Charlotte Mason Institute
Charlotte Mason Institute is a 501(c)(3) nonprofit that researches and amplifies Charlotte Mason's educational philosophy through the Alveary curriculum, teacher certification, conferences, and resources serving homeschool families, schools, co-ops, and educators across the United States and Canada.
- Company typePrivate
- Founded2006
- HeadquartersMckinney, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Charlotte Mason Institute does
Charlotte Mason Institute (CMI) is a 501(c)(3) nonprofit organization founded in 2006 and headquartered in Greensboro, North Carolina (with a mailing presence in McKinney, Texas), dedicated to researching and amplifying the educational theories and practices of 19th–20th century British educator Charlotte Mason. CMI operates as a community-led institution serving homeschool families, schools and co-ops, educators, and neurodiverse learners across the United States and Canada. Its leadership is centralized in a small team (1–10 employees) headed by Executive Director Kerri Forney (since fall 2024), with board members including educators, scholars, and practitioners such as Jack Beckman, Lisa Cadora, Min Jung Hwang, and Amber O'Neal Johnston.
CMI's core offering is the Alveary Curriculum, a complete K–12 curriculum and teacher training program for homeschools, co-ops, and schools, complemented by individual courses, certificates, and graduate-level programs in Charlotte Mason pedagogy. Secondary products include the Natural History Guides (a $20, three-year nature study curriculum), the Blue Orchard Bee initiative (a free resource for neurodiverse students), CMI Publications (including Charlotte Mason Centenary Monographs), the annual Faithfully Present in-person conference at Covenant College, the Friends & Fellow Labourers virtual series, school accreditation services, a teacher training program built with the University of Cumbria, and a School Directory. The technology stack is content-and-platform based: the Alveary web store on alveary.org, course delivery via LearnWorlds, event registration via Ticket Tailor, and analytics via Google Analytics/DoubleClick.
CMI's business model mixes three revenue streams: one-time curriculum and guide purchases, transaction-fee event and conference registration, and recurring subscription-style certification programs. Pricing is granular — $20 per Natural History Guide set, $25 per virtual session or $89 for a four-session bundle, and tiered conference pricing with pre-conference workshops ranging from $0 to $140. Public 2026 product launches (free Alveary booklists, Natural History Guides, virtual series, conference) and the University of Cumbria MA partnership signal active investment in product surface and academic credibility, while the 2024 rebrand and new executive transition mark an organizational modernization phase.
Charlotte Mason Institute firmographics
Firmographics- Name
- Charlotte Mason Institute
- Legal name
- Charlotte Mason Institute
- Website
- https://cminst.org
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Charlotte Mason Institute is a 501(c)(3) nonprofit that researches and amplifies Charlotte Mason's educational philosophy through the Alveary curriculum, teacher certification, conferences, and resources serving homeschool families, schools, co-ops, and educators across the United States and Canada.
- Ownership category
- akta.pro rank
Charlotte Mason Institute industry classification
Industry- Product category
- K-12 Education Services & Curriculum
- NAICS
- Educational Services (611), Educational Support Services (6117), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Accreditation Standards, Benchmarking & Framework Organizations (EDADACAJ)
- akta.pro secondary industries
- National/Institutional Accreditors (Career, Faith-Based, Distance, etc.) (EDADACAB), Online/Distance Education Quality & Accreditation Bodies (EDADACAK), Accreditation Evaluation, Peer Review & Site-Visit Organizations (EDADACAI)
Keywords
Where Charlotte Mason Institute is headquartered
LocationHeadquarters
- HQ city
- Mckinney
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Charlotte Mason Institute business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Curriculum Sales: Sale of Alveary curriculum materials, Natural History Club guides ($20), and other educational resources to homeschool families, co-ops, and schools.
- Course and Event Registration: Registration fees for virtual events ($25 per session or $89 for bundle) and in-person conferences including pre-conference workshops and activities.
