TRY
TRY is a Tokyo-based Japanese embedded systems and verification services firm founded in 1991, serving telecom carriers, systems integrators, and manufacturers across automotive, medical, and industrial domains with integrated development and quality assurance services.
- Company typePrivate
- Founded1991
- HeadquartersTokyo, Japan
- Headcount51–100
- GTM typeB2B
- OfferingServices
What TRY does
TRY Co., Ltd. is a privately held Japanese software services company founded in March 1991, headquartered in Chiyoda-ku, Tokyo. The company specializes in embedded systems development and verification/testing services, serving major Japanese telecommunications carriers (NTT Docomo, SoftBank, au), systems integrators (NEC group, Fujitsu group, TIS, NTT Data SBC), and manufacturers in the automotive, medical, and industrial domains. Its work spans mobile terminal firmware, base station systems, car navigation, camera firmware, medical device software, and web/intranet systems for large enterprises and government clients.
The company operates an integrated "development plus verification" business model under which it conducts system requirements analysis, design, development, quality assurance testing, and post-deployment operations and maintenance for the same client engagements. Its technology stack covers C/C++, Java, Python, Ruby, COBOL, and VB/VBA across multiple operating systems including Embedded Linux, VxWorks, various UNIX variants, Windows, Nucleus PLUS, and μiTron, with database support for Oracle, DB2, and Informix. The company also provides consulting services and is investing in AI-based image recognition capabilities for embedded and automotive applications.
Revenue is generated through professional services contracts on a project basis, with long-term relationships with major enterprise clients. The company markets exclusively through direct enterprise sales, its corporate website, and recruitment-focused channels. As of 2022, TRY reported revenue of ¥530 million, 61 employees (averaging 36.6 years old, 85% male), 15.8 hours of average monthly overtime, 125 annual holidays, and continuous profitability since founding, with registered capital of ¥10 million.
TRY firmographics
Firmographics- Name
- TRY
- Legal name
- 株式会社トライ
- Website
- https://try-ltd.co.jp
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- TRY is a Tokyo-based Japanese embedded systems and verification services firm founded in 1991, serving telecom carriers, systems integrators, and manufacturers across automotive, medical, and industrial domains with integrated development and quality assurance services.
- Ownership category
- akta.pro rank
TRY industry classification
Industry- Product category
- IT Services and Systems Integration
- NAICS
- Custom Computer Programming Services (541511), Engineering Services (54133), Testing Laboratories and Services (541380)
- SIC
- Services-Computer Programming Services (7371), Services-Engineering Services (8711), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Systems Engineering & Technical Program Management (BPAHAIAI)
- akta.pro secondary industry
- Enterprise Application Testing & QA Services (BPAEAGAI)
Keywords
Where TRY is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices3 records
Markets served
TRY business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Systems Development: Custom software development services including embedded systems, mobile/terminal development, client-server systems, web/intranet systems for enterprise clients, and general-purpose systems. Revenue is generated on a project basis with long-term client relationships.
- Verification and Testing Services: Quality assurance and testing services for mobile terminals, routers, wireless access points, base stations, and various inspection specification creation. Complements development services and generates recurring verification project revenue.
- Operations and Maintenance: Ongoing operation and maintenance of information systems and mobile terminals post-deployment.
- Consulting Services: System planning and proposal services based on accumulated expertise from systems development projects, including system introduction support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Graduate school graduates: ¥248,200/month (fixed overtime included) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
TRY product offering
Product offeringCore offering
TRY provides custom system development, verification and quality assurance testing, operations and maintenance, and consulting services to enterprise clients. The company specializes in embedded systems development (telecommunications, automotive, medical, industrial) and web/intranet systems, with an integrated model that combines software development and verification under one roof. Revenue is generated primarily through project-based professional services contracts with major Japanese corporations.
Product overview
TRY (株式会社トライ) is a software development and verification services company offering a unified suite of IT services. The portfolio consists of four core integrated service offerings: System Development (システム開発), Verification (検証), Operations and Maintenance (運用・保守), and Consulting (コンサルティング). The company specializes in embedded systems and web/communication systems, with a business model that creates synergy between their verification and development divisions to provide comprehensive solutions from requirement analysis through final testing.
