Honor Brewing Company

What Honor Brewing Company does

Honor Brewing Company is a privately held, veteran-owned craft brewery founded in 2014 in Northern Virginia by Allen O. Cage Jr., a 24-year U.S. Army veteran, and operated today as a multi-generational family business with Allen as Founder, Ryan Cage as CEO, and Rachel Cage as CFO. The company's core product set comprises flagship craft beers — Classic Lite lager, Honor Classic lager, Sonic Boom DIPA, Freedom IPA, Hazy IPA, and Dress Blues blueberry lemon wheat — brewed at the Loudoun production brewery in Sterling, VA, alongside a parallel line of hemp-derived THC beverages (Silly Goose brand, 2-8mg doses) and CBD sparkling waters (Always Sunny brand, 30mg CBD) produced through a Core partnership with Pure Shenandoah, a Shenandoah Valley cannabis operator.

The company operates three physical locations in Northern Virginia that function as its primary revenue and distribution engine: a brewery and full-service restaurant in Sterling (Loudoun) that also serves as production facility and largest event venue (25-300 guests), a taphouse and kitchen in Fairfax with brunch service and a 90-person private events bar, and a Chantilly private event space available by appointment for up to 75 guests. Ancillary revenue streams include a Mug Club subscription (monthly and annual tiers with $1 beer, 15% merchandise discount, and early-release access), retail grocery distribution through Whole Foods, Giant Food, CGX, and specialty retailers across Virginia, an e-commerce storefront at shop.honorbrewing.com, and a Golden Ticket Sweepstakes marketing program.

The business is mission-positioned around military, veteran, and first-responder community support, anchored by the Heroes of Honor 501(c)(3) nonprofit which funds scholarships and offshore charter experiences, and a brick-fundraiser program for permanent tribute installations. The company targets three primary customer segments: craft beer enthusiasts in Northern Virginia seeking a purpose-driven brand, adults 21+ seeking low-dose THC/CBD beverages as alcohol alternatives, and private event hosts (corporate, military promotions, birthdays). GTM is predominantly direct-to-consumer via the three taprooms with secondary wholesale grocery distribution and limited e-commerce for Silly Goose THC SKUs and merchandise.

Name

Honor Brewing Company

Legal name

Honor Brewing Company

Website

https://honorbrewing.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Honor Brewing Company is a veteran-owned craft brewery and taproom operator in Northern Virginia, founded in 2014, producing flagship beers and hemp-derived THC/CBD beverages across three locations (Sterling, Fairfax, Chantilly) serving craft beer enthusiasts, THC/CBD beverage consumers, and private event hosts.

Ownership category

akta.pro rank

Product category

Craft Brewery

NAICS

Breweries (31212), Breweries (312120), Drinking Places (Alcoholic Beverages) (7224)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Craft Beer Bars & Taprooms (THAFAEAG), Taprooms & Brewpubs (CRANACAF)

Keywords

• Craft brewery
• Hemp beverages
• Taproom operations
• Craft beer production
• Private event venue

Headquarters

HQ city

Chantilly

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Taproom beer sales: On-site draft and bottled beer sales at three Northern Virginia locations. Beer styles include Classic Lite lager, Honor Classic lager, Sonic Boom DIPA, Freedom IPA, Hazy IPA, and Dress Blues blueberry lemon wheat.
2. Food service: Full restaurant menus at Loudoun and Fairfax locations, with brunch, lunch, dinner service, and catering options.
3. Hemp/THC beverage sales: Silly Goose THC beverages and Always Sunny CBD beverages sold at taprooms and through retail partners across Virginia.
4. Mug Club membership: Monthly membership offering perks including $1 beer monthly, 20oz ceramic mug upgrades, birthday free beer, 15% off merch and to-go beer, and early access to new releases. Annual membership adds $1 to-go 4 or 6-pack monthly and commemorative ceramic mug.
5. Private event bookings: Revenue from hosting private events including corporate parties, birthdays, retirements, and military promotions at all three venues.
6. Retail distribution: Distribution of canned and bottled beer through retail partners including Whole Foods, Giant Food, and specialty retailers.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Honor Brewing Company is a veteran-owned craft brewery in Northern Virginia that brews and sells flagship craft beers (Classic Lite, Honor Classic, Sonic Boom DIPA, Freedom IPA, Hazy IPA, Dress Blues wheat ale) and hemp-infused beverages (Silly Goose THC sparkling waters/sodas and Always Sunny CBD sparkling waters) through three company-operated taprooms/restaurants, regional retail grocery partners, a Mug Club membership program, and private event bookings.

Product overview

Honor Brewing Company is a veteran-owned craft brewery in Northern Virginia that operates as a single unified brand offering craft beer and hemp-infused THC/CBD beverages. The core product portfolio includes flagship beers (Classic Lite, Honor Classic, Sonic Boom DIPA, Freedom IPA, Hazy IPA, and Dress Blues wheat ale) sold at taprooms and retail partners. The hemp beverage sub-brands include Silly Goose THC sparkling waters and sodas (2-8mg THC per serving) and Always Sunny CBD sparkling waters (30mg CBD per can). The company operates three physical locations in Virginia: Loudoun Restaurant & Brewery (Sterling), Fairfax Taphouse & Kitchen, and Chantilly Private Event Space, along with ancillary offerings including a Mug Club membership program and private cabin rentals.

