What topsoft does

Topsoft, operated by schmid + siegenthaler consulting gmbh and founded in 2004 in Neuenkirch, Switzerland, is a Swiss B2B media and marketplace platform that connects approximately 905 IT vendors with Swiss business decision-makers evaluating software and digitalization projects. The company is structured as a privately held GmbH (CHE-112.206.431) under the brand name topsoft, with founder and Managing Partner Cyrill Schmid as the principal operator, and runs with a lean team of approximately 8 staff including editorial, sales, and consulting network personnel.

The platform's core product is a web-based B2B content and marketplace ecosystem that integrates content publishing, vendor marketplace/search functionality, event management, and email marketing. The offering spans the topsoft.ch online platform, the quarterly topsoft Fachmagazin print magazine (12,000 personally addressed copies), the topsoft Marktübersicht software marketplace (2,149 products across 28 categories), a webinar library and live events (KMU Innovationstag, KMU Fachforum, Social Media Summit, plus 3-4 webinars per year), and the topsoft Consulting-Netzwerk of independent IT advisors. Editorial reach includes 190,000 annual unique website visitors, 459,400 annual page impressions, 10,000 user-newsletter subscribers, and 2,120 vendor-newsletter recipients, combined into a "Markom" network of 40,000+ contacts.

Topsoft monetizes through five primary revenue streams: annual Premium Profil subscriptions for vendors at CHF 980 per year, online banner advertising, sponsored webinars with lead generation, professional copywriting services for B2B content, and B2B-Update newsletter text ads at CHF 450 per placement. A free basis vendor profile tier supports marketplace liquidity. Revenue is not publicly disclosed; the model is best characterized as a niche, content-led Swiss B2B media business with diversified but small-ticket vendor monetization.

Name

topsoft

Legal name

schmid + siegenthaler consulting gmbh

Website

https://topsoft.ch

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Topsoft is a Swiss B2B media and marketplace platform connecting 905 IT vendors with Swiss business decision-makers through editorial content, a software marketplace, a quarterly print magazine, webinars, and events. Founded in 2004, it operates as founder-owned schmid + siegenthaler consulting gmbh.

Ownership category

akta.pro rank

Product category

B2B Technology Media and Software Marketplace

NAICS

Directory and Mailing List Publishers (51314)

SIC

Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

Keywords

• Business software marketplace
• B2B content platform
• IT vendor directory
• Digital transformation content
• Enterprise software comparison

Headquarters

HQ city

Neuenkirch

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Premium Profiles: Annual subscription packages for IT vendors offering enhanced visibility including 6 premium articles, SEO optimization, social media multiplication, prominent placement in search results, video embedding, and testimonial displays.
2. Online Advertising: Banner advertising placements on topsoft.ch website with differentiated pricing for standard and premium placements.
3. Webinars and Online Events: Organized and hosted webinars for vendor clients including lead generation, registration management, professional moderation by the editorial team, and post-event replay availability. Limited to approximately 3-4 webinar slots per year.
4. Content Writing Services: Professional copywriting services for B2B content including blog articles, website copy, social media posts, newsletters, case studies, and advertising copy. Written by the topsoft editorial team in German.
5. B2B Newsletter Advertising: Text advertisements in the monthly topsoft B2B-Update newsletter targeting 2,120 IT provider subscribers with 30.1% open rate and 2.7% click rate.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

topsoft is Switzerland's largest independent B2B platform for digital business, connecting IT vendors and IT decision-makers through a crossmedial ecosystem comprising a software marketplace (905 vendors, 2,149 products across 28 categories), editorial content, newsletters, webinars, live events, and a print trade magazine. The company operates the platform under the brand 'topsoft' through its legal entity schmid + siegenthaler consulting gmbh, generating revenue from premium vendor profiles, advertising, sponsored webinars, content writing services, and event partnerships.

Product overview

topsoft is a Swiss B2B media platform for digital business that connects IT users and vendors through a multi-channel offering. The platform operates as a content-driven ecosystem comprising the topsoft.ch online platform (the central hub featuring news, articles, and a vendor marketplace with over 2,149 products), the quarterly topsoft Fachmagazin (print magazine), and the topsoft Marktübersicht (software marketplace). Supporting services include webinar programs and a webinar library, the topsoft Consulting-Netzwerk for independent IT advisory, and vendor profile tiers (Basis Profil free and Premium Profil paid). Additional offerings encompass newsletters (topsoft aktuell for users with 10,000 subscribers; B2B-Update for vendors with 2,120 recipients), content writing services, and live events. The platform reaches 40,000 contacts crossmedially and serves as a key knowledge hub for business software decision-makers in Switzerland.

