What GetApp does

GetApp is a B2B software discovery and comparison platform that helps business professionals find, evaluate, and select SaaS and cloud software across 1,005 categories including CRM, business intelligence, help desk, accounting, project management, HR, marketing, and e-commerce. The platform is built around a software directory of category-specific product pages (e.g., 357 CRM options, 271 BI tools), structured scorecards with filters for pricing, deployment, size, language, and features, more than 2.5 million verified user reviews moderated by human reviewers and AI to detect plagiarism and generative AI content, and an expert blog covering 12 functional topic areas. The legal entity operating GetApp is Nubera eBusiness S.L. (registered in Spain), with operational headquarters at 100 South Wacker Drive, Suite 600, Chicago, IL, and 21 country-specific localized websites spanning North America, Europe, Latin America, APAC, Africa, and the Middle East.

The business model is a two-sided freemium marketplace: end users access the directory, reviews, comparison tools, and editorial content free of charge, while software vendors pay for sponsored profiles and lead-generation placements that drive qualified traffic and sales inquiries to their products. GetApp lists all vendors regardless of payment status to preserve buyer-side trust and decision transparency. Discovery is driven primarily by SEO and content marketing, with category pages and editorial articles functioning as top-of-funnel acquisition surfaces.

In February 2026, GetApp was acquired by G2 from Gartner, alongside sister platforms Capterra and Software Advice, bringing the three software discovery brands under a single owner and integrating vendor onboarding with the G2 Digital Markets platform. GetApp has been operating for over a decade (founded 2010) and employs 101–250 people, making it a mature, horizontally positioned software discovery asset within the newly consolidated G2 portfolio.

Name

GetApp

Legal name

Nubera eBusiness S.L.

Website

https://getapp.de

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

GetApp is a free B2B software comparison and review platform serving business professionals across 21 countries, with 1,005 software categories and over 2.5 million verified reviews, monetized via vendor-sponsored profiles. It is now owned by G2 following its 2026 acquisition from Gartner.

Ownership category

akta.pro rank

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Others

Revenue model

1. Vendor Lead Generation and Sponsored Profiles: Software and service providers pay GetApp for sponsored profiles that generate web traffic and sales leads from GetApp users. GetApp lists all vendors on its platform (not just paying ones) to maintain transparency for users making informed purchasing decisions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

GetApp operates a free, web-based software discovery and comparison platform that aggregates over 1,005 categories of business software alongside more than 2.5 million verified user reviews. Business professionals and organizations use the directory, scorecards, and expert blog content to research, compare, and select software, while software vendors pay for sponsored profiles and lead generation to reach those buyers. The platform is monetized on the vendor side rather than the buyer side, with all vendors listed regardless of payment status to preserve transparency.

Product overview

GetApp is a free software search and selection platform providing a directory of business software across 1,005 categories. The core offering consists of the GetApp Software Directory, which lists software products organized by category (including BI-Tools with 271 options, CRM systems with 357 options, Help-Desk software with 171 options, and Graphic Design software with 66 options), supported by verified user reviews (over 2.5 million verified reviews), structured software scorecards with filtering by pricing model, deployment, company size, country, language, and features, and 12 expert blog topic areas covering CRM, finance, HR, marketing, operations, sales, collaboration, project management, business intelligence, IT management, e-commerce, and customer service. GetApp was formerly operated under Gartner and was acquired by G2 alongside Capterra and Software Advice. The platform is funded by software vendors who pay for sponsored profiles to generate web traffic and leads.

Differentiator

Problem solved

Functional benefit

Products and services

• GetApp Software Directory A free software search and selection platform listing thousands of business software products across 1,005 categories, enabling business professionals and organizations to browse, filter, and compare SaaS solutions.
• GetApp Software Reviews Verified user-generated reviews of business software products, with more than 2.5 million reviews verified through human moderators and AI technology that detects text quality, plagiarism, and generative AI content.
• GetApp Software Scorecards Structured evaluation scorecards for comparing software across categories such as BI tools, CRM systems, and help-desk software, with filters for pricing model, deployment options, company size, country availability, language, and features.
• GetApp Category Pages Category-specific listing pages covering 1,005 software categories, including BI-Tools (271 options), CRM systems (357 options), Help-Desk software (171 options), Graphic Design software (66 options), and many more spanning HR, marketing, operations, finance, IT management, and e-commerce.
• GetApp Expert Blogs Expert blog content covering 12 topic areas: Customer Management (CRM), Finance & Accounting, HR & Employee Management, Marketing, Operations Management, Sales, Collaboration, Project Management & Planning, Business Intelligence & Analytics, IT Management, Website & E-Commerce, and Customer Service & Support.
• Sponsored Vendor Profiles and Lead Generation Paid offerings for software and service providers, providing sponsored profiles, web traffic, and sales leads generated from GetApp's end-user audience. Vendors purchase visibility on the platform to reach business professionals researching software.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• G2minorOthers · 9 February 2026G2 announced its acquisition of Capterra, Software Advice, and GetApp from Gartner in February 2026. GetApp was previously owned by Gartner alongside sister platforms Capterra and Software Advice before this acquisition.

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• G2: The largest B2B software-review marketplace, now GetApp's parent company after acquiring it (alongside Capterra and Software Advice) from Gartner in February 2026. Operates the same buyer-side/free, vendor-paid sponsored-content model and is the closest functional peer despite the ownership overlap.
• PeerSpot (formerly IT Central Station): Enterprise-focused peer-review platform for software and infrastructure with deep, long-form verified reviews and lead generation. Adjacent to GetApp's marketplace model but skewing upmarket into enterprise IT/tech categories.
• Crozdesk: Software-discovery marketplace offering categorized listings, verified reviews, and vendor lead generation. Mirrors GetApp's structure of category hubs, scorecards, and a free buyer-side front end monetized through vendor pay-for-placement.
• SourceForge: Long-standing software directory and review destination that has expanded from open-source listings to commercial SaaS categories. Operates a similar category-page + user-review + vendor-paid-sponsorship model targeting software buyers.
• Software Advice: Sister platform to GetApp (and to Capterra) under G2; combines software listings with one-on-one advisor calls to help buyers select software. Directly overlaps with GetApp's buyer journey in the mid-market and SMB segments.
• SaaSHub: SaaS discovery platform with categorized listings, user reviews, and alternatives pages. Pursues a comparable lead-generation / sponsored-listing monetization and addresses the same horizontal buyer use case.
• ITQlick: B2B software comparison site with category listings, user reviews, pricing filters, and 'request a quote' lead flows. Directly comparable in scope (business-software categories), buyer profile (SMB/mid-market), and vendor monetization.
• Capterra: A Gartner-originated B2B software directory acquired alongside GetApp by G2 in February 2026. Offers near-identical category-by-category software listings, verified reviews, and vendor lead generation, making it the closest head-to-head competitor in the SMB software-discovery market.
• TrustRadius: Independent B2B software-review platform featuring verified buyer reviews, side-by-side comparisons, and vendor lead generation. Targets a similar mid-market software-buyer audience with a comparable two-sided monetization model.

Broad incumbents

• Forrester: Established global research and advisory firm whose Wave reports and vendor evaluations function as a higher-end, advisory-driven software-buying influence layer. Overlaps with GetApp's buyer-research mission but is a broad incumbent across IT research rather than a horizontal SMB marketplace.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/GetApp_DACH

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GetApp