Shippit
Shippit is an Australian commerce delivery platform that connects retailers to 100+ shipping carriers via a single integration, offering AI-powered multi-carrier allocation, branded tracking, fulfilment automation, and the NowGo fleet management suite for ANZ and international ecommerce.
- Company typePrivate
- Founded2014
- HeadquartersSydney, Australia
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Shippit does
Shippit is an Australian commerce delivery platform, founded in 2014 and headquartered in Sydney, that connects retailers to more than 100 shipping carriers through a single integration. The platform combines multi-carrier rate shopping, automated carrier allocation, branded tracking, shipping rules automation, and fulfilment streamlining — built on a cloud-native architecture with a public API, webhooks, and pre-built connectors to Shopify, BigCommerce, Fluent Commerce, Oracle NetSuite, Manhattan Associates, CIN7, and eBay. The product has evolved into a dual-platform offering: the core Shippit multi-carrier shipping suite, and NowGo for AI-powered fleet management (dispatch, route optimization, driver management). The March 2026 Velocity release added conversational analytics, B2B delivery workflows, agentic AI support, automated shipping rules, and enhanced transit protection, while Shippit Intelligence operates as a standalone AI layer for delivery planning, promise, orchestration, and optimization.
The business operates a hybrid revenue model combining tiered subscription plans (Lite, Plus, Pro/Enterprise), transaction-fee flow-through from pre-negotiated carrier rates, and usage-based add-ons such as Transit Protection. GTM motion blends enterprise field sales with demo-led consultative onboarding for complex deployments and a 7-minute self-serve sign-up for smaller retailers, complemented by marketplace listings on Shopify App Store and BigCommerce. Leadership is split between co-founders Rob Hango-Zada and William On serving as Joint CEOs.
Shippit serves ANZ-dominant enterprise and mid-market ecommerce retailers (Kmart, Reece, Temple & Webster, Freedom Furniture, Baby Bunting, Harvey Norman, Petbarn, The Athlete's Foot, Rolla's) with international expansion via cross-border integrations (Global-e, Zonos, DHL, FedEx). Scale signals include over 100 million deliveries processed annually, $220M+ in customer savings per year, 99.9% uptime handling 1M+ daily orders at peak, SOC 2 Type II certification, GDPR compliance, and a 4.9 Trustpilot rating from 2,700+ reviews. Capital base stands at approximately $79M+ across nine disclosed funding rounds through May 2022, supplemented by the 2022 acquisitions of Luwjistik and Premonition.io.
Shippit firmographics
Firmographics- Name
- Shippit
- Legal name
- Shippit Pty Ltd
- Website
- https://shippit.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Shippit is an Australian commerce delivery platform that connects retailers to 100+ shipping carriers via a single integration, offering AI-powered multi-carrier allocation, branded tracking, fulfilment automation, and the NowGo fleet management suite for ANZ and international ecommerce.
- Ownership category
- akta.pro rank
Where Shippit is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Shippit business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription/Platform Fees: Monthly or annual subscription fees for platform access based on business size, volume, and delivery goals. Includes tiered plans (Lite, Plus, Pro) with varying feature sets. Month-to-month no lock-in contracts available with pro-rata billing.
- Partner Rate Services: Fees from booking deliveries through Shippit's pre-negotiated carrier rates. Shippit acts as booking agent using its own account with carriers, charging markup over carrier rates.
- Transit Protection: Optional warranty protection service for goods in transit, charged as a fee calculated based on the protection limitation amount selected by the customer. Claims managed through FreightSafe.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Lite Plan - Up to 1,000 shipments/month for small retailers |
| Subscription | Monthly | Plus Plan - Mid-tier with advanced features |
| Subscription | Annual | Pro/Custom Enterprise Plans - High-volume complex operations |
| Subscription | Monthly | Fleet Management (NowGo) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Shippit product offering
Product offeringCore offering
Shippit is a cloud-based commerce delivery platform that connects retailers to 100+ shipping carriers and provides AI-powered carrier allocation, automated fulfilment, branded tracking, and analytics. Its multi-carrier shipping product lets ecommerce retailers compare rates and select the optimal carrier per order, while its NowGo fleet management sub-brand offers dispatch, route optimization, and driver management for companies running their own delivery fleets. The platform also offers add-on services including transit protection warranty, Apple Wallet order tracking, and carbon-neutral delivery.