- Certification Programs: Graduate level courses and certification programs for educators seeking to implement Charlotte Mason's philosophy in home and school settings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Natural History Guides - $20 per set |
| Transaction based/ take rate | Pay-as-you-go | Friends & Fellow Labourers virtual sessions - $25 each or $89 bundle |
| Subscription | Multi-year contract | Conference pricing with early bird rates and pre-conference workshops |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Charlotte Mason Institute product offering
Product offeringCore offering
Charlotte Mason Institute is a 501(c)(3) nonprofit that researches and amplifies Charlotte Mason's educational philosophy by selling the Alveary complete K-12 curriculum and teacher training program for homeschools, co-ops, and schools. It also delivers paid educator courses, certificates, and graduate-level programs (in collaboration with the University of Cumbria), hosts an annual in-person conference and a virtual event series, provides school accreditation services, and distributes publications and nature study resources.
Product overview
The Charlotte Mason Institute offers a comprehensive suite of educational products and services centered on Charlotte Mason's relational education philosophy. The primary offerings include the Alveary Curriculum (a complete curriculum and teacher training program for homeschools, co-ops, and schools), Courses & Certifications (individual courses, certificates, and graduate-level programs), and Natural History Guides (a three-year nature study program). Additional offerings include the Blue Orchard Bee initiative for neurodiverse learners, CMI Publications (monographs and research), the annual Faithfully Present Conference, the virtual Friends & Fellow Labourers series, School Accreditation services, and Teacher Training programs. The Institute operates primarily in the United States and Canada, with collaborations including University of Cumbria for graduate studies.
Differentiator
Problem solved
Functional benefit
Brands
- Alveary: A complete and comprehensive curriculum and teacher training program for homeschools, co-ops, and schools, true to Charlotte Mason's model of education and relevant for 21st-century students in the United States and Canada.
- Blue Orchard Bee
- Natural History Clubs
Products and services
- Alveary Curriculum A complete and comprehensive curriculum and teacher training program for homeschools, co-ops, and schools in the U.S. and Canada, providing a robust K-12 course of study based on Charlotte Mason's model of education and modernized for 21st-century students.
- Courses & Certifications Individual courses, certificates, and graduate-level programs designed to help educators implement Charlotte Mason's educational philosophy, including Graduate Level Studies in Charlotte Mason Pedagogy and Practice.
- Natural History Guides A three-year nature study program providing guides for monthly outdoor adventures across three ecosystems (forest, wetland, grassland); each set includes 12 guided nature visits with background info, observation ideas, and reflection questions.
- Blue Orchard Bee A FREE initiative providing specialized resources and support for neurodiverse students (including ADHD, autism, dyslexia) and their educators implementing Charlotte Mason educational principles.
- CMI Publications Charlotte Mason Centenary Monographs, research papers, and other educational materials supporting the Charlotte Mason educational philosophy.
- Faithfully Present Conference 2026 Annual in-person gathering of Charlotte Mason educators and families featuring keynote speakers, themed sessions, pre-conference workshops, and networking opportunities.
- Friends & Fellow Labourers Virtual Series Virtual gathering series featuring four themed conversations for Charlotte Mason educators, with live components, discussion forums, and additional resources.
- School Accreditation Program Accreditation services for schools implementing Charlotte Mason's educational philosophy, providing standards, assessment, and recognition for schools following Mason's methods.
- Teacher Training Professional development and training programs for educators implementing Charlotte Mason's philosophy, including Graduate Level Studies in Charlotte Mason Pedagogy and Practice developed in collaboration with the University of Cumbria.
- CMI School Directory Directory listing Charlotte Mason schools for families seeking school-based educational options aligned with Mason's philosophy.
Quantifiable outcome
- Serves homeschool families, schools, and educators through curriculum, conferences, publications, training, and social media
Companies that use Charlotte Mason Institute
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Charlotte Mason Institute technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
Charlotte Mason Institute partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- University of CumbriacoreCMI is collaborating with University of Cumbria to create a Master of Arts in Charlotte Mason Studies, with CMI's Graduate Level Studies program as a key component. Jack Beckman will serve as Senior Visiting Research Fellow. This partnership supports academic research and credentialing in Charlotte Mason educational philosophy.
