Leon Uniform

What Leon Uniform does

Leon Uniform Company, Inc. is a privately held, family-owned uniform and equipment distributor founded in 1907 and headquartered in Brentwood, Missouri (St. Louis metro area). The company supplies uniforms, footwear, body armor, badges, emblems, leather and nylon duty gear, and related equipment to the public safety community, with primary customer segments including police departments, fire departments, transit operators, and security companies. It also serves individual public safety officers through a retail showroom and e-commerce site. The product catalog spans 23+ categories sourced from third-party manufacturers including Elbeco, Fechheimer, Spiewak, Point Blank Enterprises, Blackinton, and Smith & Warren, with Leon Uniform functioning as a multi-brand distributor rather than a manufacturer.

The business is supported by a Miva Merchant-powered e-commerce platform, customized department-specific online ordering portals, and an in-house tailoring/embroidery operation that delivers same-day alterations on many items. Distribution channels include a physical showroom in Brentwood, MO, the leonuniform.com e-commerce site, department online portals, and a Net-30 credit account program for qualifying institutional customers.

Revenue is generated primarily through one-time hardware sales of uniforms and equipment at unit prices ranging roughly from $63 (shirts) to $222 (footwear), with custom items like badges and emblems priced on a quote basis. There are no subscription pricing models, and the company operates exclusively within the Continental United States and Washington D.C. After five generations of family ownership, Leon Uniform remains independent with no disclosed institutional investors, parent company, or recent M&A activity.

Name

Leon Uniform

Legal name

Leon Uniform Company, Inc.

Website

https://leonuniform.com

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

11–50 employees

Short description

Leon Uniform is a family-owned uniform and equipment distributor founded in 1907, supplying police, fire, EMS, transit, and security customers in the St. Louis region with multi-brand uniforms, footwear, body armor, badges, and in-house tailoring services through a showroom and e-commerce platform.

Ownership category

akta.pro rank

Product category

Public Safety Uniforms and Equipment Distribution

SIC

Wholesale-Apparel, Piece Goods & Notions (5130), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Public Safety & Law Enforcement Uniforms (CRAAALAC)

akta.pro secondary industries

Workwear, Uniforms & Safety Apparel Retail (CRAAABAG), Workwear, Uniforms & Corporate Apparel Wholesale (CRAOADAF)

Keywords

• Public safety uniforms
• Law enforcement apparel
• Body armor distribution
• Uniform equipment supplier
• Professional uniform retailer

Headquarters

HQ city

Saint Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Uniform and Equipment Sales: One-time sales of uniforms, footwear, accessories, and equipment to public safety professionals and departments. Products include shirts, trousers, outerwear, footwear, badges, body armor, duty gear, and more from third-party manufacturers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Leon Uniform is a St. Louis-based uniform and equipment distributor specializing in professional attire and gear for public safety personnel (police, fire, EMS), transit operators, and security professionals. The company operates as a multi-brand distributor across 23+ categories including shirts, trousers, outerwear, footwear, body armor, badges, emblems, leather goods, and tactical gear, sourced from manufacturers such as Point Blank Enterprises, Blackinton, Smith & Warren, Elbeco, Fechheimer, and Spiewak. The company complements product distribution with in-house tailoring, alterations, embroidery, and silkscreen services, plus a retail showroom and customized department ordering portals.

Product overview

Leon Uniform is a uniform and equipment distributor specializing in professional attire and gear for public safety personnel (police, fire, EMS), transit operators, and security professionals. The company operates as a multi-brand distributor offering an extensive catalog of products across 23+ categories including shirts, trousers, outerwear, footwear, body armor, badges, emblems, leather goods, nylon gear, and equipment accessories. The portfolio includes both Leon's own alteration and embroidery services and products from partner manufacturers including Elbeco (Tek3 and UFX lines with Nano technology), Fechheimer, Spiewak, Point Blank Enterprises (body armor), Blackinton, and Smith & Warren. Key differentiators include in-house tailoring services, custom fitting for body armor, and same-day alterations on many items. The company maintains a retail showroom in St. Louis and offers department-specific online ordering portals.