Product overview
Shippit is a commerce delivery platform comprising two main product lines: the core Shippit multi-carrier shipping platform and NowGo fleet management. The Shippit platform provides multi-carrier shipping, delivery options, carrier connectivity, shipping automation, streamlined fulfilment, tracking and notifications, and data and reporting capabilities. NowGo is the fleet management sub-brand offering dispatch software, route optimization, and driver management. Velocity (March 2026 release) introduced AI-powered conversational analytics, B2B workflows, and agentic support. Additional offerings include Shippit Intelligence (AI analytics), Transit Protection (claims warranty), Apple Wallet Order Tracking, Carbon Neutral Delivery, Ship-from-Store, International Shipping, and SmartRouting. The platform connects 100+ carriers including Australia Post, Aramex, DHL, TNT, CouriersPlease, and Uber Direct, integrated with Shopify, BigCommerce, Fluent Commerce, Oracle NetSuite, Manhattan Associates, CIN7, and eBay. Key metrics: 100M+ annual deliveries, $220M+ annual customer savings.
Differentiator
Problem solved
Functional benefit
Brands
- NowGo: AI-powered delivery management for fleets - dispatch software, route optimisation, and driver management for last-mile fleet operations.
Products and services
- Shippit Platform Cloud-based commerce delivery platform that connects retailers to 100+ shipping carriers with AI-powered carrier allocation, automated fulfilment, branded tracking, checkout delivery options, and analytics. Targeted at ecommerce retailers, omnichannel retailers, and logistics operations teams in Australia and New Zealand.
- NowGo Fleet Management AI-powered delivery management solution for fleet operations, providing dispatch software, AI-powered route optimisation, and driver management for companies running their own last-mile delivery fleets. Targeted at logistics teams and fleet operators.
- Shippit Intelligence AI-powered analytics platform providing intelligent delivery planning, promises, orchestration, and delivery optimisation including AI-powered shipping estimates and carrier mix recommendations. Targeted at retailers seeking data-driven delivery optimisation.
- Shippit Transit Protection Optional transit protection warranty service that compensates customers for damaged or lost goods during delivery, with claims managed through FreightSafe. Targeted at ecommerce retailers seeking to enhance customer confidence and reduce risk on shipments.
- Apple Wallet Order Tracking Order tracking integration enabling secure, hassle-free package tracking through Apple Wallet with instant notifications and a branded experience designed to reduce customer service contact. Targeted at ecommerce retailers.
- Carbon Neutral Delivery Carbon offset delivery service available at no additional cost when booked on Shippit partner rates. Measures emissions from pickup to delivery and purchases offsets through TEM carbon projects spanning bush regeneration, rainforest conservation, and renewable energy. Targeted at retailers seeking sustainable delivery options.
Quantifiable outcome
- 12% average freight savings
- +4 more outcomes
Companies that use Shippit
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles3 records
Shippit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
AI capability5 records
Feature6 records
Shippit partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and supporting.
- Fluent CommercecoreIntegration partner for Order Management System (OMS) integration. Combined with Shippit's delivery platform to provide real-time inventory visibility, multi-carrier flexibility, and automated dispatch processes. Freedom Furniture case study demonstrates successful implementation.
- Uber DirectcoreOn-demand delivery carrier partner enabling same-day and rapid delivery options. Listed as partner in State of Shipping Report 2026.
- Global-esupportingInternational shipping integration partner providing transparent cross-border pricing through product costs, flat rates, or dynamic calculations for US, UK, NZ, and EU markets.
- ZonossupportingInternational shipping integration for cross-border compliance, landed cost invoicing, and duty/tax calculations.
- Australia PostcorePrimary carrier partner with API integration for lodgement, pricing, and label printing. Pre-negotiated rates available through Shippit platform.
- AramexcoreCarrier partner for Australia and New Zealand with aramexConnect integration. Regular scheduled maintenance coordination documented on Shippit status page.
- DHLcoreInternational carrier partner for global shipping services, particularly for US, UK, EU, and international destinations.
- Team Global Express (TGE)coreCarrier partner providing parcel services including IPEC and Priority. Regular API integration with ongoing maintenance coordination documented on Shippit status page.
- TEMsupportingCarbon offset provider - Asia Pacific's largest voluntary market carbon credits provider. Supports Shippit's carbon neutral delivery initiative through bush regeneration, rainforest conservation (April Salumei REDD+), and renewable energy projects.
