Old Chang Kee
- Company typePublic
- Founded1956
- HeadquartersSingapore, Singapore
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
Old Chang Kee firmographics
Firmographics- Name
- Old Chang Kee
- Legal name
- Old Chang Kee Ltd Group
- Website
- https://oldchangkee.com
- Company type
- Public
- Founded year
- 1956
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Old Chang Kee industry classification
Industry- Product category
- Quick-Service Snack Retail
- NAICS
- Snack Food Manufacturing (31191)
- SIC
- Cookies & Crackers (2052)
- akta.pro primary industry
- Chips & Savory Snacks (Potato, Tortilla, Extruded) (CRADABAE)
- akta.pro secondary industry
- Specialty Snack Foods Manufacturing (Ethnic/Regional, Gourmet, Functional) (AFAKAIAO)
Keywords
Where Old Chang Kee is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices2 records
Markets served
Old Chang Kee business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Food Sales: Revenue from company-owned and franchise retail outlets selling curry puffs and fried snacks directly to consumers. Old Chang Kee operates around 77 outlets in Singapore and 30+ overseas.
- Franchise Fees: Income from franchise model allowing third parties to operate Old Chang Kee outlets under brand license.
- Catering and Event Services: Non-retail revenue streams from catering services and event-based food services through Old Chang Kee Catering.
Go-to-market motion2 records
Distribution channels6 records
Marketing channels2 records
Old Chang Kee product offering
Product offeringCore offering
Old Chang Kee manufactures and retails halal-certified fried snacks and quick bites, anchored by its signature Curry'O curry puff made from a proprietary secret recipe. The company sells through approximately 77 company-owned outlets in Singapore, 30+ overseas franchised and company-operated locations, and provides catering services for events. It also operates complementary sub-brands including Old Chang Kee Coffee House, Curry Times, and Dip 'n' Go.
Product overview
Old Chang Kee is a Singaporean fried snack retailer founded in 1956, operating as a food and beverage brand with outlets across Singapore and overseas. The company's product portfolio centers around Curry'O, their signature curry puff, along with traditional favourites, seafood favourites, chicken favourites, desserts, and breakfast sets. The brand operates delivery integrations with Shopee, GrabFood, and FoodPanda, and offers catering services for events. The business follows a unified retail model with no technology platform or modular software architecture.
Differentiator
Problem solved
Functional benefit
Brands
- Curry'O: Signature curry puff product line with various flavors including Japanese Cheezy CurryO, Rendang Chicken O, and others.
- OnStik
- Coffee House
Products and services
- Curry'O Curry Puff Old Chang Kee's signature curry puff featuring a proprietary secret curry filling recipe, sold at company-owned outlets, franchise locations, and delivery platforms.
- Traditional Favourites Classic hot snacks and traditional fried quick bites offered at Old Chang Kee outlets as part of the core product range.
- Seafood Favourites
Companies that use Old Chang Kee
Customer profileSegments1 record
Ideal customer profiles2 records
Old Chang Kee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
Old Chang Kee partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and supporting.
- Majlis Ugama Islam Singapura (MUIS)coreHalal certification body that certified all Old Chang Kee products, outlets and central kitchens as Halal as of 7 January 2005.
- GrabFoodcoreDelivery platform partnership enabling online ordering and delivery services to consumers across Singapore.
- FoodPandacoreDelivery platform partnership for online food delivery services to customers.
- ShopeesupportingE-commerce marketplace partnership through Shopee Official Mall for online product sales.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Old Chang Kee competitors and assessment
Company assessmentDirect peers
- BreadTalk Group: Singapore-listed bakery and F&B chain operating bakeries, cafes and food retail across Asia. Highly comparable to Old Chang Kee as a homegrown Singaporean snack/F&B brand with a similar listing profile, multi-format retail model and Asian expansion ambitions.
- 4Fingers Crispy Chicken: Singapore-founded Asian fried chicken QSR chain with outlets across Southeast Asia. Directly comparable to Old Chang Kee as a Singapore-born, halal-friendly fried snack brand operating kiosks and outlets targeting similar on-the-go consumers.
