Corporation Mobilis

What Corporation Mobilis does

Corporation Mobilis is a non-profit industry association headquartered in Quebec City, Canada, founded in 1923 (originally as the Association des Marchands d'Automobiles de Québec Inc.) and operating today under a name adopted after roughly nine decades of activity. It represents 145+ automobile and heavy-truck concessionaires across six geographic sectors in the greater Quebec region (Québec métropolitain, Portneuf, Charlevoix, Lotbinière, Beauce Bellechasse, and Montmagny L'Islet – Kamouraska); its member network collectively employs more than 6,000 people and generates over CAD 5 billion in aggregate annual revenue. The association itself runs with a small HQ team (approximately seven staff) and is led by CEO Charles Drouin, whose mandate was renewed for a five-year term in May 2025. Governance is exercised by a board composed of dealer-members.

The organization operates a centralized web platform (corporationmobilis.com) that combines a public-facing dealer locator, job board, training directory and newsroom with a password-protected member zone. Its core deliverables are member services — code-of-ethics enforcement, HR advisory, recruitment advertising, psychometric testing, labour-relations support, government advocacy, and customized training — together with flagship events including L'International de l'Auto de Québec (IAQ), the Salon du camion lourd de Québec, the annual Tournoi de golf Mobilis, and the Soirée Bénéfice Avant-Première. The association also administers Fondation Mobilis, a charitable vehicle that raises approximately CAD 1 million annually for people with mobility challenges. Member-facing technology integrations are limited to partner-offered CRMs and dealer management systems (Activix, CDK/ADP, Reynolds Era-Ignite, Serti); the association does not disclose a proprietary technology platform.

Revenue is generated from four streams: recurring membership dues and assessments from the 145+ dealers, transactional event revenue (sponsorships, booth fees, ticket sales from IAQ, the truck show, the golf tournament and the benefit evening), partner-services revenue from joint offerings with the Corporation des concessionnaires automobiles du Québec (CCAQ) and named service partners (Activix, Mallette, CIBC, etc.), and charitable donations administered through Fondation Mobilis. Pricing for membership and event participation is not publicly disclosed.

Name

Corporation Mobilis

Legal name

Corporation Mobilis

Website

https://corporationmobilis.com

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Corporation Mobilis is a Quebec-based non-profit industry association serving 145+ automobile and heavy-truck dealers across six regional sectors, providing advocacy, HR services, recruitment, training, and producing flagship events including the International de l'Auto de Québec.

Ownership category

akta.pro rank

Product category

Automotive Dealer Association Services

NAICS

Business Associations (81391)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Corporate Retreats, Team-Building & Offsite Experiences (THAHAIAH)

akta.pro secondary industry

Corporate Meetings, Conferences & Incentive Events (BPAFAGAE)

Keywords

• Automotive dealer association
• Heavy truck dealer services
• Automotive industry advocacy
• Dealer training and recruitment
• Automobile trade events

Headquarters

HQ city

Quebec

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership dues and assessments: Annual fees paid by the 145+ automobile and heavy-truck concessionaires that make up the association; the primary funding base of Corporation Mobilis as a non-profit industry association.
2. Event revenues (auto show, truck show, golf tournament, benefit evening): Revenues from production of the International de l'Auto de Québec (presented by iA Assurance auto et habitation and Banque Scotia), the Salon du camion lourd de Québec, the annual Tournoi de golf Mobilis, and the Soirée Bénéfice Avant-Première — including sponsorships, booth fees, and ticket sales.
3. Member services and partnerships revenue: Revenue from partner service offerings to members (Activix, Automedia, Affaire Automobiles, Autosphere, Virage Auto, L'Antidote, Mallette, Negotel, Profila, CIBC) and from joint services delivered with the Corporation des concessionnaires automobiles du Québec (CCAQ), such as CarrXpert and Occasion en Or banners and RDPRM registration services.
4. Charitable giving via Fondation Mobilis: Donations raised and administered (≈ $1M annually) through events such as the golf tournament and benefit evening to support people living with mobility challenges; administered by the Fondation Mobilis.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels11 records

Core offering

Corporation Mobilis is a non-profit industry association that recruits, represents, and serves 145+ automobile and heavy-truck concessionaires across six geographic sectors of greater Quebec. It delivers member services including HR advisory, recruitment advertising, psychometric testing, labor relations, customized training, government advocacy, code-of-ethics oversight, and partnership access (Activix, Mallette, CIBC, etc.). It also organizes flagship industry events — notably L'International de l'auto de Québec (IAQ) and the Salon du camion lourd de Québec — and administers the Fondation Mobilis charitable foundation.

Product overview

Corporation Mobilis operates a single unified web platform (corporationmobilis.com) that combines several integrated modules targeted at its 145+ automobile and heavy-truck dealer members and the public. The platform's backbone is the main portal (Site web Corporation Mobilis), which exposes the member-only Zone membre and the Services aux membres, and which interlinks the public-facing modules: the Carrières job board and Postulez en ligne application form, the Réseau de concessionnaires membres directory and Trouver un concessionnaire locator, the Répertoire des centres de formation training directory, and the Nouvelles Mobilis newsroom. The association also runs a portfolio of sub-branded events and charitable activities that share the same site: L'International de l'auto de Québec (IAQ), the Salon du camion lourd de Québec, the Tournoi de golf Mobilis, the Soirée Bénéfice Avant-Première, and the Fondation Mobilis (which accepts donations via PayPal).

