LA Police Gear

What LA Police Gear does

LA Police Gear, Inc. (LAPG) is a Valencia, California-based specialty retailer founded in 2001 by Los Angeles-area police officers to consolidate fragmented procurement for tactical and law enforcement gear into a single-source storefront. The company operates a BigCommerce-powered e-commerce platform at lapolicegear.com, two physical retail showrooms in Valencia and Ontario, California, and holds a GSA Federal Supply Schedule 84 contract (GS-07F-067CA) through January 31, 2035, enabling federal and state government purchasing channels. LAPG serves law enforcement officers, military personnel, security guards, first responders, and civilian tactical/outdoor enthusiasts across the United States.

The product catalog combines a proprietary in-house LAPG brand — covering tactical apparel, footwear, plate carriers, duty gear, and accessories priced at approximately half the cost of comparable name brands — with authorized-dealer distribution for more than 100 third-party brands including 5.11 Tactical, Streamlight, Surefire, Safariland, Blackhawk, Condor, Magpul, Merrell, Salomon, Danner, Benchmade, and North American Rescue. Value-added services include the Smith & Warren Visual Badge Designer for custom police badges, the LAPG Product Testing & Evaluation program for LE/security departments, and the Hero Guarantee replacement program.

The business model is direct-to-consumer e-commerce supplemented by physical retail and government contract sales, with one-time-purchase unit pricing, a $6 flat-rate economy shipping tier above $125, a 60-day return policy, and financing via Sezzle. Marketing is multi-channel: an in-house tactical blog for SEO/content, email and SMS marketing (short codes 79784 and 57794), the LAPG Freedom Rewards loyalty program, a customer referral program, and an affiliate program on the Impact platform paying 7% commission. The company is privately held and operator-owned with no disclosed institutional capital.

Name

LA Police Gear

Legal name

LA Police Gear, Inc.

Website

https://lapolicegear.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

LA Police Gear is a California-based specialty e-commerce and two-store retailer of tactical, law enforcement, military, and outdoor gear, serving LE officers, military, first responders, security, and civilians via its in-house LAPG brand and 100+ authorized brands, with GSA contract access.

Ownership category

akta.pro rank

Product category

Tactical Gear Retail

akta.pro primary industry

Public Safety & Law Enforcement Uniforms (CRAAALAC)

Keywords

• Tactical gear retail
• Law enforcement equipment
• Police uniforms
• Tactical apparel
• Military supplies

Headquarters

HQ city

Valencia

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. E-commerce Retail Sales: LA Police Gear generates primary revenue through direct online sales of tactical gear and police equipment via their e-commerce platform. They sell their own LA Police Gear branded products at competitive prices (stated as half the cost of name brands) as well as third-party branded tactical equipment.
2. Retail Store Sales: Revenue generated from two physical retail store locations in Valencia and Ontario, California.
3. Government/Agency Sales: Sales to government agencies through their GSA contract on Federal Supply Schedule 84, enabling them to serve law enforcement, military, and other government customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

LA Police Gear (LAPG) is a multi-channel retailer of tactical gear, police equipment, uniforms, and outdoor equipment serving law enforcement, military, first responders, security professionals, and civilian enthusiasts. Its core catalog combines a proprietary in-house LAPG brand (tactical pants, shirts, jackets, footwear, plate carriers, bags) priced at approximately half the cost of name brands, with authorized-dealer offerings from 100+ third-party tactical brands. Sales are fulfilled through lapolicegear.com, two California retail stores, and a GSA contract (GS-07F-067CA) for government buyers.

Product overview

LA Police Gear (LAPG) is an online tactical gear retailer and e-commerce platform offering a wide catalog of tactical clothing, footwear, duty gear, body armor, bags, first aid, lights, knives, tools, holsters, weapon accessories, and lifestyle products. The company operates both a proprietary house brand (LAPG) producing tactical pants, shirts, jackets, boots, plate carriers, and accessories at approximately half the price of competitors, and serves as an authorized dealer for over 100 third-party tactical brands including 5.11 Tactical, Streamlight, Surefire, Safariland, Blackhawk, Merrell, Salomon, Danner, Condor, North American Rescue, Magpul, VertX, Under Armour, Propper, Benchmade, and others. LAPG also provides ancillary services including a Smith & Warren Visual Badge Designer tool, a Freedom Rewards loyalty program, an affiliate program via Impact, a Product Testing & Evaluation program for law enforcement, the Hero Guarantee warranty, and a GSA government contract for federal purchasing. The company has two retail store locations in California (Valencia and Ontario).

Differentiator

Problem solved

Functional benefit

Brands

• LA Police Gear (LAPG) Brand: In-house tactical gear brand offering products at approximately half the cost of name brands, including tactical pants, boots, police duty polos, jackets, plate carriers, and various police equipment.

