Pure Shenandoah

What Pure Shenandoah does

Pure Shenandoah is a Virginia-based, vertically integrated hemp company founded in 2018 that grows, processes, and sells CBD and hemp-derived THC products under a seed-to-sale model across the Shenandoah Valley. The company uses CO2 extraction methodology, whole-plant utilization (seed to stalk), and third-party lab testing performed over five times per product, publishing all Certificates of Analysis online for VDACS and 2018 Farm Bill (<0.3% THC) compliance. Its product portfolio spans eight-plus categories: CBD oils (Calm, Balance, Energize formulations with targeted terpene profiles), gummies (Rest, Stability, Activate CBG, THC variants), beverages (Buzzin' THC Seltzer, Hydrate CBD Sparkling Water), topicals, pet and equine CBD, hemp flower and pre-rolls, cooking oils, hemp snacks, and merchandise — plus white-label and wholesale B2B services.

The business operates a hybrid go-to-market combining direct-to-consumer e-commerce (with a 25% subscribe-and-save subscription discount), a physical retail storefront in Elkton, VA, B2B wholesale distribution to Virginia retailers, and contract/white-label manufacturing for cannabis brands. Key channel partnerships include Total Wine (flagship retailer for Virginia's first VDACS-approved THC seltzer, now a statewide top seller), Friendly City Co-Op, and Honor Brewing Company (veteran-owned brewery co-developing THC seltzers). The company serves dual customer segments: end consumers seeking natural wellness solutions for sleep, anxiety, pain, and alcohol alternatives, and B2B buyers including smoke shops, breweries, cooperatives, and emerging cannabis brands requiring compliant manufacturing. Pure Shenandoah is organized under two Virginia LLCs — Pure Elkton Retail LLC and Shenandoah Valley Hemp, LLC — and operates as a privately held, founder-led business (CEO Tanner Johnson) with no disclosed institutional funding.

Name

Pure Shenandoah

Legal name

Pure Elkton Retail LLC

Website

https://pureshenandoah.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Pure Shenandoah is a Virginia-based, vertically integrated hemp company that grows, processes, and sells CBD and THC products including oils, gummies, beverages, topicals, and pet items directly to consumers, via wholesale to Virginia retailers, and through white-label manufacturing for cannabis brands.

Ownership category

akta.pro rank

Product category

Hemp-derived CBD and THC wellness products

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991), Tobacco Product and Electronic Cigarette Merchant Wholesalers (42494), Tobacco Product and Electronic Cigarette Merchant Wholesalers (424940)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

CBD/Hemp Wellness & Supplements Retail (CRANAHAC)

akta.pro secondary industries

CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA), Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal) (CRANAHAD), CBD/Hemp Topicals & Beauty Retail (CRANAHAB), CBD/Hemp Pet Products Retail (CRANAHAF), Hemp Flower & Pre-Roll Retail (Non-Dispensary) (CRANAHAE), Hemp & CBD Product Wholesale Distribution (CRAOAIAG)

Keywords

• Hemp derived CBD products
• THC infused beverages
• CBD topical products
• Hemp extraction processing
• CBD wholesale distribution

Headquarters

HQ city

Elkton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales through pureshenandoah.com website, offering full product catalog including CBD oils, gummies, beverages, topicals, pet products, flower, cooking oils, and merchandise. Subscription model with 25% discount for recurring orders.
2. Wholesale/Bulk Sales: B2B wholesale distribution to Virginia retailers, smoke shops, breweries, and cooperatives. Bulk pricing available for products including gummies, beverages, oils, topicals, and pet products. White-label manufacturing services for brands.
3. White Label Manufacturing: Private labeling and contract manufacturing services for cannabis brands looking to bring products to market using Pure Shenandoah's formulation and production capabilities

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Core offering

Pure Shenandoah grows and processes hemp in the Shenandoah Valley of Virginia on a vertically integrated seed-to-sale basis, manufacturing and selling CBD oils, gummies, topicals, pet CBD products, hemp flower and pre-rolls, CBD cooking oils, hemp seed snacks, and animal bedding, alongside compliant THC beverages (notably its VDACS-approved Buzzin' THC seltzer). It sells these products directly to consumers through its own e-commerce site with a Subscribe & Save program and an Elkton retail storefront, distributes them wholesale to Virginia retailers, smoke shops, breweries, and cooperatives, and offers white-label/contract manufacturing for brands entering the cannabis beverage market.

