Construction Instruction
- Company typePrivate
- Founded2008
- HeadquartersDenver, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Construction Instruction does
Construction Instruction is a privately-held building science education and professional services company founded in 2008-2009 and headquartered in Denver, Colorado, operating as Construction Instruction Productions, LLC under Colorado law. The company teaches residential builders, trade contractors, architects, engineers, and product manufacturers how to apply building science principles to construct higher-quality, more energy-efficient, and healthier homes. Its primary customers are production and custom homebuilders, product manufacturers, and design professionals in the US and Canada, supplemented by an extended reach for media distribution globally.
The company's core platform consists of the Ci App (a mobile education product available on iOS and Android, containing hundreds of videos, articles, and language-free 3D animations), Ci Live in-person and online training events held at the Denver Experience Center (a co-located training facility, building science diagnostic laboratory, and film studio), and a portfolio of professional services including on-site customized training, custom animation/media production for manufacturers, applied product testing and research, and strategic consulting on building science and code compliance. Its content library spans foundations, framing, roofing, insulation, air/moisture control, ventilation, HVAC, and IAQ, with signature programs including Advanced Building Science, Enclosure Excellence, Mechanical Mastery, and Triple Zero Certification.
Construction Instruction monetizes primarily through professional-services engagements priced by quote (customized training programs, consulting, applied product testing, and bespoke animation production) and the Ci Live Experience Center event series. The Ci App is offered as a free, freemium lead-generation asset feeding the paid service pipeline. The company is privately held by its founders — Justin Wilson, Gord Cooke, and Mark LaLiberte — with partner Andrew Oding and approximately ten total staff members, and has no disclosed external funding or institutional investors.
Construction Instruction firmographics
Firmographics- Name
- Construction Instruction
- Legal name
- Construction Instruction Productions, LLC
- Website
- https://constructioninstruction.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Construction Instruction industry classification
Industry- Product category
- Building Science Education and Training Services
- NAICS
- Technical and Trade Schools (6115), Professional and Management Development Training (611430), Educational Services (61)
- SIC
- Services-Educational Services (8200), Services-Engineering Services (8711)
- akta.pro primary industry
- Construction (EDABALAF)
- akta.pro secondary industries
- Construction, Engineering & Skilled Trades Licensure Prep (EDAAANAL), Corporate Learning & Training Content Development (EDAGAKAC)
Keywords
Where Construction Instruction is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Construction Instruction business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Ci Live Training Events: In-person and virtual hands-on training events at the Denver Experience Center. Classes include Advanced Building Science, Enclosure Excellence, Mechanical Mastery, and Triple Zero Certification.
- Customized Training Programs: On-site training delivered at client offices or job sites, customized to specific goals, climate zones, and building codes. Sessions range from one hour to multiple days.
- Media Production Services: Custom animated videos for manufacturers, builders, and lumber yards demonstrating product installation and best practices. Pricing varies by length and complexity.
- Applied Product Testing & Research: Laboratory research and diagnostic services for product evaluation, building science analysis, and technical consultation.
- Consulting Services: Strategic planning and consultation with builders and product manufacturers on building science, market trends, and process improvements.
- Ci App: Free mobile app providing access to educational content including videos, articles, and animations. Generates leads for paid services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free app access with educational content |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Construction Instruction product offering
Product offeringCore offering
Construction Instruction provides building science education, training, and consulting to residential construction professionals. Its core offering centers on the Ci App (mobile video/animation platform rated #1 construction app in US and Canada), Ci Live hands-on training classes at the Denver Experience Center, customized corporate training programs, in-house 3D animation production for manufacturers, building science laboratory testing services, and strategic consulting for builders and product manufacturers.
Product overview
Construction Instruction operates as a building science education company offering a unified platform combining training, media production, and consulting services. The core offering includes the Ci App (mobile application with videos, articles, and animations), Ci Live Classes (hands-on training events), Training Services, Media Production (animation studio creating 3D instructional content), Applied Product Testing & Research (building science laboratory), and Consulting Services. The company also provides supplementary resources through Ci Library (products, building resources, glossary) and Ci Tools (calculators). The Ci Live Experience Center in Denver, Colorado serves as the primary venue for in-person training and houses the laboratory and film studio.
Differentiator
Problem solved
Functional benefit
Brands
- Ci App: Mobile application providing building science education with videos, articles, and animations for construction professionals
- Ci Live
- Ci Library
- Construction Instruction Productions (CiP)
Products and services
- Ci App Mobile application providing hundreds of videos, articles, and animations designed specifically for building industry professionals. Rated as the #1 construction app in the US and Canada and described as 'one of the building industry's most useful and popular apps' by Fine Home Building. Available on iOS and Android platforms.
- Ci Live Classes
Quantifiable outcome
- Build Zero Defect, Zero Energy, Zero Carbon homes through Triple Zero Certification program
- +2 more outcomes
Companies that use Construction Instruction
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Construction Instruction technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Construction Instruction partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, minor and major.
- Building Knowledge CanadacoreAndrew Oding leads Building Knowledge Canada's efforts as a member of EnergyPro Exchange (EPX), providing expert knowledge as a top single- and multi-family-building consultant.
- Cold Climate Housing Research Center (CCHRC)minorMark LaLiberte has provided technical assistance and voluntary board position to CCHRC in Fairbanks, Alaska for over 10 years.
