Bonusprint
Bonusprint is a direct-to-consumer personalized photo products brand operating as part of Storiigroup's pan-European multi-brand photo printing platform, offering photo books, wall art, prints, cards, calendars, and personalised gifts to individual consumers across 13 European countries.
- Company typePrivate
- Founded1965
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bonusprint does
Bonusprint is a direct-to-consumer personalized photo products brand operating as part of Storiigroup, a European multi-brand photo printing platform. The broader group operates 13 country-specific storefronts across the UK, France, Ireland, Italy, Denmark, Spain, Portugal, the Netherlands, Belgium, Germany, Austria, Norway, and Sweden, retaining regional brand names such as Photobox, albelli, posterxxl, fotoknudsen, onskefoto, and hofmann. Bonusprint was founded in 1965 and the platform has accumulated a Trustpilot base of 154,833 reviews with a 4.1-star average rating, indicating a long-standing consumer-facing brand.
The product offering spans photo books (from £12.99), wall art in multiple substrates including canvas, acrylic, aluminium, mounted, framed, and collage prints (from £4.99), photo prints in various sizes (from £0.10), personalised gifts such as mugs, jigsaws, photo blocks, magnets, and cushions, plus personalised cards and calendars. The underlying technology is a self-serve, product-led growth platform combining a web-based creator, free iOS and Android mobile applications, and a desktop application, with native integration to camera roll uploads and Google Photos. The creator UI is described as intuitive, with "smart tools" and auto-enhancement features intended to simplify design for non-professional users.
The business model is one-time transaction-based DTC e-commerce, with prices listed in GBP on the UK site, recurring promotional campaigns (50% off photo books and wall art on orders from £35, plus Black Friday, Christmas, Mother's/Father's Day, and Valentine's campaigns), a £5 newsletter discount, and a student discount program. Customer segments are horizontal and consumer-only — general individuals preserving memories, wedding customers, parents and families, and families celebrating religious occasions such as communion. There is no disclosed B2B or enterprise revenue stream, no API, and no third-party developer integrations; distribution is entirely direct through owned web and app storefronts.
Bonusprint firmographics
Firmographics- Name
- Bonusprint
- Legal name
- Photobox
- Website
- https://bonusprint.co.uk
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bonusprint is a direct-to-consumer personalized photo products brand operating as part of Storiigroup's pan-European multi-brand photo printing platform, offering photo books, wall art, prints, cards, calendars, and personalised gifts to individual consumers across 13 European countries.
- Ownership category
- akta.pro rank
Bonusprint industry classification
Industry- Product category
- Photo Printing & Personalised Photo Products
- NAICS
- Greeting Card Publishers (513191), Gift, Novelty, and Souvenir Retailers (45942)
- SIC
- Greeting Cards (2771), Costume Jewelry & Novelties (3960)
- akta.pro primary industry
- Novelty & Humor Gifts Retail (CRALAJAB)
- akta.pro secondary industry
- Greeting Cards, Wrap & Party Supplies Retail (CRALAJAE)
Keywords
Where Bonusprint is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
Bonusprint business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Photo Product Sales: Direct-to-consumer sales of personalized photo products including photo books, wall art, prints, calendars, cards, mugs, and gifts. One-time transaction model where customers pay per product. Revenue generated through order value, with promotional discounts (e.g., 50% off campaigns) driving sales volume.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Photo Prints - Starting at £0.10 per print |
| Unit Pricing | Pay-as-you-go | Photo Books - From £12.99 |
| Unit Pricing | Pay-as-you-go | Wall Art - From £4.99 |
| Unit Pricing | Pay-as-you-go | Personalised Gifts - Mugs from £11.99 |
| Unit Pricing | Pay-as-you-go | Personalised Cards - From £6.99 |
| Unit Pricing | Pay-as-you-go | Personalised Calendars - From £23.99 |
| Other | Pay-as-you-go | Gift Vouchers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Bonusprint product offering
Product offeringCore offering
Bonusprint is the consumer-facing storefront for the Photobox family of personalised photo product brands, selling custom-printed photo books, wall art (canvas, poster, acrylic, aluminium, mounted, collage, framed prints), photo prints in multiple sizes, personalised gifts (mugs, jigsaw puzzles, photo blocks, magnets, cushions, gift vouchers), personalised greeting cards, and personalised calendars. Customers upload digital photos and use the company's web platform or free iOS/Android mobile apps to design, personalise, and order physical products that are printed, manufactured, and shipped directly to consumers across 13 European countries.
Product overview
Photobox is a photo printing and personalised product platform offering a comprehensive range of customisable photo products. The core offering includes Photo books (custom books with themed templates), Wall art products (canvas prints, poster printing, acrylic prints, aluminium prints, mounted prints, photo collages, and framed wall art), Photo printing in various sizes, and Personalised gifts (mugs, jigsaw puzzles, photo blocks, magnets, cushions). The platform also offers Personalised cards for various occasions and Personalised calendars (wall, desk, and family planners). Users can create products through the free mobile app (iOS/Android) or desktop application, uploading photos from camera roll or Google Photos. The platform is available across multiple European country sites including UK, France, Germany, Spain, Italy, Netherlands, Belgium, Austria, Norway, Sweden, Denmark, Ireland, and Portugal.
Differentiator
Problem solved
Functional benefit
Brands
- albelli: Photo printing and personalised products brand serving Netherlands and Belgium markets (albelli.nl, albelli.be)
- posterxxl
- fotoknudsen
- onskefoto
- hofmann
Products and services
- Photo books Customisable photo books (softcover and hardcover) that customers create using their own photos and themed templates tailored to occasions such as weddings; starting at £12.99. Sold to individual consumers via the Photobox website and mobile apps.
