What Technische Hochschule Augsburg does

Technische Hochschule Augsburg (THA) is a public university of applied sciences founded in 1971 in Augsburg, Bavaria, Germany, funded by the Free State of Bavaria. It operates seven faculties offering more than 30 bachelor's and master's degree programs and employs 867 staff, producing graduates and applied research output primarily for the Bavarian and broader German economy, with particular emphasis on regional SMEs (Mittelstand), engineering, construction, IT, and business.

The university's core product is degree-track higher education combined with applied research and knowledge transfer. Technical and AI/ML capabilities are notable and serve as differentiators: THA operates the AI Production Network (KI-Produktionsnetzwerk), maintains a Level-4 autonomous driving research platform, and develops a humanoid robot ("Karla"). It runs an in-house innovation center (THA_funkenwerk) for transfer to industry and, through the European Universities initiative (EUSAP), collaborates internationally on smart and precision agriculture. The institution is also launching a new B.Sc. in AI & Robotics (WS 2026/27) and graduating its first cohort from the Digitaler Baumeister construction-digitalization program in 2026.

THA's revenue model is dominated by public sector funding from the Free State of Bavaria, supplemented by semester contributions from students, third-party research grants, and paid continuing-education programs through THA_akademie. Commercial revenue is generated via SME-targeted programs such as MittelstandMacher (launched 2025) and industry-funded research. The customer base is structurally diversified across students, regional SMEs, public-sector partners (e.g., Regio Augsburg Wirtschaft GmbH, Universitätsklinikum Augsburg), and academic peers (Universität Augsburg, University of the Highlands and Islands, UnternehmerTUM), with no single commercial customer material to the budget.

Name

Technische Hochschule Augsburg

Legal name

Technische Hochschule Augsburg

Website

https://tha.de

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Technische Hochschule Augsburg is a public Bavarian university of applied sciences (founded 1971) with seven faculties, 30+ degree programs, and 867 staff, delivering applied education, AI/robotics research, and SME knowledge transfer for the Augsburg region.

Ownership category

akta.pro rank

Product category

Higher Education (Applied Sciences University)

NAICS

Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200), Services-Commercial Physical & Biological Research (8731), Services-Engineering Services (8711)

akta.pro primary industry

Technical Universities with Specialized Engineering Domains (EDAHAEAI)

akta.pro secondary industries

Technical Universities with Computing, Data & AI Focus (EDAHAEAK), Technical Universities with Architecture, Built Environment & Design Engineering (EDAHAEAJ), Technical Universities with Energy, Materials & Sustainability Focus (EDAHAEAL)

Keywords

• Higher education services
• Applied sciences university
• Bachelor master programs
• Continuing education training
• Applied research collaborations

Headquarters

HQ city

Augsburg

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. State Public Funding: As a public university in Bavaria, THA is primarily funded by the Free State of Bavaria through the Bavarian State Ministry of Science and the Arts. This covers core operations, faculty salaries, and infrastructure.
2. Student Semester Contributions: Students pay a semester contribution to the Studierendenwerk Augsburg, which includes a public transport ticket (Semesterticket). Regular tuition is free for domestic and EU nationals under German federal law. Non-EU students may pay tuition depending on residency status.
3. Third-Party Research Funding & Grants: THA generates revenue through externally funded research projects, grants from federal ministries (e.g., BMBF), EU funding programs, and industry-sponsored research collaborations.
4. Continuing Education (THA_akademie): Fee-based professional development programs, executive education, and certificate courses offered through THA_akademie for working professionals and companies.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Technische Hochschule Augsburg is a public university of applied sciences that delivers bachelor's and master's degree programs across seven faculties (engineering, computer science, business, design, architecture, electrical engineering, and applied sciences), supported by applied research in AI and robotics, autonomous driving, digital construction, production technology, medical technology, and sustainability. In addition to degree education, it operates a continuing education division (THA_akademie), a startup and innovation incubator (THA_funkenwerk), and applied-research service collaborations with regional industry and SMEs in Bavarian Swabia. Domestic and EU students attend tuition-free under German federal law, while non-EU students may pay fees and working professionals access fee-based certificate and executive programs.

