K-Pop Merch
K-Pop Merch is a privately held South Korean e-commerce and two-store retailer (ME:DOM, Seoul) selling official K-pop albums, photobooks, season's greetings, and exclusive fan-event merchandise to domestic and international K-pop fans.
- Company typePrivate
- Founded-
- HeadquartersYongin, South Korea
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What K-Pop Merch does
K-Pop Merch (케이팝머치, legal entity (주)케이팝머치, business registration 247-86-02163) is a privately held South Korean e-commerce company specializing in official K-pop merchandise retail. Founded and led by CEO Song Jeong-hyun (송정현), it is headquartered at Gwanggyo in Yongin-si, Gyeonggi Province, with primary domestic operations in Seoul. The platform sells physical and digital CD albums, photobooks, season's greetings, DVDs/Blu-rays, vinyl LPs, KIT/Kinho smart albums, Weverse Albums, DICON magazines, and official artist MD across labels including HYBE, SM Entertainment, YG Entertainment, and JYP, covering artists such as BTS, BLACKPINK, SEVENTEEN, NCT, NewJeans, ENHYPEN, LE SSERAFIM, IU, DAY6, STAYC, and others.
The storefront runs on the Cafe24 e-commerce platform (no proprietary technology stack disclosed) and supports member accounts, wish lists, order tracking, and a broad payment mix including bank transfer, credit/debit cards, no-bank-book deposit (무통장 입금 with a 7-day deadline), e-currency, cash on delivery, mileage/points, and gift certificates. It also accepts seven social-login SSO providers (Naver, Kakao, Facebook, Google, LINE, Apple, Yahoo). The company bundles exclusive fan experiences—1:1 video calls, in-person fan signings, lucky draws, and photo events—with select album SKUs at premium price points (e.g., LISA Alter Ego Photobook at KRW 42,200). Pricing is denominated in KRW with a KRW 3,000 shipping fee waived above KRW 30,000, and international shipping (해외배송) extends reach to global K-pop fandom.
Revenue is generated primarily through one-time merchandise sales, complemented by transactional event-product revenue and international shipping fees. Distribution combines the kpopmerch.co.kr storefront with two physical ME:DOM (미더) retail locations in Seoul's Hongdae and Gangnam districts. Marketing runs across the storefront, YouTube (@KPOPMERCH), Instagram and X (@kpopmerch_inc), KakaoTalk, and Naver SEO for fandoms including aespa, NCT WISH, LE SSERAFIM, and SEVENTEEN. No funding rounds, AI capabilities, or revenue figures are disclosed.
K-Pop Merch firmographics
Firmographics- Name
- K-Pop Merch
- Legal name
- (주) 케이팝머치
- Website
- https://kpopmerch.co.kr
- Company type
- Private
- Operating status
- Operating
- Short description
- K-Pop Merch is a privately held South Korean e-commerce and two-store retailer (ME:DOM, Seoul) selling official K-pop albums, photobooks, season's greetings, and exclusive fan-event merchandise to domestic and international K-pop fans.
- Ownership category
- akta.pro rank
K-Pop Merch industry classification
Industry- Product category
- K-pop Merchandise E-commerce
- NAICS
- Gift, Novelty, and Souvenir Retailers (459420), Hobby, Toy, and Game Retailers (45912), Hobby, Toy, and Game Retailers (459120)
- SIC
- Retail-Nonstore Retailers (5960), Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Entertainment Memorabilia Retail (Film/TV/Music) (CRALAGAJ)
- akta.pro secondary industry
- Pop Culture, Licensed & Fandom Gifts Retail (CRALAJAK)
Keywords
Where K-Pop Merch is headquartered
LocationHeadquarters
- HQ city
- Yongin
- HQ country
- South Korea
- HQ region
- Asia
Offices3 records
Markets served
K-Pop Merch business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Merchandise Sales: Sale of K-pop albums, photobooks, season's greetings, DVDs, vinyl records, and official MD (merchandise) products. Products are sold at fixed retail prices with occasional discounts.
- Fan Event Products: Special event products bundled with fan experiences such as video call events, face-to-face fan signings, and lucky draws. These products carry premium pricing due to the exclusive fan interaction element.
