YES24.com
- Company typePrivate
- Founded1999
- HeadquartersYongdungpo, South Korea
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
YES24.com firmographics
Firmographics- Name
- YES24.com
- Legal name
- 예스이십사(주)
- Website
- https://yes24.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
YES24.com industry classification
Industry- Product category
- Online Book Retail
- NAICS
- Book Retailers and News Dealers (45921), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Books, Media, Collectibles & Hobby Marketplaces (CRAFABAL)
- akta.pro secondary industries
- E-book Subscription & Bundling Services (MPAJAMAB), Group Sales & Corporate Ticketing (HSACALAM)
Keywords
Where YES24.com is headquartered
LocationHeadquarters
- HQ city
- Yongdungpo
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
YES24.com business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Technology or R&D, Personnel, Marketing or Sales, Supply Chain
Revenue model
- Book Sales (New Books): Physical and digital book sales across domestic and foreign publications with standard retail pricing and occasional promotional discounts
- Used Book Marketplace: Second-hand book sales through the 중고샵 (used shop) section with both customer-to-customer sales and YES24-managed direct shipping of used books
- eBook and Digital Content: Digital book sales, audiobooks, and Crema Club subscription service for eBook access
- CD/LP and DVD/BD Sales: Music and video media sales including K-Pop albums, classical music, movies, and anime
- Ticket Sales: Performance and event ticketing through ticket.yes24.com for concerts, musicals, theater, exhibitions
- Gift and Stationery: 文구/GIFT category sales including books, lifestyle products, and branded merchandise
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard book retail with 10% discount and YES point accumulation |
| Subscription | Monthly | Crema Club subscription for eBooks |
| Unit Pricing | Pay-as-you-go | Used book marketplace |
| Transaction based/ take rate | Pay-as-you-go | Event ticketing service |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
YES24.com product offering
Product offeringCore offering
YES24 is South Korea's largest online bookseller, operating a multi-category e-commerce platform that sells domestic and foreign books (new and used), eBooks, audiobooks, CDs/LPs, DVDs/Blu-ray, stationery and gifts, and performance event tickets. The company runs a dedicated ticketing platform (ticket.yes24.com), a subscription book club service (Crema Club), an international storefront for K-POP and K-Drama merchandise (Global YES24), a crowdfunding service (YesFunding), and an online learning booking service (Class24).
Product overview
YES24 is South Korea's largest online bookseller operating a multi-category e-commerce platform with physical and digital product lines. The core offering consists of domestic books (국내도서), foreign books (외국도서), used books (중고샵), eBooks, CD/LP, DVD/Blu-ray, and stationery/gifts, all integrated with a ticketing platform for concerts, theater, and events. Supporting services include the Crema Club subscription reading service, the Sarak book review community, YesFunding publishing support, Class24 learning courses, and the Channel YES content platform. The Global YES24 international portal serves overseas customers with K-POP/K-Drama merchandise in English and Chinese. The company also operates YES24 Stage performance venues and provides YES Calendar and YES Reward member services, creating a comprehensive ecosystem centered on books and cultural content.
Differentiator
Problem solved
Functional benefit
Brands
- 크레마클럽: YES24's book subscription/membership club service
- Global YES24
- YES24 티켓
- 사락
- 예스펀딩
- 채널예스
Products and services
- YES24 Domestic Books (국내도서) Physical book retail covering novels, essays, humanities, history, arts, religion, social science, natural science, economics, self-help, biographies, children's books, comics, light novels, travel, cooking, parenting, health, magazines, textbooks, and exam preparation materials for Korean readers.
- YES24 Foreign Books (외국도서) International book retail including ELT dictionaries, literary fiction, business, humanities, arts, hobbies, computer science, natural sciences, academic and professional texts, magazines, and Japanese, Chinese, and French books.
- YES24 Used Shop (중고샵) Secondhand marketplace for used domestic and foreign books, music albums, and DVDs, with YES24-managed buyback program and direct shipping options.
- YES24 eBook Digital e-book platform offering romance, BL, comics, novels, business, fantasy/martial arts, essays, humanities, social science, self-help, history, religion, arts, natural sciences, children's content, audiobooks, and e-book readers for digital reading.
- YES24 CD/LP Music retail including Korean pop, classical, rock, jazz, OST, children's and meditation, new age, religious music, Korean traditional music, Japanese music, world music, vinyl records, and pre-orders.
- YES24 DVD/BD Video media retail including pre-orders, Steelbook collections, Blu-ray, 4K UHD, animation, action/SF, drama/comedy, classic films, documentaries, music DVDs, and Korean and foreign TV dramas.
- YES24 Gift/Stationery (문구/GIFT) Stationery and gift products including Yes24-branded goods, design stationery, learning and reading supplies, digital items, living goods, hobby and travel items, children's products, fashion accessories, and pet supplies.
- YES24 Ticket (티켓) Ticket sales platform for concerts, musicals, plays, classical, dance and Korean traditional performances, exhibitions and events, and family and children's programs, including exclusive ticket sales for domestic and international pop artists.
- Crema Club (크레마클럽) Monthly subscription book club service featuring YES24 Original content across fiction, essays, business, self-help, humanities, social science, history, religion, arts, natural sciences, and children's and teen books, with discounted eBook access up to 10% off participating titles.
- Global YES24 International shopping platform for K-POP/K-Drama merchandise including CDs, DVDs, and books, supporting English and Chinese languages with PayPal, UnionPay, and Alipay payment options.
