Mountainview Medical Group

What Mountainview Medical Group does

MountainView Medical Group is a private, integrated multi-specialty medical group practice headquartered at 4351 E. Lohman Ave. in Las Cruces, New Mexico, operating as part of the AllianceHealth Oklahoma network. Its provider directory lists 741 clinicians delivering care across 13+ service lines — including family medicine, internal medicine, pediatrics, OB/GYN, cardiovascular and cardiothoracic surgery, orthopedics and musculoskeletal care, general surgery, digestive health, sleep medicine, bariatric surgery, osteopathic neuromusculoskeletal medicine, and urgent care — through 20+ clinic locations and three urgent care sites operating 9 a.m.–8 p.m. daily. Care is tightly coordinated with the affiliated MountainView Regional Medical Center under an Organized Health Care Arrangement that aligns emergency, inpatient, and surgical services across the system. The group serves patients across Southern New Mexico and West Texas, including through community partnerships with New Mexico State University athletics and Las Cruces Public Schools.

The underlying technology stack is healthcare-practice rather than proprietary: the group runs on the Athenahealth patient portal (https://1928-1.portal.athenahealth.com/) for medical records, scheduling, and telehealth, uses InQuicker for online appointment booking on provider profile pages, and Formstack for appointment request and contact intake forms. No proprietary software products, AI systems, or developer-facing APIs are offered — the technology layer exists to support patient access and clinical coordination rather than to be commercialized.

The business model is a fee-for-service, insurance-billed medical group practice. Revenue is generated from patient consultations, medical and surgical procedures, and ongoing treatment across the specialties listed above, with payment sourced primarily from third-party payers including Medicare, Medicaid, and major commercial insurance plans; co-pays and deductibles are collected at time of service. The go-to-market motion is direct-to-consumer: patients acquire care via phone (including an 888-SAME-DAY hotline for primary care appointments), online scheduling, the patient portal, physician referrals, and walk-in urgent care, with no enterprise sales motion or B2B channel. The group markets through its website (mountainviewdocs.com), digital patient engagement tools, physician referrals, and institutional partnerships such as NMSU athletics sideline coverage.

Name

Mountainview Medical Group

Legal name

MountainView Medical Group

Website

https://mountainviewdocs.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

MountainView Medical Group is a private, multi-specialty medical group practice in Las Cruces, New Mexico, affiliated with AllianceHealth Oklahoma and MountainView Regional Medical Center, operating 20+ clinics and three urgent care sites with 741 providers across 13+ specialties serving patients in Southern New Mexico and West Texas.

Ownership category

akta.pro rank

Product category

Multi-Specialty Medical Group Practice

NAICS

Offices of Physicians (62111), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Independent Primary Care Practices (HLAFAGAA)

akta.pro secondary industry

Retail & Walk-In Primary Care Clinics (HLAFAGAC)

Keywords

• Multi-specialty medical group
• Primary care services
• Urgent care clinics
• Cardiovascular care
• Orthopedic surgical services

Headquarters

HQ city

Las Cruces

HQ country

United States

HQ region

North America

Offices21 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Clinical Care Services: Revenue generated from patient consultations, medical procedures, surgeries, and ongoing treatment across multiple specialties including family medicine, cardiovascular care, orthopedics, OB/GYN, pediatrics, and urgent care.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

MountainView Medical Group provides integrated multi-specialty clinical care delivered through more than 20 clinic locations in Las Cruces, New Mexico, with hospital-based services coordinated through MountainView Regional Medical Center. The practice offers primary care (family medicine, internal medicine, pediatrics), specialty care (cardiovascular, orthopedics, OB/GYN, digestive health, sleep medicine, osteopathic neuromusculoskeletal medicine), surgical services (general surgery, bariatric surgery, cardiothoracic surgery including robotic-assisted procedures), and walk-in urgent care at three sites. Revenue is generated from patient consultations, procedures, and ongoing treatment reimbursed through insurance, Medicare, and Medicaid, with co-pays and deductibles collected at the time of service.

Product overview

MountainView Medical Group is an integrated multi-specialty medical group offering comprehensive healthcare services across 13 distinct service lines. The group provides primary care through Family Medicine, Internal Medicine, and Pediatrics, surgical services including General Surgery with robot-assisted techniques, and specialized care in Cardiovascular Services, Orthopedics, OB/GYN, Digestive Health, Sleep Medicine, and Urgent Care. The practice operates multiple clinic locations throughout Las Cruces, New Mexico, with integrated coordination through MountainView Regional Medical Center for hospital-based services.