Differentiator

Problem solved

Functional benefit

Brands

• International de l'Auto de Québec (IAQ): Annual automobile show promoted and organized by Corporation Mobilis, branded as 'L'International de l'Auto de Québec' — described as the #1 auto show in Canada on a per-capita basis and presenting the most brands.
• Salon du camion lourd de Québec
• Tournoi de golf Mobilis

Products and services

• Services aux membres Mobilis (Member Services) Bundle of services offered to member dealers including HR advisory, recruitment, psychometric testing, labor-relations support, customized training, government advocacy, code-of-ethics oversight, public relations, communications, and event organization. Targeted at the 145+ automobile and heavy-truck concessionaires in greater Quebec.
• L'International de l'auto de Québec (IAQ) Annual automobile show organized and produced by Corporation Mobilis, described as the #1 auto show in Canada per capita and presenting the most brands of any Canadian show; presented by iA Assurance auto et habitation in collaboration with Banque Scotia. Targeted at consumers, dealers, manufacturers, and sponsors in Quebec.
• Salon du camion lourd de Québec Annual heavy-truck industry trade show and consumer event organized by Corporation Mobilis, showcasing a wide range of products and services for the heavy-truck sector. Targeted at heavy-truck dealers, suppliers, and consumers in Quebec.
• Tournoi de golf Mobilis Annual golf tournament gathering automobile and heavy-truck dealers, partners and suppliers; the 38th edition was held at Club de Golf de Lorette and raised $93,500 for Fondation Mobilis. Targeted at member dealers, industry partners, and sponsors.
• Soirée Bénéfice Avant-Première Annual benefit/preview evening of L'International de l'auto de Québec for dealers, partners and the public; the 2026 edition raised more than $214,000 for Fondation Mobilis. Targeted at dealers, industry partners, sponsors, and the public.
• Fondation Mobilis Charitable foundation run by Corporation Mobilis that redistributes approximately $1 million annually to people living with mobility challenges; funded through IAQ, the Tournoi de golf Mobilis, the Soirée Bénéfice Avant-Première, and direct donations (accepted via PayPal). Targeted at community members with mobility challenges in Quebec.
• Carrières — Tableau d'offres d'emploi (Careers Job Board) Job board module listing open positions at member dealerships, filterable by category (Sales & Commercial Management, Mechanics, Bodywork & Aesthetics, Parts & Service, Management & Administration), dealership branch, and city. Targeted at prospective mechanics, sales advisors, parts clerks, bodywork technicians, and managers in Quebec.
• Répertoire des centres de formation (Training Directory) Directory of professional training centres (Centres de formation professionnelle) in the Quebec region offering programs in automobile mechanics, bodywork, parts sales, sales consulting, electric vehicles, and heavy-vehicle mechanics. Targeted at prospective students, dealers, and career advisors.
• Réseau de concessionnaires membres / Trouver un concessionnaire Member dealer directory and searchable locator showing more than 145 automobile and heavy-truck member dealers across six sectors, filterable by brand (Acura, Audi, BMW, Ford, Honda, Hyundai, etc.) and by region/city across greater Quebec. Targeted at consumers searching for franchised dealers.

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

14 partnerships are on record, tiered flagship, core and minor.