- YesFunding (예스펀딩) Publishing support service enabling readers to participate in book funding projects and pre-publication purchases of books.
- Class24 (클래스24) Online learning and class booking service for educational programs and workshops offered via YES24.
- YES24 Stage (예스24 스테이지) Physical theater venue hosting plays and performances at multiple locations including Yes24 Stage 1, 2, and 3, Yes24 Live Hall, Yes24 Wonderrock Hall, and Yes24 Art Hall.
Quantifiable outcome
- 305% year-over-year surge in domestic stock investment book sales (January-May 2026)
Companies that use YES24.com
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
YES24.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
YES24.com partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- Korean Publishers AssociationflagshipKorean Publishers Association co-hosted the 2026 Seoul International Book Fair at COEX with Yes24 participating as one of the major publisher booths. The five-day event featured 538 companies from 18 countries with 416 programs and 326 authors.
- Seoul International Book Fair Co., Ltd.flagshipCo-organized the 2026 Seoul International Book Fair (theme: 'Human Declaration Homo Duduri' focusing on human coexistence with AI) with Yes24 operating a major booth at the event attended by former President Moon Jae-in.
- Seoul Metropolitan GovernmentcoreSeoul launched a pilot program in partnership with Yes24 that transforms QR codes at three outdoor library sites into gateways to thousands of free e-books. Users access curated titles for five days simply by scanning a code and completing GPS-based location verification, without additional sign-ups. The initiative covers 30 curated e-book titles plus a multilingual collection for international visitors.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
YES24.com competitors and assessment
Company assessmentDirect peers
- Kyobo Book Centre: South Korea's largest bookstore chain with a major online platform (Kyobo Book Centre Online). Direct competitor across domestic, foreign, and eBook categories with comparable exam-prep and stationery offerings.
- Aladin: Leading Korean online bookstore with strong foreign book and eBook catalog. Directly competes on price, used book marketplace, and digital reading subscriptions.
- Interpark Books: Korean online bookseller operated within the broader Interpark e-commerce and ticketing platform. Overlaps with YES24 across books, eBooks, and ticketing verticals.
- Bandi & Lupi: Korean premium bookstore chain with growing online presence. Competes with YES24 in domestic, foreign, and children's book categories with a curated, brand-forward positioning.
- Interpark Ticket: Korea's leading concert, musical, and performance ticketing platform. Directly competes with ticket.yes24.com for exclusive artist allocations and event distribution.
Broad incumbents
- Coupang: Korea's dominant e-commerce marketplace selling books alongside broad merchandise via Coupang Rocket logistics. Competes with YES24 on price, delivery speed, and assortment breadth.
- Yanolja (formerly Auction Ticket): Travel and leisure super-app that absorbed Auction's ticketing business. Competes with YES24 in event ticketing and increasingly in cultural content distribution.
- Amazon: Global e-commerce and Kindle eBook incumbent. Indirect peer for YES24's book retail, eBook, and audiobook subscription lines; competes for Korean consumers' cross-border book purchases.
Regional players
- BookOff: Japan's largest used books and media retailer with online operations. Comparable business model to YES24's Used Shop and buyback program but operating in a different geography.
- Rakuten Books: Japanese online bookstore operated by Rakuten Group. Comparable in catalog breadth, loyalty integration, and eBook subscription positioning, but serves the Japanese market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
YES24.com social profiles
Digital presenceYES24.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
YES24.com leadership team
Management profileNumber of profiles
Profiles1 record
YES24.com subsidiaries and ownership
Company hierarchySubsidiaries6 records
YES24.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YES24.com M&A and investment
M&A and investmentM&A
Investments5 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YES24.com
What does YES24.com do?
YES24 is South Korea's largest online bookseller, operating a multi-category e-commerce platform that sells domestic and foreign books (new and used), eBooks, audiobooks, CDs/LPs, DVDs/Blu-ray, stationery and gifts, and performance event tickets. The company runs a dedicated ticketing platform (ticket.yes24.com), a subscription book club service (Crema Club), an international storefront for K-POP and K-Drama merchandise (Global YES24), a crowdfunding service (YesFunding), and an online learning booking service (Class24).
Is YES24.com a public or private company?
YES24.com is a private company. It is classified as corporate owned and is currently operating.
When was YES24.com founded?
YES24.com was founded in 1999. It employs 51 to 100 people.
Where is YES24.com based?
YES24.com is headquartered in Yongdungpo, South Korea, in the Asia region.
How does YES24.com make money?
Six revenue lines are on record. Book Sales (New Books) is the primary driver. The others are used Book Marketplace, eBook and Digital Content, CD/LP and DVD/BD Sales, ticket Sales and gift and Stationery.
Who are YES24.com's main competitors?
Direct peers on record are Kyobo Book Centre, Aladin, Interpark Books, Bandi & Lupi and Interpark Ticket. Broad incumbents are Coupang, Yanolja (formerly Auction Ticket) and Amazon. Regional players are BookOff and Rakuten Books.
Does YES24.com have an API?
No public API is recorded for YES24.com.
What industry is YES24.com in?
YES24.com's product category is Online Book Retail. Its primary akta.pro industry code is CRAFABAL, Books, Media, Collectibles & Hobby Marketplaces, with a secondary code of MPAJAMAB, E-book Subscription & Bundling Services. Its NAICS code is 45921 and its SIC code is 5961.