Pharmaco
- Company typePrivate
- Founded1967
- HeadquartersAuckland, New Zealand
- Headcount51–100
- GTM typeB2B
- OfferingServices
Pharmaco firmographics
Firmographics- Name
- Pharmaco
- Legal name
- Pharmaco (NZ) Ltd
- Website
- https://pharmaco.co.nz
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Pharmaco industry classification
Industry- Product category
- Pharmaceutical and Healthcare Distribution
- NAICS
- Drugs and Druggists' Sundries Merchant Wholesalers (424210), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)
- SIC
- Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)
- akta.pro primary industry
- Pharmacy Benefit/Channel Services (PSAO, 340B Admin, Chargebacks/Rebates Ops) (CRAOAHAK)
- akta.pro secondary industry
- Specialty Pharma & Biologics Distribution (GDP-compliant) (HLAGAMAD)
Keywords
Where Pharmaco is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
Pharmaco business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Product Distribution and Representation: Pharmaco generates revenue by representing international pharmaceutical and medical technology companies in New Zealand and Australia, providing regulatory, sales, marketing, warehousing and distribution services. They supply over 2,500 products from over twenty leading companies across pharmaceuticals, medical devices, dental, emergency care and diagnostic categories.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels2 records
Pharmaco product offering
Product offeringCore offering
Pharmaco represents international pharmaceutical and medical technology companies in New Zealand and Australia, providing end-to-end sales, marketing, regulatory affairs, warehousing, and distribution services for more than 2,500 healthcare products. The company supplies pharmacies, hospitals, healthcare professionals, emergency services, dental practices, and universities with medicines, medical devices, dental products, diabetes management supplies, and emergency care equipment.
Product overview
Pharmaco is a New Zealand pharmaceutical and medical technology distribution company established in 1967, representing over 2,500 healthcare products from international partners. The company operates through multiple sub-brands: Pharmaco Pharmaceutical handles medicines in therapeutic areas including diabetes, hormones, gastroenterology, fertility, and urology; Pharmaco Diabetes provides glucose meters, insulin pumps, and diabetes management support with 7-day call centre; Pharmaco Medical + Emergency supplies emergency care, resuscitation and trauma products including tourniquets and respiratory equipment; and Pharmaco Dental (including acquired Oraltec and Crown Dental) provides digital dentistry products and oral health supplies. The company also represents medical technology products for diagnostic and therapeutic medicine. Pharmaco offers services including sales and marketing, regulatory affairs, warehousing and distribution, and finance and administration for business partners across New Zealand and Australia.
Differentiator
Problem solved
Functional benefit
Brands
- Pharmaco Diabetes: Provider of the latest technology to support diabetes management including Glucose Meters, Insulin Pumps, and support products.
- Pharmaco Emergency Care
- Pharmaco Dental
- Pharmaco Medical + Emergency
- Pharmaco Pharmaceutical
Products and services
- Pharmaco Pharmaceutical
Companies that use Pharmaco
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles2 records
Pharmaco technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pharmaco partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core.
- Ferring PharmaceuticalscorePharmaco has enjoyed a productive partnership with Ferring Pharmaceuticals for well over 20 years. Ferring is a global company based in Switzerland active in research, manufacture and marketing of medicines. Ferring contributes significantly to Pharmaco's portfolio of medicines in inflammatory bowel disease, bowel cleansing, women's health, fertility and urology.
- Besins HealthcarecorePharmaco has partnered with Besins Healthcare for over 10 years. Besins focuses on hormone-based products for women's and men's health, contributing to Pharmaco's hormone portfolio with products used in hormone replacement therapy for menopause and testosterone deficiency.
- CB Fleet (Fleet Laboratories)coreCB Fleet is a US-based company specialising in gastrointestinal, feminine and infant care. CB Fleet products contribute to Pharmaco's gastrointestinal medicine portfolio.
- CasencoreThis Spanish-based international pharmaceutical company offers products across a wide range of therapeutic areas. Casen contributes a bowel cleanser to Pharmaco's gastrointestinal medicine portfolio.
- CheplapharmcoreCheplapharm is a European pharmaceutical company headquartered in Germany. With its international buy-and-build strategy, this family owned company has a clear focus on selected pharmaceutical brands and niche products serving a range of therapeutic areas.
- i-SENScoreFounded in 2000, i-SENS is a global company dedicated to improving the lives of people with diabetes. CareSens is a recognized worldwide brand providing fast and accurate blood glucose test results via blood glucose meters. i-SENS also supplies point-of-care testing devices for HbA1c.
- C.A.T ResourcescoreGenuine C.A.T Tourniquets are made by C.A.T Resources. Pharmaco Emergency Care is the only licenced C.A.T GEN7 distributor in New Zealand and is proud to bring this innovative product to the market. The C.A.T is acknowledged as a potential life-saving tool carried by first responders.
- North American RescuecoreNorth American Rescue is dedicated to decreasing preventable death by providing the most effective, high quality, mission critical medical products. They are at the forefront of casualty care and committed to empowering those using their products to save lives in challenging emergency situations.
- AmbucoreAmbu improves patient care by advancing single-use devices. Experts in single-use visualization scopes and devices as well as airway management and anaesthesia, Ambu has become one of the most recognized medical companies in the world.
- StrykercoreFounded over 80 years ago, Stryker has become one of the world's leading medical technology companies. Offering innovative products and services in Emergency Care that aim to improve patient and hospital outcomes.