Product overview

Technische Hochschule Augsburg (THA) is a university of applied sciences offering a comprehensive portfolio of educational programs and institutional services organized across seven faculties: Applied Geistes- und Naturwissenschaften, Architektur und Bauwesen, Elektrotechnik, Gestaltung, Informatik, Maschinenbau und Verfahrenstechnik, and School of Business (formerly Wirtschaft). Core academic offerings include undergraduate and graduate degree programs such as the new Künstliche Intelligenz und Robotik (B.Sc.), Digitaler Baumeister (B.Eng.), and Nachhaltigkeitsmanagement (M.A.). Research and innovation centers include the KI-Produktionsnetzwerk Augsburg (AI Production Network featuring humanoid robot Karla), EUSAP automated production planning system, and THA_funkenwerk startup incubator. Supporting infrastructure comprises the Rechenzentrum (IT Services Center) providing network, cloud, and printing services; Moodle LMS for learning management; Campus Card Augsburg as a multifunctional student card; and Didaktik-Medien-Zentrum for educational technology support. The institution also operates MittelstandMacher innovation ecosystem in partnership with UnternehmerTUM for regional SME support.

Differentiator

Problem solved

Functional benefit

Brands

• THA_funkenwerk: Startup and entrepreneurship support center
• THA_akademie
• HSA_transfer
• School of Business
• KI-Produktionsnetzwerk
• MittelstandMacher

Products and services

• Bachelor Artificial Intelligence and Robotics (Künstliche Intelligenz und Robotik, B.Sc.) Bachelor program in Artificial Intelligence and Robotics at the Faculty of Computer Science, starting Winter Semester 2026/27; covers foundations of AI, machine learning, and robotics for prospective students seeking applied AI education.
• Bachelor Digitaler Baumeister (Digital Builder, B.Eng.) Bachelor program in Digital Construction focused on digital transformation in the construction industry, preparing graduates for BIM and modern construction methods; first cohort of graduates completed in July 2026.
• Master Sustainability Management (Nachhaltigkeitsmanagement, M.A.) Interdisciplinary Master's program creating comprehensive understanding of global sustainability goals and organizational requirements; part-time study program with 5 semesters duration, also available in dual study format.
• AI Production Network Augsburg (KI-Produktionsnetzwerk) Collaborative research and publication initiative providing insights and resources to help companies and employees become AI-ready; features humanoid robot Karla for production robotics and supported by Bavarian Economics Minister Hubert Aiwanger.
• EUSAP Decision Support System for Automated Production Planning Research project developing a decision support system for automated production concept planning (Entscheidungsunterstützungssystem zur automatisierten Produktionskonzeptplanung) at the Faculty of Mechanical and Process Engineering.
• THA_funkenwerk Startup and Innovation Unit Startup and entrepreneurship support center of THA helping students develop innovative business ideas and connect with industry through programs like the Schwaben Innovation Masterclass.
• MittelstandMacher Innovation Ecosystem Innovation ecosystem collaboration between THA_funkenwerk and UnternehmerTUM supporting SMEs in Bavarian Swabia with innovation resources and expertise.
• THA Rechenzentrum (IT Services Center) Central IT services including network infrastructure (WLAN via eduroam, VPN, LAN), webmail (SOGo with TOTP 2FA), printing, file hosting, webspace, cloud storage, document management, SSL certificates, GigaMove large file transfer, and access control for students, faculty, and staff.
• Moodle Learning Management System Central learning management system of THA at moodle.hs-augsburg.de; used for course information, exchange with lecturers, study materials, and digital course delivery.
• Campus Card Augsburg Multifunctional chip card serving as student ID, semester ticket for public transport (AVV/avg Semesterticket), library card, payment card for Mensa/Cafeteria, copy card, and building access key.
• THA Bibliothek (University Library) University library providing research resources, study spaces, and media services to students and faculty across the institution.
• Didaktik-Medien-Zentrum (DMZ) Media and didactics center supporting teaching and learning with technology-enhanced educational resources and training at THA.
• THA_akademie Continuing Education Programs Fee-based professional development programs, executive education, and certificate courses offered through THA_akademie for working professionals and companies, including in-house firm seminars.