Product overview

Pure Shenandoah is a Virginia-based hemp company offering a comprehensive portfolio of CBD and THC products with full seed-to-sale traceability. The core product lineup includes CBD Oils (Calm, Balance, Energize) for targeted wellness effects; CBD and THC Gummies (Rest, Stability, Stability Plus, Activate CBG, Rest Plus, Blue Nose, Low Dose THC, Micro Dose) for ingestible consumption; THC Seltzers (Buzzin') and CBD Sparkling Water (Hydrate) as beverage options; Topicals (Soothe Muscle Balm, Perform Twist Up, Glide Massage Oil, Repair Lip Balm) for localized relief; Pet CBD products (Tame, Relief & Mobility, Tailwaggers) and Equine CBD Oil for animal wellness; Hemp Flower and Pre-rolls (Relax, Stabilize, Uplift) for smoking; Cooking Oils (Infuse Olive Oil, Infuse Coconut Oil) for culinary use; and Hemp Seed Cookies as edibles. The company also offers wellness bundles (AM/PM sets, Active, Relieve & Recover, Pet bundles), merchandise (T-shirts, crewnecks), gift cards, and B2B services including wholesale and white label manufacturing. All products are Virginia-grown, third-party tested, and comply with federal standards (less than 0.3% THC per the 2018 Farm Bill) and Virginia's VDACS regulations.

