HPI Health Profile Institute AB

What HPI Health Profile Institute AB does

HPI Health Profile Institute AB is a Swedish occupational health technology company founded in 1974 through a collaboration between the Swedish Trade Union Confederation (LO) and the Swedish Employers' Confederation (SAF), and is now a wholly-owned subsidiary of the Nordic health-tech group Carasent. The company develops and operates Plustoo, a SaaS platform that combines a Windows desktop application, a web-based employer and administrator portal (Plustoo.com), and a participant-facing health account (Todaytoo.se) to deliver evidence-based health assessments, medical examinations, biological exposure monitoring, workplace environment surveys, and fitness testing. Customers must complete HPI certification training before being authorized to use the assessment services, and the platform supports both Swedish and Norwegian regulatory frameworks. HPI serves more than 150 occupational health providers (företagshälsor) across Sweden and Norway, with research partnerships spanning GIH, Karolinska Institutet, Uppsala, Gothenburg, Malmö, and Umeå universities underpinning its 50-year methodology and 30+ publications.

The platform integrates specialized compliance modules for Swedish Work Environment Authority requirements (medical controls for lead, cadmium, mercury, noise, and vibration; biological exposure monitoring with automated alerts) and Swedish Transport Agency rail-traffic medical certifications. It uses HTTPS/SOAP and JSON communication, BankID authentication, Microsoft .NET Framework 4.8+, and is hosted in Sweden via Telia Cygate with Storegate backups. HPI holds ISO 27001 certification, processes data under GDPR with a Carasent-group Data Protection Officer, and is GDPR compliant. HPI monetizes through recurring Plustoo SaaS subscriptions, add-on modules (rail, biological exposure, OSA, case management, extended statistics), and instructor-led plus e-learning certification courses billed 30 days before course start. Go-to-market combines direct field sales to occupational health providers, the annual Företagshälsodagen industry event, the HPI Academy training funnel, and research-driven content marketing, positioning the company as a category-defining vendor in the Swedish företagshälsa channel.

Name

HPI Health Profile Institute AB

Legal name

HPI Health Profile Institute AB

Website

https://hpi.se

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

HPI Health Profile Institute AB is a Swedish occupational health SaaS company that operates the Plustoo platform, serving 150+ occupational health providers across Sweden and Norway with evidence-based health assessments, medical examinations, biological exposure monitoring, and certification training.

Ownership category

akta.pro rank

Product category

Occupational Health Software

NAICS

Offices of Physicians (62111)

SIC

Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Occupational Health & Worksite Health Virtual Care (fit-for-duty, RTW) (HLALADAM)

akta.pro secondary industries

Exposure Control & Program Management (IH Plans, Controls, Training) (EUAHAGAI), Occupational Health Surveillance & Worker Health Monitoring Programs (HLAJAFAL)

Keywords

• Occupational health software
• Health assessment platform
• Workplace wellness services
• Biological exposure monitoring
• Medical examination software

Headquarters

HQ city

Danderyd

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription (Plustoo): HPI generates recurring subscription revenue from occupational health providers and employers accessing the Plustoo platform. The platform is offered as a SaaS solution with different service modules. Occupational health companies must complete HPI certification training before being authorized to use health assessment services.
2. Education and Certification Programs: Revenue from instructor-led and e-learning courses for health professional certification. Courses include Basic Education in HPI Health Profile (approx. 6-8 hours self-study + 3 teacher-led days + home assignment), Basic Education in HPI Fitness Test, and Update courses. Exam fees and course materials contribute to revenue.
3. Service-Specific Modules: Additional revenue from specialized services within Plustoo including medical controls, biological exposure monitoring, rail traffic certifications, and extended statistics. These are offered as add-on modules to the core platform subscription.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

HPI Health Profile Institute AB develops and sells the Plustoo digital SaaS platform that enables occupational health providers (företagshälsor) and employers in Sweden and Norway to conduct evidence-based health profiles, fitness tests, workplace environment assessments, medical examinations, and biological exposure controls. The company complements the platform with required HPI certification training, an integrated e-learning system, and a participant-facing health account (Todaytoo.se). It has operated since 1974 and serves 150+ occupational health companies.

