Chang Cheng Group

What Chang Cheng Group does

Chang Cheng Holdings (operating as Chang Cheng Group) is a privately held Singapore F&B group founded in 1994 by Dato' Sri Ricky Kok (Kok Kuan Hwa), with primary operations across the Republic of Singapore and supporting facilities in Johor Bahru, Malaysia. The group runs a portfolio of 16 brands spanning over 200 food outlets and 30+ coffeeshops, anchored by Chang Cheng Mixed Vegetables Rice, Chang Cheng Mee Wah Coffeeshop, Rong Kee Roasted Delights, Ming Kitchen Seafood, Ming Kitchen Seafood zi char concepts, and a beverages vertical (Partea, T-BAR), alongside halal and non-halal catering (EnakSedap), hawker centre management (JW50 Hawker Heritage), and the European-inspired Makan Street food court concept. Served directly to Singapore consumers (B2C) and to institutional and retail customers including NTUC Delights, supermarkets, childcare centres, elderly homes and dormitories (B2B).

The company operates a vertically integrated model with central procurement, central kitchen, and cold chain management at -18°C to 4°C established since 2000 and consolidated at the 27 Woodlands Link Integrated Complex Hub in 2016. A wholly-owned vegetable processing and sauce manufacturing subsidiary (Mee Wah Food Industries Sdn Bhd, Johor Bahru) and an FSSC 22000-certified halal meat manufacturer (MWS Halal Food Manufacturing) support both internal retail and external B2B customers, including OEM processing for international franchises. Distribution runs through owned outlets, NTUC Delights deli counters (20+ locations), institutional wholesale supply of RTE/RTC products, Foodline e-commerce for catering, and the AmiBOX smart food locker system deployed in workplaces and schools, with AmiCARE extending affordable halal meals at $3 or below into community settings from 2026.

Revenue is generated through retail transactions across own-brand stalls and coffeeshop leases, transaction-based catering and halal meal sales, B2B wholesale of processed RTE/RTC products, OEM/licensing arrangements with international franchises, and rental or management fees from hawker centre operations. Pricing spans affordable unit pricing on mixed vegetable rice and budget meals, value set meals starting at S$20, premium catering packages, and subsidized community pricing at S$3 or below for AmiCARE. There is no public revenue disclosure, no external investors are identified in the available data, and ownership is concentrated with the founder.

Name

Chang Cheng Group

Legal name

Chang Cheng Holdings

Website

https://changcheng.sg

Company type

Private

Founded year

1994

Operating status

Operating

Short description

Chang Cheng Holdings is a privately held Singapore F&B group operating 16 brands across 200+ food outlets and 30+ coffeeshops, serving heartland consumers, institutional B2B customers, and government meal programmes through a vertically integrated central kitchen, halal manufacturing, and AmiBOX smart locker distribution platform.

Ownership category

akta.pro rank

Product category

Food and Beverage Retail and Catering Services

NAICS

Restaurants and Other Eating Places (7225), Restaurants and Other Eating Places (72251), Caterers (722320), Other Food Manufacturing (3119), Beverage Manufacturing (3121), Snack and Nonalcoholic Beverage Bars (722515), Mobile Food Services (72233)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810), Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090), Beverages (2080)

akta.pro primary industry

Asian QSR (Chinese/Thai/Japanese/Korean) (THAFAAAF)

akta.pro secondary industries

Food Services & Catering (On-site/Corporate Dining/Vending) (IMAIAAAE), Convenience, Grab-and-Go & Prepared Foods Distribution (CRAOABAL), Local Chef/Restaurant Meal Boxes & Marketplace Prepared Meals (CRAHAJAI)

Keywords

• Food and beverage retail
• Hawker centre operations
• Halal food manufacturing
• Central kitchen services
• Food catering services