Differentiator
Problem solved
Functional benefit
Products and services
- System Development (システム開発)
Quantifiable outcome
- Continuous profitability since founding (30+ years)
Companies that use TRY
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles2 records
TRY technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
TRY partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- romanov (株式会社romanov)romanov is listed as a related company on TRY's corporate sitemap. No specific details about the nature of the relationship are provided. Website: https://www.romanov.jp/
Scale indicators7 records
Recent moves10 records
Expansion highlights4 records
TRY competitors and assessment
Company assessmentBroad incumbents
- Cybernet Systems Co., Ltd. Japanese engineering IT solutions provider offering CAE, embedded development tools, and engineering services. Adjacent peer serving similar engineering/embedded client needs.
- SCSK Corporation: Major Japanese IT services firm (Sumitomo group) with embedded systems and system integration capabilities. Competes for the same enterprise development and verification work as TRY.
- Fuji Soft Incorporated: Larger Japanese IT services company with a major embedded systems division serving automotive, industrial, and telecom OEMs. Overlaps with TRY's embedded systems business but operates at much greater scale.
- BIPROGY (formerly Nihon Unisys): Large Japanese IT services firm with system integration, embedded, and software services. Competes for enterprise development contracts in similar financial and government verticals.
- Mitsubishi Electric Software Co., Ltd. Subsidiary of Mitsubishi Electric focused on embedded software, factory automation, and industrial systems. Directly competes for embedded development work in industrial and automotive segments.
- NS Solutions Corporation: Nippon Steel-affiliated IT services firm with embedded systems and industrial software offerings. Operates in overlapping verticals (manufacturing, automotive) where TRY also serves clients.
- TIS Inc. Major Japanese IT services company. TRY's disclosed customer (via TIS Solution Link) but also a competitor in the same system integration space where it may outsource work.
Others
- Internet Initiative Japan (IIJ): Larger Japanese IT infrastructure and services firm. Different primary focus (networks/cloud) but competes for general Japanese enterprise IT services wallet where TRY also plays.
Direct peers
- Shift Inc. Pure-play software testing/QA services firm in Japan. Comparable in offering software verification services to enterprise and embedded clients, though larger and more marketing-led than TRY.
- AGEST (formerly Avant Corporation's testing business): Japanese software QA and verification services firm with similar embedded testing focus. Closest functional peer to TRY's verification business and competes for the same prime-contractor QA work.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
TRY financial estimates
Financial estimateRevenue estimate
Valuation estimate
TRY leadership team
Management profileNumber of profiles
Profiles1 record
TRY funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TRY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TRY
What does TRY do?
TRY provides custom system development, verification and quality assurance testing, operations and maintenance, and consulting services to enterprise clients. The company specializes in embedded systems development (telecommunications, automotive, medical, industrial) and web/intranet systems, with an integrated model that combines software development and verification under one roof. Revenue is generated primarily through project-based professional services contracts with major Japanese corporations.
Is TRY a public or private company?
TRY is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TRY founded?
TRY was founded in 1991. It employs 51 to 100 people.
Where is TRY based?
TRY is headquartered in Tokyo, Japan, in the Asia region.
How does TRY make money?
Four revenue lines are on record. Systems Development is the primary driver. The others are verification and Testing Services, operations and Maintenance and consulting Services.
Who are TRY's main competitors?
Broad incumbents on record are Cybernet Systems Co., Ltd., SCSK Corporation, Fuji Soft Incorporated, BIPROGY (formerly Nihon Unisys), Mitsubishi Electric Software Co., Ltd., NS Solutions Corporation and TIS Inc.. Internet Initiative Japan (IIJ) is listed as an others. Direct peers are Shift Inc. and AGEST (formerly Avant Corporation's testing business).
Does TRY have an API?
No public API is recorded for TRY.
What industry is TRY in?
TRY's product category is IT Services and Systems Integration. Its primary akta.pro industry code is BPAHAIAI, Systems Engineering & Technical Program Management, with a secondary code of BPAEAGAI, Enterprise Application Testing & QA Services. Its NAICS code is 541511 and its SIC code is 7371.