Differentiator

Problem solved

Functional benefit

Products and services

• Calm CBD Oil Full spectrum CBD oil with added Linalool terpenes for relaxation, anxiety relief, and sleep support. Made from Virginia-grown hemp with herbal and floral flavor notes.
• Balance CBD Oil Full spectrum CBD oil with no added terpenes, formulated for relief throughout the day without extra calmness or energy effects.
• Energize CBD Oil Full spectrum CBD oil with added Limonene terpenes for uplifting effects, natural focus and energy, with hints of citrus.
• Rest CBD Gummies Non-impairing gummies containing 7.5mg CBD, 5mg CBG, and 2.5mg CBN per gummy, designed for relaxation and sleep support.
• Stability CBD Gummies Full spectrum CBD gummies with 25mg CBD and 1mg THC per gummy, formulated for discomfort relief and daily use.
• Stability Plus CBD Gummies High-potency gummies with 125mg CBD, 20mg CBG, and 5mg CBN per gummy (30 count) for grounding relief and stability.
• Activate CBG Gummies Energizing gummies with 15mg CBG and 5mg CBD per gummy, with added B and C vitamins and niacin for a natural energy boost.
• Rest Plus CBD Gummies Extra strength calming gummies with enhanced CBD content for relaxation and sleep support.
• Low Dose THC Singles Beginner-friendly 2mg THC gummies that can be stacked to achieve desired effects, packaged as single servings.
• Micro Dose THC Singles Low-dose THC gummies for micro-dosing, designed for new users wanting gradual effects.
• Blue Nose THC Gummies High-potency THC gummies available in 250mg CBD:10mg THC (10mg THC per gummy) and 500mg:20mg THC (20mg THC per gummy) formulations for experienced users.
• Buzzin' THC Seltzer Virginia's first VDACS-approved, non-alcoholic THC seltzer with 2mg THC, 4mg CBD, and 14mg CBG per can; marketed as a hangover-free alcohol alternative.
• Hydrate CBD Sparkling Water THC-free CBD sparkling water with electrolytes, zero sugar, and zero calories for hydration and relaxation at any time of day.
• Soothe CBD Muscle Balm High-strength (1500mg CBD) all-natural muscle balm for targeted soreness and ache relief, with effects kicking in within approximately 5 minutes.
• Perform CBD Twist Up CBD topical with higher beeswax content for on-the-go use that will not melt in heat, formulated for quick application.
• Glide CBD Massage Oil Oil-based CBD massage oil (750mg CBD) formulated for massage therapists and enhanced massage experiences.
• Repair CBD Lip Balm Moisturizing CBD lip balm (25mg CBD) with natural ingredients for dry, irritated lips.
• Tame Pet CBD Oil Calming pet CBD oil formulated for anxious dogs using CBD paired with Chamomile; available in 1000mg for small pets.
• Relief & Mobility Pet CBD Oil Pet CBD oil formulated for older dogs with muscle and joint pain, paired with Glucosamine Sulfate and Chondroitin Sulfate; available in 2000mg for large pets.
• Tailwaggers Pet CBD Bites Balancing-effect pet CBD treats formulated for dogs.
• Ease & Relieve Equine CBD Oil High-potency (30,000mg CBD) equine CBD oil formulated for horse discomfort, stress behaviors, athletic injuries, and age-related conditions.
• Relax CBD Pre-rolls Calming CBD pre-rolls made with Virginia sun-grown hemp flower for relaxation.
• Stabilize CBD Pre-Rolls Balancing-effect CBD pre-rolls made from Virginia-grown hemp flower.
• Uplift CBD Pre-Rolls Energizing-effect CBD pre-rolls made from Virginia-grown hemp flower.
• Relax Hemp Flower Non-impairing calming hemp flower with floral and earthy aroma.
• Stabilize Hemp Flower Balancing-effect Virginia-grown hemp flower.
• Uplift Hemp Flower Energizing-effect Virginia-grown hemp flower.
• Infuse CBD Olive Oil Premium CBD cooking olive oil with 30mg CBD per tablespoon and 500mg CBD total, made with extra virgin olive oil and full spectrum hemp extract.
• Infuse CBD Coconut Oil Premium CBD coconut oil with 40mg CBD per tablespoon and 750mg CBD total, designed for daily use with easy dosing for cooking, baking, or blending into drinks.
• Hemp Seed Cookies Soft, nutty hemp seed cookies with 5 grams of plant protein per cookie, available in 25mg CBD or CBD-free versions.
• Hemp Animal Bedding Hemp-based animal bedding for small pets, reptiles, horses, and chickens with exceptional wicking properties.
• AM/PM CBD Oil Set Bundle containing Calm CBD Oil (750mg) for evening use and Energize CBD Oil (750mg) for morning use at a discounted price.
• Active Bundle Wellness bundle combining CBD products designed for active lifestyles and workout recovery.
• Feel-Good Favorites Bundle Curated selection of popular CBD and THC products for overall wellness and relaxation.
• Relieve & Recover Set Bundle focused on relief and recovery with CBD products.
• Ease & Sleep Set Bundle combining CBD products for relaxation and sleep support.
• AM / PM Gummy Set Bundle containing energizing morning gummies and calming evening gummies.
• Cooking With Benefits Set Bundle of CBD cooking oils (Infuse Olive Oil and Infuse Coconut Oil) for cooking and baking with wellness benefits.
• Pet Bundle Bundle of pet CBD products for dogs and cats.
• Pure Gift Card Gift cards available in $10, $25, $50, and $100 denominations for purchasing Pure Shenandoah CBD and THC products.
• Dusk Blue T-Shirt Pure Shenandoah branded premium hemp t-shirt in dusk blue color.
• Olive T-Shirt Pure Shenandoah branded premium hemp t-shirt in olive color.
• Bone Heavyweight Crewneck Limited-quantity heavyweight crewneck sweatshirt (10oz, 70% cotton / 30% polyester) with fleece inside and oversized fit.
• Wholesale Program B2B wholesale program offering bulk purchasing of CBD and THC products — including gummies, beverages, oils, topicals, and pet products — for Virginia retailers with a downloadable 2026 pricing guide.
• White Label Manufacturing Services Private labeling and contract manufacturing services allowing cannabis brands to bring products to market using Pure Shenandoah's formulation and production capabilities, spanning gummies to beverages.
• Subscribe & Save Subscription service offering 25% off products with free shipping on subscription orders, allowing customers to set up and manage recurring deliveries.