Differentiator

Problem solved

Functional benefit

Brands

• Silly Goose: THC-infused sparkling water and soda beverages available in various flavors including Tropical, Raspberry, Rootbeer, Grape, Lemonade, Iced Tea, and Ha-Ha Blast
• Always Sunny
• Honor Hemp

Products and services

• Classic Lite A flagship premium lager (4.3% ABV, 99 calories) balancing light sweeter grain with Noble style hops, designed for easy drinking and sold at Honor Brewing taprooms and retail partners.
• Honor Classic A crushable, crisp premium lager (5% ABV) brewed with Bohemian Pilsner malt and Hallertauer hops, fermented low and slow for 3 weeks; sold at taprooms and via retail distribution.
• Sonic Boom A Double IPA (8% ABV) dry-hopped with Mosaic, Citra, and Azacca hops over a light golden haze of wheat and oats; sold at taprooms and retail partners.
• Freedom IPA A modern West Coast-style IPA (6.4% ABV) — a clear, pale beer with US hops delivering expected IPA bitterness; sold at taprooms and retail partners.
• Hazy IPA A Hazy IPA (6.3% ABV) with notes of tropical orange, pineapple, and guava from modern American hops, brewed with locally grown wheat and barley; sold at taprooms and retail partners.
• Dress Blues A blueberry lemon wheat ale (5.5% ABV) brewed with bright lemon and blueberry for a crisp, refreshing profile; sold at taprooms and retail partners.
• Silly Goose THC A line of hemp-derived THC-infused sparkling waters and sodas produced in partnership with Pure Shenandoah, sold in Tropical, Raspberry, Rootbeer, Grape (2mg/5mg), Lemonade, Iced Tea (5mg), and Ha-Ha Blast (8mg) variants at taprooms and online.
• Always Sunny CBD A line of CBD-infused sparkling waters (30mg CBD per can) in Watermelon and Grapefruit flavors, marketed as a non-intoxicating relaxation beverage; produced in partnership with Pure Shenandoah.
• Loudoun Restaurant & Brewery Full-service brewery, taproom and restaurant in Sterling, VA offering a full food menu, craft beer, THC/CBD beverages, and multiple event spaces accommodating 25–300 guests for private events.
• Fairfax Taphouse & Kitchen Taproom and full-service restaurant in Fairfax, VA serving craft beer, THC/CBD beverages, a full food menu, brunch on weekends, happy hour Monday–Friday, and a private events bar for up to 90 guests.
• Chantilly Private Event Space A fully private, by-appointment-only venue in Chantilly, VA with in-house catering and a full bar (beer, wine, liquor) accommodating up to 75 guests (formal seating for 50) for corporate events, birthdays, military promotions, retirements, and baby showers.
• Lot 14 Cabin Rental A private event cabin at the Loudoun location accommodating up to 10 guests, featuring heating/AC, smart TV, Bluetooth speaker, and dedicated wait staff; available for birthdays, meetings, fantasy football drafts, and small celebrations.
• Honor Mug Club A monthly (with annual upgrade option) subscription membership offering perks at both Loudoun and Fairfax taprooms, including a custom challenge coin, $1 beer monthly, 20oz ceramic mug pours, birthday free beer, 15% off merchandise and to-go beer, early access to new releases, and (annual tier) a $1 to-go 4/6-pack monthly and commemorative ceramic mug.

Quantifiable outcome

• Three operating locations serving Northern Virginia

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Pure ShenandoahcoreTechnology or IntegrationVirginia-based family-owned cannabis company located in the Shenandoah Valley. Pure Shenandoah provides cannabis expertise for Honor Brewing's hemp-derived THC and CBD beverage production, combining their cannabis knowledge with Honor Brewing's flavor and community commitment.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Cann: Leading low-dose THC-infused social tonic brand. Directly comparable to Honor's Silly Goose THC line as both target adults seeking low-dose cannabis beverages as alcohol alternatives.

Broad incumbents

• Two Brothers Brewing Company: Established Midwest craft brewery with a broader portfolio and national distribution footprint. Comparable multi-style craft brand and taproom operations but at significantly larger scale.
• Lagunitas Brewing Company: Major craft brewery (now part of Heineken) with national distribution and a Hi-Fi Hops THC beverage line. Comparable both as a broad craft brewer and as a competitor in the emerging THC beverage category.
• CANarchy Craft Brewery Collective: Multi-brand craft beer collective (Oskar Blues, Cigar City, Deep Ellum, etc.) operating at significantly greater scale with national distribution. Useful comparable for understanding regional craft scaling paths.

Direct peers

• Old Bust Head Brewing Company: Virginia craft brewery with a destination taproom and restaurant in Fauquier County, serving the broader Northern Virginia/DC consumer base with flagship beers and food service.
• Starr Hill Brewery: Virginia craft brewery founded in Charlottesville with distribution across the Mid-Atlantic and taproom operations. Comparable craft beer portfolio with regional Virginia retail and taproom presence.
• Devils Backbone Brewing Company: Virginia-based craft brewery with multiple taproom/restaurant locations across the state, producing flagship beers and operating full-service restaurants. Most directly comparable regional craft competitor with similar multi-venue brewpub model.
• Port City Brewing Company: Independent craft brewery located in Alexandria, VA, serving the Northern Virginia/DC market with a tasting room and regional distribution. Direct geographic competitor for taproom traffic and shelf space.
• Solace Brewing Company: Northern Virginia craft brewery with taproom operations and retail distribution, competing for the same Loudoun/Fairfax customer base with similar beer styles and event-driven model.
• Lost Rhino Brewing Company: Northern Virginia craft brewery (Ashburn, VA) operating a brewpub and restaurant with regional distribution. Closest direct competitor by both product mix and geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/honorbrewing

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Honor Brewing Company