Bright Asset Management

Name

Bright Asset Management

Legal name

브라이트자산운용 주식회사

Website

https://brightinvest.co.kr

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Institutional Asset Management

NAICS

Portfolio Management and Investment Advice (523940), Other Investment Pools and Funds (5259), Other Financial Vehicles (52599)

SIC

Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Investment Management Advisory (RIA) (FSAEAAAB)

akta.pro secondary industries

Registered Investment Advisor (RIA) Wealth Management (FSAEABAA), Institutional Separate Accounts & SMAs (Mandates) (FSAAAGAL), Capital Markets Advisory (IPO Readiness, SPAC, ECM/DCM Advisory) (BPAHAOAL)

Keywords

• IPO investment management
• Pre-IPO investment services
• Institutional asset management
• Public offering fund management
• KOSDAQ venture investing

Headquarters

HQ city

Yongdungpo

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Others, Technology or R&D

Revenue model

1. Fund Management Fees (collective investment business): Manages 9 funds: 3 Kosdaq Venture Funds, 5 IPO Funds, 1 High-Yield Fund. Total fund AUM of KRW 762 billion as of July 2024. Revenue generated from management fees based on AUM size.
2. Discretionary Investment Management (일임업): Discretionary investment management service receiving authority from clients to manage investments based on client investment objectives, risk tolerance, and preferences. Total discretionary assets of KRW 381 billion as of July 2024.
3. Investment Advisory (자문업): Provides investment advisory on new public offering stocks, capital increase investments, pre-IPO unlisted stock investments, listed company mezzanine deal sourcing and investment, and overseas IPO investments. Advisory AUM of KRW 214 billion as of July 2024.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Bright Asset Management is an IPO-specialized asset management company that manages investment funds (3 Kosdaq Venture Funds, 5 IPO Funds, 1 High-Yield Fund) and provides discretionary investment management and investment advisory services for institutional investors. The company focuses on new public offering stock investment, pre-IPO investment, mezzanine investment for listed companies, overseas IPO investment advisory, and personalized discretionary investment services across Korean and international markets (US, Canada, China, Vietnam, Japan). Total AUM stands at KRW 1,357 billion as of July 2024.

Product overview

Bright Asset Management operates as an IPO-specialized asset management company offering an integrated platform for IPO consulting and listing services. The core offering consists of six interconnected investment services: IPO Investment, Pre-IPO Investment, Mezzanine Investment, Overseas IPO Investment, and Discretionary Investment Services. These are supported by specialized fund products including Public Offering Funds (공모주펀드), KOSDAQ Venture Funds (코스닥벤처펀드), and High-Yield Funds (하이일드펀드). The company currently manages Kosdaq Venture Funds (3 funds), Public Offering Funds (5 funds), and High-Yield Funds (1 fund), with total AUM of approximately KRW 1.357 trillion as of mid-2024.

Differentiator

Problem solved

Functional benefit

Products and services

• IPO Consulting & Listing Platform (IPO 컨설팅&상장 플랫폼) End-to-end IPO consulting and listing platform covering the entire process from A to Z, providing investment advisory for new public offerings, capital increases, and listing preparation for companies approaching IPO.
• IPO Investment (IPO 투자) Investment service focusing on newly listed quality stocks, utilizing information networks and analysis capabilities to select promising stocks and manage risk. IPO Fund 1 has achieved 33.98% total return since inception in February 2022.
• Pre-IPO Investment (Pre-IPO 투자) Investment service targeting Pre-IPO companies expected to go public, including companies in preliminary review, post-review, or within one year of listing. Kosdaq Venture Fund 1 has achieved 44% return since inception.
• Mezzanine Investment (Mezzanine 투자) Mezzanine financing investment targeting listed companies, selecting quality companies with low repayment risk and using repricing conditions to hedge valuation risk.
• Overseas IPO Investment (해외 IPO 투자) Investment advisory service for direct overseas IPO stock investment, including schedule analysis, stock selection, and investment strategy consultation for international markets (US, Canada, China, Vietnam, Japan).
• Discretionary Investment Service (투자일임서비스) 1:1 personalized investment service accepting full or partial investment authority from clients, establishing customized investment strategies based on investment objectives, propensity, and risk preference. Total discretionary assets of KRW 381 billion as of July 2024.
• Public Offering Fund (공모주펀드) Fund product focused on investing in IPO public offerings with 5 active funds. IPO Fund 1 achieved 33.98% total return since inception in February 2022.
• KOSDAQ Venture Fund (코스닥벤처펀드) Venture fund investing in KOSDAQ-listed companies with 3 active funds. KOSDAQ Venture Fund 1 achieved 44% return since inception in June 2022.
• High-Yield Fund (하이일드펀드) High-yield fund product targeting institutional and high-net-worth investors through bond and hybrid instruments.

