Behome
Behome is an Italian privately held furniture retailer (G.A. S.R.L., founded 2020) that sells customizable Made-in-Italy kitchens, bedrooms, living rooms, and other home furnishings through 25 showrooms nationwide, an e-commerce platform, and a franchise network serving individual Italian consumers.
- Company typePrivate
- Founded2020
- HeadquartersMilan, Italy
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Behome does
Behome (legal entity G.A. S.R.L.) is an Italian for-profit furniture retailer founded in 2020, headquartered in Milan (Corsico) and operating 51–100 employees. The company sells Made-in-Italy furniture across eight core categories — kitchens, living rooms, bedrooms, children's rooms, sofas, tables and chairs, bathrooms, and mattresses — supported by integrated services including free in-home measurement, custom design consultation, delivery and assembly, old-furniture pickup and disposal, and a 5-year warranty. Pricing is structured around complete-room packages starting from 7,400 EUR, with individual products ranging from ~990 EUR outlet items to ~23,809 EUR full-price kitchens, plus Italian Bonus Mobili 50% tax-deduction assistance and installment financing through Findomestic.
Behome's go-to-market is primarily showroom-led, with 25 physical locations spanning northern, central, and southern Italy (Milano, Roma, Torino, Firenze, Napoli, Padova, Pisa, Udine, and others), complemented by a dedicated e-commerce storefront (shop.behomecasa.it) and a self-service kitchen configurator tool. The company also offers a franchise model for independent operators and runs the Behome Academy — a free ~3-week interior design training program with a paid internship pathway — to build its design talent pipeline. Customers are predominantly individual Italian homeowners seeking complete-room furnishing solutions, with secondary segments for Partita IVA businesses and architecture/design professionals via a formal Convenzione Architetti partnership. The company is privately held, bootstrapped (no disclosed funding rounds, capital recorded at €25,000), ISO 9001 certified, and operates exclusively within Italy under Italian governing law.
Behome firmographics
Firmographics- Name
- Behome
- Legal name
- G.A. S.R.L.
- Website
- https://behomecasa.it
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Behome is an Italian privately held furniture retailer (G.A. S.R.L., founded 2020) that sells customizable Made-in-Italy kitchens, bedrooms, living rooms, and other home furnishings through 25 showrooms nationwide, an e-commerce platform, and a franchise network serving individual Italian consumers.
- Ownership category
- akta.pro rank
Behome industry classification
Industry- Product category
- Home Furniture Retail
- NAICS
- Furniture and Home Furnishings Retailers (4491), Furniture Retailers (449110)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Kitchen Island & Custom Storage Solutions (HSAPAAAH)
- akta.pro secondary industries
- Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires) (CRAIAAAC), Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB), Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI)
Keywords
Where Behome is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices22 records
Markets served
Behome business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Furniture Sales: Behome generates revenue through the sale of Made in Italy furniture products including kitchens, living rooms, bedrooms, children's rooms, sofas, tables and chairs, bathrooms, and mattresses. Products are sold through physical showrooms and an e-commerce platform.
- Interior Design Services: Behome offers customized interior design services where specialized consultants guide customers in designing their ideal home, customizing every detail including materials, colors, measurements, and finishes.
- Transportation and Assembly: The company provides delivery and assembly services through a team of specialized technicians, ensuring effective, punctual, and safe service.
- Franchising: Behome offers franchise opportunities with controlled initial investments, limited management expenses, and good growth and earning opportunities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Complete furniture packages starting from 7,400 EUR |
| Unit Pricing | Pay-as-you-go | Individual product pricing - outlet and full price items |
| Other | Monthly | Financing options through Findomestic |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Behome product offering
Product offeringCore offering
Behome sells Made in Italy kitchen, bathroom, bedroom, and living room furniture through 25 showrooms across Italy and an e-commerce platform. The company offers fully customizable complete home furnishing solutions, bundling the product purchase with in-house design, measurement, transport, assembly, and disposal services backed by a 5-year warranty.
Product overview
Behome is an Italian furniture retail brand offering a comprehensive range of Made-in-Italy home furnishings through physical showrooms across Italy and an online shop. The product portfolio centers on eight core furniture categories: Cucine (custom kitchens in linear, angular, and island configurations), Soggiorni (living room wall units and shelving), Camere da Letto (bedroom furniture), Camerette (children's room solutions including bridge and mezzanine beds), Divani (sofas in fabric and leather), Tavoli e Sedi (tables and chairs), Bagni (bathroom furniture), and Materassi (mattresses and pillows). Beyond product sales, Behome provides integrated services including custom design consultation, free measurement surveys, 5-year warranties, transport and assembly, and over 500 ready-to-deliver items. The company operates a franchise model with showrooms across Italy, an e-commerce platform (shop.behomecasa.it), a kitchen configurator tool for online quotes, and the Behome Academy training program for new hires.