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail F&B Operations: Direct sales to consumers through company's own food stalls, coffee shops, and hawker centre outlets. Includes mixed rice, zi char, roasted meat, seafood, beverages, and specialty concepts.
2. Coffeeshop & Hawker Management: Management and leasing of food stalls to third-party vendors within Chang Cheng Mee Wah coffee shops and JW50 Jurong West Hawker Centre.
3. Catering & Packed Meals: EnakSedap Halal Catering provides catering services for corporate functions, seminars, wedding receptions, housewarming, birthday parties. Also produces vacuum sealed bento meal boxes.
4. Ready to Eat (RTE) & Ready to Cook (RTC) Products: B2B supply of processed food products to supermarkets (local and overseas), convenient stalls, dormitories, childcare centres, and elderly homes.
5. Halal Food Manufacturing: MWS Halal Food Manufacturing produces hams, sausages, and meat-based products. FSSC 22000 certified. Supplies to local and overseas markets.
6. OEM & Brand Management: Processing meat to international franchise standards. OEM beverage production and brand management for franchise concepts.
7. Deli Counter Operations: Rong Classic Deli Delights served at NTUC Delights counters. Award-winning roast pork, char siew, and roast duck with over 20 stalls across Singapore.

Pricing tiers

Go-to-market motion3 records

Distribution channels10 records

Marketing channels8 records

Core offering

Chang Cheng Group operates a vertically integrated food and beverage business running 200+ food outlets across 16 brands in Singapore. Its offerings span coffeeshop and hawker centre management (Chang Cheng Mee Wah, JW50), mixed vegetable rice (Chang Cheng Mixed Vegetables Rice), zi char and seafood (Ming Kitchen), roasted meat (Rong Kee, Rong Classic Deli), halal catering (EnakSedap), halal and non-halal food manufacturing (MWS Halal Food Manufacturing, Mee Wah Food), fruit tea beverages (Partea, T-BAR), and a smart food locker platform (AmiBOX). A central kitchen and central procurement system since 2000 supports consistent quality across all outlets, while B2B supply of Ready-to-Eat and Ready-to-Cook products serves supermarkets and institutions.

Product overview

Chang Cheng Group is a Singapore-based F&B company operating a portfolio of 16 brands across 200+ food outlets and 30+ coffeeshops. The portfolio comprises core brands (Chang Cheng Mixed Vegetables Rice and Chang Cheng Mee Wah Coffeeshop), acquired specialist brands (Rong Kee Roasted Delights, Ming Kitchen Seafood, Ali Shan, Soon Kee Teochew Porridge, Partea, Wah Shao Durian), food manufacturing operations (Mee Wah Food in Malaysia and MWS Halal Food Manufacturing), halal catering (EnakSedap), modern food concepts (Makan Street European Food Court), hawker centre management (JW50), deli counters (Rong Classic at NTUC), and technology-enabled meal solutions (AmiBOX smart lockers). The company operates a Central Kitchen supporting central procurement and processing across its entire outlet network.

Differentiator

Problem solved

Functional benefit

Brands

• AmiBOX: Smart food locker system providing pre-order meals and convenient collection from designated smart lockers for workplaces, schools, and everyday users. Also includes AmiCARE initiative providing affordable halal meals and AmiBOX School for educational settings.
• Chang Cheng Mixed Vegetables Rice
• Chang Cheng Mee Wah Coffeeshop
• Rong Kee Roasted Delights
• Ming Kitchen Seafood
• Makan Street 福满街
• Ali Shan
• Soon Kee Teochew Porridge
• Mee Wah Food
• MWS Halal Food Manufacturing
• EnakSedap Halal Catering
• JW50 Hawker Heritage
• Partea
• T-BAR 茶吧吧
• Rong Classic Deli Counter
• Wah Shao Durian

