What Tutiac does

Tutiac (legally Les Vignerons de Tutiac) is a French wine cooperative founded in 1974 and headquartered at La Cafourche, Marcillac, in the Gironde department of Bordeaux. The cooperative unites 400 winegrowers spanning approximately 1,200 families across both banks of the Gironde estuary, cultivating 5,000 hectares of vineyard across 15 AOP Bordeaux appellations including Blaye, Côtes de Bourg, Bordeaux, Bordeaux Supérieur, Graves, Fronsac, Médoc, and Sauternes. As France's largest producer of AOP wines, Tutiac operates 8 production sites, 2 modern bottling centers, 5,000 barriques of barrel capacity, and employs 12 oenologists executing parcellary selection and integral barrel vinification for premium cuvées. Since 2003, the cooperative has maintained a complete terroir cartography across all surfaces, and since 2014 has run an experimental vineyard (with INRA, Chambre d'Agriculture, and the Ministry of Agriculture's Casdar programme) researching disease-resistant grape varieties and agroecological practices that enable 5-10x reductions in phytosanitary inputs.

The cooperative commercializes its production through a portfolio of approximately 10 distinct sub-brands targeting different price tiers, channels, and consumer segments: Tutiac Tout Bordeaux for grande distribution supermarkets (red, white, rosé, and 0.0% non-alcoholic), TOUT de Tutiac for cavistes and restaurants, L'Ironda for organic/bio wines, Les Châteaux de Tutiac for premium estates (Château La Croix de Guillot, Château Gélineau, Château du Peuil, Château Croix de Paty), Origines for single-varietal Bordeaux expressions, Carrelet d'Estuaire for rosé-focused wines, Lion and the Lily for international markets, and Côté Océan and Odaïga for IGP Atlantique expressions. Distribution spans supermarkets (mainstream), specialty wine shops and restaurants (premium), 6 physical boutiques across the Gironde region (Civrac, Périssac, Marcillac, Etauliers, Saint Gervais, Lugon), and direct e-commerce via eboutique-tutiac.com. International expansion is pursued through the Lion and the Lily sub-brand.

Revenue mechanics are based on one-time wine sales across all channels, with no subscription or recurring model disclosed. The cooperative holds ISO 22000, IFS Food, and BRC Food safety certifications at the highest level, and has advanced sustainability credentials including 70% HVE-certified vineyard, 550 hectares in organic agriculture or conversion, EU Bio Eurofeuille, TerraVitis, Ecocert, and Vegan certifications. The cooperative is governed by President Stéphane Héraud with a communication function led by Damien Malejacq, and was named "Cave de l'année 2025" (Wine Cellar of the Year 2025). Recent strategic moves include the 2018 integration of producers from Cave de Lugon et de Sauternes and the 2019 brand strengthening initiative.

Name

Tutiac

Legal name

Les Vignerons de Tutiac

Website

https://tutiac.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

101–250 employees

Short description

Tutiac is a French wine cooperative founded in 1974, uniting 400 winegrowers across 5,000 hectares and 15 AOP Bordeaux appellations. It produces and distributes a diversified wine portfolio through supermarkets, cavistes, restaurants, six boutiques, e-commerce, and an international sub-brand.

Ownership category

akta.pro rank

Product category

Bordeaux Wine Production

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (445320), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Shops (Off-Premise) (CRANAAAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Bordeaux wine cooperative
• AOP wine production
• Wine distribution
• Viticulture services
• Organic wine production