- Covenant CollegeflagshipCovenant College hosts CMI's annual Faithfully Present conference on Lookout Mountain, GA. The partnership provides the venue for CMI's flagship annual event featuring keynote speakers, workshops, and networking for Charlotte Mason educators.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Charlotte Mason Institute competitors and assessment
Company assessmentBroad incumbents
- Memoria Press: Classical Christian homeschool curriculum publisher with online school options, comparable to CMI's classical education, curriculum, and online school positioning.
- Classical Conversations: Large, established homeschool co-op and curriculum provider with a classical Christian orientation; competes for the same faith-based homeschool family spending as CMI.
- Apologia Educational Ministries: Christian homeschool curriculum provider (notably in science and Bible) competing with CMI for the same faith-based homeschool family segment.
- BJU Press: Major publisher of Christian homeschool curricula and educational materials, competing broadly with CMI's Alveary curriculum for faith-based homeschool dollars.
Direct peers
- The Old Schoolhouse: Homeschool magazine, curriculum marketplace, and community serving Christian homeschool families with reviews and resources in the same vein as CMI's publications and conferences.
- Brave Writer: Homeschool writing and language arts curriculum with online courses and community, comparable in business model (online courses + community + curriculum) to CMI's offering.
- Well-Trained Mind Academy: Offers classical homeschool curriculum and online courses, overlapping with CMI's homeschool curriculum and teacher training offerings in the classical education market.
- Simply Charlotte Mason: Provides Charlotte Mason curriculum, booklists, and homeschool guidance to families, directly competing with CMI's Alveary Curriculum in the same target segment.
- Ambleside Schools International: Operates a network of Charlotte Mason schools and trains educators in Charlotte Mason pedagogy, overlapping directly with CMI's school accreditation, curriculum, and teacher training offerings.
Others
- Homeschool Buyers Co-op: Group-buying and curriculum marketplace for homeschool families; functions as an indirect distribution channel/aggregator that competes for homeschool curriculum spend.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Charlotte Mason Institute social profiles
Digital presenceCharlotte Mason Institute financial estimates
Financial estimateRevenue estimate
Valuation estimate
Charlotte Mason Institute leadership team
Management profileNumber of profiles
Profiles10 records
Charlotte Mason Institute funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Charlotte Mason Institute M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Charlotte Mason Institute
What does Charlotte Mason Institute do?
Charlotte Mason Institute is a 501(c)(3) nonprofit that researches and amplifies Charlotte Mason's educational philosophy by selling the Alveary complete K-12 curriculum and teacher training program for homeschools, co-ops, and schools. It also delivers paid educator courses, certificates, and graduate-level programs (in collaboration with the University of Cumbria), hosts an annual in-person conference and a virtual event series, provides school accreditation services, and distributes publications and nature study resources.
Is Charlotte Mason Institute a public or private company?
Charlotte Mason Institute is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Charlotte Mason Institute founded?
Charlotte Mason Institute was founded in 2006. It employs 1 to 10 people.
Where is Charlotte Mason Institute based?
Charlotte Mason Institute is headquartered in Mckinney, United States, in the North America region.
How does Charlotte Mason Institute make money?
Three revenue lines are on record. Curriculum Sales are the primary driver. The others are course and Event Registration and certification Programs.
Who are Charlotte Mason Institute's main competitors?
Broad incumbents on record are Memoria Press, Classical Conversations, Apologia Educational Ministries and BJU Press. Direct peers are The Old Schoolhouse, Brave Writer, Well-Trained Mind Academy, Simply Charlotte Mason and Ambleside Schools International. Homeschool Buyers Co-op is listed as an others.
Does Charlotte Mason Institute have an API?
No public API is recorded for Charlotte Mason Institute.
What industry is Charlotte Mason Institute in?
Charlotte Mason Institute's product category is K-12 Education Services & Curriculum. Its primary akta.pro industry code is EDADACAJ, Accreditation Standards, Benchmarking & Framework Organizations, with a secondary code of EDADACAB, National/Institutional Accreditors (Career, Faith-Based, Distance, etc.). Its NAICS code is 611 and its SIC code is 8200.