- Jollibee Foods Corporation: Philippines-headquartered quick-service restaurant chain with strong fried chicken and snack offerings, expanded across Southeast Asia including Singapore. Comparable to Old Chang Kee as an Asian QSR brand competing for the same convenience-snack occasion and regional growth.
- Toast Box: Singapore heritage cafe chain serving traditional breakfast and snack items including kaya toast and local snacks. Comparable to Old Chang Kee as a heritage Singapore F&B brand leveraging nostalgia and traditional local flavors in a multi-outlet retail format.
- Killiney Group: Singapore heritage cafe and traditional snacks operator with long-standing presence and overseas branches. Comparable to Old Chang Kee as a traditional Singaporean snack/F&B brand pursuing both domestic outlet density and selected international expansion.
Broad incumbents
- McDonald's Singapore: Global QSR incumbent with deep Singapore presence and delivery partnerships. Comparable to Old Chang Kee as a broad F&B incumbent competing for the same quick-bite, delivery-driven consumer occasions and outlet real estate.
- Popeyes Singapore: Fried chicken QSR brand with growing Singapore footprint under Restaurant Brands International. Comparable to Old Chang Kee as a fried-focused QSR brand competing for the same halal-friendly, price-sensitive snack occasion.
- KFC Singapore (Yum! Brands): Global fried chicken QSR incumbent with extensive Singapore footprint. Comparable to Old Chang Kee as a broader fried-snack category incumbent competing for the same on-the-go halal-conscious consumer occasions.
Regional players
- OldTown White Coffee: Malaysian-listed heritage cafe chain serving traditional Asian snacks and coffee across Southeast Asia and beyond. Comparable to Old Chang Kee as an Asian heritage snack and cafe brand with a similar multi-format retail and franchise model.
Emerging players
- IRVINS Salted Egg: Singapore-born salted egg snack brand selling premium Asian snack products via retail and online channels with growing international distribution. Comparable to Old Chang Kee as a Singapore-origin Asian snack brand monetizing traditional flavors through packaged goods and brand-led expansion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Old Chang Kee social profiles
Digital presenceOld Chang Kee compliance and trust
Trust signalCompliance1 record
Old Chang Kee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Old Chang Kee leadership team
Management profileNumber of profiles
Profiles1 record
Old Chang Kee subsidiaries and ownership
Company hierarchySubsidiaries3 records
Old Chang Kee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Old Chang Kee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Old Chang Kee
What does Old Chang Kee do?
Old Chang Kee manufactures and retails halal-certified fried snacks and quick bites, anchored by its signature Curry'O curry puff made from a proprietary secret recipe. The company sells through approximately 77 company-owned outlets in Singapore, 30+ overseas franchised and company-operated locations, and provides catering services for events. It also operates complementary sub-brands including Old Chang Kee Coffee House, Curry Times, and Dip 'n' Go.
Is Old Chang Kee a public or private company?
Old Chang Kee is a public company. It is classified as public and is currently operating.
When was Old Chang Kee founded?
Old Chang Kee was founded in 1956. It employs 101 to 250 people.
Where is Old Chang Kee based?
Old Chang Kee is headquartered in Singapore, Singapore, in the Asia region.
How does Old Chang Kee make money?
Three revenue lines are on record. Retail Food Sales are the primary driver. The others are franchise Fees and catering and Event Services.
Who are Old Chang Kee's main competitors?
Direct peers on record are BreadTalk Group, 4Fingers Crispy Chicken, Jollibee Foods Corporation, Toast Box and Killiney Group. Broad incumbents are McDonald's Singapore, Popeyes Singapore and KFC Singapore (Yum! Brands). OldTown White Coffee is listed as a regional player. IRVINS Salted Egg is listed as an emerging player.
Does Old Chang Kee have an API?
No public API is recorded for Old Chang Kee.
What industry is Old Chang Kee in?
Old Chang Kee's product category is Quick-Service Snack Retail. Its primary akta.pro industry code is CRADABAE, Chips & Savory Snacks (Potato, Tortilla, Extruded), with a secondary code of AFAKAIAO, Specialty Snack Foods Manufacturing (Ethnic/Regional, Gourmet, Functional). Its NAICS code is 31191 and its SIC code is 2052.