Quantifiable outcome

• 33.98% total return on IPO Fund 1 (set up February 2022)
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Mirae Asset Vision SPAC 3 (미래에셋비전스팩3호)minorStrategic or Co-development Partner · 3 November 2022Bright Asset Management participated as a founding shareholder (발기인) in Mirae Asset Vision Corporate Acquisition Purpose 3 (미래에셋비전기업인수목적3호 주식회사), established November 3, 2022. The SPAC targets software, game, mobile, bio/healthcare, and renewable energy sectors.
• Yuanta Securities SPAC 11 (유안타제11호스팩)minorStrategic or Co-development Partner · 14 September 2022Bright Asset Management participated as a founding shareholder (발기인) in Yuanta Securities' SPAC 11 (유안타제11호기업인수목적 주식회사), established September 14, 2022. The SPAC targets software, gaming, mobile, bio/healthcare, and renewable energy sectors.
• VM Asset Management (브이엠자산운용)minorOthers · 1 March 2022Founder CEO Choi Woo-sik was a key member of VM Asset Management (Korea's first public offering specialized house), holding 9% equity stake before leaving to establish Bright. The prior affiliation provides context for the company's IPO expertise heritage.
• IBK Capital (IBK투자증권)minorStrategic or Co-development Partner · 1 December 2019Bright Investment Advisory participated as a founding shareholder (발기인) in IBK Capital's SPAC 12 (IBK기업인수목적회사 12호), listed in December 2019. The SPAC targets software, display, mobile, and bio/healthcare sectors for mergers and acquisitions.
• AssetOne (에셋원자산운용)coreStrategic or Co-development Partner · 3 September 2019Bright Investment Advisory entered into an advisory contract with AssetOne Asset Management on September 3, 2019. Bright provides investment advisory for AssetOne's Kosdaq Venture Fund 'AssetOne Bright Venture Enterprise Specialist Investment Type Private Securities Investment Trust No. 1'. This partnership leverages Bright's IPO market expertise and AssetOne's fund structuring capabilities.
• Eugene Capital (유진투자증권)minorStrategic or Co-development Partner · 1 September 2019Bright Investment Advisory participated as a founding shareholder in Eugene Capital's SPAC 4 (유진스팩4호), alongside other institutional investors including ST Capital and Core Asset Management.
• Invex Asset Management (인벡스자산운용)coreStrategic or Co-development Partner · 1 April 2019Bright Investment Advisory entered into an advisory contract with Invex Asset Management on April 1, 2019. Bright provides investment advisory for Invex's 'Invex Bright Multi-Strategy Specialist Investment Type Private Investment Trust No. 1'. This fund achieved #1 ranking among Korean hedge funds in H1 2019 with 178% cumulative returns, demonstrating the effectiveness of the partnership.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• KB Asset Management: Affiliated with KB Financial Group, KB Asset Management is a major Korean asset manager with multi-asset fund offerings. Overlaps with Bright in institutional mandates and equity strategies, and is comparable to the Invex-Bright fund whose #1 ranking was benchmarked by KB Securities PBS.
• Mirae Asset Global Investments: Korea's largest asset manager with extensive domestic and global fund offerings, including active equity and alternative products. Competes with Bright for institutional capital allocation and has overlap with Bright's SPAC sponsorship activity via Mirae Asset Vision SPAC 3.
• Samsung Asset Management: Major Korean asset manager with broad retail and institutional fund lineup, including equity and alternative strategies. Comparable as a large-scale Korean AM competing for the same qualified-investor and institutional pools Bright targets.
• Shinhan Asset Management: Shinhan Financial Group's asset management arm, with active equity, fixed income, and alternative products in Korea. Comparable as a large Korean AM pursuing similar institutional and qualified-investor mandates.
• Korea Investment Management: One of Korea's largest asset managers, operating across equities, fixed income, and alternative strategies including IPO and venture exposure. Comparable as a Korea-domiciled institutional asset manager competing for similar pension, family office, and qualified-investor mandates.

Regional players

• Yuanta Securities Korea: Korean securities firm operating SPAC 11 (Sep 2022) with Bright as a founding sponsor, targeting software, gaming, mobile, biotech, healthcare, and renewables. Comparable as a Korean SPAC sponsor and IB with overlapping sector focus.
• IBK Investment & Securities: Korean IBK-affiliated securities firm whose SPAC 12 (Dec 2019) and other SPAC activities involve Bright as a founding sponsor. Comparable as a domestic capital markets and SPAC sponsor with overlapping target sectors.
• Eugene Investment & Securities: Korean securities firm whose SPAC 4 included Bright as a founding sponsor alongside Eugene Capital and others. Comparable as a Korea-based capital markets participant with overlapping IPO and SPAC franchise activities.

Direct peers

• AssetOne Asset Management: Korean asset manager with which Bright has a strategic advisory partnership on the Kosdaq Venture Fund. Both firms operate IPO- and venture-focused strategies for Korean institutional and qualified investors, making this a directly comparable boutique peer.
• Invex Asset Management: Korean asset manager running the 'Invex-Bright Multi-Strategy Fund' under Bright's advisory mandate. Comparable as a specialist Korean AM with multi-strategy and IPO-adjacent product offerings.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bright Asset Management