What Somos Grupo Mas does

Somos Grupo Más (legal entity Grupo Hermanos Martín, S.A.) is a privately held, family-controlled Spanish food distribution and retail group founded in 1973 and headquartered in Dos Hermanas, Seville. It operates 190+ stores across Andalusia and Extremadura through a portfolio of differentiated formats: Supermercados MAS (full-line supermarkets with strong fresh-produce positioning), MAS&Go (convenience), Cash Fresh (discount), and adjacent hospitality brands including SanTomás restaurants, Altrigo, Catering SanTomás, and Mokai. Revenue exceeded €670 million as of 2025, supported by 4,600+ employees and 25+ subsidiaries, making it one of the largest regional grocery operators in southern Spain.

The group's core technology stack is anchored by Salesforce Service Cloud, implemented with systems integrator Ayesa to unify customer service across the multi-brand network. Beyond this CRM layer, the business is operationally conventional: physical-store retail supported by centralized logistics, with the construction of a new logistics center in Guillena expected to roughly double distribution capacity. Own-brand private-label activity is developing (e.g., the Sabor del SUR potato line) but not yet a primary revenue driver. Public funding from EU FEDER and NextGenerationEU programs is being channeled into renewable energy installations at the stores and logistics sites.

Commercially, Somos Grupo Más generates revenue through brick-and-mortar grocery and food-service sales to B2C consumers across southern Spain, with prices spanning premium fresh produce (Supermercados MAS) to value positioning (Cash Fresh). The customer base is broad-based regional retail with no enterprise-anchor dependency; ancillary revenue comes from catering and hospitality B2B clients served through Catering SanTomás. The Martín family retains control of the S.A., and the group is currently transitioning to a new generation of operating leadership while pursuing inorganic growth via the planned integration of Maskom under the 2026-2028 strategic plan.

Name

Somos Grupo Mas

Legal name

GRUPO HERMANOS MARTÍN S.A.

Website

https://somosgrupomas.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Somos Grupo Más (Grupo Hermanos Martín, S.A.) is a Spanish family-owned food distribution and retail group operating 190+ stores across Andalusia and Extremadura through Supermercados MAS, MAS&Go, Cash Fresh, and hospitality brands, serving regional B2C consumers with annual revenue exceeding €670 million.

Ownership category

akta.pro rank

Product category

Grocery Retail

NAICS

Other Specialty Food Retailers (44529), All Other Specialty Food Retailers (445298), Caterers (722320)

SIC

Retail-Food Stores (5400), Retail-Eating Places (5812)

akta.pro primary industry

Ethnic & International Foods Distribution (CRAOABAG)

Keywords

• Food distribution
• Grocery retail
• Supermarket chains
• Fresh products
• Hospitality services

Headquarters

HQ city

Dos Hermanas

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Food Sales: Revenue generated from selling food and consumer products through physical retail stores under multiple brand formats including supermarkets, convenience stores, cash-and-carry, and hospitality establishments
2. Fresh Product Sales: Specialty fresh food sections including butchery, fishmongery, bakery, and produce generate significant revenue through product differentiation and KM0/local sourcing positioning
3. Hospitality Services: Revenue from SanTomás and Catering SanTomás brands providing restaurant and catering services

Go-to-market motion2 records

Distribution channels7 records

Marketing channels6 records

Core offering

Somos Grupo Mas is a family-owned food distribution and retail group operating more than 190 physical establishments across Andalusia and Extremadura under multiple brands: Supermercados MAS (full-size supermarkets), MAS&Go (convenience), Cash Fresh (discount), SanTomás and Catering SanTomás (hospitality/catering), Altrigo (modern restaurant/café), and Mokai. The group sells fresh food, groceries, household essentials, and prepared/catered food, with a heavy emphasis on Andalusian KM0/local sourcing and over 2,000 regional products.

Product overview

Somos Grupo Mas is an Andalusian food distribution company operating a multi-brand portfolio of retail formats. The core offering centers on Supermercados MAS as the main supermarket brand, complemented by MAS&Go (convenience stores with Take Away), CASH FRESH (discount format), and hospitality brands including ALTRIGO, SanTomás, and Catering SanTomás. The company also maintains Mokai as part of its brand ecosystem. The Group operates more than 190 establishments across Andalusia and Extremadura, with over 30 hospitality establishments in Seville province, emphasizing fresh local products (KM0), proximity sourcing, and seasonal offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Supermercados MAS Main supermarket brand offering fresh products, groceries, and household items across more than 190 establishments in Andalusia and Extremadura. Flagship stores carry over 4,500 references with full fresh sections (butchery, fishmongery, bakery, produce, wine cellar).
• MAS&Go Convenience store format (typically 300m2) offering fresh products, panadería with over 50 varieties of bread, prepared foods (Take Away/Eat&Go zones), and extended operating hours 365 days a year.
• Cash Fresh Discount/savings supermarket format with 5,000-6,000 products at competitive prices, focusing on local Andalusian suppliers and KM0 fresh products. Store size of 1,000-1,500m2 per location with parking facilities.
• SanTomás Hospitality and restaurant brand of Grupo MAS, part of the group's foodservice operations alongside more than 30 hospitality establishments in Seville and province.
• Catering SanTomás Catering service under the SanTomás brand, providing food service for events, occasions, and corporate functions.
• Altrigo Modern restaurant and café concept featuring freshly made bread throughout the day, a children's entertainment area, Take Away service, and functional dining space.
• Mokai Brand offering within the Grupo MAS portfolio, referenced in the company's multi-format brand portfolio.

