All Stars Academy

What All Stars Academy does

All Stars Academy is a privately held youth baseball and softball training facility headquartered in Latham, New York, in the Capital Region. It serves athletes from youth through high school age, offering private instruction, group classes, camps, travel team competition, batting cage sessions, birthday parties, and facility rentals. The business operates from a single 17,500-square-foot indoor facility that enables year-round, weather-independent training.

The core product is coached player development, delivered through a multi-tier travel team program and recurring instructional offerings. The facility is equipped with ProBatter video pitching simulators and HitTrax hitting analytics systems, both of which augment coaching with measurable performance data. Coaching staff include former MLB pitcher Brian Sweeney, whose 10-year major league career includes 200 MLB strikeouts, along with other coaches holding Division I and professional playing credentials. Travel teams have achieved top-25 national tournament rankings and a #17 winning percentage.

Revenue is generated through several distinct streams: multi-week training programs (e.g., 6-week sessions priced around $175), batting cage access (token-based pricing), facility rentals (hourly rates of roughly $100-$200), birthday party packages (around $250), travel team participation fees, and an on-site pro shop. The company has hosted MLB-affiliated hitting clinics with the Milwaukee Brewers, Oakland Athletics, and Detroit Tigers, and has run manufacturer demo events such as the Easton Bat Demo, indicating an active partnership ecosystem layered onto the core training operation.

Name

All Stars Academy

Legal name

All Stars Academy

Website

https://allstars-academy.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

All Stars Academy is a privately held indoor youth baseball and softball training facility in Latham, New York, serving athletes from youth through high school with coaching-led lessons, camps, travel teams, batting cages, and facility rentals.

Ownership category

akta.pro rank

Product category

Youth Sports Training Services

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.) (MPAKAJAB)

akta.pro secondary industries

Elite Performance Training Centers (High-Performance/Pro Prep) (MPAKAJAC), Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

Keywords

• Youth baseball training
• Softball instruction
• Batting cage services
• Travel baseball teams
• Sports facility rental

Headquarters

HQ city

Latham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Pricing tiers

Distribution channels4 records

Marketing channels9 records

Core offering

All Stars Academy is a youth baseball and softball training facility that delivers seasonal instructional programs (summer camps, fall, winter, and spring sessions), private and group lessons, tiered competitive travel teams, indoor batting cages, indoor recreational leagues (Sandlot, Wiffle Ball), birthday party hosting, and hourly facility rentals including ProBatter and HitTrax technology. The 17,500 sq ft indoor field at 198 Troy-Schenectady Rd., Latham, NY enables year-round, weather-independent training for players from age 5 through high school.

Product overview

All Stars Academy is a premier baseball and softball training facility in the Capital Region of New York, offering a comprehensive ecosystem of programs and services. The facility provides year-round training through seasonal programs (Summer Camps, Fall Programs, Winter Programs, Spring Programs), private Lessons, and specialized Youth Training Programs and High School Training. Competitive players can join Travel Teams organized into tiers (Elite, Select, Prime, Prospects, Platinum, Prestige, Futures, Impact) for different age groups and skill levels. The facility also offers Batting Cages, Facility Rental with advanced equipment like ProBatter pitching simulators and HitTrax, Birthday Parties, and a Pro Shop. The integrated approach combines professional instruction, indoor facilities, and competitive team opportunities to serve players from youth through high school.

Differentiator

Problem solved

Functional benefit

Brands

• Elite: Elite travel baseball team program for advanced players
• Select
• Prime
• Prospects
• Platinum
• Prestige
• Futures
• Impact

Products and services

• Summer Camps

Quantifiable outcome

• Ranked 17th best winning percentage in Perfect Game tournaments (out of 15,000+ teams)
• +2 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Milwaukee Brewers (Mike Serbalik)coreStrategic or Co-development Partner · 3 February 2021Mike Serbalik, Milwaukee Brewers MLB Southeast Cross Checker, participates as a clinician in All Stars Academy's MLB Scouts Teaching Hitting Clinic, providing youth players access to professional scouting insight and skill development.
• Oakland Athletics (Ron Vaughn)coreStrategic or Co-development Partner · 3 February 2021Ron Vaughn, Oakland Athletics MLB Scout, serves as a clinician in the MLB Scouts Teaching Hitting Clinic, helping develop Capital Region youth baseball players with professional-level instruction.
• Detroit Tigers (Jim Bretz)coreStrategic or Co-development Partner · 3 February 2021Jim Bretz, Detroit Tigers MLB Scout, participates as a clinician in All Stars Academy's MLB Scouts Teaching Hitting Clinic, providing access to professional talent evaluation and instruction.
• Matt Frey (All Stars Academy)coreStrategic or Co-development Partner · 3 February 2021Matt Frey, All Stars Academy Head Hitting Instructor, co-leads the MLB Scouts Teaching Hitting Clinic alongside professional scouts, providing professional instruction alongside MLB scouts.
• EastonminorGTM or Marketing Partner · 1 November 2018Easton hosted a Bat Demo Day at All Stars Academy where attendees could test new 2018 Youth, BBCOR, and Softball bats. All Stars Academy also sells Easton products in their Pro Shop.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Baseball Factory: National player development platform running showcases, training, and prospect events for youth baseball players. Overlaps with All Stars Academy on the elite player development and college/pro scout exposure value proposition.
• Triple Crown Sports: Tournament and travel ball organization running youth baseball events nationwide. Comparable youth tournament ecosystem and team competition model to All Stars' travel team program.
• D-BAT Baseball: National franchise network of baseball and softball training facilities offering lessons, camps, and travel teams. Most directly comparable business model to All Stars Academy, scaled across multiple geographies rather than one site.
• Extra Innings: Franchise-based indoor baseball and softball training centers with batting cages, lessons, and travel teams. Directly comparable service mix and target customer (youth players and families) to All Stars Academy.
• Frozen Ropes: Baseball and softball training facility franchise with multiple U.S. locations offering hitting/pitching instruction, camps, and travel teams. Comparable curriculum-driven instruction model.

Others

• Perfect Game: Largest U.S. youth baseball scouting and tournament organization. Not a direct operator but the ecosystem in which All Stars measures team rankings (#17 winning percentage, #30 16U) and competes for player visibility.
• Easton: Baseball/softball equipment manufacturer and disclosed partner of All Stars Academy via bat demo events and Pro Shop distribution. Ecosystem partner rather than competitor, but indicative of how elite academies co-market with equipment brands.

Broad incumbents

• IMG Academy: Large multi-sport elite performance academy with a baseball program, college placement pipeline, and national brand. Represents the scaled, multi-sport incumbent that All Stars competes against at the elite end of the youth baseball market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/allstarsacademy
• YouTubeyoutube.com/channel/UCfUQKJ42Y2ndllKusKfc-nQ
• Facebookfacebook.com/allstarsbaseballacademy
• Instagraminstagram.com/allstars__academy
• LinkedInlinkedin.com/company/all-stars-academy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Stars Academy