten, Augsburg, and Neu-Ulm. Provides a two-semester systematic founder training as an elective, fostering cross-disciplinary entrepreneurial thinking and connecting students with regional business partners.
• DIWAG Doctoral College Doctoral college 'Digitale Innovationen für die sich wandelnde Gesellschaft' (Digital Innovation for a Changing Society) housed at HNU since 2023. A joint doctoral centre with OTH Amberg-Weiden and HaW Landshut, coordinating 21 professors across partner institutions under independent doctoral degree-awarding authority for seven years.
• TTZ Günzburg — Technology Transfer Centre (AI and Data Analytics) Technology transfer centre with focus on AI and Data Analytics, tasked by the Bavarian State Government to sustainably support regional businesses. Conducts research in Natural Language Processing, Neuro-Symbolic AI for Computer Vision, and Reinforcement Learning in Robotics. Enables innovation projects and AI knowledge transfer to the region.
• TTZ Smart Production and Logistics Technology transfer centre in Leipheim acting as an enabler of the Smart Factory. Supports regional companies through training, consulting, joint projects, and applied research in Smart Factory (digitalized and networked production), Sustainable Supply Chain Networks, and Change and Project Management for enterprise transformation.
• KI-Transfer Plus-Regionalzentrum Nordschwaben One of eight Bavarian AI regional centres opened in 2024, funded by the Bavarian Ministry for Digital Affairs and coordinated by appliedAI Initiative GmbH. Targets small and medium-sized enterprises with limited AI experience, providing AI advisory and support services across the region of northern Swabia.
• Centre for Digital Teaching Central service unit advising and supporting students and staff on digital teaching and learning methods. Provides assistance with e-learning and blended learning project conception and realisation, Moodle platform support, content production, and web and video conferencing via Zoom.
• Career Service Career guidance service bridging HNU students and regional industry. Provides career events, a university job platform (jobboerse.hnu.de), the annual Career Week recruiting event, and entrepreneurship/startup promotion support.
• Healthy University Health programme open to all HNU students offering measures and services aimed at maintaining physical and mental health. Includes a Mental Health First Aid Network of trained peer supporters.
• Castle Vöhlin Seminar Centre Joint seminar and conference facility of the universities of Augsburg, Kempten, and Neu-Ulm located in Illertissen. Offers five seminar rooms (up to 24 participants each), two conference rooms (up to 100 participants), a business startup room, and event spaces for education, conferences, and cultural activities. Free to use for students and staff of the three partner universities.
• Girls @ HNU Summer Lab One-week programming workshop for schoolgirls during summer holidays. Participants learn programming basics and develop an AI application. Run by the Women's Representative Office to promote IT and AI careers among young women.

Quantifiable outcome

• 13 Hightech Agenda professorships and 16.5 additional positions created
• +4 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability9 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• 10 Regional Companies (Strategic Partners)coreStrategic or Co-development Partner · 1 February 2023In February 2023, HNU founded a network with 10 regional companies to combine expertise, contacts, and ideas from academia and business. These strategic partnerships aim to address current challenges more effectively with regional and international reach, focusing on innovation, skilled workforce development, and international competitiveness.
• OTH Amberg-WeidencoreStrategic or Co-development PartnerPartner university in the DIWAG (Digital Innovation for a Changing Society) doctoral college. HNU received independent doctoral rights in 2023 for 7 years through this joint application. Prof. Dr. Wolfgang Weber (VP for Research) participates in the kick-off and governance.
• HaW Landshut (Hochschule für angewandte Wissenschaften Landshut)coreStrategic or Co-development PartnerPartner university in the DIWAG doctoral college, jointly receiving independent doctoral rights with OTH Amberg-Weiden in 2023 for 7 years. Prof. Dr. Daniel Houben represents the institution in the partnership.
• Hochschule KemptencoreStrategic or Co-development PartnerPartner in KANU (Schwaben Entrepreneurship Nexus) - a cooperation project promoting innovation and entrepreneurial spirit among students. KANU provides systematic entrepreneurship education over two semesters as an elective.
• Technische Hochschule AugsburgcoreStrategic or Co-development PartnerPartner in KANU entrepreneurship hub along with Universität Augsburg and HNU, promoting startup culture and innovation across Bavarian Swabia.
• Universität AugsburgcoreStrategic or Co-development PartnerPartner in KANU entrepreneurship hub along with Hochschule Kempten and HNU, contributing to the Schwaben Innovation Masterclass program.
• Hochschule AugsburgminorStrategic or Co-development PartnerCo-operator of Castle Vöhlin Seminar Centre (Hochschulzentrum Vöhlinschloss) in Illertissen since 2010, providing a representative location for further education, meetings, conferences, and cultural events.
• Hochschule KemptenminorStrategic or Co-development PartnerCo-operator of Castle Vöhlin Seminar Centre along with Hochschule Augsburg and HNU for joint use of conference facilities.
• appliedAI Initiative GmbHcoreTechnology or IntegrationCoordinates and conceives the KI-Transfer Plus program. HNU serves as one of eight Bavarian AI regional centers (KI-Transfer Plus-Regionalzentrum Nordschwaben), particularly targeting SMEs with limited AI experience.
• Max Stern Yezreel Valley CollegeminorStrategic or Co-development PartnerInternational partner in the Health Start-up and Entrepreneurship course, bringing together students from HNU and the Israeli college to develop innovative healthcare business ideas.

