TYKA

What TYKA does

TYKA is an Indian sports apparel and equipment brand operated by TK Sports Private Limited, headquartered in Jalandhar, Punjab, and founded as a brand in 2009 (with the parent company dating to 1985). The company produces performance sportswear for men and women (t-shirts, polos, shorts, tracksuits, jackets, compression wear, leggings), cricket-specific equipment (titanium and steel grill helmets, cricket shoes, cricket balls under the Gravix brand), and accessories (bags, caps, socks, foam rollers, body supports). Core fabric technologies include moisture-wicking, four-way stretch, and compression construction; cricket helmets incorporate an ultra-lightweight titanium faceguard with a strength-to-weight positioning aimed at professional players.

The company operates a hybrid go-to-market model spanning direct-to-consumer e-commerce (tyka.com) with free prepaid shipping across India, company-owned retail stores in Jalandhar and Gurgaon, and a B2B MyTEAM program for custom team and club orders with a minimum of 20 pieces per design. International distribution is handled through an authorized dealer network covering New Zealand (Freedom2Play), USA (Cricmax), Australia (TYKA Sports AU), and the UK (TYKA Sports UK). Pricing spans entry-level products (socks from ₹450, basic tees from ₹775) to premium cricket helmets (₹6,599) and wheelie bags (₹9,500). A Kit Builder design tool (integrated with the third-party KitBuilder platform) enables online customization of sublimated team apparel across cricket, football, basketball, rugby, hockey, and netball.

TYKA serves a horizontal mix of customer segments — individual male and female athletes, cricket players at amateur and professional levels, sports teams and clubs (2,500+ globally), and corporate/institutional buyers. Notable customers and partners include the ICC (official ground force and umpire clothing), Kings XI Punjab (IPL franchise), the National Indian Hockey teams, UP Cricket Association, Cricket Association of Bengal, Indian Shooting Team, and the government's Khelo India initiative. The company is privately held, bootstrapped, and founder-controlled, with Rajan Kohli as Managing Director and Sonal Kohli as Marketing & Design Head and Director.

Name

TYKA

Legal name

TK Sports Private Limited

Website

https://tyka.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

TYKA is an Indian sports apparel and equipment brand (TK Sports Private Limited, est. 2009) producing performance sportswear, cricket gear, and accessories for individual athletes, sports teams and clubs (2,500+ served globally), and institutional buyers, distributed via DTC e-commerce, retail stores in India, and an international dealer network.

Ownership category

akta.pro rank

Product category

Sports Apparel

NAICS

Sporting and Athletic Goods Manufacturing (339920), Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (315990)

SIC

Sporting & Athletic Goods, Nec (3949), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Team Sports Equipment & Uniforms Retail (CRAMABAE)

Keywords

• Sports apparel manufacturing
• Cricket equipment
• Custom team uniforms
• Performance activewear
• Sublimated sportswear

Headquarters

HQ city

Jalandhar

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct Consumer Sales: E-commerce sales of sports apparel and accessories directly to consumers through tyka.com with product categories for Men, Women, Cricket, and Accessories.
2. Custom Team Orders: B2B custom team/club orders via MyTEAM program with minimum 20 pieces per design, serving cricket teams, football clubs, basketball, rugby, hockey, and other sports teams.
3. Dealer/Distribution Sales: International distribution through authorized dealers in New Zealand, USA, Australia, and UK markets.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

TYKA manufactures and sells performance sports apparel and equipment for athletes, including men's and women's activewear, cricket-specific gear (helmets, shoes, balls), and accessories. It also offers a Kit Builder custom design service that allows teams and clubs to order sublimated apparel with a minimum 20-piece quantity per design through a dedicated B2B MyTEAM program. Products are sold through tyka.com, company-owned stores in Jalandhar and Gurgaon, and an international dealer network.

Product overview

TYKA is an Indian sports apparel and equipment brand (registered under TK Sports Private Limited) offering a comprehensive portfolio of performance sportswear and gear. The core offering spans men's and women's apparel categories (polos, t-shirts, shorts, tracksuits, jackets, hoodies, compression wear, leggings), cricket-specific equipment (helmets, shoes, cricket balls), and accessories (bags, caps, socks, foam rollers, body supports). TYKA differentiates through its Kit Builder custom design service enabling team and club orders of sublimated apparel across multiple sports including football, basketball, cricket, rugby, hockey, and netball. The brand positions itself as a solutions provider for athletes seeking both performance and style, serving over 2,500 teams/clubs globally with products made in India.

