Bagsværd Lakrids

What Bagsværd Lakrids does

Bagsværd Lakrids is a privately-held Danish confectionery producer founded in 2015 and headquartered at Bagsværd Hovedgade 119–125 in Bagsværd, a suburb of Copenhagen. The company handcrafts licorice using the Maillard reaction in copper kettles, then pours the licorice into molds, hardens it overnight, and hand-cuts it before packaging or chocolate enrobement. Its portfolio covers nine licorice slab (Lakridsplade) flavors including Classic, Salt (with Læsø sea salt), Salmiak, Sød, Hindbær, Ingefær, Mynte, Chili, and the 2025 anniversary Mandel; a Symfoni line of chocolate-coated sticks and boxes in five variants (Lys, Mørk, Guld with proprietary DULCE chocolate, Kaffe, and Guld med Kirsebær); 40g mini packs; and a tiered gifting range from 150 DKK flowpacks up to 360 DKK Rød/Sort Gaveboxes and the 259 DKK Lille Gavepakke that bundles an oiled-oak cutting board.

The company sells primarily direct-to-consumer through its own e-commerce site (bagsvaerdlakrids.dk), its physical retail store in Bagsværd, and a Danish third-party retailer network (Forhandlere), with shipping to Denmark, Sweden, and Germany via GLS. A secondary B2B Firmagaver channel handles corporate gifting orders. Pricing is positioned firmly in the premium artisanal segment — unit prices range from roughly 25–30 DKK for minis to 360 DKK for curated gift boxes, with free shipping over 500 DKK within Denmark. The company has 11–50 employees, CVR registration 38234137, no disclosed funding rounds, and no external shareholders in the source data.

Name

Bagsværd Lakrids

Legal name

Bagsværd Lakrids

Website

https://bagsvaerdlakrids.dk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Bagsværd Lakrids is a Danish artisanal confectionery producer founded in 2015 that handcrafts premium licorice slabs, chocolate-coated Symfoni varieties, and curated gift boxes in Bagsværd, selling direct-to-consumer via its own e-commerce, retail store, and Danish retailer network, plus B2B corporate gifting.

Ownership category

akta.pro rank

Headquarters

HQ city

Bagsværd

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Online sales through their website bagsvaerdlakrids.dk with shipping to customers in Denmark, Sweden, Germany, and other countries via GLS parcel service.
2. Retail Store Sales: Direct sales from their physical store location in Bagsværd, Copenhagen suburb, with opening hours Monday-Friday 10-18 and Saturday-Sunday 10-15.
3. Wholesale to Retailers: Distribution through a network of third-party retailers (Forhandlere) across Denmark.
4. Corporate Gifting (Firmagaver): B2B corporate gifting solutions for business customers seeking gift products for clients or employees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Bagsværd Lakrids handcrafts premium Danish licorice in Bagsværd using a traditional Maillard reaction process, producing licorice slabs, chocolate-coated Symfoni pieces, mini packs, sticks, and curated gift boxes. The company sells directly to individual consumers through its own e-commerce site and physical store, to corporate customers through a Firmagaver gifting channel, and through a network of third-party retailers in Denmark. Products are available in multiple flavor variants featuring specialty ingredients such as Læsø sea salt, DULCE caramelized white chocolate, fresh mint, ginger, raspberry, and Sicilian almond cream.

