O My Bag
- Company typePrivate
- Founded2011
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
O My Bag firmographics
Firmographics- Name
- O My Bag
- Legal name
- O My Bag
- Website
- https://omybag.nl
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
O My Bag industry classification
Industry- Product category
- Sustainable Luxury Leather Handbags
- NAICS
- Jewelry, Luggage, and Leather Goods Retailers (4583), Luggage and Leather Goods Retailers (45832), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Leather & Leather Products (3100), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Handbags & Purses (CRAAAJAA)
- akta.pro secondary industries
- Wallets & Cardholders (Small Leather Goods) (CRAAAJAC), Backpacks & Travel Bags (CRAAAJAB), Handbags & Fashion Bags Manufacturing (IMAOAHAA), Small Leather Goods (Wallets, Cardholders, Keyholders) (CRAKAEAB)
Keywords
Where O My Bag is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
O My Bag business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Others
Revenue model
- Leather Bag Sales: One-time purchase model for leather handbags and accessories including crossbody bags, tote bags, shoulder bags, work bags, basket bags, bum bags, mini bags, and various leather accessories. Products range from $254 to $399 for main bag styles.
- Accessories Sales: Sale of leather accessories including wallets, laptop sleeves, cosmetics bags, cardholders, bag charms, straps, and care products.
- Pre-Loved/Trade-In Program: Trade-in program allowing customers to exchange their O My Bag for a gift card, supporting circular fashion initiatives.
- B2B/Wholesale: B2B sales through reseller portal, affiliate program, and corporate gifting services targeting business customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bags - Price range $254-$399 |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
O My Bag product offering
Product offeringCore offering
O My Bag designs, sources, and sells sustainable leather handbags and accessories directly to consumers through its own e-commerce storefront and physical retail stores. The core product line centers on the Leo collection (Maxi, Midi, Mini) and Coco Croissant bag styles, complemented by an accessories line (wallets, laptop sleeves, bag charms, cardholders, straps, care products) and circular economy programs including Pre-Loved trade-in and Club OMB loyalty rewards.
Product overview
O My Bag is a B-Corp certified sustainable luxury handbag brand offering a curated portfolio of ethically made bags and accessories. The core product line centers on the Leo collection (Leo Maxi, Leo Midi, Leo Mini) and Coco Croissant styles, all crafted from responsibly sourced leather materials including Soft Grain Leather, Woven Leather, Suede, Classic Leather, and specialty finishes like Croco Print. The company complements its bag offerings with an accessories line (wallets, laptop sleeves, bag charms, cardholders, straps, care products) and circular economy programs including Pre-Loved trade-in and Club OMB loyalty rewards. Products are available across multiple bag categories (crossbody, basket, work, bum, shoulder, mini, tote) and sold through direct-to-consumer e-commerce with free shipping over $200 to the USA.
Differentiator
Problem solved
Functional benefit
Products and services
- Leo Maxi Large woven crossbody bag made from soft grain leather, available in multiple colors including Dark Sand, Chocolate, Dark Cherry, and Wild Oak. Features twisted handle options and adjustable straps. Targeted at conscious luxury consumers seeking sustainable everyday bags.
- Leo Midi Medium-sized woven crossbody bag in soft grain leather with multiple color options. Available in Woven and Suede variants with shoulder strap options.
- Leo Mini Compact crossbody bag with twisted handle design in soft grain leather. Available in Dark Sand, Chocolate, Dark Cherry, and Wild Oak finishes.
- Coco Croissant Biscuit-shaped crossbody bag in soft grain leather. Features a curved, croissant-inspired silhouette available in Dark Sand and Chocolate colors.
- Leo Shoulder Strap Detachable shoulder strap for Leo bags, made from suede with classic leather accents. Available in Cognac and Chocolate colorways at $285.
- Bags Collection Full range of handbags including Crossbody Bags, Basket Bags, Work Bags, Bum Bags, Shoulder Bags, Mini Bags, and Tote Bags organized by style and occasion.
- Accessories Collection Bag accessories including Bag Charms, Wallets, Laptop sleeves, Cosmetics & toiletry bags, Cardholders, Straps, Care Products, and Small Essentials.
- Pre-Loved (Trade-In) Program Second Chances program allowing customers to trade in their O My Bag for a gift card, promoting circular fashion and sustainability.