Differentiator

Problem solved

Functional benefit

Products and services

• TYKA Sports Apparel Performance sports apparel line including t-shirts, polos, shorts, tracksuits, jackets, hoodies, compression wear, and leggings for men and women, designed for athletic performance and casual athleisure wear. Available direct-to-consumer through tyka.com and company-owned stores.
• TYKA Cricket Gear Cricket-specific equipment including helmets (Titanium Grill and Steel Grill variants), cricket shoes, cricket balls (Gravix brand in various weights), and cricket apparel such as the Prima and Pioneer lines, designed for cricketers from amateur to professional levels.
• TYKA Accessories Sports accessories including bags (wheelie bags, backpacks, duffle bags), caps, socks (cricket, football, everyday cushioning variants), foam rollers, and body supports (elbow, knee, ankle).
• Kit Builder (Design Your Own) Online custom kit design tool that allows teams and clubs to create personalized sublimated sportswear including football, basketball, cricket, rugby, hockey, netball, and training/leisure apparel. Orders are subject to a minimum 20-piece quantity per design and are handled through the dedicated MyTEAM B2B sales program.

Quantifiable outcome

• Served over 2,500+ teams/clubs globally

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• ICC (International Cricket Council)flagshipStrategic or Co-development Partner · 15 September 2025Official partnership for providing ground force and umpire clothing. TYKA supplies official clothing for ICC cricket events ground staff and umpires, representing a prestigious endorsement of brand quality.
• Khelo IndiacoreStrategic or Co-development Partner · 15 September 2025Government sports initiative partnership enabling TYKA to reach sports communities across various parts of India, supporting grassroots sports development.
• All Stars FootballminorGTM or Marketing Partner · 15 September 2025Celebrity charity football event partnership where TYKA provides apparel for celebrity teams participating for charitable causes.
• Kings XI PunjabcoreStrategic or Co-development PartnerIPL franchise team partnership. Originally a client, Kings XI Punjab was so impressed with TYKA quality that they promoted the brand, helping establish TYKA in professional cricket market.
• Freedom2Play (New Zealand)coreChannel Partner/ Reseller/ DistributorAuthorized TYKA dealer for New Zealand market, located at Hillsborough Sports, Auckland, serving local athletes and sports teams.
• Cricmax (USA)coreChannel Partner/ Reseller/ DistributorAuthorized TYKA dealer for USA market, located in Sayreville, New Jersey, specializing in cricket apparel and equipment.
• TYKA Sports AU (Australia)coreChannel Partner/ Reseller/ DistributorAuthorized TYKA dealer for Australian market, located in Dandenong, Victoria.
• TYKA Sports UK (United Kingdom)coreChannel Partner/ Reseller/ DistributorAuthorized TYKA dealer for UK market, providing sales and distribution services for British customers.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Spartan Sports: Indian sports equipment and teamwear brand selling cricket, football and fitness gear domestically — closely comparable to TYKA's team-apparel and equipment positioning in the Indian market.
• Cosco (India): Indian sports equipment and fitness brand with broad product portfolio across team sports gear and apparel — directly comparable to TYKA's multi-sport team apparel and accessories offering.
• Sanspareils Greenlands (SG): Long-established Indian cricket equipment and sports apparel brand and TYKA's closest direct competitor, particularly in cricket gear, bats and team apparel for the Indian market.
• Shrey Sports: Indian maker of cricket helmets, pads and team uniforms with international distribution; competes head-to-head with TYKA's cricket helmets (including premium Titanium line) and team apparel.
• Sareen Sports (SS): Indian cricket equipment manufacturer producing bats, pads, gloves and team apparel — directly comparable to TYKA's cricket gear and team-kit offering.
• MRF Sports: Indian cricket equipment brand (part of MRF Group) known for cricket bats, balls and protective gear — a direct peer in the cricket-specific category where TYKA has built its brand.

Broad incumbents

• Adidas: Global sportswear incumbent with cricket and team-sport product lines and major IPL franchise partnerships — comparable to TYKA as a multi-sport performance apparel and teamwear competitor with far larger scale.
• Decathlon: Global sports retailer with own-brand performance apparel and teamwear at value price points — competes with TYKA across cricket, football and activewear segments via India-wide retail footprint and own-brand manufacturing.
• Puma: Global sportswear major with active cricket sponsorship (including IPL teams) and broad performance apparel lines — competes with TYKA in team apparel and is a benchmark for scaling sportswear brands globally.
• Nike: World's largest sportswear brand with deep performance apparel, footwear and team-sport presence — a broad incumbent whose pricing, marketing and athlete endorsements set the competitive ceiling for TYKA's premium product strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@tykasports
• Instagraminstagram.com/tyka_sport
• Xx.com/tykasports
• Facebookfacebook.com/tykasports
• LinkedInlinkedin.com/company/tyka-sport

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TYKA