Differentiator

Problem solved

Functional benefit

Products and services

• Uniform Shirts Uniform shirts for public safety and industrial professionals, including short sleeve and long sleeve options in cotton, poly/cotton, and performance fabrics for men and women.
• Uniform Trousers and Shorts Uniform pants and shorts including public safety pants, industrial trousers, cargo shorts, jeans, and tactical nylon trousers for men and women.
• Uniform Outerwear Protective outerwear including public safety jackets, waterproof and Gore-Tex options, parkas, bombers, industrial jackets, fleece jackets, softshells, and insulated vests.
• Uniform Footwear Uniform footwear including dress shoes, tactical boots, GTX boots, safety toe waterproof boots, and tactical shoes from brands including Bates, 5.11 Tactical, and Belleville, with prices ranging from $69 to $222.
• Rainwear Waterproof rainwear and rain cap covers designed for public safety personnel.
• Headwear and Caps Uniform headwear including dress caps, tactical caps, sheriff/campaign hats, fire bell crowns, fire 8-point caps, fur troopers, knit caps, ball caps, and cap accessories.
• Protective Gloves Protective gloves including unlined leather, Thinsulate-lined leather, knit, neoprene/Lycra, slash/cut resistant, and Thinsulate/Taslan options.
• Ties and Dickies Professional ties including 100% polyester clip-on, Velcro, 4-in-hand, cross-over ties, tab bow, bow ties, and Dickies/bib scarfs.
• Sweaters and Sweatshirts Uniform sweaters, public safety fleece, postal sweaters, career apparel sweaters, and sweatshirts.
• Coveralls Industrial and professional coveralls for uniformed personnel.
• Career Apparel Career-oriented apparel including blazers, vests, and women's long sleeve shirts for professional uniform programs.
• Body Armor Ballistic vests and outer shell carriers distributed under partnership with Point Blank Enterprises. Each vest is individually sized and manufactured to customer specifications.
• Tactical Nylon Gear Tactical nylon gear including duty holsters, off-duty holsters, belts, accessories, and EMS equipment.
• Leather Goods Leather goods including duty holsters, off-duty holsters, gun belts, trouser belts, accessories, badge/ID cases, wallets, and badge holders.
• Equipment and Accessories Diverse equipment and accessories including handcuffs/restraints, nightsticks/slappers, flashlights/traffic wands, batteries, gear bags, tear gas/pepper spray, clipboards, safety vests, tools, knives, and radio/phone accessories.
• Badges, Jewelry, and Buttons Badges (stock and custom), nameplates, flex badges, commendation bars, service stars, collar insignia, whistles/hooks/chains, tie bars/tie tacks, and buttons from manufacturers including Blackinton and Smith & Warren with 4-6 week lead times for custom badges.
• Emblems Emblems for public safety, fire, and EMT (stock and custom), embroidered name tags, rank insignias, and boards.
• Embroidery and Silkscreen Services In-house embroidery and silkscreen services for lettering, logos, company and personal names, plus transfers.
• Alterations and Custom Tailoring In-house tailoring services including dress blouse and Ike jacket alterations, hemming, emblem installation, button replacement, tapering, sleeve braid installation, and waist adjustments, with same-day service available on most items.
• Athletic Apparel Physical training gear and athletic apparel for public safety personnel.
• Kydex Duty Gear Kydex holsters and duty gear for law enforcement and tactical applications.

Quantifiable outcome

• Top distributor of Point Blank body armor in 2020
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Point Blank EnterprisescoreChannel Partner/ Reseller/ DistributorExclusive body armor partnership. Leon Uniform is an authorized distributor of Point Blank body armor, the world's largest manufacturer. They were recognized as Point Blank's top distributor in 2020. Each body armor vest is individually sized and manufactured to customer specifications.
• BlackintoncoreChannel Partner/ Reseller/ DistributorBadge manufacturer partnership for custom law enforcement badges. Leon Uniform works with Blackinton to order exact badges for customers, with lead times of 4-6 weeks depending on manufacturer.
• Smith & WarrencoreChannel Partner/ Reseller/ DistributorBadge manufacturer partnership for custom law enforcement badges. Leon Uniform offers Smith & Warren badges alongside Blackinton products, with lead times of 4-6 weeks depending on manufacturer.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Galls: Galls is one of the largest US public safety uniform and equipment distributors, operating a multi-channel catalog, e-commerce, and B2B department account model. It directly overlaps Leon Uniform's product breadth (uniforms, body armor, badges, footwear) and target customer (police, fire, EMS departments), but operates nationally rather than regionally.
• LA Police Gear: LA Police Gear is a large online-first retailer of police uniforms, tactical gear, body armor, and footwear serving both individual officers and departments. It competes directly with Leon on the public safety uniform and equipment catalog, with a heavier e-commerce focus versus Leon's showroom-led model.
• Witmer Public Safety Group: Witmer Public Safety Group is a multi-brand public safety equipment and uniform distributor serving departments with products ranging from badges and body armor to uniforms and footwear. Its distribution model and target customers closely mirror Leon Uniform's.
• L.N. Curtis & Sons: L.N. Curtis & Sons is a West Coast-based public safety equipment and uniform distributor serving police, fire, and EMS agencies with a mix of showroom, field sales, and department accounts. It is directly comparable to Leon in product category, customer type, and hybrid B2B/B2C distribution model.

Broad incumbents

• 5.11 Tactical: 5.11 Tactical is a leading manufacturer and retailer of tactical apparel, uniforms, footwear, and gear for public safety professionals with both wholesale distribution and DTC channels. Leon Uniform is one of its retail distributors; 5.11's broader catalog and national brand presence make it a broad incumbent competitor and channel partner.
• Point Blank Enterprises: Point Blank Enterprises is the world's largest body armor manufacturer and a core channel partner for Leon Uniform, which was Point Blank's top distributor in 2020. While primarily a manufacturer, Point Blank also sells direct to agencies, making it both a partner and a potential competitor in the body armor category.

Regional players

• Bayshore Uniforms: Bayshore Uniforms is a regional public safety uniform and equipment distributor serving departments in the Mid-Atlantic/Northeast US. Its product mix and customer base overlap heavily with Leon Uniform but its geographic focus differs.

Others

• Fechheimer Brothers (Fechheimer): Fechheimer is a manufacturer of public safety and career apparel carried by Leon Uniform. As a manufacturer rather than distributor, Fechheimer is an upstream partner but also a potential competitor in the agency-direct uniform market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/leonuniform
• LinkedInlinkedin.com/company/leon-uniform-company

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leon Uniform