Quantifiable outcome

• Fast-acting beverage effects within 10-15 minutes
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core, flagship, regional and minor.

• Honor Brewing CompanycoreStrategic or Co-development Partner · 19 November 2025Veteran-owned brewery partnership for cannabis beverage manufacturing and co-branded products. Honor Brewing provides brewing expertise and taproom distribution while Pure Shenandoah supplies cannabinoid formulations. Together they created Buzzin' THC Seltzer and Silly Goose THC Seltzer products. Honor's founder is a 24-year Army veteran with mission to serve veterans.
• Total WineflagshipChannel Partner/ Reseller/ DistributorTotal Wine became the first retailer to carry Virginia's THC seltzer (Buzzin' Berry) when they added it to their Virginia stores. Pure Shenandoah's Buzzin' Berry THC seltzer is now a top seller statewide at Total Wine locations.
• Friendly City Co-OpregionalChannel Partner/ Reseller/ DistributorLocal cooperative retailer partnership bringing Buzzin' THC seltzers to Harrisonburg market. Model partnership for local hemp beverage retail success in Virginia communities.
• Virginia Cannabis AssociationminorOthersIndustry association membership demonstrating commitment to Virginia cannabis industry standards and advocacy. Association logo displayed on company website footer.

Scale indicators4 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• cbdMD: National CBD wellness brand selling tinctures, gummies, topicals, sleep aids, and pet products via D2C and retail. Overlaps with Pure Shenandoah's core oils/gummies/topicals/pet catalog and subscription-style D2C model.
• Medterra: CBD wellness brand offering tinctures, gummies, topicals, capsules, and pet products, with retail distribution and partnerships. Comparable product portfolio and D2C-plus-wholesale approach to Pure Shenandoah.
• Cann: Direct-to-consumer and retail THC-infused beverage brand (cannabis-infused sparkling tonics) with hemp-derived and cannabis-vertical product lines. Closest direct comparable to Pure Shenandoah's Buzzin' THC Seltzer category and alcohol-alternative positioning.
• Charlotte's Web Holdings: One of the most recognized U.S. CBD brands offering full-spectrum hemp extract tinctures, gummies, topicals, and pet products. Directly comparable to Pure Shenandoah in product categories (oils, gummies, topicals, pet CBD) and D2C plus wholesale go-to-market, but at significantly larger national scale.
• Wyld CBD: Leading hemp-THC edibles and beverage brand (gummies, sparkling waters, seltzers) sold across dispensaries and mainstream retail. Highly comparable to Pure Shenandoah's THC seltzer and gummy lines, especially regarding hemp-derived THC beverages navigating state-level regulation.
• Joy Organics: Family-owned, vertically integrated CBD brand selling oils, gummies, topicals, softgels, and pet products via D2C and B2B wholesale. Closely comparable to Pure Shenandoah in scale, ownership profile, and product breadth.
• Green Roads: Pharmacist-founded CBD brand offering oils, gummies, topicals, capsules, and pet products through D2C and major retail (including CVS and Kroger). Comparable product mix and multi-channel retail strategy to Pure Shenandoah.
• Cornbread Hemp: Kentucky-based, USDA organic-certified CBD brand offering full-spectrum oils, gummies, topicals, and pet products. Similar positioning to Pure Shenandoah around seed-to-sale / locally-grown provenance and D2C-plus-retail distribution.
• Lazarus Naturals: Vertically integrated hemp grower and CBD product manufacturer (tinctures, gummies, topicals, pet products, capsules). Compares closely to Pure Shenandoah on vertical integration, full-spectrum formulations, and D2C plus wholesale distribution.

Emerging players

• Wana Brands: One of the largest cannabis-infused edible brands in North America (gummies, beverages) operating primarily through licensed dispensaries. Comparable product format and technology (cannabinoid-infused gummies, beverages) to Pure Shenandoah but operating under cannabis-vertical regulation rather than hemp.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/PureShenandoah
• YouTubeyoutube.com/@pureshenandoah975
• Facebookfacebook.com/pureshenandoah
• Instagraminstagram.com/pureshenandoah
• LinkedInlinkedin.com/company/pureshenandoah

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pure Shenandoah