- AerogencoreAerogen is synonymous with the treatment of respiratory illness among patient groups of all ages, playing a critical role in emergency departments and intensive care units in over 75 countries worldwide.
- Renew Health LimitedcoreRenew Health Limited was established in 2014 in Ireland by founders with a vision to discover, develop and commercialise pioneering technologies. Renew is a leading provider of high quality fluorescence products sold under the Diagnostic Green name, including imaging tools designed to help visualise anatomical structures during surgical procedures.
- Eli LillycoreEli Lilly is the manufacturer of Zyprexa and Zyprexa Relprevv. Pharmaco supplies these products in New Zealand, receiving stock from Eli Lilly manufacturing sites. Quantity restrictions initiated by Eli Lilly remain in effect.
- Dental Supplier Partners (Acteon, Amann Girrbach, Aquacare, Cavex, Dental Pro, Kerr, Kettenbach, Kulzer, Scheu, LM Dental, NSK, OCC, Tokuyama)coreKey dental supplier partnerships providing the latest technology in digital dentistry, ergonomically designed instruments, composites, interdental brushes and oral health products supported by in-depth training, education and exceptional service.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
Pharmaco competitors and assessment
Company assessmentDirect peers
- EBOS Group: NZ-headquartered and ASX-listed healthcare distribution giant (pharmaceuticals, medical devices, animal health). The most direct competitor to Pharmaco in NZ and Australia, with overlapping principals, hospital/pharmacy channels, and a much larger institutional scale.
- Phoenix Group (Australia): One of Australia's largest pharma wholesalers and distributors, with pharmacy and hospital channels. Directly comparable to Pharmaco's pharmaceutical distribution and storage capabilities in the Australian market.
- Sigma Healthcare: ASX-listed Australian pharmaceutical wholesale and distribution company. Direct competitor in the Australian hospital and pharmacy distribution channel with overlapping generics and branded pharma principals.
- Device Technologies: Australia and NZ distributor of medical devices, surgical, and diagnostic equipment with deep hospital relationships. Strong overlap with Pharmaco's Medical + Emergency and medical technology sub-brands in ANZ.
- ProPharma (Australia): NZ and Australian pharmaceutical sales, marketing, and distribution company. Closely mirrors Pharmaco's outsourced market-entry model for international pharma principals in ANZ.
- MediGroup (Australia): Australian medical device and consumables distributor serving hospitals and healthcare providers. Comparable to Pharmaco's hospital-direct medical technology and emergency care distribution model.
Broad incumbents
- Cardinal Health: Global pharmaceutical and medical product distributor with extensive pharmaceutical distribution capabilities. Comparable business model in pharma distribution at vastly larger scale; relevant for benchmarking operational best practices.
- Henry Schein: Global distributor of dental and medical products with an ANZ presence. Directly comparable to Pharmaco Dental's product categories (digital dentistry, instruments, consumables) and similar sales-led GTM to practitioners.
- Australian Pharmaceutical Industries (API): Wesfarmers-owned retail pharmacy and distribution platform (Priceline, Soul Pattinson). Compares to Pharmaco as a broad incumbent in the Australian pharmacy distribution channel with much larger scale and B2C reach.
Regional players
- Getz Healthcare: Asia-Pacific focused medical device and healthcare distributor with operations across multiple Asian markets. Comparable in principal representation and medical device distribution model, though operating in different geographies than Pharmaco.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pharmaco social profiles
Digital presencePharmaco compliance and trust
Trust signalCompliance4 records
Pharmaco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pharmaco leadership team
Management profileNumber of profiles
Profiles20 records
Pharmaco subsidiaries and ownership
Company hierarchySubsidiaries1 record
Pharmaco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pharmaco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pharmaco
What does Pharmaco do?
Pharmaco represents international pharmaceutical and medical technology companies in New Zealand and Australia, providing end-to-end sales, marketing, regulatory affairs, warehousing, and distribution services for more than 2,500 healthcare products. The company supplies pharmacies, hospitals, healthcare professionals, emergency services, dental practices, and universities with medicines, medical devices, dental products, diabetes management supplies, and emergency care equipment.
Is Pharmaco a public or private company?
Pharmaco is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pharmaco founded?
Pharmaco was founded in 1967. It employs 51 to 100 people.
Where is Pharmaco based?
Pharmaco is headquartered in Auckland, New Zealand, in the Oceania region.
How does Pharmaco make money?
One revenue line is on record: product Distribution and Representation.
Who are Pharmaco's main competitors?
Direct peers on record are EBOS Group, Phoenix Group (Australia), Sigma Healthcare, Device Technologies, ProPharma (Australia) and MediGroup (Australia). Broad incumbents are Cardinal Health, Henry Schein and Australian Pharmaceutical Industries (API). Getz Healthcare is listed as a regional player.
Does Pharmaco have an API?
No public API is recorded for Pharmaco.
What industry is Pharmaco in?
Pharmaco's product category is Pharmaceutical and Healthcare Distribution. Its primary akta.pro industry code is CRAOAHAK, Pharmacy Benefit/Channel Services (PSAO, 340B Admin, Chargebacks/Rebates Ops), with a secondary code of HLAGAMAD, Specialty Pharma & Biologics Distribution (GDP-compliant). Its NAICS code is 424210 and its SIC code is 5122.