Futurniture

What Futurniture does

Futurniture is a Stockholm-headquartered, full-service communications agency founded in the mid-1990s under the motto 'charm och skillnad' (charm and change), operating as a private Aktiebolag with co-CEOs Jakob Lind and Katarina Hjertonsson leading a team of approximately 15 professionals. The firm delivers six integrated service lines: strategy and concept development, branding and visual identity, film and motion design, dynamic PR, digital innovation and UX, and digital marketing — plus an educational offering called Futuversity for courses and workshops.

Its client roster is concentrated in Sweden and spans high-prestige public-sector accounts (Riksbanken, Svenska Institutet, Tillväxtverket, Kungliga Biblioteket, Statens Fastighetsverk, Moderna Museet, Riksbanken, SKR) and major Swedish corporates (IKEA, Riksbyggen, Business Sweden, Leksands knäckebröd, Opter). Revenue is generated through project-based professional services engagements with custom, undisclosed pricing — no standardized rate cards, software subscriptions, or transactional volume.

Technically, the firm operates as a creative consultancy rather than a software or platform company; there are no proprietary products, no API surface, and no documented AI/ML stack. Distribution is relationship-based enterprise selling into government and cultural verticals. The firm is recognized through multiple Swedish Design Prize gold and silver awards, and signature projects such as the Solar Egg (1.3 billion global reach via viral sharing) demonstrate the brand's reach and creative reputation within the Nordic market.

Name

Futurniture

Legal name

Futurniture AB

Website

https://futurniture.se

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Futurniture is a Stockholm-based, full-service Swedish communications agency founded in the 1990s. It serves government agencies, cultural institutions, and major Swedish corporations across branding, strategy, film, PR, digital innovation, UX, and digital marketing via project-based engagements with a team of approximately 15.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Communications agency services
• Brand strategy
• Film and motion design
• Public relations services
• Digital marketing services

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services - Creative Consultancy: Revenue generated through project-based creative and strategic consulting services including communications concepts, brand strategy, visual identity, film production, digital innovation, UX/UI design, and marketing campaigns.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Futurniture AB is a Stockholm-based communications agency that delivers integrated creative services for Swedish government agencies, cultural institutions, corporations, and universities. Its work spans communication strategy and concepts, brand strategy and visual identity, film and motion design, PR and crisis communications, digital innovation and UX/UI design, and digital marketing campaigns across paid and organic channels. Engagements are project-based and delivered by an in-house team of roughly 15 people.

Product overview

Futurniture is a Swedish communications agency offering a comprehensive suite of services organized around six core offerings: Strategy and Concept, Branding and Design, Film and Motion Design, Dynamic PR, Digital Innovation and UX, and Digital Marketing. Additionally, they offer Futuversity, a courses and workshops program. The agency operates as a full-service creative partner rather than a software product company, providing integrated communications solutions for corporate, government, and institutional clients across Sweden.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy and Concept Services Communications strategy and concept development for Swedish enterprises, government agencies, and cultural institutions, covering communication concepts, strategic consulting, advertising, and 360-degree marketing campaigns.
• Branding and Design Services Brand strategy, visual identity, typeface design, spatial design, and packaging design delivered as project-based engagements for corporate and institutional clients.
• Film and Motion Design Services Audio-visual branding and production services including concept development, script writing, casting, directing, production, post-production, sound design, and 2D/3D animation.
• Dynamic PR Services Public relations services including communication plans, PR strategies, media training, press processing, and crisis communication for Swedish public-sector and corporate clients.
• Digital Innovation and UX Services Product strategy, user research, needs analyses, customer journeys, web concepts, UX/UI design, and configuration of Google Analytics, Tag Manager, and Data/Looker Studio for client digital products.
• Digital Marketing Services Paid and organic digital marketing including channel strategy, social media advertising on Facebook, Instagram, TikTok, YouTube, and LinkedIn, SEM via Google Ads, and programmatic display, video, and native advertising.
• Futuversity Courses and workshops offered by Futurniture for professional development in communications and creative practice.

Quantifiable outcome

• Campaign increased university applications above national average while maintaining same marketing budget
• +3 more outcomes

Named customers22 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• Nikextension (Denmark)coreStrategic or Co-development PartnerArchitecture and concept collaboration for IKEA Festival at Salone del Mobile Milano. Nikextension worked with Futurniture on the spatial design and concept for the 3500 m2 festival area.
• Bigert & BergströmflagshipStrategic or Co-development PartnerArtist duo who co-created the Solar Egg with Riksbyggen. The project became a viral sensation reaching 1.3 billion people worldwide.
• Nathalie Harb (Beirut) and Grisanti & Cussen (Chile)coreStrategic or Co-development PartnerInternational design collaboration for Riksbyggen Världens Hem campaign, creating homes in Uppsala and Haninge with designers from Beirut and Chile.
• NCH (Nationellt centrum mot hedersrelaterat våld och förtryck)coreStrategic or Co-development PartnerNational knowledge center collaboration to develop Webbkurs heder, a digital course covering all types of violence against children, launched August 2024.
• Kristoffer 'Stuffe' Malmsten (Fattaru)minorGTM or Marketing PartnerArtist collaboration for battery recycling campaign 'Vad får jag spara på?' creating a viral music video that ran in social media and cinemas.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Great Works: Independent Stockholm creative agency focused on brand strategy and integrated communications. Comparable in scale and positioning to Futurniture within the Swedish mid-tier agency landscape.
• Forsman & Bodenfors: Stockholm-headquartered full-service creative agency, long considered Sweden's flagship independent agency (now part of IPG). Directly comparable to Futurniture as a Swedish integrated creative agency serving premium Scandinavian brands.
• Garbergs: Stockholm-based independent creative agency with comparable full-service offerings across brand, digital, film, and PR. Direct competitor for mid-market Swedish enterprise and public-sector accounts.
• Åkestam Holst: Leading Swedish creative agency (part of NoA) known for award-winning integrated campaigns. Competes with Futurniture in the same Stockholm creative market for premium Swedish and Nordic clients.
• Abby Priest: Stockholm-based creative agency serving Swedish brands with integrated communications. Operates in the same competitive set as Futurniture for Swedish enterprise clients.
• Lowe Brindfors: Stockholm-based independent creative agency with deep Swedish-market roots and similar client roster characteristics. Head-to-head competitor for premium Swedish brand and public-sector communications work.

Broad incumbents

• TBWA Stockholm: Swedish office of TBWA global network, providing full-service creative and brand strategy. Direct competitor in Swedish enterprise and public-sector pitches but with significantly larger international scale.
• McCann Stockholm: Swedish operations of McCann Worldgroup, a global creative and communications network. Competes with Futurniture for major Swedish and multinational client accounts based in Sweden.
• DDB Stockholm: Swedish office of global DDB network, offering integrated creative services with international resources. Competes with Futurniture for the same enterprise clients but with backing of a global holding company.

Regional players

• Nord DDB (Nordic operations): Nordic-focused creative network providing integrated communications across Scandinavia. Comparable offering to Futurniture for clients seeking regional Nordic reach, though with broader geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/futurniture
• LinkedInlinkedin.com/company/futurniture
• Instagraminstagram.com/futurniture
• Xx.com/futurniture

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Futurniture