Slussen.biz

What Slussen.biz does

Slussen.biz is a Swedish B2B digital media and professional networking platform serving the building services industry, established in 1996 and headquartered in Bromma, Stockholm. The company operates an online news portal and a weekly newsletter reaching over 15,000 subscribers, covering six technical domains: ventilation, heating, cooling, sanitation, electrical, and water/sewage. Its audience comprises consultants, installers, and technical facility managers, supported by a proprietary database of approximately 90,000 professional contacts across 50,000 companies.

The company's product portfolio combines owned media, live events, and industry services. Core products include the weekly Nyhetsbrev newsletter, four regional expo tours (ExpoVent, ExpoStyr, ExpoVA, ExpoVärmeKyla) that travel through Swedish cities annually, the Stora Inneklimatpriset indoor climate award which Slussen.biz initiated, the FEGIS energy network it co-organizes for ~170 senior energy professionals, and a Rekryteringsbanken recruitment bank. Content is technically vetted through partnerships with 22 Swedish industry organizations spanning all six technical verticals.

The business model is a freemium B2B media play. The newsletter is distributed free to subscribers, while revenue is generated through advertising placements, premium content features for product manufacturers, exhibitor fees at the expo events, and recruitment listings. The company is privately held, bootstrapped with no institutional funding rounds disclosed, and operates with a small team of approximately nine staff. Geographic focus is Sweden, with self-described Nordic positioning but no documented cross-border operations.

Name

Slussen.biz

Legal name

Slussen.biz

Website

https://slussen.biz

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Slussen.biz is a Swedish B2B news portal and networking platform, founded in 1996, serving building services professionals via a weekly newsletter to 15,000+ subscribers and a multi-city regional expo circuit.

Ownership category

akta.pro rank

Headquarters

HQ city

Bromma

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Newsletter Subscription & Advertising: Slussen.biz delivers weekly newsletters to over 15,000 subscribers featuring industry news, product announcements, job listings, and educational content. Revenue is generated through advertising placements and premium content features for member organizations and product manufacturers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Slussen.biz operates an online news portal and professional network for the Nordic building installation and VA (water/drainage) technology sectors. It delivers a free weekly newsletter to over 15,000 subscribers, organises four regional trade expo tours (ExpoVent, ExpoStyr, ExpoVA, ExpoVärmeKyla) across multiple Swedish cities, and aggregates filtered industry news, product launches, training opportunities, and job listings across six technical domains (ventilation, heating, cooling, sanitation, electrical, water/sewage).

Product overview

Slussen.biz is a news portal and professional network for building installation and VA (water/drainage) technology in the Nordic region. The platform operates as a unified news and networking service that aggregates industry news, organizes regional trade show exhibitions (ExpoVent, ExpoStyr, ExpoVA, ExpoVärmeKyla), manages a weekly newsletter reaching over 15,000 subscribers, facilitates the FEGIS energy network, and hosts the Stora Inneklimatpriset award. The core offering is the news platform combined with networking events and industry communications services.

Differentiator

Problem solved

Functional benefit

Products and services

• Nyhetsbrev (Newsletter Service) Free weekly email newsletter delivering filtered industry news about ventilation, heating, cooling, sanitation, electricity, and water/drainage to over 15,000 subscribers, including product announcements, job listings, training opportunities, and expo event promotions.
• ExpoVent Regional trade show tour covering ventilation products and solutions, touring multiple Swedish cities in 2026 with exhibiting manufacturers and professional visitors.
• ExpoStyr Regional trade show tour covering building automation and control (styr- och regler) systems across Sweden, with multiple city stops and exhibiting manufacturers.
• ExpoVA Regional trade show tour covering water and sewage (VA) products and solutions across northern Sweden.
• ExpoVärmeKyla Regional trade show tour covering heating and cooling (värme och kyla) products and solutions across Sweden.
• FEGIS (Föreningen EnerGiska männIskor i Sverige) Exclusive energy network for employees of property companies and consulting firms with genuine energy interest, founded and co-organised by Slussen.biz, consisting of approximately 170 dedicated members meeting twice yearly to discuss energy, environment, and sustainability topics.

Quantifiable outcome

• Weekly newsletter reaches 15,000+ subscribers
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• 22 Branschorganisationer (Industry Organizations)coreStrategic or Co-development PartnerSlussen.biz collaborates with 22 industry organizations that provide technical quality assurance for content. These partnerships ensure content credibility and enable broad market reach across the Swedish building services sector. Partners include organizations within ventilation, heating, cooling, sanitation, electrical, and water/sewage sectors.
• FEGIS - Föreningen EnerGiska männIskor i SverigecoreStrategic or Co-development PartnerFEGIS is an exclusive energy network for property companies and consulting firms with genuine energy interest, consisting of approximately 170 dedicated members. Slussen.biz is the founder and co-organizer of this network, which meets twice yearly to discuss energy, environment, and sustainability topics. The organization represents professionals in energy technology, environmental technology, building technology, and building physics.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Construction Dive: Digital-first construction industry news outlet delivering daily newsletters to industry professionals. Comparable in newsletter-led, vertical-media model targeting the building services ecosystem, with a more aggressive digital/segmented newsletter approach than Slussen.biz's single weekly.

Regional players

• Sweden Water Expo (Stockholmsmässan): Stockholm-based water and sewage industry trade fair, directly adjacent to Slussen.biz's ExpoVA tour. Operates in the same VA-segment advertiser and exhibitor ecosystem, and competes for the same municipal and contractor audience in Sweden.
• Installatörsföretagen: Swedish trade association for HVAC, plumbing, and electrical installation companies. Serves the same installer and consultant audience as Slussen.biz through member communications, training, and events — a competing channel for industry attention and advertising spend.
• Nordbygg (Stockholmsmässan): Major Nordic construction and building services trade fair held in Stockholm. Operates in the same audience and exhibitor ecosystem as Slussen.biz's expos, and is referenced as a partner channel on Slussen.biz's own website; comparable in event-driven revenue model but at a much larger, less frequent cadence.

Broad incumbents

• ENR (Engineering News-Record): Premier construction and engineering industry news brand. Comparable vertical trade-media business model with advertising, events, and rankings, but covers the full construction value chain rather than Slussen.biz's HVAC/VA installation focus.
• Plumbing & Mechanical Magazine: U.S. trade publication for plumbing and mechanical contractors, covering piping, fixtures, water heating, and hydronics. Highly comparable in editorial scope (plumbing, heating, water) and in targeting installers and engineers, though at a larger international scale.
• HPAC Magazine: U.S. engineering trade publication focused on heating, piping, air conditioning, and plumbing for consulting engineers and mechanical contractors. Closely comparable editorial coverage and audience to Slussen.biz, though at a larger, English-language scale.
• ACHR News (The News): Long-running North American HVAC/R trade publication covering news, products, and contractor business management. Comparable in trade-press format and audience (heating, cooling, ventilation contractors), but operates at a much larger international scale than Slussen.biz.

Direct peers

• Byggindustrin: Leading Swedish construction industry news outlet serving contractors, developers, and building services professionals. Comparable vertical trade-media model with advertising, newsletters, and event adjacencies, although broader in construction than Slussen.biz's HVAC/plumbing focus.
• VVS-Forum: Swedish-language trade publication covering HVAC, plumbing, and sanitation news for installers and consultants. Closest direct peer to Slussen.biz in the Scandinavian building services media space, with a similar newsletter and event-oriented model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SlussenBiz
• Instagraminstagram.com/slussen.biz
• LinkedInlinkedin.com/company/slussen-building-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Slussen.biz