Product overview

HPI Health Profile Institute AB offers a unified digital platform called Plustoo for occupational health services, along with complementary web portals (Todaytoo.se for participants). The product portfolio centers on evidence-based health assessments including HPI Hälsoprofil (Health Profile), HPI Konditionstest (Fitness Test), HPI Arbetsplatsprofil (Workplace Profile), and HPI Hälsoscreening (Health Screening). Additional services include medical controls for workplace hazards (lead, cadmium, mercury, noise, vibrations), specialized railway traffic health checks, functional analyses, and new employee examinations. The platform integrates biological exposure controls for lead, cadmium, and mercury with automated monitoring and alerts. Educational programs support certification and competency development. Plustoo is available as both desktop software (Windows) and web portal, serving occupational health providers, employers, and individual participants.

Differentiator

Problem solved

Functional benefit

Brands

• Plustoo: Digital SaaS platform for occupational health services, including health profiles, workplace profiles, health screenings, medical examinations, biological exposure controls, and fitness testing. Includes web portal Plustoo.com, desktop application, and Todaytoo.se for participant health accounts.
• Todaytoo
• Stämgaffeln
• Hälsoprofilen
• Företagshälsodagen

Products and services

• Plustoo The main SaaS platform for occupational health services. Plustoo is a client-server solution where users can enter participant data, conduct tests, and generate individual or group-level statistical reports. Available as desktop software (win32) and web portal (Plustoo.com). It is sold to occupational health providers who must complete HPI certification to use it.
• Todaytoo (Todaytoo.se) Web portal where participants answer questionnaires and access their results via their personal health account. Used for health profiles, workplace profiles, and other screening services as the participant-facing component of the Plustoo platform.
• HPI Hälsoprofil (Health Profile) Evidence-based health assessment combining questionnaires, physical measurements, and blood profile components, providing a comprehensive overview of participant health, lifestyle, and fitness. Categorizes employees into healthy and at-risk groups to prioritize interventions.
• HPI Konditionstest (Fitness Test) Cycle-based fitness testing to assess maximal oxygen uptake (VO2max). Can be conducted standalone or as part of other services such as Health Profile or Health Examination.
• HPI Arbetsplatsprofil (Workplace Profile) Assessment tool to investigate psychosocial and physical work environment, as well as degrading treatment and safety risks. Provides a concise result for easy analysis and decision-making, with index-based group statistics.
• HPI Hälsoscreening (Health Screening) Time- and cost-effective service to quickly map employee health, identify healthy and risk groups, and prioritize health interventions. Includes 27 questions about health, lifestyle, and motivation.
• HPI Blodprofil (Blood Profile) Blood testing service integrated into health profiles for analyzing various health markers as part of the broader health assessment.
• Biologiska Exponeringskontroller (Biological Exposure Controls) Digital service for compliance, insight and control of exposure risks for lead, cadmium, and mercury. Provides data-driven occupational health management with automated monitoring and alerts, aligned with Swedish Work Environment Authority regulations.
• Medicinska kontroller (Medical Controls) Medical examinations for occupational health covering lead, cadmium, mercury, noise, vibrations, and other workplace hazards. Includes fitness-for-duty certificates.
• OSA-kartläggning (OSA Mapping) Obstructive Sleep Apnea screening service for identifying sleep-related breathing disorders in workers.
• Nyanställningsundersökning (New Employee Examination) Pre-employment health examination conducted before or after employment to assess fitness for specific work tasks.
• Funktionsanalys (Functional Analysis) Assessment of functional capacity for various work tasks, evaluating physical capabilities and limitations.
• Hälsoundersökning i arbetslivet (Health Examination in Working Life) Comprehensive health examination service for working populations, customizable based on occupational risks and requirements.
• Spårbunden trafik (Railway Traffic Health Checks) Specialized health assessment services for railway workers, including train drivers and personnel with safety-critical tasks, compliant with Swedish Transport Agency regulations.
• Utbildningar (Education/Training) Training programs including basic education in HPI Health Profile and HPI Fitness Test, as well as update courses. Covers e-learning and instructor-led training sessions. Certification is required for health professionals to use HPI assessment services.
• Ärendehantering (Case Management) Communication and case management system for occupational health providers to communicate securely with clients, other occupational health providers, and employers within Plustoo.