Differentiator

Problem solved

Functional benefit

Products and services

• Bariatric Surgery Metabolic and bariatric surgery program offering weight loss solutions, including surgical procedures and medically assisted weight loss for patients with weight-related health conditions, delivered to adult patients in the Las Cruces region.
• Cardiovascular & Cardiothoracic Surgery Surgical treatment for cardiac conditions including heart, lung, and vascular care, with procedures such as atrial fibrillation treatment, cardiac valve repair/replacement, and coronary artery bypass, delivered to adult cardiac and thoracic patients.
• Cardiovascular Care Preventive heart care and chronic cardiovascular disease management, including cardiac catheterization, rehabilitation, stents, echocardiograms, and electrophysiology studies for adult patients with cardiac conditions.
• Digestive Health Gastroenterology services including screening colonoscopy, upper endoscopy, colon polyp removal, and treatment for Crohn's disease, IBS, and other gastrointestinal conditions, delivered to adult patients.
• Family Medicine Primary care services for patients of all ages, including acute care, routine exams, physicals, chronic illness management, and preventive care, delivered through multiple clinic locations in Las Cruces.
• General Surgery Surgical services using minimally invasive and robot-assisted techniques for conditions including appendectomy, gallbladder surgery, hernia repair, and thyroid surgery, delivered in coordination with MountainView Regional Medical Center.
• Internal Medicine Primary care for adults including preventive screenings, annual physicals, and chronic disease management for diabetes, heart disease, and other complex conditions, delivered through dedicated clinic locations.
• OB/GYN Obstetric and gynecological care including prenatal to postpartum care, high-risk pregnancy management, midwifery, VBACs, and minimally invasive robotic gynecologic surgery, delivered to women in the Las Cruces region.
• Orthopedics & Musculoskeletal Care Diagnostic, surgical, and rehabilitative services for skeletal system disorders, including joint replacement, ACL reconstruction, rotator cuff repair, and sports medicine, delivered to adult and pediatric patients.
• Osteopathic Neuromusculoskeletal Medicine Specialty incorporating elements of general medicine, neurology, and orthopedics for conditions including migraine, vertigo, pediatric musculoskeletal conditions, and non-opioid pain management, delivered to patients seeking conservative and integrative musculoskeletal care.
• Pediatrics Pediatric care from infancy to adolescence, including wellness visits, newborn care, same-day sick visits, physicals, vaccinations, and ADHD treatment, delivered through the dedicated Children's Center clinic.
• Sleep Medicine Diagnosis and treatment of sleep disorders, including insomnia, narcolepsy, restless legs syndrome, obstructive sleep apnea, and diagnostic sleep studies, delivered to adult and pediatric patients.
• Urgent Care Immediate care for illnesses and injuries at three convenient Las Cruces locations with walk-in availability, open 9 a.m.–8 p.m. daily on a first-come, first-served basis, for acute illness, minor injuries, and diagnostic services.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• AllianceHealth OklahomacoreStrategic or Co-development PartnerMountainView Medical Group is affiliated with AllianceHealth Oklahoma, operating as part of this larger healthcare network. The group also maintains close integration with MountainView Regional Medical Center for coordinated hospital-based care.
• MountainView Regional Medical CentercoreStrategic or Co-development PartnerMountainView Regional Medical Center is the affiliated hospital for MountainView Medical Group providers. The medical group and hospital coordinate care including emergency room services, urgent care follow-up, and specialist consultations. Providers deliver at this facility for surgical and hospital-based procedures.
• Doulas (Community Partners)minorChannel Partner/ Reseller/ DistributorMountainView OB/GYN welcomes doulas as valued members of the birthing support team, providing non-clinical support during pregnancy and delivery at MountainView Regional Medical Center.
• New Mexico State University AthleticsminorChannel Partner/ Reseller/ DistributorOrthopedic providers provide sideline coverage for New Mexico State University football and basketball teams, and work with Las Cruces Public Schools athletics for injury evaluation and management.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Privia Health Group: Privia Health operates a national, tech-enabled multi-specialty physician group platform serving independent practices and employed providers. Directly comparable in operating an employed multi-specialty medical group model with primary and specialty care across multiple U.S. markets.
• VillageMD: VillageMD operates a primary care medical group platform, often co-located with Walgreens retail locations, focused on value-based care. Comparable in running an employed primary and multi-specialty physician group with payor- and risk-based revenue models.
• ChenMed: ChenMed operates physician-led, multi-specialty medical groups focused on senior primary care in underserved markets. Comparable in offering employed-provider, integrated primary and specialty care with strong hospital coordination, though concentrated on Medicare-eligible seniors.
• One Medical (Amazon): One Medical runs a membership-based, multi-specialty primary care group with integrated digital and in-person services. Comparable as a consumer-facing multi-specialty medical group using a patient portal and tech-enabled scheduling, though operating in dense urban markets.
• Oak Street Health (CVS Health): Oak Street Health operates value-based, multi-specialty primary care clinics for older adults, owned by CVS Health. Comparable in delivering integrated, employed-provider medical group care with risk-bearing payer contracts and digital patient engagement tools.

Emerging players

• US Anesthesia Partners: US Anesthesia Partners is a specialty physician group practice organized around employed anesthesiologists working in hospital settings. Comparable in operating a large employed specialty-physician group tightly integrated with hospital partners, but with a single-specialty focus.

Broad incumbents

• Community Health Systems (CHS): Community Health Systems is the publicly traded parent/affiliate of AllianceHealth Oklahoma and therefore the broader corporate context for MountainView Medical Group. Comparable as a multi-state hospital and employed-physician network, though it is the parent organization rather than a direct competitor.
• HealthCare Partners / Optum Care: HealthCare Partners, now part of Optum, is one of the largest U.S. multi-specialty physician group operators with employed providers and value-based contracts. Comparable at scale as a multi-specialty medical group with payer-aligned revenue, though Optum operates nationally across many geographies.
• Steward Health Care: Steward Health Care operated a network of employed multi-specialty physician groups tightly integrated with community hospitals. Comparable as a hospital-anchored, employed multi-specialty medical group model, though at a national scale.

Regional players

• Southwest Medical Associates (Nevada): Southwest Medical Associates is a multi-specialty medical group serving the Las Vegas / Southern Nevada region with employed providers and hospital integration. Comparable as a regional, employed multi-specialty physician group, but operating in a different geography.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mountainview-medical-group

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mountainview Medical Group