- SS26 Summer Collection
Quantifiable outcome
- B-Corp Certified operations meeting verified social and environmental performance standards
- +1 more outcomes
Companies that use O My Bag
Customer profileSegments3 records
Ideal customer profiles2 records
O My Bag technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
O My Bag partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- B Lab (B-Corp)coreO My Bag is proudly B-Corp certified, meeting verified social and environmental performance standards. This certification requires meeting rigorous standards for governance, workers, community, environment, and customers.
- Leather Working Group (LWG)coreLWG certification ensures responsible leather manufacturing. The Leather Working Group promotes best practices within the leather industry and environmental compliance.
- UPSminorUPS is the shipping carrier for O My Bag products, offering 3-4 business day delivery to customers.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
O My Bag competitors and assessment
Company assessmentDirect peers
- Staud: Staud sells fashion-forward handbags and accessories through its own DTC site at a similar accessible-luxury price band, competing for the same contemporary customer segment with strong editorial placement and seasonal collections.
- Mansur Gavriel: Mansur Gavriel is a minimalist premium leather handbag label that built its brand on design-led, ethically-produced bags - closely comparable in materials, premium positioning, and direct-to-consumer go-to-market.
- Strathberry: Strathberry is a premium accessible-luxury leather handbag brand operating DTC and through select wholesale - directly comparable to O My Bag in price point, craftsmanship positioning, and target buyer of conscious professional women.
- Matt & Nat: Matt & Nat is a vegan-leather handbag and accessories brand competing in the same conscious-consumer accessories niche as O My Bag, with overlapping channels including DTC, wholesale, and a sustainability-led value proposition.
- Cuyana: Cuyana is a direct-to-consumer handbag and accessories brand built around ethical production, classic designs, and accessible-luxury pricing - mirroring O My Bag's positioning, sustainability narrative, and core customer of conscious millennials and Gen Z.
- Cuyana: Already listed; included in the duplicate note - removing. Final list: Cuyana, Staud, Mansur Gavriel, Matt & Nat, Strathberry.
Emerging players
- Sézane: Sézane is a French DTC fashion brand with a leather handbag and accessories assortment that overlaps with O My Bag's customer of European conscious consumers and uses similar sustainability storytelling and editorial marketing.
Broad incumbents
- Kate Spade: Kate Spade is a major handbag and accessories brand at the contemporary-luxury price band, overlapping with O My Bag's core product category and customer demographics but with a much wider retail and licensing footprint.
- Coach: Coach is a large global leather goods and accessories house operating across accessible and premium price tiers; it competes in the same handbag category as O My Bag but with vastly broader assortment and scale.
- Tory Burch: Tory Burch is a large accessible-luxury fashion house with handbags as a core category, competing for the same aspirational professional woman that O My Bag targets, though at a broader portfolio scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
O My Bag social profiles
Digital presenceO My Bag compliance and trust
Trust signalCompliance1 record
O My Bag financial estimates
Financial estimateRevenue estimate
Valuation estimate
O My Bag leadership team
Management profileNumber of profiles
O My Bag funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
O My Bag M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about O My Bag
What does O My Bag do?
O My Bag designs, sources, and sells sustainable leather handbags and accessories directly to consumers through its own e-commerce storefront and physical retail stores. The core product line centers on the Leo collection (Maxi, Midi, Mini) and Coco Croissant bag styles, complemented by an accessories line (wallets, laptop sleeves, bag charms, cardholders, straps, care products) and circular economy programs including Pre-Loved trade-in and Club OMB loyalty rewards.
Is O My Bag a public or private company?
O My Bag is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was O My Bag founded?
O My Bag was founded in 2011. It employs 11 to 50 people.
Where is O My Bag based?
O My Bag is headquartered in Amsterdam, Netherlands, in the Europe region.
How does O My Bag make money?
Four revenue lines are on record. Leather Bag Sales are the primary driver. The others are accessories Sales, pre-Loved/Trade-In Program and B2B/Wholesale.
Who are O My Bag's main competitors?
Direct peers on record are Staud, Mansur Gavriel, Strathberry, Matt & Nat, Cuyana and Cuyana. Sézane is listed as an emerging player. Broad incumbents are Kate Spade, Coach and Tory Burch.
Does O My Bag have an API?
No public API is recorded for O My Bag.
What industry is O My Bag in?
O My Bag's product category is Sustainable Luxury Leather Handbags. Its primary akta.pro industry code is CRAAAJAA, Handbags & Purses, with a secondary code of CRAAAJAC, Wallets & Cardholders (Small Leather Goods). Its NAICS code is 4583 and its SIC code is 3100.