Products and services

• LAPG House Brand Tactical Apparel and Gear Proprietary LA Police Gear (LAPG) brand covering tactical pants, shirts, jackets, shorts, base layers, outerwear, belts, bags, plate carriers, MOLLE pouches, body armor, tactical flashlights, tools, socks, hats, gloves, uniforms, patches, stickers, hydration packs, and children's gear, sold at approximately half the cost of name-brand tactical competitors.
• Authorized-Dealer Tactical and Uniform Catalog (5.11 Tactical, Safariland, Blackhawk, Streamlight, Surefire, Magpul, Condor, Merrell, Salomon, Danner, VertX, Propper, Under Armour Tactical, First Tactical, Galco, Eberlestock, Maxpedition, Trijicon, Vortex, Benchmade, Leatherman, Gerber, Olight, North American Rescue, AR500 Armor, Iron & Haft, Casio Watches, and others) Multi-brand authorized-dealer catalog of 100+ top tactical, footwear, lighting, holster, body-armor, optic, knife, tool, and accessory brands, available for purchase on lapolicegear.com and in LAPG retail showrooms.
• Custom Smith & Warren Police Badges and Insignia Custom-made police and law enforcement badges, nameplates, tie bars, mini badges, collar letters, and service award bars by Smith & Warren, configured through the online Visual Badge Designer with 4-6 week production lead time.
• GSA Federal Supply Schedule 84 Government Sales Contract Federal procurement pathway under GSA Contract #GS-07F-067CA (Federal Supply Schedule 84 - Total Solutions for Law Enforcement), valid through January 31, 2035, allowing federal, state, and local government agencies to purchase LAPG tactical gear and equipment through pre-negotiated pricing.

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• 5.11 TacticalcoreChannel Partner/ Reseller/ DistributorLAPG is an authorized dealer for 5.11 Tactical products, offering their full line of tactical pants, shirts, shorts, jackets, boots, bags, and accessories.
• StreamlightcoreChannel Partner/ Reseller/ DistributorLAPG is an authorized dealer for Streamlight flashlights and lighting products, including handheld flashlights, weapon lights, headlamps, and area lighting.
• SurefirecoreChannel Partner/ Reseller/ DistributorLAPG is an authorized dealer for Surefire flashlights, weapon lights, headlamps, ear protection, and accessories.
• SafarilandcoreChannel Partner/ Reseller/ DistributorLAPG is an authorized dealer for Safariland holsters, duty gear, belts, magazine pouches, bags, and restraints.
• BlackhawkcoreChannel Partner/ Reseller/ DistributorLAPG is an authorized dealer for Blackhawk tactical products including holsters, belts, chest rigs, tactical vests, pouches, bags, and accessories.
• CondorcoreChannel Partner/ Reseller/ DistributorLAPG is an authorized dealer for Condor tactical products including backpacks, bags, pouches, vests, plate carriers, apparel, footwear, headwear, belts, holsters, and patches.
• Merrell Tactical BootscoreChannel Partner/ Reseller/ DistributorLAPG is an authorized dealer for Merrell tactical and outdoor boots.
• Salomon Tactical BootscoreChannel Partner/ Reseller/ DistributorLAPG is an authorized dealer for Salomon tactical boots including assault boots, extreme cold boots, mission boots, and training shoes.
• Smith & WarrenminorChannel Partner/ Reseller/ DistributorLAPG offers Smith & Warren custom police badges through their Visual Badge Tool, allowing customers to design and order custom badges, nameplates, tie bars, collar letters, service award bars, and other law enforcement products. Badges are made to order with 4-6 week lead time.
• U.S. General Services Administration (GSA)coreOthersLA Police Gear holds GSA Contract #GS-07F-067CA on Federal Supply Schedule 84 (Total Solutions for Law Enforcement). Contract expires January 31, 2035. Enables government agencies to purchase tactical gear through pre-negotiated pricing.

Scale indicators3 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• 5.11 Tactical: Major tactical apparel and gear brand that competes both as a wholesale supplier to LAPG and as a direct-to-consumer brand with its own stores and website. Highly comparable product mix (pants, shirts, boots, bags, plate carriers) targeting overlapping law enforcement, military, and civilian customers.
• Galls: Long-standing law enforcement uniform and equipment retailer carrying uniforms, duty gear, body armor, and footwear for police, fire, EMS, and security buyers. Operates as both a catalog and online retailer with public-sector contracts, making it one of LAPG's closest pure-play peers.
• OpticsPlanet: Large e-commerce tactical, outdoor, and optics retailer offering firearms accessories, optics, lights, and tactical gear from many of the same brands LAPG carries. Closely comparable multi-brand online marketplace model targeting overlapping customer personas.
• Botach Tactical: Online retailer specializing in tactical, military, and law enforcement gear, including body armor, plate carriers, holsters, and firearms accessories. Directly comparable e-commerce tactical gear catalog and customer base to LAPG.
• Midway USA: Firearms, shooting, and tactical gear retailer serving civilian, law enforcement, and military buyers via catalog and e-commerce. Overlapping SKUs in holsters, lights, duty gear, and accessories make it a comparable tactical multi-brand retailer.
• Cheaper Than Dirt: Online firearms and tactical gear retailer selling firearms accessories, ammunition, optics, body armor, and tactical apparel. Targets a similar civilian and professional tactical buyer and competes for many of the same brand partnerships as LAPG.
• US Patriot Tactical: Military and tactical apparel and gear retailer operating both online and brick-and-mortar stores, with a similar catalog of uniforms, boots, plate carriers, and accessories from comparable premium brands. Closely mirrors LAPG's omnichannel tactical retail concept.

Broad incumbents

• Propper: Established tactical and military uniform manufacturer that LAPG resells and that increasingly sells direct. Overlaps heavily on pants, shirts, outerwear, and footwear for the same law enforcement, military, and civilian tactical customer base.
• Safariland: Leading holster and duty gear manufacturer whose products LAPG distributes, and which also runs a growing direct channel. Comparability is in the duty holster, belt, and restraint categories where LAPG is also a key retailer.
• Blackhawk Products Group: Tactical holsters, belts, vests, plate carriers, and accessories brand sold by LAPG as an authorized dealer. Comparable because Blackhawk competes in the same product categories and increasingly engages with LAPG's end customers through its own channels.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lapolicegear
• Facebookfacebook.com/LAPoliceGear

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LA Police Gear