Product overview

Bagsværd Lakrids is a Danish confectionery company specializing in handmade licorice products manufactured in Bagsværd, Denmark. The product portfolio consists of core licorice slab products (Lakridsplader) available in 9 varieties (Classic, Salt, Salmiak, Sød, Hindbær, Ingefær, Mynte, Chili, and Mandel), the Symfoni line of chocolate-coated licorice in 4 varieties (Lys, Mørk, Guld, Kaffe), mini licorice portions in 5 flavors, and various gift boxes/packages including the popular Hjerteæske (Heart Box), Lille favorit gift boxes in red and black variants, and the exclusive Lille Gavepakke featuring an oiled oak cutting board. The company celebrated its 10th anniversary in 2025 with the introduction of the Mandel special edition. Products are handmade using traditional methods including the Maillard reaction and are sold both directly to consumers and through retailers.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Lakridsplade Handmade Danish licorice slab made with fine licorice powder through the Maillard reaction, recognized for award-winning quality.
• Salt Lakridsplade
• Salmiak Lakridsplade
• Sød Lakridsplade
• Hindbær Lakridsplade
• Ingefær Lakridsplade
• Mynte Lakridsplade
• Chili Lakridsplade
• Mandel Lakridsplade (10th Anniversary Edition)
• Lys Symfoni (Light) Box
• Mørk Symfoni (Dark) Box
• Guld Symfoni (Gold) Box
• Kaffe Symfoni (Coffee) Box
• Mørk Symfoni Sticks (2-pack)
• Lys Symfoni Sticks (2-pack)
• Guld Symfoni Sticks (2-pack)
• Kaffe Symfoni Sticks (2-pack)
• Classic Mini 40g
• Salt Mini 40g
• Ingefær Mini 40g
• Hindbær Mini 40g
• Sød Mini 40g
• 10 x 2 Symfoni Flowpacks
• Hjerteæske (Heart Box)
• Sort Gavebox - 5 Lakridsplader
• Rød Gavebox - 5 Lakridsplader
• Rød Gavebox - Lille favorit
• Sort Gavebox - Lille favorit
• Sort Gavebox - 3 Lakridsplader + 2 Symfoniæsker
• Rød Gavebox - 3 Lakridsplader + 2 Symfoniæsker
• Sort Gavebox - 5 Mini + 1 Flowpack
• Rød Gavebox - 5 Mini + 1 Flowpack
• Lille Gavepakke (Small Gift Package)
• Firmagaver (Corporate Gifting)

Quantifiable outcome

• Award-winning Classic licorice recognized for quality

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• GLS (General Logistics Systems)minorOthersLogistics partner for e-commerce shipments. GLS handles package delivery to both home addresses and parcel shops for online orders. Provides tracking and trace services for customers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Pernigotti: Italian confectionery maker with chocolate-covered specialties and nougat/gianduja products. Comparable as a European artisanal chocolatier competing for premium gift-box occasions and enrobed-confectionery shelf space.
• Lindt: Premium Swiss chocolate maker whose enrobed chocolate products compete most directly with Bagsværd Lakrids' Symfoni chocolate-coated licorice line for premium gifting occasions.

Broad incumbents

• Toms Confectionery Group: Danish confectionery manufacturer of chocolates, liquorice, and sugar confectionery. Operates broadly in the Danish candy category that Bagsværd Lakrids targets, but at industrial scale and across mass-market channels.
• Anthon Berg: Iconic Danish chocolate and liqueur-filled confectionery brand. Comparable as a heritage Danish gifting confectionery brand competing for the same corporate gifting (Firmagaver) and seasonal gift box occasions.
• Fazer: Leading Finnish/Nordic confectionery and bakery group with extensive chocolate and sugar confectionery lines. Comparable Nordic footprint and gifting/seasonal product strategy to Bagsværd Lakrids.
• Haribo: Global mass-market gummy and licorice confectionery incumbent. Relevant as the dominant low-price competitor Bagsværd Lakrids must position against when consumers trade down or when category trends shift.
• Cloetta: Nordic/Swedish confectionery group with a broad portfolio of chocolate, pastilles, and chewing gum. Competes for Nordic retail shelf and DTC mindshare in the same confectionery category.

Direct peers

• Lakrids by Bülow: The dominant premium Danish licorice brand, founded by Johan Bülow. Directly competes with Bagsværd Lakrids on handcrafted licorice slabs, chocolate-coated variants, and gift boxes aimed at the same Danish/Nordic premium gifting consumer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LakridsRevolution
• Instagraminstagram.com/bagsvaerdlakrids

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bagsværd Lakrids