Products and services

• Chang Cheng Mixed Vegetables Rice Founding brand since 1994 offering authentic Chinese home-cooked mixed vegetable rice at affordable prices, where customers mix and match dishes including signature Curry Chicken and Sweet & Sour Pork. Available across 70+ standalone outlets and in-coffeeshop locations in Singapore.
• Chang Cheng Mee Wah Coffeeshop Network of 30+ coffeeshops across Singapore offering fast, economical meals and family-friendly dining under one roof. Anchor platform for the group's retail F&B presence and home to various food stall concepts.
• Rong Kee Roasted Delights Hong Kong-style roasted meat brand since 1998, specialising in charcoal-roasted roast duck, roast pork, and Char Siew sold fresh daily in-store at its outlets.
• Ming Kitchen Seafood Zi char seafood restaurant brand featuring family-style dishes such as signature Chilli Crab and Curry Fish Head served across neighbourhood outlets in Singapore.
• Ali Shan Singaporean-flavoured mixed vegetable rice brand preparing freshly cooked dishes daily with authentic local taste and flavour-value balance.
• Soon Kee Teochew Porridge Traditional Teochew porridge concept serving warm porridge paired with braised dishes, fresh seafood, and steamed dishes. Brand acquired by Chang Cheng Holdings in 2017.
• Mee Wah Food Industries (Vegetable Processing & Sauce Manufacturing) Vegetable processing and sauce manufacturing subsidiary (Mee Wah Food Industries Sdn Bhd) operating from Johor Bahru, Malaysia. Selects, processes, and packs perishables for the group's brands under strict food safety guidelines.
• Makan Street (European Food Court Concept) First European-style food court concept in Singapore, located at IMM Outlet Mall and a second site at Geneo on Science Park Drive. Offers a curated selection of traditional and fusion food stalls in a single dining venue.
• Partea Fruit Tea Fruit tea brand established in 2017 and acquired by Chang Cheng in 2022, positioned as the No.1 fruit tea brand in Singapore. Combines fresh fruit with quality tea leaves for innovative healthier fruit tea offerings. Outlets at Lau Pa Sat (Stall-65) and CapitaSpring.
• T-BAR Fruit Tea Fruit tea brand inspired by a father-daughter bond, blending premium tea leaves with fresh fruits for tasty and healthier beverage offerings.
• Wah Shao Durian Premium durian retailer sourcing XO, Musang King, and Black Thorn varieties from Pahang, Malaysia, with farm-to-table freshness guarantees.
• Rong Classic Deli Counter Award-winning roasted meat deli served at 20+ NTUC Delights counters across Singapore, featuring Roast Pork, Char Siew, and Roast Duck prepared in the group's central kitchen.
• EnakSedap Halal Catering Halal catering service with over a decade of F&B experience, offering quality halal Asian cuisines for corporate functions, seminars, wedding receptions, housewarming, birthday parties, and other occasions. Bookable via the Foodline online platform.
• MWS Halal Food Manufacturing Wholly owned halal meat-based food manufacturing subsidiary producing hams, sausages, and other meat products. FSSC 22000 certified for food safety and supplies local and overseas markets. Also offers OEM meat processing to international franchise standards.
• JW50 Jurong West Hawker Centre Two-level hawker centre at 50 Jurong West Street 61 managed and operated by Chang Cheng since 2023. Features wide dining space, diverse stalls across local ethnic food cultures, and an Incubation Stall Programme supporting young hawker entrepreneurs.
• AmiBOX Smart Food Locker Platform Smart food locker system enabling pre-ordering of meals and convenient collection from designated lockers. Deployed at workplaces, schools (AmiBOX School), and community locations, with nutritional information displayed. The AmiCARE sub-initiative provides halal meals priced at $3 and below for community meal programs.