Differentiator

Problem solved

Functional benefit

Brands

• topsoft Consulting-Netzwerk: Independent consulting network for evaluation of business IT solutions
• topsoft Fachmagazin
• topsoft aktuell
• topsoft B2B-Update
• topsoft Marktübersicht
• topsoft Webinar-Bibliothek

Products and services

• topsoft.ch Online Platform The primary digital platform providing news, articles, webinars, and a vendor marketplace for business software and digital transformation topics in Switzerland.
• topsoft Marktübersicht (Market Overview) A comprehensive marketplace listing over 2,149 software products and 905 vendors, enabling users to search and compare business software solutions across 28 categories including ERP, PIM, and DMS.
• topsoft Fachmagazin A quarterly trade magazine covering digital business topics, delivered personally addressed to 12,000 subscribers, complementing the online platform with print content.
• Premium Profil An enhanced vendor profile subscription (CHF 980/year) with 6 premium content articles, SEO optimization, prominent placement, social media multiplication, and additional marketing features.
• Basis Profil A free vendor profile in the market overview, providing basic company and product information visibility for IT providers in the Swiss software marketplace.
• topsoft Webinare Online events and webinar series featuring IT topics, with professional moderation, lead generation support, and replay availability in the webinar library.
• topsoft Consulting-Netzwerk A network of independent IT consultants providing services such as ERP process reviews and software evaluation support for businesses.
• Content Writing Services Professional copywriting services including blog articles, website texts, newsletters, social media posts, case studies, and advertisements for IT vendors, written by the topsoft editorial team.
• topsoft B2B-Update Newsletter Advertising Text advertising in the monthly topsoft B2B-Update newsletter targeting 2,120 IT provider subscribers with 30.1% open rate and 2.7% click rate.
• topsoft Events Live events including the KMU Innovationstag, KMU Fachforum, and various webinars covering topics like AI, data protection, and ERP systems.

Quantifiable outcome

• Articles published on topsoft.ch often rank higher on Google than vendor's own websites
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Capterra: Capterra (owned by Gartner) is a global B2B software review and marketplace platform that matches buyers with software vendors across categories including ERP, CRM, and BI — operating the same vendor-discovery, paid-profile, and lead-gen business model as topsoft, with category taxonomy closely aligned to topsoft's 28 category Marktübersicht.
• G2: G2 is the largest global software marketplace where buyers research and compare B2B software products and vendors pay for premium profiles and lead generation — directly comparable to topsoft's Marktübersicht and Premium Profile offering, although at vastly greater scale and with global (not just Swiss) coverage.
• GetApp: GetApp is a Gartner-owned B2B software marketplace, sibling to Capterra, that connects software buyers and vendors across categories and is one of the closest functional analogs to topsoft's Marktübersicht vendor directory and paid profile tier.
• Software Advice: Software Advice (Gartner) is a B2B software marketplace and vendor-matching service. It mirrors topsoft's content-plus-marketplace model, including buyer advisory services analogous to topsoft's Consulting-Netzwerk.

Regional players

• Swiss IT Magazine: Swiss IT Magazine (it-market.ch) is a Swiss B2B IT trade publication with a vendor directory and editorial content for IT decision-makers — overlapping significantly with topsoft's Swiss-market editorial-plus-marketplace offering.
• inside IT (Fachverlag für Computermedien): inside IT is a long-standing Swiss IT trade media outlet covering enterprise IT topics and vendor news with a similar editorial/marketplace positioning for the Swiss audience. Highly comparable on regional market and editorial coverage, though overlapping rather than identical in product scope.
• Computerworld Schweiz: Computerworld Schweiz is the Swiss edition of IDG's global Computerworld B2B IT media brand. It competes for the same Swiss IT decision-maker audience and vendor advertising budgets that topsoft targets.

Broad incumbents

• Heise Online: Heise Online (Heise Verlag) is a large German-language IT media company operating news, marketplace, and event properties serving DACH tech professionals. Comparable in editorial-plus-marketplace structure, though operating at significantly larger scale and broader geography than topsoft's Switzerland-only focus.
• Computerwoche: Computerwoche (IDG) is Germany's leading B2B IT media outlet with vendor advertising, events, and editorial for IT decision-makers, serving a comparable role to topsoft but at much larger scale and broader DACH coverage.
• Gartner Peer Insights: Gartner Peer Insights is Gartner's enterprise software review platform that lets buyers compare vendors via verified reviews. Highly comparable as a third-party vendor-discovery channel competing for the same B2B software buyer mindshare and vendor demand-gen budgets that topsoft serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@topsoft_CH
• Facebookfacebook.com/topsoft.ch
• LinkedInlinkedin.com/company/schmid---siegenthaler-consulting-gmbh
• Xx.com/topsoft_ch

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about topsoft