We Compare Brokers

What We Compare Brokers does

We Compare Brokers (WCB) is a privately held, UK-based online comparison and review platform serving retail forex, CFD, and crypto traders. Founded in 2019 in London Colney by a small team of traders, researchers, and writers, the company operates at wecomparebrokers.com and provides independent broker reviews covering more than 200 regulated brokers globally. The core product suite comprises a side-by-side Compare Brokers Tool (allowing traders to evaluate two brokers across minimum deposit, withdrawal fees, inactivity fees, leverage, spreads, instruments, account opening time, demo availability, jurisdictions of regulation, and product range), a Broker Finder interactive tool filtered by region and asset class, structured Broker Reviews with overall star ratings, a comprehensive guides and educational content library across categories such as beginners, analysis, comparison, platforms, and trading, country-specific content pages for markets including the UK, USA, Germany, Netherlands, France, UAE, and South Africa, and a distinctive 'Call Them Out!' user-submitted fraud reporting and mediation feature. The platform's editorial methodology applies a structured Broker Evaluation Framework using 74+ data points across ten weighted categories — Safety (30%), Fees (15%), Markets & Products (15%), Trading Platforms (10%), Mobile Trading App (10%), Accounts (10%), Education (5%), and Deposit & Withdrawal (5%) — to produce ratings that are transparent and reproducible across the reviewed broker universe.

WCB's business model is a single-stream affiliate economics play: the site is free for users, and revenue is generated exclusively through affiliate commissions paid by brokers when users click 'Take Me Broker' tracked links embedded in reviews, comparison pages, and broker recommendations and subsequently sign up or deposit. Distribution is anchored on organic search-driven content marketing targeting high-intent forex, CFD, and broker-comparison queries, supplemented by a social media presence on Facebook and Twitter/X. The company's go-to-market motion is product-led growth — comparison and discovery tools attract search-intent visitors who are then routed to broker sign-ups through affiliate links. Customer segments are horizontal: retail traders ranging from beginners to experienced professionals across the UK, Europe, North America, the Middle East, and Africa.

WCB does not disclose revenue, has no external institutional investment or parent company, and operates without a mobile app, public API, proprietary AI/ML features, or patents. Public awards and regulatory certifications are not listed. The company's competitive positioning rests on its stated independence, the breadth of its broker coverage, the structured 74+ data point evaluation methodology, and the community-trust dimension added by the 'Call Them Out!' fraud reporting feature.

Name

We Compare Brokers

Legal name

We Compare Brokers

Website

https://wecomparebrokers.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

We Compare Brokers is a UK-based independent comparison platform that helps retail forex and CFD traders evaluate 200+ regulated brokers through structured reviews, side-by-side comparison tools, and educational content, monetising exclusively via broker affiliate commissions.

Ownership category

akta.pro rank

Product category

Financial Broker Comparison Platform

akta.pro primary industry

Lead Generation, Comparison & Marketplace Platforms (Financial Products) (FSAEAMAM)

akta.pro secondary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Forex broker reviews
• Broker comparison platform
• CFD broker reviews
• Trading platform comparison
• Affiliate broker marketing

Headquarters

HQ city

London Colney

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate / Referral Commissions: WCB monetises through affiliate links embedded throughout the site — in broker reviews, comparison tools, and recommended broker sections. When users click 'Take Me Broker' or similar affiliate links and subsequently sign up or deposit with the broker, WCB earns a commission. This is the primary and only stated revenue stream. The site is free for users to access.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

We Compare Brokers operates an online platform that aggregates independent reviews, side-by-side comparison tools, and educational content for forex, CFD, and crypto brokers. The site uses a structured evaluation framework of 74+ data points across 10 weighted categories to rate over 200 regulated brokers globally. All content and tools are free for users, with revenue generated exclusively through affiliate/referral commissions paid by brokers when users sign up via tracked links.

