Longfield Gardens
Longfield Gardens is a privately held, direct-to-consumer e-commerce retailer founded in 2008 and based in Lakewood, New Jersey, that sells premium flower bulbs and perennials to US home gardeners, cut-flower enthusiasts, and wildlife-friendly gardeners through its Shopify storefront.
- Company typePrivate
- Founded2008
- HeadquartersLakewood, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Longfield Gardens does
Longfield Gardens is a privately held, direct-to-consumer e-commerce retailer specializing in premium flower bulbs and perennials, founded in 2008 and headquartered in Lakewood, New Jersey. The company operates a Shopify-based storefront at longfield-gardens.com organized into four primary product categories: Fall-Planted Spring-Blooming Bulbs (tulips, daffodils, alliums, crocus, hyacinths, muscari, anemones, bearded iris, ranunculus, lilies, peonies, and specialty bulbs), Indoor Bulbs & Kits (amaryllis, paperwhites, flower pot kits), Spring-Planted Summer-Blooming Bulbs (dahlias, lilies, gladiolus, cannas, caladiums, elephant ears, begonias, calla lilies), and Perennials (peonies, clematis, daylilies, astilbes, bleeding heart, hostas, iris). The catalog spans more than 400 SKUs across these categories and is supported by an interactive hardiness zone lookup tool, solution-based navigation (deer resistant, drought tolerant, cut flower, attracts butterflies), and an extensive educational blog and video library targeting organic search traffic.
The business operates as a one-time-transaction e-commerce model with unit pricing ranging from approximately $7.50 per corm to over $100 for curated collections, supplemented by bulk-buy options (e.g., 250 muscari for $37.75), pre-planned color collections, and a 15% early-order discount code (FALL26) used to shape seasonal demand and secure pre-season cash flow. Customer acquisition is driven primarily through content marketing (blog/SEO), an email newsletter with a 15% first-order incentive, and organic Instagram engagement via the @longfieldGardens account and #longfieldblooms community hashtag. The customer base is fragmented and horizontal, serving home gardeners, cut-flower enthusiasts, and wildlife-friendly gardeners across the United States; the company ships domestically only with no international footprint disclosed. Distribution is exclusively through the owned storefront, fulfillment operates on seasonal, hardiness-zone-appropriate shipping schedules, and inventory is currently reported as sold out for certain seasonal categories with pre-orders for spring 2027 scheduled to open in November.
The company operates with a lean 1-10 person team, has no disclosed external funding, no parent company, no subsidiaries, and no documented M&A or leadership changes. Strategic activity evidenced in the data is confined to product catalog expansion (perennials addition, curated collections, bulk pricing tiers, branded Flirty Fleurs line), content and SEO investment, and seasonal pre-order/demand-shaping tactics. No AI/ML capabilities, enterprise contracts, B2B channels, or international expansion signals are present in the available data.
Longfield Gardens firmographics
Firmographics- Name
- Longfield Gardens
- Legal name
- Longfield Gardens
- Website
- https://longfield-gardens.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Longfield Gardens is a privately held, direct-to-consumer e-commerce retailer founded in 2008 and based in Lakewood, New Jersey, that sells premium flower bulbs and perennials to US home gardeners, cut-flower enthusiasts, and wildlife-friendly gardeners through its Shopify storefront.
- Ownership category
- akta.pro rank
Longfield Gardens industry classification
Industry- Product category
- Online Flower Bulb and Perennial Retail
- NAICS
- Nursery, Garden Center, and Farm Supply Retailers (444240)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)
- akta.pro secondary industry
- Seasonal Color & Flower Rotation (Spring/Fall Plantings) (HSAIAFAE)
Keywords
Where Longfield Gardens is headquartered
LocationHeadquarters
- HQ city
- Lakewood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Longfield Gardens business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: One-time transaction revenue from selling flower bulbs, perennials, and related gardening products directly to consumers through their e-commerce platform. Products include fall-planted spring-blooming bulbs, indoor bulbs, spring-planted summer-blooming bulbs, and perennials sold at various price points with bulk purchase options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual bulb/unit pricing with bulk purchase options |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Longfield Gardens product offering
Product offeringCore offering
Longfield Gardens is an e-commerce retailer that sells flower bulbs and perennial plants directly to home gardeners through its Shopify-based online storefront. Its catalog spans fall-planted spring-blooming bulbs, indoor forcing bulbs and kits, spring-planted summer-blooming bulbs, and perennials, organized by variety, solution (deer resistant, cut flower, drought tolerant, attracts butterflies), and color. Orders ship directly to U.S. customers on hardiness-zone-appropriate planting schedules.