Quantifiable outcome

• 4 consecutive years as best reputation Andalusian distribution chain in MERCO Empresas
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Ten partnerships are on record, tiered core, minor and major.

• AyesacoreTechnology or Integration · 7 October 2025Implementation of Salesforce Service Cloud for customer service management. Ayesa, a global IT services company with 13,000 employees in 24 countries, led the digital transformation project to centralize all customer interactions on a single platform, improving user experience and incident management.
• Ukraine Humanitarian Aid NetworkminorOthers · 10 March 2022Solidarity network for sending humanitarian aid directly to Ukraine. Grupo MAS donated 15,000 kilos of food and products and organized collection campaigns in 150+ stores.
• Fundación BertelsmanncoreStrategic or Co-development Partner · 14 September 2021Alliance for Dual Vocational Training (FP Dual) to promote youth employment and training. Grupo MAS joined the alliance to incorporate motivated young talent through dual education programs, with 10 students in the 2021-2022 academic year.
• Save the ChildrenmajorStrategic or Co-development PartnerCollaboration agreement for food collection campaigns in Grupo MAS stores to support children at risk of poverty in Andalusia. One in three Andalusian children are at risk of poverty, and this partnership addresses basic childhood needs.
• Fundación Banco de Alimentos de SevillamajorStrategic or Co-development PartnerLong-standing partnership for food collection campaigns. Grupo MAS participates in at least two annual campaigns, raising more than 100,000 kilos of food annually to help vulnerable families.
• Coca-Cola - Mares CircularesminorStrategic or Co-development PartnerBeach cleanup and marine debris collection program. Grupo MAS volunteers participated in collecting 1,600 kilos of waste from Isla de Saltés beach in Punta Umbría as part of environmental sustainability efforts.
• Fundación Real Academia de Medicina y Cirugía de Sevilla (RAMSE)majorStrategic or Co-development PartnerPartnership for Cátedra MAS Alimentación y Salud, established in 2024, to promote healthy eating habits, nutrition education, and disease prevention through expert conferences and divulgative activities at the Centro ODS.
• Junta de Andalucía - Consejería de EmpleocoreStrategic or Co-development PartnerVocational training programs for unemployed persons including Frescos courses with hiring commitment (60% placement rate). The company has launched 10 annual courses generating 90 employment positions.
• Centro Victoria FPminorStrategic or Co-development PartnerInnovaFood: El Gran Desafío - technology olympiads connecting education, technology and sustainability in the agri-food sector. Grupo MAS was principal sponsor at the grand final in Sanlúcar de Barrameda.
• Confederación de Empresarios de Sevilla (CES)majorStrategic or Co-development PartnerMembership and active participation in the employers' confederation. Grupo MAS hosts executive committee visits and participates in RSE and sustainability commissions.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Consum: Spanish cooperative supermarket chain operating across eastern and southern Spain. Comparable regional cooperative model with multi-format stores and strong fresh and private-label positioning, competing with Grupo MAS in overlapping Spanish provinces.
• Carrefour España: Operates hypermarkets and supermarkets across Spain under the Carrefour banner. Competes with Grupo MAS in Andalusia and Extremadura with a broader non-food assortment and loyalty program reach.
• Eroski: Spanish cooperative supermarket and hypermarket operator with presence in northern and southern Spain. Comparable multi-format retail cooperative model with fresh food emphasis, competing with Grupo MAS in food retail and selected Andalusian geographies.
• DIA España: Spanish discount supermarket chain operating neighborhood stores nationwide. Direct competitor to Cash Fresh and budget-conscious shoppers, with comparable proximity-format strategy.
• Lidl España: German discount supermarket chain with aggressive expansion across Spain. Competes directly with Grupo MAS's Cash Fresh discount format on price-sensitive SKUs and is a key pressure point on margins.
• Mercadona: Spain's largest grocery chain by market share, operating nationwide supermarkets with the strongest private-label playbook. Directly competes with Grupo MAS in Andalusia and Extremadura, and is the dominant share-take threat in the region.
• Maskom: Regional Andalusian supermarket chain that is being integrated into Grupo MAS under the 2026-2028 Strategic Plan. Directly comparable in geography, format, and target customer, and now functions as an internal consolidation target rather than an independent competitor.

Regional players

• Condis: Catalan regional supermarket chain with neighborhood and supersol formats. Comparable regional multi-format operator with strong local sourcing, but focused on Catalonia and not directly competing in Grupo MAS's core Andalusian geography.
• Bon Preu: Catalan supermarket and hypermarket chain owned by the Botet family. Similar regional, family-controlled multi-format operator with strong fresh positioning, but operating primarily in Catalonia with no overlap in Andalusia.
• Ahorramás: Family-owned regional supermarket chain concentrated in and around Madrid. Comparable regional family operator with strong fresh food and proximity positioning, but with limited overlap in Andalusia and Extremadura.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/somosgrupomas
• LinkedInlinkedin.com/company/somosgrupomas

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries26 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Somos Grupo Mas