The Tangent Agency

What The Tangent Agency does

The Tangent Agency is a private creative operations agency founded in 2014 and headquartered in Los Angeles, California, that provides embedded creative services to entertainment brands across film, television, gaming, music, consumer products, and sports. The company positions itself as an external creative operations partner trusted with sensitive IP from the outset of engagements, delivering senior-level involvement on every project without traditional agency overhead. Its service offering is organized into three interconnected categories: Brand Services (logo development, key art, visual identity systems, style guides, retail and promo toolkits, character illustration, and product ideation), Marketing Services (presentation decks, campaign decks, copywriting, scripting, mythology development, and sizzle reels), and Digital + Social Services (social campaigns, motion graphics, digital ads, asset toolkits, community management, AR filters, web design, and video editing).

The agency operates on a project-based and retainer professional services model, serving as Agency of Record for clients including Warner Bros. theatrical, Warner Music Group, and Focus Features, with additional enterprise engagements spanning Blizzard, Riot Games, Supercell, EA, Mattel, Amazon Prime Video, AGBO, Pernod Ricard, and Pluto TV. Its operating model emphasizes embedded collaboration, high discretion around IP, geographic flexibility across LA, East Coast, and Australia teammates, and the ability to scale from single assets to full brand systems. The company has received industry recognition including AVA Digital Platinum, Silver Clio, and Hermes Creative awards, and was named an Adweek Fastest Growing Agency. There is no disclosed external funding, parent company, or acquisition activity, and the agency is led by a small senior team that includes a principal/founder, accounts lead, and creative lead, with reported named leadership also referencing a CEO and director of strategy.

Customer scale commentary cites work on over 1,000 film and TV properties, with quantifiable outcomes including 350% impression and 675% engagement uplifts on a Blizzard mobile title, a 20-minute sell-through of a limited-edition Pernod Ricard co-branded product, and $1M+ raised for charity through an AGBO campaign. The Tangent Agency does not disclose revenue, has no published pricing, operates no public API or SDK, and reports no patents, subsidiaries, or parent entities.

Name

The Tangent Agency

Legal name

The Tangent Agency

Website

https://thetangentagency.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

The Tangent Agency is a Los Angeles-based creative operations agency founded in 2014 that serves as an embedded external creative partner for entertainment brands across film, TV, gaming, music, and consumer products, delivering brand systems, campaigns, and digital content at scale.

Ownership category

akta.pro rank

Product category

Creative & Advertising Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising (7310)

akta.pro primary industry

Creative Concepting & Campaign Development (BPAFAEAD)

akta.pro secondary industry

Speaker, Entertainment & Talent Booking (Corporate) (HSACADAK)

Keywords

• Creative agency services
• Entertainment brand marketing
• Visual identity systems
• Social campaign production
• Key art design

Headquarters

HQ city

Glendale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Creative Agency Services: Project-based and retainer engagements for entertainment brand creative work including brand development, marketing campaigns, digital and social content, style guides, key art, and merchandise design

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

The Tangent Agency operates as an embedded creative operations partner for entertainment brands across film, TV, and gaming. It delivers three core service categories—Brand Services (logo development, key art, visual identity systems, style guides, character illustration, product ideation), Marketing Services (presentation decks, copywriting, scripting, sizzle reels), and Digital + Social Services (social campaigns, motion graphics, digital ads, AR filters, web design, community management). Engagements are delivered as project-based or retainer work for studios, gaming companies, and consumer brands.

Product overview

The Tangent Agency is a creative operations agency offering three interconnected service categories: Brand Services (logo development, key art, visual identity systems, style guides, character illustration, print production, product ideation), Marketing Services (presentation decks, filmmaker/campaign presentations, sell sheets, copywriting, scripting, mythology, rip reels, sizzle reels), and Digital + Social Services (social campaigns, motion graphics, digital ads, asset toolkits, community management, AR filters, web design, video editing). The agency operates as an embedded creative partner for entertainment brands across film, TV, and gaming sectors, working with major studios and IP holders to build brand systems, launch campaigns, and create content at scale.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Services Comprehensive brand development services including logo development, key art, visual identity systems, style guides, retail and promo toolkits, asset development, character illustration, print production, and product ideation for entertainment brands.
• Marketing Services Presentation decks, filmmaker and campaign decks, sell sheets, copywriting, scripting, mythology development, rip reels, and sizzle reels for sales materials and campaign support.
• Digital + Social Services Social campaigns, static and motion graphics, digital ads, asset toolkits, community management, live and on-set capture, AR filters, web design, and video editing designed for mobile-first content.

Quantifiable outcome

• Over 1,000 film and TV properties delivered
• +8 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ChiquitaflagshipGTM or Marketing PartnerLego Movie 2 partnership activation where Tangent developed creative campaign encapsulating film humor tied to Chiquita's brand voice using limited assets, winning multiple industry awards including Silver Clio and AVA Digital Platinum

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Art Machine: Entertainment-focused creative agency producing key art, style guides, and campaign content for film and gaming IP; closely comparable to Tangent's entertainment IP servicing model.
• MOCEAN: LA-based entertainment creative agency producing key art, broadcast spots, and campaign content for film/TV studios; competes with Tangent in key art and theatrical/streaming campaign execution.
• Buddha Jones: Long-standing entertainment creative agency known for theatrical key art, TV campaigns, and franchise marketing for major studios; a direct competitor in entertainment film/TV creative services.
• The Arland Group: Entertainment marketing and creative agency serving studios and streaming platforms with key art, brand campaigns, and digital content; directly comparable boutique competitor to Tangent.
• Concept Arts: Los Angeles creative agency focused on theatrical film marketing and entertainment brand campaigns; competes directly for studio creative budgets across film and TV.
• BLT Communications: Boutique entertainment creative agency specializing in theatrical key art, TV marketing, and film/TV campaign strategy; competes with Tangent on studio-level creative campaigns.
• Ignition Creative: Los Angeles-based creative agency specializing in entertainment marketing, key art, and content for film, streaming, and gaming; competes head-to-head with Tangent for major studio AOR mandates and franchise launch campaigns.

Broad incumbents

• 72andSunny: Global creative agency with strong entertainment and gaming client work (e.g., Activision Blizzard); larger scale and broader services portfolio than Tangent but competes for major entertainment brand mandates.
• Trailer Park Group: Large entertainment marketing services group offering key art, trailers, and integrated content; serves the same major-studio and gaming clients but at significantly greater scale across multiple operating companies.
• Anomaly: Independent creative agency with entertainment practice areas working on film and TV marketing; broader portfolio beyond pure entertainment, competing for entertainment client mandates.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TangentAgency
• LinkedInlinkedin.com/company/the-tangent-agency
• Instagraminstagram.com/thetangentagency
• Xx.com/tangentagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Tangent Agency