Wickman's Garden Village

What Wickman's Garden Village does

Wickman's Garden Village is a privately held, family-operated garden center and nursery located at 1345 S. Fort Ave in Springfield, Missouri, with continuous operation since 1922. The company runs a single integrated retail destination that combines an on-site production greenhouse, a nursery offering trees and shrubs, a florist, a garden center selling supplies and seeds, a perennial house organized by sun and shade exposure, an indoor plant section spanning 2-inch starts to 10-foot pots, and a water garden section featuring aquatic plants, koi, and fancy goldfish. It also offers landscape design, planting, delivery, and irrigation installation and repair services.

The business serves primarily home gardeners and residential customers in the Ozarks region, with landscape professionals as a secondary segment. Its go-to-market is predominantly a direct-to-consumer physical retail model supplemented by phone ordering, an online flower ordering storefront at 417flowers.com, and an active Facebook and Instagram presence. The company accepts tree vouchers from City Utility and Ozarks Electric Cooperative and partners with Grow Native on native plant education, indicating modest ecosystem integration beyond pure retail.

Revenue mechanics span one-time retail plant and supply sales, transaction-based florist services, and project-based professional landscaping services. Pricing is not publicly disclosed; the company runs seasonal sales promotions such as its Fourth of July event with discounts of up to 50% off summer annuals. The core technology is traditional horticultural cultivation, and the company has no disclosed AI, software platform, or digital product lines. Operations are Mon-Sat 8am-5pm and Sun 11am-4pm from a single location.

Name

Wickman's Garden Village

Legal name

Wickman's Garden Village

Website

https://wickmans.com

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

11–50 employees

Short description

Wickman's Garden Village is a family-owned garden center and nursery in Springfield, Missouri, operating since 1922. It serves home gardeners and residential customers with greenhouse-grown plants, a florist, landscaping and irrigation services, and garden supplies.

Ownership category

akta.pro rank

Product category

Garden Center & Nursery Retail

NAICS

Nursery, Garden Center, and Farm Supply Retailers (44424), Greenhouse, Nursery, and Floriculture Production (1114), Landscaping Services (561730)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Agricultural Production-Crops (100), Agricultural Services (700)

akta.pro primary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

akta.pro secondary industries

Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses) (AFAGAHAF), Garden Bed Installation & Planting (Annuals, Perennials, Shrubs) (HSAIAFAB)

Keywords

• Garden center retail
• Nursery plant sales
• Greenhouse cultivation
• Landscape design services
• Floral arrangements

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Retail Plant and Garden Product Sales: Sales of nursery plants, greenhouse plants, perennials, indoor plants, water garden supplies (aquatic plants, koi, goldfish), and garden center products including charcoal, potting mixes, seeds, bird feeders, and terrarium kits.
2. Florist Services: Fresh flower arrangements, specialty florals for occasions including weddings and anniversaries, blooming plants, gifts, home décor, and silk arrangements.
3. Landscape Design and Installation Services: Landscaping design, planting, and delivery services. Irrigation system installation and repair.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Wickman's Garden Village is a garden center, nursery, and production greenhouse operating from a single Springfield, Missouri location. The business cultivates and sells nursery trees and shrubs, indoor houseplants, perennials, annuals, water garden aquatic plants, koi and goldfish, and greenhouse-grown specimens, while operating a florist for fresh flower arrangements. It also offers landscape design, planting, delivery, and irrigation services to residential and small commercial customers.

Product overview

Wickman's Garden Village is a family-owned nursery and garden center established in 1922, offering a comprehensive portfolio of plants and related services. The business operates distinct product lines: the Flower Shop for fresh arrangements and specialty florals; the Nursery for trees and shrubs; the Garden Center for supplies and seeds; the Greenhouse where many plants are cultivated; Indoor Plants with houseplants of various sizes; the Perennial House organized by sun and shade sections; and the Water Garden offering aquatic plants and fish. Landscaping design, planting, delivery, and irrigation services are also available. All products are tied together through the company's central location in Springfield, Missouri.

Differentiator

Problem solved

Functional benefit

Products and services

• Flower Shop
• Nursery
• Garden Center
• Greenhouse
• Indoor Plants
• Perennial House
• Water Garden
• Landscaping and Irrigation Services

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• City UtilityminorGTM or Marketing PartnerCity Utility tree vouchers are accepted at the garden center, providing customers with incentives to shop at Wickman's for tree purchases.
• Ozarks Electric CooperativeminorGTM or Marketing PartnerOzarks Electric Cooperative tree vouchers accepted at nursery for tree purchases, offering customers utility-funded discounts.
• Grow NativeminorStrategic or Co-development PartnerEducational partnership promoting native Missouri plants. Wickman's directs customers to Grow Native's native plant database and features Grow Native branding on perennial house page.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Petitti Garden Centers: Petitti is a multi-store garden center in Northeast Ohio selling nursery stock, greenhouse plants, indoor plants, and providing landscape services—same product mix and customer type as Wickman's.
• Pike Nurseries: Pike Nurseries operates garden centers and growing facilities across Georgia with retail plants, landscape design, and installation services—structurally similar to Wickman's garden village plus landscape services set-up.
• Armstrong Garden Centers: Armstrong is a multi-location retail garden center and nursery chain in California offering plants, garden supplies, florist and landscape services—a close analog to Wickman's combined garden center, greenhouse, florist, and landscaping model.
• Hillenmeyer Nurseries: Hillenmeyer is a family-owned retail garden center and landscape services provider based in Lexington, KY, with nursery, greenhouse, florist and design offerings—a comparable regional one-stop garden operation.
• Bachman's: Bachman's is a long-established, family-owned garden center, nursery, greenhouse, florist, and landscape services operator in the Twin Cities, serving home gardeners and landscape professionals—directly comparable to Wickman's multi-line Springfield operation.

Broad incumbents

• Monrovia Nursery Company: Monrovia is a large-scale wholesale nursery grower supplying container plants to independent garden centers like Wickman's and to landscape professionals—an incumbent supplier to the same plant category and customer base.
• Spring Meadow Nursery: Spring Meadow is a large wholesale shrub and shrub-liner producer supplying garden retailers and landscapers—relevant as a comparable production nursery in the same horticulture supply chain.
• Bailey Nurseries: Bailey is one of the largest wholesale nursery growers in the U.S., producing shrubs, trees and perennials sold through garden centers and landscape contractors—comparable on the production/supply side of the same value chain Wickman's operates in.

Emerging players

• Longfield Gardens: Longfield Gardens is an online-focused bulb and perennial retailer that competes for the same home-gardener segment Wickman's serves, but via direct-to-consumer shipping rather than a retail storefront.

Others

• Grow Native: Grow Native is the educational/marketing partner Wickman's already promotes through the Perennial House and Water Garden; they are a non-commercial enabling partner rather than a competitor, but shape customer demand for native plants that Wickman's sells.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wickmans
• Instagraminstagram.com/wickmansgardenvillage
• Xx.com/wickmans
• LinkedInlinkedin.com/company/wickman-garden-village

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wickman's Garden Village