- International Shipping: International shipping service (해외배송) for customers outside Korea, generating additional shipping revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard merchandise (albums, photobooks) |
| Unit Pricing | Pay-as-you-go | Shipping fee |
| Subscription | Monthly | Regular delivery option |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
K-Pop Merch product offering
Product offeringCore offering
K-Pop Merch is a South Korean e-commerce retailer of official K-pop artist merchandise, including CD albums, season's greetings, photobooks, DVDs/Blu-rays, vinyl LPs, official MD, KIT/Kinho smart albums, and Weverse digital editions. The company sells directly to fans via its online storefront and two ME:DOM physical stores in Seoul, and differentiates through bundled fan events such as 1:1 video calls and in-person fan signings tied to album SKUs, with international shipping available for overseas buyers.
Product overview
K-Pop Merch is a Korean e-commerce platform specializing in K-pop merchandise retail. The company operates primarily as an online store offering a diverse portfolio of products including physical and digital CD albums, Season's Greetings, photobooks, official merchandise (MD), DVDs/Blu-rays, Vinyl LPs, KIT/Smart albums, and Weverse Albums. The business model centers on both direct product sales and promotional fan events (video calls, fan signings, lucky draws) that bundle exclusive experiences with album purchases. The company also maintains physical retail presence through ME:DOM offline stores in Hongdae and Gangnam, Seoul. Products span major K-pop labels including HYBE, SM Entertainment, YG Entertainment, and JYP, covering artists such as BTS, SEVENTEEN, BLACKPINK, NCT, NewJeans, ENHYPEN, LE SSERAFIM, and others.
Differentiator
Problem solved
Functional benefit
Brands
- ME:DOM (미듬): Physical retail store concept featuring offline K-pop merchandise shops in Hongdae and Gangnam locations
Products and services
- CD Albums Physical and digital CD albums from major K-pop artists including BTS, SEVENTEEN, BLACKPINK, NCT, NewJeans, and others, sold across multiple versions/photobook/poster formats.
- Season's Greetings Annual end-of-year season's greeting planners, calendars, diaries, and exclusive photo card sets from K-pop artists (e.g., THE WIND, Xdinary Heroes), typically sold at 45,000-67,000 KRW.
- Photobooks Official artist photobooks and photo collections, including solo releases and group editions (e.g., LISA Alter Ego Photobook at 42,200 KRW).
- Official Merchandise (MD) Official K-pop artist merchandise including apparel, accessories, and collectible items sold under the MD category.
- DVD / Blu-ray Music videos, concert recordings, and other video content on DVD and Blu-ray from K-pop artists.
- Vinyl LP Vinyl record releases from K-pop artists aimed at audiophile collectors.
- KIT / Kinho Albums (Smart Albums) Smart album and KIT versions that include codes granting access to digital content from K-pop releases.
- Fan Event Products Albums and merchandise bundled with exclusive fan-artist interactions including 1:1 video call events (1:1영상통화 EVENT), in-person fan signings (대면 팬사인회 EVENT), lucky draws, and photo events.
- Weverse Albums Album versions that include Weverse digital content access and exclusive editions integrated with the Weverse fan platform.
- DICON / D'Festa Digital Magazines Digital icon / d'festa-style magazine collectibles featuring K-pop artists in special-edition formats.
- ME:DOM Offline Retail Stores Physical retail storefronts under the ME:DOM (미돔) sub-brand offering K-pop merchandise in Seoul — ME:DOM Hongdae (open daily 11:00-22:00) and ME:DOM Gangnam (closed Mondays, 11:00-21:00 Tue-Sun).
- International Shipping Service (해외배송) Cross-border delivery service for customers outside South Korea, with standard 3,000 KRW shipping fee structure (free over 30,000 KRW domestic).
Companies that use K-Pop Merch
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
K-Pop Merch technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
K-Pop Merch partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
K-Pop Merch competitors and assessment
Company assessmentRegional players
- CDJapan: Japanese-headquartered Asian music/CD retailer with strong K-pop, J-pop, and C-pop catalogs and global shipping. Comparable international shipping and K-pop assortment, primarily serving fans from a Japan-based distribution angle.