Product overview
Longfield Gardens is an e-commerce retailer specializing in flower bulbs and perennials, operated on the Shopify platform. Their product portfolio is organized into four main categories: Fall-Planted Spring-Blooming Bulbs (including tulips, daffodils, alliums, crocus, hyacinths, muscari, anemones, bearded iris, ranunculus, lilies, peonies, and specialty bulbs), Indoor Bulbs & Kits (amaryllis, paperwhites, and flower pot kits), Spring-Planted Summer-Blooming Bulbs (dahlias, lilies, gladiolus, cannas, caladiums, elephant ears, begonias, and calla lilies), and Perennials (peonies, clematis, daylilies, astilbes, bleeding heart, hostas, and iris). Additional offerings include curated garden solution collections, bulk buy options, pre-planned color collections, gift cards, and seasonal specials. The company also provides educational resources including hardiness zone mapping and planting guides.
Differentiator
Problem solved
Functional benefit
Products and services
- Fall-Planted Spring-Blooming Bulbs
Companies that use Longfield Gardens
Customer profileSegments3 records
Ideal customer profiles3 records
Longfield Gardens technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Longfield Gardens partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
Longfield Gardens competitors and assessment
Company assessmentBroad incumbents
- Spring Hill Nurseries: Established mail-order and online plant retailer offering bulbs, perennials, shrubs, and roses. Broader assortment than Longfield but overlapping significantly on bulbs and perennials, with deeper marketing budgets.
- Gardener's Supply Company: Employee-owned retailer of gardening supplies, plants, and bulbs. While its primary focus is hard goods and tools, it competes with Longfield in the bulb and live-plant category and targets a comparable home-gardener audience.
- Burpee: Iconic US seed and plant company selling a wide range of seeds, bulbs, and live plants direct to gardeners. Overlaps with Longfield's flower bulb and indoor bulb categories and competes for the same home-gardener demographic.
Direct peers
- White Flower Farm: Premium DTC retailer of perennials, bulbs, and garden plants. Similar premium-quality positioning, hardiness-zone-driven merchandising, and emphasis on educational content — a close analog for Longfield's brand strategy.
- Easy to Grow Bulbs: Online specialty retailer focused on flower bulbs for warm-climate gardeners. Comparable narrow-niche DTC model and bulb-first assortment, though with a regional climate specialization.
- Breck's: Long-established US mail-order and online retailer of flower bulbs and perennials. Directly comparable product catalog (tulips, daffodils, alliums, indoor bulbs), similar DTC e-commerce model, and similar target customer (home gardeners). The most direct head-to-head competitor in fall bulb pre-orders.
- Bluestone Perennials: Online perennial plant nursery selling flowers, shrubs, and bulbs directly to home gardeners. Overlaps with Longfield's perennial category and uses a similar solution-based (sun/shade, deer resistant) merchandising approach.
- K. van Bourgondien: Long-running wholesale and retail bulb supplier offering fall and spring bulbs online. Directly comparable catalog and price-point positioning, with significant overlap in tulip, daffodil, and specialty bulb SKUs.
- Brent and Becky's Bulbs: Specialty bulb merchant selling a wide assortment of flower bulbs, perennials, and natives direct to gardeners. Highly comparable catalog depth and customer profile, with strong content-driven positioning similar to Longfield's.
- Dutch Gardens: US-based online and catalog retailer specializing in imported Dutch flower bulbs. Overlaps heavily with Longfield's core assortment (tulips, daffodils, lilies, specialty bulbs) and competes in the same fall pre-order selling window.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Longfield Gardens social profiles
Digital presenceLongfield Gardens financial estimates
Financial estimateRevenue estimate
Valuation estimate
Longfield Gardens leadership team
Management profileNumber of profiles
Longfield Gardens funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Longfield Gardens M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Longfield Gardens
What does Longfield Gardens do?
Longfield Gardens is an e-commerce retailer that sells flower bulbs and perennial plants directly to home gardeners through its Shopify-based online storefront. Its catalog spans fall-planted spring-blooming bulbs, indoor forcing bulbs and kits, spring-planted summer-blooming bulbs, and perennials, organized by variety, solution (deer resistant, cut flower, drought tolerant, attracts butterflies), and color. Orders ship directly to U.S. customers on hardiness-zone-appropriate planting schedules.
Is Longfield Gardens a public or private company?
Longfield Gardens is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Longfield Gardens founded?
Longfield Gardens was founded in 2008. It employs 11 to 50 people.
Where is Longfield Gardens based?
Longfield Gardens is headquartered in Lakewood, United States, in the North America region.
How does Longfield Gardens make money?
One revenue line is on record: direct Product Sales.
Who are Longfield Gardens's main competitors?
Broad incumbents on record are Spring Hill Nurseries, Gardener's Supply Company and Burpee. Direct peers are White Flower Farm, Easy to Grow Bulbs, Breck's, Bluestone Perennials, K. van Bourgondien, Brent and Becky's Bulbs and Dutch Gardens.
Does Longfield Gardens have an API?
No public API is recorded for Longfield Gardens.
What industry is Longfield Gardens in?
Longfield Gardens's product category is Online Flower Bulb and Perennial Retail. Its primary akta.pro industry code is CRAIAIAB, Plants, Seeds & Nursery Retail (Garden Centers), with a secondary code of HSAIAFAE, Seasonal Color & Flower Rotation (Spring/Fall Plantings). Its NAICS code is 444240 and its SIC code is 5200.