Crull Fitness

What Crull Fitness does

Crull Fitness is a privately held, single-location sports performance training facility operating from 401 W. President George Bush Hwy, Suite 122 in Richardson, Texas, serving the North Dallas market. Founded in 2001 by Philip Miller and Brian Crull (Coach Crull), the company was established specifically as a sport-specific training alternative to generic big-box gyms, targeting youth athletes, collegiate and professional athletes, adults pursuing general fitness, and individuals with disabilities. Its service portfolio spans tiered memberships ($30-$75/month across Student, Individual, Couple, Family, and Senior tiers), individual and group personal training ($45-$80 per adult session, $30-$50 per youth session), sports-specific programming across eleven sports (football, soccer, baseball, figure skating, lacrosse, track & field, rugby, volleyball, hockey, golf, tennis), NFL Pro-Day combine preparation, after-school and holiday camps, and the Champions Challenge program for special populations.

The underlying technology is non-proprietary and traditional: standard fitness equipment, manual coaching methodologies, nutritional analysis, hydration programs, rehab/ART and rest/recovery protocols. There is no proprietary software platform, no mobile app, no disclosed AI tooling, and no API or integration infrastructure. The company's offerings are delivered exclusively in-person at its single facility, with online channels limited to membership signup, training package purchase, day pass requests, and camp registration through crullfitness.com.

Revenue is generated through three primary streams: recurring month-to-month memberships (no annual contracts, $75 initiation fee), recurring personal training subscriptions and prepaid bulk-pack sessions (with session-based discounts at higher pack sizes), and one-time day passes ($10) sponsored by existing members for up to 24 hours. The go-to-market motion is direct-to-consumer with marketing concentrated on social media (Twitter, Facebook, Instagram), press coverage in local outlets (VoyageDallas), and a referral ecosystem built through partnerships with dozens of local athletic programs and special-populations organizations (Special Olympics, My Possibilities, The Warren Center, City of Plano, Richardson Therapeutic Recreation).

Name

Crull Fitness

Legal name

Crull Fitness

Website

https://crullfitness.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Crull Fitness is a privately held sports-specific training facility in Richardson, TX, serving North Dallas youth athletes, adults, families, and special-population clients with memberships, personal training, sport-specific programs across eleven sports, NFL combine prep, and the Champions Challenge disability program.

Ownership category

akta.pro rank

Product category

Sports Performance and Personal Training Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro industry

PRIMARYHSADAEAB

Strength & Conditioning / Athletic Performance Training

Home & Personal Services/Fitness, Wellness & Personal Training/Sports Coaching & Athletic Performance

SECONDARYHSADAAAL

Adaptive & Special Needs Personal Training

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADAAAN

Small-Group Personal Training (Semi-Private)

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYEDALAIAH

Sports Medicine, Athletic Training & Rehabilitation Services

Education/Student Services & Campus Operations/Athletics, Recreation & Fitness

Keywords

• Sports performance training
• Personal training services
• Youth athletic training
• Special populations fitness
• Fitness facility memberships

Headquarters

HQ city

Richardson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Membership Subscriptions: Month-to-month recurring memberships providing facility access. Includes Student ($30/month), Individual ($35/month), Couple ($50/month), Family ($75/month), and Senior plans. No contracts required. Revenue is recurring on a monthly basis with initiation fee of $75 for new members.
2. Personal Training Sessions: Individual and group training sessions for youth and adult athletes. Adult sessions are $80/hour or $45/30 minutes. Youth sessions are $50/hour or $30/30 minutes. Training packages include monthly plans (2x/week for $350/month, 3x/week for $450/month, unlimited for $600/month) and bulk packs (10-pack for $600, 20-pack for $1000, 30-pack for $1350).
3. Day Passes and Guest Access: Day passes for non-members at $10. Current members can sponsor guests for up to 24 consecutive hours at no charge. After 24 hours, guests must pay daily rate or purchase a membership.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Crull Fitness operates a single-location, sports-specific training gym in Richardson, TX, delivering paid personal training, sport-specific performance training (football, soccer, baseball, figure skating and others), youth and adult membership access, team/group training, day passes, and the Champions Challenge program for individuals with physical and cognitive disabilities. Services are sold month-to-month with no long-term contracts, plus à la carte single sessions, monthly recurring training packages (2x, 3x, unlimited), and bulk session packs.

Product overview

Crull Fitness is a sports-specific training facility offering a unified membership-based model with tiered pricing (Student, Individual, Couple, Family, Senior) at $30-$75/month. The core offering includes Sports Specific Training covering 11 sports (football, soccer, baseball, etc.) with emphasis on vertical training, explosiveness, speed, agility, and injury prevention. Add-on training modules include Adult and Youth Training Sessions with various frequencies (single, monthly, and bulk packs). The Champions Challenge program serves special populations with disabilities. The Pro-Day Combine Prep targets NFL-bound athletes. All programs feature personalized approaches combining strength training, conditioning, and nutrition guidance.