- Wall art Personalised wall art in multiple formats including canvas prints, poster prints, acrylic prints, aluminium prints, mounted prints, photo collage prints, and framed wall art; starting at £4.99 with 50% off promotional pricing on orders from £35. Sold to individual consumers for home or office decoration.
- Photo prints Standard photo prints available in various sizes including 4x4", 5.4x4", 6x4", 5x5", 7x5", 7.5x5" enlargements, 8x6" enlargements, and retro prints 4.8x4"; starting at £0.10 per print. Sold to individual consumers for everyday printing needs.
- Personalised gifts Personalised gift products including personalised mugs (from £11.99), personalised jigsaw puzzles (£34.99), photo blocks (£26.99), photo magnets (£13.49), personalised cushions (£32.99), and gift vouchers. Sold to individual consumers for gifting occasions.
- Personalised cards Custom greeting cards available from £6.99 for occasions including baby announcements, thank you notes, party invitations, communion, wedding, Christmas, and New Year. Sold to individual consumers for personal stationery needs.
- Personalised calendars Custom calendars from £23.99 including wall calendars, desk calendars, and family planners featuring personal photos. Sold to individual consumers for personal organisation and gifting.
- Mobile app (iOS and Android) Free mobile companion application available on iOS and Android that enables users to upload photos from camera roll and Google Photos, use smart AI-assisted creation tools, design photo products, and place orders on the go. Sold as a free platform to individual consumers.
Quantifiable outcome
- 4.1-star average rating based on 154,833 Trustpilot reviews
Companies that use Bonusprint
Customer profileSegments4 records
Ideal customer profiles1 record
Bonusprint technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Bonusprint partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Bonusprint competitors and assessment
Company assessmentDirect peers
- Mixbook: Online photo book and personalised products platform with strong design-tool UX and artist-designed templates — directly comparable on photo book authoring flow and creator-led content positioning.
- Shutterfly: US-direct-to-consumer personalised photo products platform (photo books, cards, prints, gifts) — functionally identical offering, brand-portfolio operator under Apollo, providing a close benchmark for unit economics and category dynamics.
- CEWE: Europe's largest personalised photo printing company, offering photo books, calendars, cards, wall art and gifts across DACH and broader EU markets — directly comparable on product range, customer segments, and self-serve e-commerce model.
- Ifolor: Swiss/European personalised photo specialist offering photo books, calendars, cards, wall art and gifts across CH, DE, AT, FI and additional European markets — directly comparable on multi-country European retail presence and product mix.
- Snapfish: Online photo-printing and personalised products retailer (prints, photo books, cards, gifts) competing in the same horizontal consumer segment with comparable web-based creation tools and discount-driven acquisition model.
Broad incumbents
- Walmart Photo: Mass-market retail photo-printing service operated by a major omnichannel retailer — reflects mass-market price benchmarking and consumer photo-print access through physical pickup/dropoff, an indirect price competition channel.
- Zazzle: Online marketplace for personalised and custom-made products including photo gifts and stationery — overlapping product categories (cards, gifts, prints) though broader marketplace model with third-party creators.
- Cimpress / Vistaprint: Large-scale customised printing platform operating across business marketing materials and consumer personalised products — comparable on underlying digital print production and personalisation technology, but broader SMB focus.
Emerging players
- Artifact Puzzles: Direct-to-consumer personalised jigsaw puzzle maker, overlapping on the photo-jigsaw product category and gifting occasion use cases — a niche but on-target comparator for personalised photo gift unit economics.
- FreePrints (Photo Butler / Artifact Group): Mobile-first photo printing app offering free and low-cost prints and photo books — closest emerging competitor to Bonusprint's mobile-app creation flow, with a freemium pricing model that puts pricing pressure on the category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Bonusprint social profiles
Digital presenceBonusprint financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bonusprint leadership team
Management profileNumber of profiles
Bonusprint subsidiaries and ownership
Company hierarchySubsidiaries5 records
Bonusprint funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bonusprint M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bonusprint
What does Bonusprint do?
Bonusprint is the consumer-facing storefront for the Photobox family of personalised photo product brands, selling custom-printed photo books, wall art (canvas, poster, acrylic, aluminium, mounted, collage, framed prints), photo prints in multiple sizes, personalised gifts (mugs, jigsaw puzzles, photo blocks, magnets, cushions, gift vouchers), personalised greeting cards, and personalised calendars. Customers upload digital photos and use the company's web platform or free iOS/Android mobile apps to design, personalise, and order physical products that are printed, manufactured, and shipped directly to consumers across 13 European countries.
Is Bonusprint a public or private company?
Bonusprint is a private company. It is classified as corporate owned and is currently operating.
When was Bonusprint founded?
Bonusprint was founded in 1965. It employs 1 to 10 people.
Where is Bonusprint based?
Bonusprint is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Bonusprint make money?
One revenue line is on record: photo Product Sales.
Who are Bonusprint's main competitors?
Direct peers on record are Mixbook, Shutterfly, CEWE, Ifolor and Snapfish. Broad incumbents are Walmart Photo, Zazzle and Cimpress / Vistaprint. Emerging players are Artifact Puzzles and FreePrints (Photo Butler / Artifact Group).
Does Bonusprint have an API?
No public API is recorded for Bonusprint.
What industry is Bonusprint in?
Bonusprint's product category is Photo Printing & Personalised Photo Products. Its primary akta.pro industry code is CRALAJAB, Novelty & Humor Gifts Retail, with a secondary code of CRALAJAE, Greeting Cards, Wrap & Party Supplies Retail. Its NAICS code is 513191 and its SIC code is 2771.