Product overview

We Compare Brokers is a forex broker comparison platform offering a suite of tools to help traders find and compare regulated brokers. The core offering consists of a Compare Brokers Tool for side-by-side broker comparisons, a Broker Finder for searching brokers by region and type, and comprehensive Broker Reviews covering 200+ regulated brokers. The platform also provides Trading Guides and Forex Basics educational content. These products work together as a unified resource—users discover brokers through the Finder, read detailed Reviews, and use the Compare Tool to make final selection decisions.

Differentiator

Problem solved

Functional benefit

Products and services

• Compare Brokers Tool A web-based side-by-side comparison tool that allows traders to directly compare two forex brokers across features such as minimum deposit, withdrawal fees, inactivity fees, leverage, spreads, number of instruments, year founded, time to open account, demo account availability, countries of regulation, and products offered.
• Quick Broker Finder An interactive search tool that helps traders find suitable forex, CFD, or crypto brokers based on preferred trading region (USA, Europe, Asia, Africa, UAE) and broker type, using over 74 data points to surface recommended regulated brokers.
• Broker Reviews Detailed individual broker reviews covering 200+ regulated trading brokers globally, including ratings and analysis across spreads, platforms, trading fees, account features, mobile trading, markets and products, research, customer service, education, and safety, with an overall star rating and structured pros/cons.

Quantifiable outcome

• Covers 200+ regulated brokers globally for forex, CFD, and crypto trading
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered minor.