Differentiator

Problem solved

Functional benefit

Products and services

• Student Membership Monthly gym membership for students with a valid student ID at $30/month, with verification required. Includes facility access without a long-term contract.
• Individual Membership Single-person non-student monthly membership at $35/month with no contract required, granting access to the training facility.
• Couple Membership Monthly membership for any two people under one primary account at $50/month, providing paired access without a contract.
• Family Membership Monthly family membership covering 3-6 people at $75/month, with $15 per additional person beyond six; no contract required.
• Senior Membership Monthly membership for individuals aged 65 and older with discounted pricing, granted through direct inquiry.
• Day Pass Single-day facility access pass priced at $10 for non-members, or free when sponsored by a current member for up to 24 consecutive hours.
• Sports Specific Training Sport-specific training program for youth, college, and adult athletes focusing on vertical training, explosiveness, speed, agility, and injury prevention across 11 sports including football, soccer, baseball, figure skating, lacrosse, track & field, rugby, volleyball, hockey, golf, and tennis.
• Personal Training Individualized personal training covering weight loss, strength, endurance, flexibility, balance, coordination, core strength, and nutrition analysis, using personalized approaches rather than generic machine workouts for adults and youth.
• Adult Training Sessions Personal training sessions for adults available as single sessions ($80/hour or $45/30 min), monthly packages (2x/week at $350/month, 3x/week at $450/month, unlimited at $600/month), and bulk packs (10-pack at $600, 20-pack at $1000, 30-pack at $1350).
• Youth Training Sessions Personal training sessions for youth athletes available as single sessions ($50/hour or $30/30 min), monthly packages ($300/month for 2x/week, $400/month for 3x/week), and bulk packs (10-pack at $400, 30-pack at $1000).
• Pro-Day Combine Prep Comprehensive NFL Pro-Day/combine preparation program including tailored workouts, position-specific drills, performance tracking, mental conditioning, and nutrition guidance for college and professional athletes.
• Champions Challenge Special populations program providing personal and group training for individuals with physical and cognitive disabilities, including Muscular Dystrophy, Cerebral Palsy, Tourette's Syndrome, Autism, and Down Syndrome, designed to train participants like elite athletes regardless of ability level.
• Youth Sports Camps Youth athletic programs including sports-specific training, after school programs, holiday camps, speed and agility camps, and boot camps for youth athletes.
• Corporate and Team Wellness Team training, group boot camps, and family fitness programming delivered at the Richardson facility for sports teams, corporate groups, and families.

Quantifiable outcome

• Over 100 athletes placed in college programs with athletic scholarships
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• My PossibilitiesminorStrategic or Co-development PartnerOrganization providing services for individuals with intellectual and developmental disabilities. Crull Fitness works with this organization to provide training programs for their members through the Champions Challenge special populations program.
• The Warren CenterminorStrategic or Co-development PartnerNon-profit organization serving children with developmental delays and disabilities. Crull Fitness partners to provide accessible fitness training through their Champions Challenge program.
• The Citizens Development CenterminorStrategic or Co-development PartnerOrganization supporting adults with developmental disabilities. Crull Fitness provides training services as part of their inclusive fitness offerings.
• City of PlanominorStrategic or Co-development PartnerMunicipal government partnership for therapeutic recreation programs. Crull Fitness collaborates with the city's recreation department for special populations programming.
• Richardson Therapeutic RecreationminorStrategic or Co-development PartnerCity of Richardson program for therapeutic recreation services. Partnership enables Crull Fitness to serve special needs community members through city-sponsored programs.
• Special OlympicsminorStrategic or Co-development PartnerGlobal sports organization providing athletic competition for athletes with intellectual disabilities. Crull Fitness supports athletes training for Special Olympics competitions.
• Various Athletic Programs (Dozens of Programs)coreStrategic or Co-development PartnerCrull Fitness has partnered with dozens of athletic programs across all sports to help produce championships. These are youth, high school, and select team organizations in the North Dallas area.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Life Time Fitness: Large premium fitness chain with youth athletic programming, personal training, and family memberships. Competes in the same North Texas suburbs as Crull at a much broader scale.
• Gold's Gym: Iconic global fitness chain with personal training and youth programming. Competes for Crull's adult and family membership customers in the Dallas-Fort Worth market.
• EXOS (formerly Athletes' Performance): Large, established performance and corporate-wellness operator serving elite athletes, military, and Fortune 500 clients. Overlaps with Crull's Pro-Day, adult training, and corporate wellness offerings at a much larger enterprise scale.

Direct peers

• Burn Boot Camp: National group fitness franchise offering strength and conditioning workouts in a community-driven format. Comparable to Crull's group/team training and family boot camp offerings, though less sport-specific.
• D1 Training: National sports-performance training franchise focused on youth, high school, and adult athletes, with a sport-specific, coaching-led model very similar to Crull's core offering. Differentiates primarily through franchise scale rather than training methodology.
• Title Boxing Club: Fitness franchise focused on boxing-based group and personal training. Compares to Crull on membership-plus-personal-training revenue model and direct-to-consumer suburban facility footprint.
• Athletic Republic: Network of sports-performance training centers delivering science-based athletic training to youth, college, and pro athletes. Comparable to Crull's Pro-Day and college-prep offerings with a more clinical, franchised operating model.
• Parisi Speed School: Youth athletic performance franchise emphasizing speed, agility, and strength development for young athletes, closely aligned with Crull's sports-specific programming and family/youth customer base.

Regional players

• Driven Sports Performance: Texas-based youth sports performance training provider with a similar sport-specific methodology and athlete-development focus, serving as a regional competitor in Crull's backyard market.

Others

• Special Olympics Fitness Programs: National adaptive sports organization that partners with (rather than competes against) facilities like Crull to deliver training for athletes with intellectual disabilities. Relevant peer/ecosystem relationship given Crull's Champions Challenge program.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/crullfitness
• Facebookfacebook.com/CrullFitnessRichardson
• Instagraminstagram.com/crullfitness
• LinkedInlinkedin.com/company/crullfitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crull Fitness