Quantifiable outcome

• 100 active cyclists at THA achieved 10th place in Stadtradeln 2025, cycling a collective 20,600 km
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability9 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• UnternehmerTUMcoreStrategic or Co-development PartnerTechnische Hochschule Augsburg's THA_funkenwerk innovation unit collaborates with UnternehmerTUM — one of Germany's largest innovation and startup centers anchored at TU Munich — as part of the MittelstandMacher innovation ecosystem. The partnership aims to strengthen innovation capacity among small and medium enterprises in Bavarian Swabia by connecting THA's applied research capabilities with UnternehmerTUM's startup and innovation platform.
• TEA-Netzwerk (Transfer-Einrichtungen Augsburg)coreStrategic or Co-development PartnerTHA is a member of the TEA-Netzwerk (Transfer-Einrichtungen Augsburg), a network of technology transfer institutions in the Augsburg region. The network facilitates collaboration on knowledge and technology transfer among universities, research institutions, and regional industry.
• University of Inverness (Inverness College UHI)minorStrategic or Co-development PartnerTechnische Hochschule Augsburg signed a Memorandum of Understanding with the University of Inverness (Inverness College UHI) in Scotland. The cooperation focuses on researching how Scottish wind energy can be stored in hydrogen — combining THA's engineering expertise with Scotland's renewable energy resources.
• KI-Produktionsnetzwerk Augsburg (AI Production Network Augsburg)coreStrategic or Co-development PartnerThe AI Production Network of Technische Hochschule Augsburg is a collaborative initiative that brings together companies and employees to become AI-ready. The network provides publications and practical guidance on how organizations can adopt AI technologies and upskill their workforce, supported by Bavarian Economics Minister Hubert Aiwanger.
• Universität AugsburgcoreStrategic or Co-development PartnerTechnische Hochschule Augsburg collaborates with Universität Augsburg on multiple fronts: joint research projects (e.g., a Medizintechnik workshop with Universitätsklinikum Augsburg), interdisciplinary programs, and the joint Public Climate School initiative on climate sustainability topics.
• Universitätsklinikum Augsburg (UKA)coreStrategic or Co-development PartnerTechnische Hochschule Augsburg partners with Universitätsklinikum Augsburg (UKA) and Universität Augsburg on a Medizintechnik (medical technology) workshop, inviting medical professionals, clinical institutions, and medical technology companies to submit real-world problems for collaborative technical solution development.
• Regio Augsburg Wirtschaft GmbHcoreStrategic or Co-development PartnerTechnische Hochschule Augsburg collaborates with Regio Augsburg Wirtschaft GmbH on the Nachhaltigkeitsmonitor — a joint research project surveying regional organizations on sustainability performance and producing actionable insights for businesses in the Augsburg region (A3 area). This partnership drives the annual Nachhaltigkeitstag and provides empirical data for regional sustainability strategy.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Technische Hochschule Rosenheim: Bavarian Technische Hochschule focused on engineering, business, and design with similar regional industry orientation. Peer by legal form and applied sciences profile.
• Technische Hochschule Ingolstadt (THI): Bavarian TH with strong automotive/AI/management focus. Closest peer to THA in the TH system given overlapping automotive research, AI programs, and Mittelstand industry ties.
• Hochschule München (Munich University of Applied Sciences): Largest Bavarian University of Applied Sciences with a similar portfolio across engineering, business, design, and computer science. Most direct structural and curricular peer to THA in the region.
• Technische Hochschule Nürnberg Georg Simon Ohm: Bavarian Technische Hochschule with comparable engineering, business, and design faculties. Direct peer by legal form (Technische Hochschule), funding model (Bavarian state), and applied-sciences mission.
• Hochschule Aalen: Baden-Württemberg Hochschule with strong applied engineering, digital transformation, and optical/mechatronics focus. Peer by applied-sciences mission and similar program-mix including AI-adjacent degrees.
• Hochschule Kempten: Bavarian University of Applied Sciences in the Allgäu region. Comparable applied-sciences profile, similar SME-ecosystem orientation, and shared faculty mix in engineering and business.
• Ostbayerische Technische Hochschule Regensburg (OTH Regensburg): Large Bavarian OTH covering engineering, business, computer science, and design. Structural peer with overlapping program portfolio and similar state-funding model.

Broad incumbents

• Technische Universität München (TUM): Much larger Bavarian research university competing for the same faculty, research grants, and top students. Relevant incumbent benchmark for research ambition and brand positioning, though not an applied-sciences specialist.
• Universität Augsburg: Local traditional university partner with broader academic scope (humanities, law, medicine-adjacent). Comparable on Augsburg geography; broader in research mission and not specialized in applied sciences.

Others

• UnternehmerTUM: Germany's largest innovation and startup center anchored at TUM. Direct MittelstandMacher partner of THA, providing the startup/innovation infrastructure that connects THA students to regional SMEs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/HS_Augsburg
• Facebookfacebook.com/hochschule.augsburg
• LinkedInlinkedin.com/school/hochschule-augsburg

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Technische Hochschule Augsburg