- FreightSafesupportingTransit protection claims manager. Handles online claim lodgement for Shippit's Transit Protection service warranty.
Scale indicators13 records
Recent moves6 records
Expansion highlights5 records
Shippit competitors and assessment
Company assessmentBroad incumbents
- ShipBob: End-to-end fulfillment and shipping platform combining warehouse operations with shipping software. Broader scope than Shippit's pure software offering but overlapping on multi-carrier rate shopping and ecommerce retailer target customers.
- ShipMonk: Third-party logistics provider combining fulfillment centers with shipping technology for ecommerce brands. Operates an adjacent business model that increasingly competes with software-only platforms like Shippit as 3PLs bundle shipping optimization.
- ShipHero: Warehouse management system with embedded multi-carrier shipping functionality serving ecommerce merchants. Combines WMS and shipping in a way that competes with Shippit's fulfillment module, though with a different primary wedge (WMS-first rather than shipping-first).
Regional players
- Sendle: Australia/New Zealand-based parcel delivery carrier with SMB-friendly positioning. Not a direct software competitor but operates in the same ANZ shipping ecosystem as a carrier that retailers might use instead of or alongside Shippit's platform.
Direct peers
- Shippo: Multi-carrier shipping software targeted at SMB and mid-market ecommerce merchants with rate shopping, label printing, and integration to major ecommerce platforms. Same target customer and product category as Shippit's SMB self-serve motion.
- ShipStation: Multi-carrier shipping software platform owned by Stamps.com serving ecommerce merchants with rate shopping, label printing, and automation. Same core product category and customer base as Shippit, though ShipStation operates globally and at significantly larger scale.
- MetaPack: Multi-carrier delivery management platform (owned by Stamps.com) focused on large retailers and enterprise shipping orchestration. Comparable in target market and carrier allocation functionality, with deeper European enterprise penetration than Shippit.
- Starshipit: Australia/New Zealand-based multi-carrier shipping software platform serving retailers with similar carrier allocation, label generation, and tracking functionality. Direct head-to-head competitor in the ANZ market that Shippit itself references in comparison content.
- EasyPost: API-first multi-carrier shipping platform offering shipping rates, label generation, tracking, and address verification via developer-friendly APIs. Closely comparable to Shippit's API-driven carrier allocation model, with a broader international footprint.
Emerging players
- ParcelPerform: AI-powered delivery experience and tracking analytics platform serving retailers and 3PLs with post-purchase visibility. Partial overlap with Shippit's tracking, notifications, and Shippit Intelligence capabilities, focused specifically on the customer experience layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Shippit social profiles
Digital presenceShippit compliance and trust
Trust signalCompliance2 records
Shippit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shippit leadership team
Management profileNumber of profiles
Profiles4 records
Shippit funding detail
Funding detailFunding overview
Funding rounds9 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shippit M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shippit
What does Shippit do?
Shippit is a cloud-based commerce delivery platform that connects retailers to 100+ shipping carriers and provides AI-powered carrier allocation, automated fulfilment, branded tracking, and analytics. Its multi-carrier shipping product lets ecommerce retailers compare rates and select the optimal carrier per order, while its NowGo fleet management sub-brand offers dispatch, route optimization, and driver management for companies running their own delivery fleets. The platform also offers add-on services including transit protection warranty, Apple Wallet order tracking, and carbon-neutral delivery.
Is Shippit a public or private company?
Shippit is a private company. It is classified as venture growth investor backed and is currently operating.
When was Shippit founded?
Shippit was founded in 2014. It employs 101 to 250 people.
Where is Shippit based?
Shippit is headquartered in Sydney, Australia, in the Oceania region.
How does Shippit make money?
Three revenue lines are on record. Subscription/Platform Fees are the primary driver. The others are partner Rate Services and transit Protection.
Who are Shippit's main competitors?
Broad incumbents on record are ShipBob, ShipMonk and ShipHero. Sendle is listed as a regional player. Direct peers are Shippo, ShipStation, MetaPack, Starshipit and EasyPost. ParcelPerform is listed as an emerging player.
Does Shippit have an API?
Yes. Shippit provides a public API enabling developers to integrate shipping, quoting, label generation, booking, tracking, and reporting capabilities into their systems. The API supports order creation, rate shopping, carrier allocation, label printing, and tracking updates. Access available at developer.shippit.com with documentation for integration. Webhooks are available for real-time event notifications (order updates, tracking events). Developer documentation is at developer.shippit.com.