Differentiator
Problem solved
Functional benefit
Brands
- Behome Academy: Training and development program for interior designers and retail staff within the Behome organization.
Products and services
- Cucine (Kitchens)
Quantifiable outcome
- Complete furniture packages starting from 7,400 EUR
- +2 more outcomes
Companies that use Behome
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Behome technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Behome partnerships and signals
Strategic signalScale indicators7 records
Recent moves18 records
Expansion highlights3 records
Behome competitors and assessment
Company assessmentDirect peers
- Poltronesofà: Italian sofa/upholstered furniture retailer with a strong made-in-Italy identity and nationwide showrooms; comparable to Behome's sofa category and showroom-led, customizable mid-market proposition.
- LUBE Cucine: Italian made-in-Italy kitchen manufacturer/retailer with one of the largest monobrand store networks in Italy; directly competes with Behome's kitchen configurator, customization, and showroom model.
- Conforama Italia: European multi-category furniture retailer with extensive Italian physical retail presence and online store, directly competing with Behome across kitchens, living, bedrooms and outdoor furniture at similar accessible price points.
- Scavolini: Italian made-in-Italy kitchen specialist with a large showroom/monobrand store network across Italy and globally; most directly comparable to Behome's custom kitchen configurator and design-led offering.
- Maisons du Monde: European multi-category home furnishings retailer combining own-store retail and e-commerce with a design-led assortment - directly comparable to Behome's online-store-plus-showroom strategy.
- Mondo Convenienza: Italy's largest furniture retailer operating a multi-showroom, multi-category (kitchens, living, bedrooms, sofas) model directly comparable to Behome's nationwide showroom-based, made-in-Italy/multi-category positioning.
Broad incumbents
- Leroy Merlin Italia: Large home improvement and furnishings retailer with significant Italian footprint; broad incumbent competing for the room-furnishing wallet share Behome targets.
- IKEA Italia: Global furniture/ home furnishings incumbent with extensive Italian store footprint and online channel; overlaps with Behome across all major categories and sets the baseline for physical showroom scale in Italy.
- Boffi / DePadova: Premium Italian kitchen and home furnishings brand with own-brand showrooms; comparable to Behome's higher-end made-in-Italy positioning on kitchens, bathrooms and living.
Emerging players
- Westwing Group: European online home furnishings retailer serving Italy; not showroom-based but overlaps with Behome's e-commerce platform (shop.behomecasa.it) and competes for online furniture shoppers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Behome social profiles
Digital presenceBehome compliance and trust
Trust signalCompliance2 records
Behome financial estimates
Financial estimateRevenue estimate
Valuation estimate
Behome leadership team
Management profileNumber of profiles
Profiles1 record
Behome funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Behome M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Behome
What does Behome do?
Behome sells Made in Italy kitchen, bathroom, bedroom, and living room furniture through 25 showrooms across Italy and an e-commerce platform. The company offers fully customizable complete home furnishing solutions, bundling the product purchase with in-house design, measurement, transport, assembly, and disposal services backed by a 5-year warranty.
Is Behome a public or private company?
Behome is a private company. It is classified as family owned and is currently operating.
When was Behome founded?
Behome was founded in 2020. It employs 51 to 100 people.
Where is Behome based?
Behome is headquartered in Milan, Italy, in the Europe region.
How does Behome make money?
Four revenue lines are on record. Furniture Sales are the primary driver. The others are interior Design Services, transportation and Assembly and franchising.
Who are Behome's main competitors?
Direct peers on record are Poltronesofà, LUBE Cucine, Conforama Italia, Scavolini, Maisons du Monde and Mondo Convenienza. Broad incumbents are Leroy Merlin Italia, IKEA Italia and Boffi / DePadova. Westwing Group is listed as an emerging player.
Does Behome have an API?
No public API is recorded for Behome.
What industry is Behome in?
Behome's product category is Home Furniture Retail. Its primary akta.pro industry code is HSAPAAAH, Kitchen Island & Custom Storage Solutions, with a secondary code of CRAIAAAC, Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires). Its NAICS code is 4491 and its SIC code is 5700.