Profila

What Profila does

Profila GmbH is a Switzerland-based, privately held company that operates a two-sided privacy-first platform connecting individual consumers with brands. On the consumer side, the Profila app (app.profila.com) provides a private environment in which users control the content and ads they see and invite brands in exchange for value, with no surveillance-based tracking or infinite-scroll engagement mechanics. On the brand side, Profila delivers declared purchase intent — AI-generated, customer-approved signals classified to industry taxonomies — through an MCP-ready API that enables direct content and ad delivery over private channels, with stated zero impression fees, zero surveillance, and a compliant-by-design architecture.

The company's underlying technology combines generative AI for intent signal creation with NLP-based industry taxonomy classification, exposed both through a self-serve web platform and an API-first integration path. An auxiliary product, the AI Privacy Lawyer, extends the platform with text-based generative privacy guidance and also functions as a trust-building content asset. Profila holds iOS and Android apps in addition to the web product, and its MCP-ready positioning signals a deliberate orientation toward embedded/enterprise distribution.

Commercial mechanics center on a brand-facing B2B model combining subscription/recurring platform access with usage-based API pricing; the consumer side is free. Go-to-market is dual-track: direct-to-consumer self-serve for individuals and a contact-driven, briefing-request-based B2B motion for brands, with global distribution and no disclosed geographic restrictions. Leadership comprises Managing Director Luke Bragg, founder & CEO Shawn Jensen, and co-founder/general counsel Michiel Van Roey. Cumulative disclosed funding is approximately $1.15M across 2018–2021 with a further 2025 event of undisclosed size, and no revenue, ARR, or named customer figures are publicly available.

Name

Profila

Legal name

Profila GmbH

Website

https://profila.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Profila GmbH operates a two-sided, privacy-first platform connecting consumers and brands via AI-generated, customer-approved declared purchase intent signals, delivered to brands through an MCP-ready API with zero impression fees and a compliant-by-design architecture.

Ownership category

akta.pro rank

Product category

Advertising Technology

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)

akta.pro secondary industries

Data Privacy, Consent & Compliance Management (HDAEADAG), Privacy-Preserving ML & Data Protection (e.g., federated learning, differential privacy) (HDAAAMAD), Privacy Management (Consent, DSAR, RoPA) (HDADAFAH)

Keywords

• Declared purchase intent
• Consumer privacy platform
• Intent data API
• Advertising technology
• Data relationship platform

Headquarters

HQ city

Luzern

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Brand Platform Access: Brands pay for access to the platform to receive declared purchase intent data and deliver content through private channels, with zero impression fees and 100% value exchange model
2. API Integration Services: MCP-ready API enables direct integration for brands, likely with usage-based or tiered pricing based on API calls or data accessed

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Profila operates a two-sided, AI-powered data relationship platform that captures AI-generated, customer-approved declared purchase intent and classifies it to industry taxonomies. On the consumer side, a privacy-focused app lets individuals control the content and ads they see without surveillance. On the brand side, an MCP-ready API delivers that declared intent data and lets brands push content and ads through private channels on a zero-impression-fee, compliant-by-design basis.

Product overview

Profila operates as a two-sided platform connecting consumers and brands through a privacy-first value exchange. The consumer-side product (Profila) provides a private space for users to control their content and ads, while the brand-facing solution leverages AI-generated, customer-approved declared purchase intent classified to industry taxonomies, delivered via an MCP-ready API. An AI Privacy Lawyer tool provides supplementary privacy guidance. The platform emphasizes deterministic data (declared intent rather than probabilistic inferences), zero compliance risk, and compliant-by-design architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Profila Consumer App A privacy-focused consumer application that lets users control what content and ads they see and invite brands into their experience in exchange for value, without surveillance or endless scrolling.
• Profila Brand Platform & MCP-Ready API An MCP-ready API and platform for brands that delivers AI-generated, customer-approved declared purchase intent signals classified to industry taxonomies, enabling direct content and ad delivery through private channels with zero impression fees and zero compliance risk.
• AI Privacy Lawyer An AI-powered tool that provides privacy-related legal guidance to users, accessible through the Profila Privacy Center.

Quantifiable outcome

• Zero compliance risk
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Optable: Privacy-first data clean room and audience activation platform for media buyers and publishers. Comparable to Profila as infrastructure for compliant, deterministic brand-to-consumer data collaboration.
• Brave: Privacy-first browser with its own opt-in ad platform (Brave Ads) that rewards users for viewing privacy-respecting ads. Closely comparable to Profila as a two-sided, declared-consent alternative to surveillance-based advertising.
• InfoSum: Federated data collaboration platform that lets advertisers match audiences without moving raw personal data. Comparable to Profila in delivering privacy-by-design intent and audience infrastructure for brands.
• Permutive: Privacy-first audience and intent data platform for publishers and advertisers that uses declared and first-party signals rather than third-party cookies. Comparable to Profila in offering brands privacy-compliant deterministic targeting.
• Habu: Data clean room and collaboration platform that enables privacy-safe audience matching between advertisers and data partners. Comparable to Profila in positioning data collaboration as a privacy-compliant alternative to behavioral tracking.
• Kevel: Custom ad-serving API platform that lets companies build their own privacy-first ad tech. Comparable to Profila in offering API-first, privacy-respectful advertising infrastructure for brands.

Emerging players

• Ketch: Privacy and data governance platform for consent, DSARs, and compliant data activation. Comparable to Profila on the privacy management layer and increasingly on data activation for advertising use cases.
• DuckDuckGo: Privacy-focused search and browser business that sells contextual ads without user tracking. Comparable to Profila as a privacy-first consumer brand pursuing an alternative, non-surveillance advertising model.

Broad incumbents

• LiveRamp: Large-scale identity resolution and data collaboration network used by most major advertisers. Comparable to Profila as established infrastructure for connecting brand and consumer data, but with much broader scope and deeper enterprise penetration.
• OneTrust: Market-leading consent and privacy management platform widely deployed across regulated industries. Comparable to Profila on the privacy/compliance dimension but focused on consent management rather than declared purchase intent delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/profilaprivacy
• Facebookfacebook.com/profilaprivacy
• LinkedInlinkedin.com/company/profilaprivacy

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Profila