Scale indicators8 records

Recent moves11 records

Expansion highlights7 records

Emerging players

• SRH Hochschule Heidelberg: Private, for-profit University of Applied Sciences with comparable business, technology, and healthcare management offerings. Operates an alternative funding and delivery model that competes with HNU for working professionals and corporate-sponsored students in the broader German market.

Broad incumbents

• Universität Augsburg: Full university serving the same Augsburg/Nordschwaben region and partner in the KANU entrepreneurship network with HNU. A broader incumbent offering research-scale degree programmes that compete for top regional students and faculty.
• Technische Universität München (TUM): One of Germany's leading technical universities, located in Bavaria. Represents the top-tier incumbent in the same technology and business education market, with substantially larger research output and brand recognition than HNU.
• Hochschule München: Germany's largest University of Applied Sciences by enrolment, based in Munich with a broad portfolio across business, technology, design, and social sciences. Represents a larger incumbent in the same UAS segment that competes for the same Bavarian student pool and corporate partners.

Direct peers

• Hochschule Aalen: Baden-Württemberg University of Applied Sciences with comparable focus on business, technology, and digital health programmes. Operates in a similar German UAS segment with overlapping employer networks and technology-transfer activity.
• Technische Hochschule Augsburg: A co-operator of the Castle Vöhlinschloss Seminar Centre in Illertissen and a partner in the KANU Schwaben Entrepreneurship Nexus with HNU. As a Bavarian University of Applied Sciences serving the same regional market, it competes directly for students, faculty, and industry partnerships.
• Hochschule Reutlingen: Baden-Württemberg UAS known for international business and technology programmes. Comparable in scale and degree mix to HNU, with similarly strong industry partnerships and an internationally oriented student body.
• Ostbayerische Technische Hochschule Amberg-Weiden (OTH Amberg-Weiden): Bavarian UAS and joint partner in the DIWAG doctoral college with HNU since 2023. Shares technology and business degree portfolios and participates in joint doctoral training under the same independent Promotionsrecht, making it a structurally comparable peer.
• Hochschule Kempten: Bavarian University of Applied Sciences located in the Allgäu region, jointly operating the Castle Vöhlinschloss Seminar Centre with HNU and participating in the KANU entrepreneurship hub. Direct regional competitor with comparable business and technology degree portfolios.
• Hochschule für angewandte Wissenschaften Landshut (HaW Landshut): Third DIWAG doctoral college partner and Bavarian UAS comparable in scale and mission to HNU. Competes for similar student segments in Bavaria and shares a joint doctoral-rights arrangement, making it a structurally aligned peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCSm55exzvDBeusbAErPkesw
• Facebookfacebook.com/HochschuleNeuUlm
• LinkedInlinkedin.com/company/hnu-institute-for-entrepreneurship
• Instagraminstagram.com/hochschule_neu_ulm
• TikToktiktok.com/@hochschule_neu_ulm

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Neu-Ulm University of Applied Sciences