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Grassroots and Community Partners (Punggol North)coreStrategic or Co-development Partner · 9 May 2026Collaboration with grassroots and community partners for AmiCARE initiative at Punggol North. Deputy Prime Minister Gan Kim Yong officiated the launch on 9 May 2026. Initiative provides residents with affordable halal meals priced at $3 and below through smart food locker technology.
• Singapore Government (Sim Ann, Low Yen Ling)coreStrategic or Co-development Partner · 1 July 2024Government partnership for expanding budget meals initiative across Chang Cheng Mee Wah coffee shops. Initiative to progressively expand provision of budget meals and acceptance of CDC vouchers to lighten financial burden on residents amidst rising cost of living.
• IMM Outlet MallcoreStrategic or Co-development PartnerPartnership for Makan Street food court concept at IMM Outlet Mall. European-inspired food court concept opened September 2024 with ribbon cutting ceremony and lion dance performance.
• NTUC DelightscoreChannel Partner/ Reseller/ DistributorRong Classic Deli Delights counters operated at NTUC Delights outlets. Over 20 locations across Singapore featuring award-winning roast pork, char siew, and roast duck.
• FoodlinecoreChannel Partner/ Reseller/ DistributorE-commerce partnership for EnakSedap Halal Catering online ordering platform. Customers can order catering services through Foodline platform.
• Lau Pa Sent (Stall-65)minorChannel Partner/ Reseller/ DistributorPartea fruit tea outlet at Lau Pa Sat (Stall-65), 18 Raffles Quay, Singapore 048582
• CapitaSpringminorChannel Partner/ Reseller/ DistributorPartea fruit tea outlet at No.01-K1 CapitaSpring, 86 Market Street, Singapore 048948
• International Franchise PartnerscoreOEM/ Whitelabel/ Licensing PartnerB2B services include processing meat to international franchise standards. OEM beverage production capabilities.

Scale indicators8 records

Recent moves14 records

Expansion highlights6 records

Direct peers

• Jumbo Group: Listed Singapore seafood and Chinese restaurant operator with branded outlets and overseas presence. Comparable on Chinese seafood dining (similar to Ming Kitchen Seafood) and Singapore-listed F&B brand exposure.
• BreadTalk Group: Singapore-based multi-brand F&B group operating bakery, restaurant and food retail concepts regionally. Comparable as a multi-brand Singapore F&B operator with central kitchen and franchise/licensing capability.
• Tung Lok Group: Singapore restaurant group with multiple Chinese dining concepts including zi char and seafood, plus catering operations. Comparable on Chinese cuisine multi-brand restaurants and catering services in Singapore.
• No Signboard Holdings: Singapore-listed seafood restaurant operator. Comparable as a Singapore-headquartered F&B brand operator with central kitchen support and multi-channel (dine-in, delivery) revenue mix.
• Kimly Group: Singapore coffeeshop operator and food retailer with multiple F&B concepts and central kitchen operations. Comparable to Chang Cheng's mixed vegetable rice outlets, Mee Wah coffeeshops and central-kitchen-driven vertical integration model.
• Koufu Group: Singapore-listed operator of coffeeshops, hawker centres and food courts with both owned outlets and stall management. Most directly comparable to Chang Cheng's coffeeshop and hawker management business and similar heartland Singapore footprint.

Others

• NTUC FairPrice Co-operative: Largest Singapore supermarket operator and a key Chang Cheng channel partner via NTUC Delights deli counters. Not a direct competitor but a critical customer; comparable as a scale Singapore food retailer that defines in-store prepared-food benchmarks.

Broad incumbents

• Café de Coral Holdings: Hong Kong's largest QSR chain operating quick-service restaurants, institutional catering and food manufacturing. Comparable on the vertically integrated QSR-plus-catering-plus-manufacturing model at much larger scale.
• Old Chang Kee: Singapore-listed QSR chain specializing in curry puffs and snacks with retail/manufacturing capabilities. Comparable as a Singapore F&B manufacturer-retailer with B2C focus and overseas exports.

Regional players

• Astaka Holdings: Malaysia-listed F&B operator. Comparable as a regional Southeast Asian F&B group relevant to benchmarking Chang Cheng's Johor Bahru vegetable processing facility and potential cross-border expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/changchengholdings
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Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chang Cheng Group