- Energy and Environmental Building Alliance (EEBA)coreStrategic partner where CI team delivers Houses That Work lecture series and Mark LaLiberte developed the acclaimed training curriculum.
- BMC (Build With BMC)minorBuilding materials partner providing resources and content distribution for building professionals.
- A Finer Touch ConstructionminorStrategic partner providing construction expertise and content for builder community.
- Owens CorningmajorManufacturing partner featured on Ci platform; Owens Corning products include RadonBARRIER, FOAMULAR insulation, and PINK Fiberglas insulation featured in animations and content.
- DaikinmajorManufacturing partner specializing in HVAC systems; featured on Ci platform for high-performance building solutions.
- PanasonicmajorPartner manufacturer of ventilation fans and indoor air quality solutions; Intelli-Balance ERV, WhisperFit DC, and other products featured.
- DuPontmajorPartner for building envelope solutions including Tyvek HomeWrap, DrainWrap, flashing products, and weather barriers featured in animations.
- AerosealmajorAerobarrier envelope sealing technology partner; animation created for single family residence application.
- LP Building SolutionsmajorEngineered wood products partner with products like Legacy Sub-Flooring, FlameBlock, TechShield, and WeatherLogic featured in animations.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Construction Instruction competitors and assessment
Company assessmentDirect peers
- IBACOS: IBACOS provides building science consulting, field testing, and builder education services aimed at improving residential construction quality. It overlaps directly with CI's consulting, testing, and curriculum work for production builders.
- Building Science Corporation: Founded by Joseph Lstiburek, BSC is a leading building science consulting and education firm. It is the closest direct peer to Construction Instruction, offering building-science consulting, forensic investigation, and educational content for builders and manufacturers in the same residential high-performance segment.
- EEBA (Energy and Environmental Building Alliance): EEBA is an industry nonprofit that delivers building science training, conferences, and curriculum (Houses That Work) and is a strategic content partner of CI. It is a peer as a competing channel for high-performance builder education and certification.
Regional players
- Blue House Energy: Canadian building-science education and content platform that has publicly rated the Ci App as #1 in the US/Canada. Blue House Energy offers comparable educational content, training, and resources, primarily serving Canadian builders and homeowners.
- Building Knowledge Canada: Canada-focused building science education and consulting firm led by Andrew Oding. Overlaps significantly with CI's consulting and curriculum work but is regionally focused on the Canadian market.
Emerging players
- ProTradeCraft: Video-based trade skills platform targeting builders, remodelers, and trades. Overlaps with CI's video and animation content distribution model and competes for the same building-professional audience with on-demand video lessons.
- Build Show Network (Matt Risinger): High-performance building video education channel focused on best practices for builders. Comparable to CI's Ci App video content as a builder-facing digital education brand, though with a creator-driven rather than corporate-firm model.
- MT Copeland: Trade-skills education platform offering structured video courses for construction professionals. Comparable to CI in the builder/trades digital education category, with a similar freemium-leaning video content approach but broader across trades.
Broad incumbents
- National Association of Home Builders (NAHB) Education: Industry association offering builder education, designations, and training programs. A broader incumbent in residential construction education; less building-science specialized than CI but with far greater institutional reach and credentialing.
- Hanley Wood (Zonda): Major residential construction media, data, and events company (formerly Hanley Wood, now Zonda). A broad incumbent in the builder education and information category, with much larger reach but less specialization in building-science depth.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Customer concentration
Construction Instruction social profiles
Digital presenceConstruction Instruction financial estimates
Financial estimateRevenue estimate
Valuation estimate
Construction Instruction leadership team
Management profileNumber of profiles
Profiles10 records
Construction Instruction subsidiaries and ownership
Company hierarchySubsidiaries1 record
Construction Instruction funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Construction Instruction M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Construction Instruction
What does Construction Instruction do?
Construction Instruction provides building science education, training, and consulting to residential construction professionals. Its core offering centers on the Ci App (mobile video/animation platform rated #1 construction app in US and Canada), Ci Live hands-on training classes at the Denver Experience Center, customized corporate training programs, in-house 3D animation production for manufacturers, building science laboratory testing services, and strategic consulting for builders and product manufacturers.
Is Construction Instruction a public or private company?
Construction Instruction is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Construction Instruction founded?
Construction Instruction was founded in 2008. It employs 1 to 10 people.
Where is Construction Instruction based?
Construction Instruction is headquartered in Denver, United States, in the North America region.
How does Construction Instruction make money?
Six revenue lines are on record. Ci Live Training Events are the primary driver. The others are customized Training Programs, media Production Services, applied Product Testing & Research, consulting Services and ci App.
Who are Construction Instruction's main competitors?
Direct peers on record are IBACOS, Building Science Corporation and EEBA (Energy and Environmental Building Alliance). Regional players are Blue House Energy and Building Knowledge Canada. Emerging players are ProTradeCraft, Build Show Network (Matt Risinger) and MT Copeland. Broad incumbents are National Association of Home Builders (NAHB) Education and Hanley Wood (Zonda).
Does Construction Instruction have an API?
No public API is recorded for Construction Instruction.
What industry is Construction Instruction in?
Construction Instruction's product category is Building Science Education and Training Services. Its primary akta.pro industry code is EDABALAF, Construction, with a secondary code of EDAAANAL, Construction, Engineering & Skilled Trades Licensure Prep. Its NAICS code is 6115 and its SIC code is 8200.