Headquarters

HQ city

Bordeaux

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales - Retail (Boutiques): Direct wine sales through 6 physical boutiques in the vineyard (Civrac, Périssac, Marcillac, Etauliers, Saint Gervais, Lugon), offering the full wine range plus regional products.
2. Wine Sales - Grande Distribution: Supermarket and grocery retail distribution through Tutiac Tout Bordeaux brand, offering red, white, rosé, and 0.0% alcohol-free wines.
3. Wine Sales - Cavistes & Restaurants: Specialized wine shops and restaurant distribution through TOUT de Tutiac collection, featuring terroir-specific cuvées from partner winegrowers.
4. E-commerce Sales: Online sales via eboutique-tutiac.com for direct-to-consumer wine purchases.
5. Premium Château Wines: Sales of premium château wines including Château La Croix de Guillot, Château Gélineau, Château du Peuil, Château Croix de Paty from Les Châteaux de Tutiac collection.
6. Single-Varietal Wines (Origines): Sales of single-grape variety wines (monocépages bordelais) under the Origines collection, including Au Pin, Ter Pointe, Six Chemins, Verdot, Intégrale, Font Renard, Mahon, Pont d'Aulan.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Tutiac is a Bordeaux wine cooperative of 400 winegrowers producing AOP wines across 15 appellations and 5,000 hectares, sold under multiple sub-brands (mainstream, organic, premium château, single-varietal, international, non-alcoholic). Distribution reaches consumers through supermarkets, six physical boutiques, an e-commerce store, specialty wine shops, and restaurants, with international markets served via the Lion and the Lily brand. The cooperative also operates wine tourism activities and supports eco-friendly viticulture research.

Product overview

Tutiac is a wine cooperative offering a comprehensive portfolio of Bordeaux wines across 15 AOPs (Appellations d'Origine Protégée) spanning 5,000 hectares. The portfolio consists of multiple product lines organized by distribution channel and price tier: Tutiac Tout Bordeaux (main supermarket brand), TOUT de Tutiac (wine retailer/restaurant curiosities), L'Ironda (organic wines), Les Châteaux de Tutiac (premium estates), Carrelet d'Estuaire (rosé-focused), Lion and the Lily (international range), Origines (single varietals), Côté Océan (IGP Atlantique), Odaïga, Tutiac Help Protect the Ocean (environmental initiative wines), and 0.0% (non-alcoholic wines). The cooperative operates 6 physical boutiques plus an e-commerce platform. With 400 winegrowers producing wines from Merlot (70%), Cabernet Franc, Cabernet Sauvignon, Malbec, Petit Verdot, and Sauvignon grapes, Tutiac is France's largest AOP wine producer.

Differentiator

Problem solved

Functional benefit

Brands

• Tutiac Tout Bordeaux: Main brand wines available in supermarkets
• TOUT
• L'Ironda
• Les Châteaux de Tutiac
• Carrelet d'Estuaire
• Lion and the Lily
• Origines
• Côté Océan
• Odaïga

Products and services

• Tutiac Tout Bordeaux Mainstream Bordeaux AOP wine range (red, white, rosé, 0.0% non-alcoholic) distributed in supermarkets and grocery retail, spanning Blaye, Côtes de Bourg, Bordeaux, and Sauternes AOPs.
• TOUT de Tutiac Bordeaux curiosities collection distributed through specialty wine retailers (cavistes) and restaurants, featuring terroir-specific cuvées from individual winegrower partners in Blaye Côtes de Bordeaux AOP.
• L'Ironda Organic/bio-certified wine range (Agriculture Biologique and Bio Eurofeuille) available in AOP Blaye Côtes de Bordeaux red, sold at specialized stores, wine retailers, and restaurants.
• Les Châteaux de Tutiac Premium estate wine range featuring the cooperative's finest château properties across Bordeaux appellations: Château La Croix de Guillot (Blaye), Château Gélineau (Côtes de Bourg), Château du Peuil (Bordeaux Supérieur), and Château Croix de Paty (Côtes de Bourg).
• Carrelet d'Estuaire Rosé-focused wine collection from the Gironde estuary, including Carrelet d'Estuaire and Carrelet d'Estuaire Confidences, AOP Bordeaux rosé and white wines.
• Lion and the Lily International-focused wine collection targeting global taste preferences, offering AOP Bordeaux rosé and blanc along with IGP Atlantique wines for export markets.
• Origines Single-varietal Bordeaux wines (Monocépages bordelais) showcasing specific grape varieties: Au Pin, Ter Pointe, Six Chemins, Verdot, Intégrale (reds); Font Renard, Mahon, Pont d'Aulan (whites).
• Côté Océan IGP Atlantique wines including Sauvignon Blanc, Rosé, and Merlot, positioned as oceanic terroir expressions.
• Odaïga Wine collection featuring Sauvignon Blanc and Rosé expressions.
• Tutiac 0.0% Non-alcoholic wine range (0.0% alcohol) including Merlot, Sauvignon Blanc, and Rosé varietals, distributed in supermarkets.
• Tutiac Help Protect the Ocean Environmental initiative wines available in AOP Bordeaux red, blanc, and rosé, sold in supermarkets with proceeds supporting ocean conservation.
• Boutique en ligne (E-commerce) Online store at eboutique-tutiac.com for direct consumer sales of all Tutiac wine ranges plus regional products.