Quantifiable outcome

• Validated health risk classification system with Friskgrupp (healthy) and Riskgrupp (at-risk) segmentation to prioritize health interventions
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core.

• GIH (Gymnastik- och idrottshögskolan)coreStrategic or Co-development PartnerResearch collaboration with Sweden's premier sports university. HPI Group (samarbete mellan GIH och HPI) represents an ongoing collaborative research partnership focused on health and fitness assessment methodology.
• University of Gothenburg (Göteborgs universitet)coreStrategic or Co-development PartnerResearch collaboration in health sciences and occupational health. Partner in AGIL research initiative.
• Uppsala UniversitycoreStrategic or Co-development PartnerAcademic research partnership in occupational health and workplace health assessment.
• Malmö University (Malmö universitet)coreStrategic or Co-development PartnerResearch collaboration in occupational health sciences.
• Karolinska Institutet (KI)coreStrategic or Co-development PartnerHMC Företagshälsa collaboration with Karolinska Institutet for occupational health research and methodology development.
• Umeå UniversitycoreStrategic or Co-development PartnerResearch collaboration in occupational health sciences.
• Carasent GroupcoreTechnology or IntegrationParent company. HPI is part of Carasent Group which includes Carasent Sverige, Carasent ASA, Carasent Norge AS, Metodika AB, and Medrave Software AB. HPI's data protection officer is at carasent.com. Group provides shared IT infrastructure, HR, and financial services.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Medicover: European healthcare and occupational health services operator with Nordic presence. Comparable as a larger, diversified occupational health incumbent whose scale and cross-border footprint contrast with HPI's focused Swedish specialty.
• Visma: Large Nordic business and HR software provider with adjacent HR/payroll and workforce wellness modules. Comparable as a broad incumbent whose portfolio could expand into occupational health workflows, representing a structural competitive threat.
• CompuGroup Medical: European health-IT vendor with EHR and physician-practice software. Comparable as a broader health-IT incumbent whose scale and integration footprint contrast with HPI's specialized occupational health focus.

Regional players

• Avonova: One of Sweden's largest occupational health service providers. Comparable as a Swedish företagshälsa that deploys HPI's Plustoo platform; serves as both a customer and a structural comparator for HPI's go-to-market model.
• Previa: Major Swedish occupational health provider. Comparable as a Plustoo customer and as a structural peer representing the buyer profile HPI's platform is designed for.
• Feelgood: Swedish/Nordic occupational health provider using Plustoo. Comparable as a HPI customer and direct benchmark for occupational health service delivery in the same regulatory environment.
• Falck Health: Nordic-rooted occupational and preventive health services provider. Comparable as a regional occupational health operator that, like HPI's customers, must deliver health assessments under Nordic regulatory frameworks.

Others

• Metodika AB: Sister company within the Carasent Group. Comparable as an adjacent occupational health software vendor under shared corporate ownership, with potential cross-sell and competitive overlap in the same Swedish provider base.
• Medrave Software AB: Carasent Group sister company providing health-data software to primary care and occupational health. Comparable as a portfolio sibling whose overlapping customer base and shared group resources frame HPI's competitive context.

Emerging players

• Platform24: Nordic digital health platform offering virtual care and patient-facing workflows. Comparable as an emerging Nordic health-tech peer competing for employer and provider digital health budgets adjacent to HPI's occupational health niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hpihealth

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HPI Health Profile Institute AB