Emerging players
- SM Global Shop: Official SM Entertainment global e-commerce store for NCT, aespa, EXO, Red Velvet, and other SM artists. Direct-to-fan channel competing for the same fan dollars KPOPMERCH captures on SM roster SKUs.
- Weverse Shop (HYBE): Official HYBE-operated merch and music platform selling BTS, SEVENTEEN, ENHYPEN, LE SSERAFIM, TOMORROW X TOGETHER, and other HYBE artists directly to fans; structural threat and reference benchmark for label-owned DTC.
Direct peers
- Withdrama: Korean online retailer specializing in K-pop albums and merchandise with international shipping. Smaller-than-KPOPMERCH scale but identical product focus and target audience of global K-pop fans.
- Ktown4u: Korea's largest dedicated K-pop merchandise e-commerce retailer with global shipping; sells albums, photobooks, season's greetings, and fan-event products across all major labels — the closest pure-play comparison to KPOPMERCH, though at materially larger scale.
- Synnara Records: Korea's dedicated music specialty retailer (online + offline stores) with deep K-pop album and merchandise assortment; comparable fan-event bundling and offline presence, similar audience of domestic and international K-pop fans.
Broad incumbents
- YES24: One of Korea's largest online retailers covering books, music CDs, DVDs, and merchandise. Overlaps with KPOPMERCH on K-pop albums, DVDs, and event products but operates as a broad entertainment/lifestyle marketplace rather than a K-pop specialist.
- Aladin (Korean bookstore retailer): Major Korean online bookstore and general retailer with a meaningful entertainment/CD/DVD segment including K-pop releases; broader assortment but overlapping K-pop fan audience.
- Hottracks (Kyobo Book Centre music retail): Korean music retail chain operating inside Kyobo bookstores; sells K-pop albums, DVDs, vinyl, and merchandise. Broader entertainment retailer but directly comparable on K-pop physical product assortment and offline experience.
- Mwave (Kakao Entertainment): Kakao Entertainment's music/artist commerce platform combining media content and merchandise sales; comparable K-pop fan audience with the backing of a major Korean internet conglomerate.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
K-Pop Merch social profiles
Digital presenceK-Pop Merch financial estimates
Financial estimateRevenue estimate
Valuation estimate
K-Pop Merch leadership team
Management profileNumber of profiles
Profiles1 record
K-Pop Merch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
K-Pop Merch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about K-Pop Merch
What does K-Pop Merch do?
K-Pop Merch is a South Korean e-commerce retailer of official K-pop artist merchandise, including CD albums, season's greetings, photobooks, DVDs/Blu-rays, vinyl LPs, official MD, KIT/Kinho smart albums, and Weverse digital editions. The company sells directly to fans via its online storefront and two ME:DOM physical stores in Seoul, and differentiates through bundled fan events such as 1:1 video calls and in-person fan signings tied to album SKUs, with international shipping available for overseas buyers.
Is K-Pop Merch a public or private company?
K-Pop Merch is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was K-Pop Merch founded?
K-Pop Merch was founded in -1.
Where is K-Pop Merch based?
K-Pop Merch is headquartered in Yongin, South Korea, in the Asia region.
How does K-Pop Merch make money?
Three revenue lines are on record. Merchandise Sales are the primary driver. The others are fan Event Products and international Shipping.
Who are K-Pop Merch's main competitors?
CDJapan is listed as a regional player. Emerging players are SM Global Shop and Weverse Shop (HYBE). Direct peers are Withdrama, Ktown4u and Synnara Records. Broad incumbents are YES24, Aladin (Korean bookstore retailer), Hottracks (Kyobo Book Centre music retail) and Mwave (Kakao Entertainment).
Does K-Pop Merch have an API?
No public API is recorded for K-Pop Merch.
What industry is K-Pop Merch in?
K-Pop Merch's product category is K-pop Merchandise E-commerce. Its primary akta.pro industry code is CRALAGAJ, Entertainment Memorabilia Retail (Film/TV/Music), with a secondary code of CRALAJAK, Pop Culture, Licensed & Fandom Gifts Retail. Its NAICS code is 459420 and its SIC code is 5960.