• Corporation des concessionnaires automobiles du Québec (CCAQ)flagshipStrategic or Co-development PartnerCCAQ is the provincial-level association delivering joint services to Mobilis members, including consumer surety bonds (cautionnement), legal advice specialized in automotive, RDPRM registration services, government representation, an SST prevention mutual, the CarrXpert bodywork banner, and the Occasion en Or used-vehicle banner. Mobilis works hand-in-hand with CCAQ on consumer protection and policy advocacy.
• CAA-QuébeccoreStrategic or Co-development PartnerCCAQ and CAA-Québec have partnered to offer a free conciliation and mediation service for consumer disputes with member dealers, available exclusively to CAA-Québec members. CAA-Québec is also promoted as a useful link in Mobilis's automotive resources section.
• Fondation MobiliscoreStrategic or Co-development PartnerFondation Mobilis is the charitable arm administered by Corporation Mobilis. It redistributes funds raised via IAQ, the Tournoi de golf Mobilis, the Soirée Bénéfice Avant-Première, and direct donations to individuals in the Quebec community living with mobility challenges — approximately 1 M$ redistributed annually.
• iA Assurance auto et habitation (presenter) and Banque Scotia (collaborator)flagshipGTM or Marketing PartnerCo-presenters of the International de l'Auto de Québec (IAQ), the flagship annual auto show produced by Corporation Mobilis. They provide event sponsorship, brand visibility, and consumer-facing activation tied to the show.
• Garantie Avantage PluscoreGTM or Marketing PartnerCo-presenter (with Corporation Mobilis) of the new season of "Virage, le podcast" hosted by Daniel Boudreault; the season features 20 biweekly episodes covering the Quebec automotive industry.
• ActivixcoreTechnology or IntegrationPartner offering CRM and sales-management technology to member dealers (e.g., Hyundai Beauce, Beauport Nissan) for BDC operations, customer follow-up and performance management. Listed in the Mobilis partner-services directory.
• Affaires AutomobilesminorGTM or Marketing PartnerPartner serving member dealers with automotive-industry news and advertising services; logo displayed in the Mobilis partner directory.
• AutosphereminorGTM or Marketing PartnerPartner serving the Quebec automotive retail ecosystem; displayed in the Mobilis partner directory.
• Virage AutominorGTM or Marketing PartnerPartner offering marketing services to Mobilis members; logo shown in the partner directory.
• L'AntidoteminorGTM or Marketing PartnerMarketing/communications partner listed in the Mobilis partner directory.
• MallettecoreImplementation/ SI/ Consulting PartnerMallette is an accounting/professional-services partner (accounting, advisory) listed in the Mobilis partner directory; used by member dealers for financial, tax and HR consulting.
• ProfilaminorImplementation/ SI/ Consulting PartnerHR consulting/recruitment partner listed in the Mobilis partner directory.
• Centre de formation professionnelle (CFP) network — Avise C.F.P. de Charlevoix (Pavillon Les Cimes), C.F.P. Maurice Barbeau, C.F. de Portneuf, C.F.P. Samuel-De Champlain, C.F.P. Wilbrod-Bherer, C.F.P. Pozer, C.F.P. Gabriel-Rousseau, C.F.P. de l'Envolée, Aviron Québec, C.F.P. de Lévis, Centre de Formation en Mécanique de véhicules lourdscoreImplementation/ SI/ Consulting PartnerPartnerships with Centres de formation professionnelle across Quebec to deliver training programs (DEP) in automotive mechanics, bodywork, sales advisory, heavy-vehicle mechanics, electric-vehicle mechanics and technical advisory — feeding the talent pipeline into member dealerships.
• Société de l'assurance automobile du Québec (SAAQ)minorOthersGovernment agency listed among useful automobile-domain links on the Mobilis site; handles vehicle registration in Quebec (relevant for member dealer delivery operations).

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• National Automobile Dealers Association (NADA): U.S. national trade association representing franchised new-car and -truck dealers. Comparable as the largest analogue of Mobilis's association model — advocacy, dealer education, training, and industry events — though operating at U.S. national scale.
• Canadian Automobile Dealers Association (CADA): National trade association representing more than 3,200 franchised new-vehicle dealers across Canada. Comparable as the federal counterpart to Mobilis's regional advocacy, HR, training, and member-services mandate, though operating at a national rather than regional scale.

Regional players

• Ontario Automobile Dealers Association (OADA): Regional dealer association serving franchised new-vehicle dealers in Ontario with advocacy, training, and member services. Comparable as a peer regional association model; competes with Mobilis only indirectly because each operates in a distinct provincial territory.
• Atlantic Canada Automobile Dealers Association (ACADA): Regional dealer association serving franchised dealers across Atlantic Canada. Comparable as a peer multi-province dealer-association model with similar advocacy, training, and member-services offerings.
• Manitoba Motor Dealers Association (MMDA): Provincial dealer association serving Manitoba franchised dealers with member services and industry advocacy. Comparable as a peer regional dealer-association structure with similar member-fee, training, and event-led business model.
• Alberta Automobile Dealers Association: Provincial dealer association in Alberta providing member services, compliance, training, and consumer mediation to franchised dealers. Comparable as a similarly structured regional trade association model in a different Canadian province.
• British Columbia Automobile Dealers Association: Provincial dealer association in British Columbia offering member advocacy, VSA mediation, training and industry promotion. Comparable as a peer regional dealer association with overlapping mandate and member-fee revenue model.

Others

• CAA-Québec: Quebec automobile club providing consumer-facing services including the conciliation/mediation service partnered with Mobilis and CCAQ. Comparable as the consumer-side counterpart in the Mobilis trust-and-protection ecosystem rather than as a direct competitor.

Emerging players

• Fix Auto (Fix Network World): Global collision-repair banner and network serving independent and franchised body shops with branding, training, and supplier partnerships. Comparable because it occupies an adjacent role in the Quebec dealer ecosystem through the CarrXpert banner that CCAQ/Mobilis channels consumers to.

Direct peers

• Corporation des concessionnaires automobiles du Québec (CCAQ): Provincial-level automobile dealer association delivering consumer surety bonds, legal advice, RDPRM registration, and joint services (CarrXpert, Occasion en Or) to Quebec dealers. Directly comparable because it serves the same Quebec dealer base on overlapping mandates and operates as a mutual partner of Mobilis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/emploisautomobilemobilis
• LinkedInlinkedin.com/company/corporationmobilis
• Instagraminstagram.com/corporationmobilis

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Corporation Mobilis