• TabTrademinorGTM or Marketing PartnerWCB features TabTrade as a recommended broker in its broker finder tool with an affiliate 'Take Me Broker' link. TabTrade is highlighted as a broker with 0.0 pip average spreads, no minimum deposit, and leverage up to 1:1000. WCB earns affiliate commission when users sign up through the tracked link.
• XM (XEMarkets)minorGTM or Marketing PartnerWCB features XM as a recommended broker with an affiliate 'Take Me Broker' link. XM is highlighted for its great choice of trading platforms, 1,000+ instruments, and low minimum deposit. WCB earns affiliate commission when users sign up through the tracked link.
• Trading 212minorGTM or Marketing PartnerWCB features Trading 212 as a recommended broker with an affiliate 'Take Me Broker' link. Trading 212 is highlighted for commission-free stocks/ETFs, easy account opening, and intuitive trading app. WCB earns affiliate commission when users sign up through the tracked link.
• NAGAminorGTM or Marketing PartnerWCB features NAGA as a recommended broker with an affiliate 'Take Me Broker' link. NAGA is highlighted for its social and copy trading community of one million clients, 1,000+ tradable assets, and BaFin/CySEC regulatory oversight. WCB earns affiliate commission when users sign up through the tracked link.
• OvalX (formerly ETX)minorGTM or Marketing PartnerWCB features OvalX as a recommended broker with an affiliate 'Take Me Broker' link. OvalX is highlighted for heavy regulation (FCA, CySEC, FSCA), competitive spreads (0.7 pips EUR/USD), and MT4/proprietary OvalX platform. WCB earns affiliate commission when users sign up through the tracked link.
• ForexTime (FXTM)minorGTM or Marketing PartnerWCB features FXTM as a recommended broker with an affiliate 'Take Me Broker' link. FXTM is highlighted for full regulation and good choice of accounts. WCB earns affiliate commission when users sign up through the tracked link.
• AvaTrademinorGTM or Marketing PartnerWCB features AvaTrade as a recommended broker with an affiliate 'Take Me Broker' link. AvaTrade is highlighted for its experience (offices in 11 countries, 7 regulatory agencies), 1,000+ tradable instruments, MT4/proprietary platforms, and award-winning training materials. WCB earns affiliate commission when users sign up through the tracked link.
• IC MarketsminorGTM or Marketing PartnerWCB features IC Markets as a recommended broker with an affiliate 'Take Me Broker' link. IC Markets is highlighted for direct access to raw spreads, MetaTrader plus cTrader platforms, and ASIC/CySEC regulation. WCB earns affiliate commission when users sign up through the tracked link.
• Plus500minorGTM or Marketing PartnerWCB features Plus500 as a recommended broker with an affiliate 'Take Me Broker' link. Plus500 is highlighted for regulation in 11 jurisdictions (including FCA, ASIC, CySEC), 2,000+ asset choices, and proprietary WebTrader platform. WCB earns affiliate commission when users sign up through the tracked link.
• Markets.comminorGTM or Marketing PartnerWCB features Markets.com as a recommended broker with an affiliate 'Take Me Broker' link. Markets.com is highlighted for heavy regulatory compliance (FCA, CySEC, ASIC), tight spreads, beginner-friendly MT4/MT5, and no commission on CFDs. WCB earns affiliate commission when users sign up through the tracked link.
• LibertexminorGTM or Marketing PartnerWCB features Libertex as a recommended broker with an affiliate 'Take Me Broker' link. Libertex is highlighted for competitive tight spreads, zero commissions on stocks, MT4/MT5/web platform, and CySEC regulation. WCB earns affiliate commission when users sign up through the tracked link.
• SpreadexminorGTM or Marketing PartnerWCB features Spreadex as a recommended broker with an affiliate 'Take Me Broker' link. Spreadex is highlighted for low fees, responsive customer service, proprietary web platform, and FCA regulation. WCB earns affiliate commission when users sign up through the tracked link.
• DEGIROminorGTM or Marketing PartnerWCB features DEGIRO as a recommended broker. DEGIRO is highlighted as the largest online low-cost/commission stockbroker in the EEA, listed on the SDAX in Germany, with broad access to global exchanges, ETFs, bonds, futures and options, and multiple customer service awards.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• TopBrokers.com: Multi-asset broker comparison and review site covering forex, CFD, and stock brokers with rankings and educational content. Directly comparable in vertical, comparison focus, and affiliate model.
• BrokerChooser: Independent online broker comparison and review platform covering forex, CFD, and stock brokers with structured scoring and country-specific content. Directly comparable to WCB in product (broker reviews, comparison tools), target customer (retail traders), and business model (affiliate referrals).
• ForexBrokers.com: Long-running US-based forex broker comparison and review site with annual editor's choice rankings, fee/spread data, and educational content. Directly comparable in vertical, content-led model, and affiliate monetisation.
• BrokerNotes: Forex broker comparison site publishing structured broker reviews and rankings targeting retail traders. Directly comparable in product (broker reviews/rankings), audience, and affiliate monetisation.
• Forex Peace Army: User-driven forex broker review and scam-reporting community where traders share experiences with brokers. Comparable in broker review focus and use of community/fraud-reporting content as a trust differentiator, similar to WCB's 'Call Them Out!' feature.
• CompareForexBrokers: Forex broker comparison site focused on side-by-side comparisons of spreads, fees, and platforms. Directly comparable in vertical, comparison tools, and affiliate GTM motion.
• DailyForex: Global forex broker reviews, news, and education site monetised via broker affiliate links. Directly comparable in target audience (retail forex/CFD traders), content mix, and affiliate GTM.
• FXEmpire: Financial market data and broker comparison site covering forex, CFDs, stocks, and crypto with reviews, signals, and analysis. Directly comparable in broker review depth, multi-asset coverage, and affiliate-driven revenue.

Broad incumbents

• Trustpilot: Large-scale consumer review platform where forex brokers are heavily reviewed and discovered by retail traders. Comparable as a trust-signal-led discovery channel in the same retail-broker-selection journey, though much broader in scope and not a direct forex affiliate.
• Investing.com: Large global financial data and news platform with broker comparison, quotes, and education across multiple asset classes. Comparable as a broader incumbent in the same retail-trader comparison space with overlapping affiliate monetisation, though much larger in scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/jmk-consumer-growth-partners-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We Compare Brokers