Quantifiable outcome

• 70% of vineyard certified Haute Valeur Environnementale (HVE)
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and innovation.

• Ministry of Agriculture (Casdar Programme)coreStrategic or Co-development Partner · 1 January 2014The French Ministry of Agriculture supports Tutiac's experimental vineyard research through the Casdar programme dedicated to innovation for agroecological transition. This partnership funds research on varietal choices and new cultivation practices.
• INRA (Institut National de la Recherche Agronomique)coreStrategic or Co-development PartnerResearch collaboration with INRA on naturally disease-resistant grape varieties and new viticultural techniques to reduce or eliminate pesticide use in vineyards.
• Chambre d'AgriculturecoreStrategic or Co-development PartnerCollaboration with Chamber of Agriculture on experimental vineyard trials studying grape varieties naturally resistant to vine diseases such as mildew and botrytis.
• ImmunRiseinnovationTechnology or IntegrationPartnership with Bordeaux-based startup ImmunRise working on revolutionary phytosanitary treatments using marine-based alternatives. Research focuses on marine microorganisms capable of stimulating plants' natural defenses or acting directly against vine disease pathogens.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Maison Dourthe: Bordeaux négociant-house producing branded Bordeaux wines (Dourthe, La Grande Cuvée, Beauvillage) across multiple appellations with strong supermarket distribution. Comparable multi-AOP Bordeaux portfolio with similar mass-to-mid-tier retail channel strategy.
• Yvon Mau: Bordeaux négociant producing branded and private-label Bordeaux wines with a portfolio spanning entry-level to mid-premium tiers. Directly comparable in Bordeaux breadth and in serving both supermarket and on-trade channels.
• CVBG (Compagnie des Vins et Brandys de Gironde): Bordeaux-based producer-distributor of Bordeaux and South-West wines under the Calvet, Lys de Bordeaux and other brands. Comparable multi-AOP Bordeaux portfolio with mass-market and export orientation.
• Maison Bouey: Bordeaux négociant producing under multiple own labels (Monbousquet, Parallèle 45, Les Chartrons) across many appellations, with substantial UK and European export. Comparable multi-brand, multi-AOP Bordeaux model and channel diversification.
• Vinadeis (InVivo Wine): French cooperative wine group uniting multiple regional cooperatives (including Cordier, Côtes du Rhône houses) with similar grower-driven model. Comparable multi-appellation, multi-brand portfolio strategy and ambition to be a top-tier French wine platform.
• Les Vignerons de Buzet: Bordeaux-based wine cooperative operating under a similar grower-cooperative structure across multiple AOPs in the Buzet appellation. Directly comparable to Tutiac in cooperative governance, multi-appellation model, sustainability certifications, and multi-channel distribution.

Broad incumbents

• Advini: Major French wine group (now part of InVivo Wine) owning estates across Languedoc, Bordeaux, Loire, and Rhône. Comparable as a multi-terroir French wine platform competing for retail and export shelf space.
• Castel Group: One of France's largest wine producers and distributors with deep Bordeaux and broader French wine exposure (Baron de Lestac, Chevalier de Dyon, Castel brands). Comparable as a major French wine producer-distributor competing across mass and premium tiers, though structured as a corporate group rather than cooperative.
• Grands Chais de France (GCF): Largest French wine exporter and major producer across Alsace, Bordeaux, Loire, and other regions (Peter Mertes, Wolfberger, Veuve Ambal). Comparable scale and multi-channel French wine leadership, with a broader geographic footprint than Tutiac's Bordeaux-centric model.
• Baron Philippe de Rothschild (Mouton Cadet): Iconic Bordeaux producer behind Mouton Cadet, one of the world's best-known Bordeaux brands. Comparable as a leading Bordeaux producer-distributor with mass-market and premium positioning, and a benchmark for Tutiac's premiumization ambitions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/vigneronsdetutiac/?hl=fr
• Xx.com/Tutiac

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tutiac