Maison Bouey
Maison Bouey is a family-owned Bordeaux wine merchant and producer founded in 1821, operating 6 family estates, distributing Grand Cru Classés from 100+ châteaux to 50+ countries, and pioneering NFT-backed wine investment.
- Company typePrivate
- Founded1821
- HeadquartersAmbarès-et-la Grave, France
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Maison Bouey does
Maison Bouey is a family-owned Bordeaux wine merchant (négociant) and producer, founded in 1821 and operated as Maison Bouey SAS with sole shareholders Patrick and Jacques Bouey. The company runs a 25,000m² facility with 30,000hL cuverie capacity and 10 million bottles/year production throughput, producing wines from six family estates (Château Maison Blanche, Lestruelle, La Ribaud, Le Plantey, Du Mont, La France Delhomme) under the winemaking direction of Stéphane Derenoncourt. It sources and distributes Grand Cru Classés from over 100 partner châteaux — including Premier Cru estates such as Château Haut-Brion, Mouton Rothschild, and Cheval Blanc — through an international sales force covering 50+ countries with a 60% export / 40% France split.
Maison Bouey firmographics
Firmographics- Name
- Maison Bouey
- Legal name
- Maison Bouey SAS
- Website
- https://famillebouey.fr
- Company type
- Private
- Founded year
- 1821
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Maison Bouey is a family-owned Bordeaux wine merchant and producer founded in 1821, operating 6 family estates, distributing Grand Cru Classés from 100+ châteaux to 50+ countries, and pioneering NFT-backed wine investment.
- Ownership category
- akta.pro rank
Maison Bouey industry classification
Industry- Product category
- Wine Production and Distribution
- NAICS
- Wineries (312130), Beverage Manufacturing (3121)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)
Keywords
Where Maison Bouey is headquartered
LocationHeadquarters
- HQ city
- Ambarès-et-la Grave
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Maison Bouey business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Wine Trading (Négoce): Core business of buying and selling Bordeaux wines. Maison Bouey operates as a wine merchant (négociant), purchasing wines directly from châteaux and selling to international markets. Revenue generated through mark-up on wine purchases, with distribution in over 50 countries worldwide.
- Wine Production and Sales: Own production of wines from 6 family estates (Châteaux) and proprietary collections. Wines sold through online platforms and distribution network. Includes cuvées, single-vineyard wines, and environmentally-certified products.
- NFT Sales and Trading: Sale of NFTs backed by Grand Cru Classé bottles/cases. NFTs available on Binance NFT marketplace and OpenSea. Revenue from initial NFT sales with edition sizes varying between 1 and 10 per collection.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Direct-to-consumer wine sales via Rives & Vins online platform |
| Transaction based/ take rate | Pay-as-you-go | NFT editions for Grand Cru Classés |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels6 records
Maison Bouey product offering
Product offeringCore offering
Maison Bouey is a family-owned Bordeaux wine merchant (négociant) and producer that sources, produces, and distributes wines from its six family estates and over 100 partner châteaux across more than 50 countries. The company also produces signature cuvée collections, eco-conscious natural wines, exclusive curated collections, and blockchain-based NFT investments backed by physical Grand Cru Classé bottles stored in its Bordeaux facilities.
Product overview
Maison Bouey is a family-owned wine merchant and producer based in Bordeaux, established in 1821. The company operates a diversified portfolio consisting of six family estates (Château Maison Blanche, Château Lestruelle, Château La Ribaud, Château Le Plantey, Château Du Mont, and Château La France Delhomme) producing Médoc Cru Bourgeois wines, complemented by the FAMILLE BOUEY collection featuring signature cuvées (Les Cuvées, Les Parcelles, Malbec Origine, Rock Edition, Colors) and eco-conscious creations (Les Naturistes, Génération Nature, Oh La Vache!). Exclusive collections include the Bordeaux BY Collection, The Châteaux Collection by Stéphane Derenoncourt, and the Personal Collection François-L. Vuitton. The company has also pioneered NFT products for Grand Crus Classés, offering digital assets backed by physical bottles stored in their Bordeaux facilities.
Differentiator
Problem solved
Functional benefit
Brands
- Famille Bouey: Family wines produced from the Bouey family's own estates, representing the purest reflection of their unique ethos and identity.
- Les Cuvées
- Malbec Origine
- Rock Edition
- Colors
- Les Naturistes
- Génération Nature
- Oh La Vache!
- Personal Collection François-L. Vuitton
- The Châteaux Collection by Stéphane Derenoncourt
- Bordeaux BY Collection
Products and services
- Château Maison Blanche Historic family château producing Cru Bourgeois Médoc wines from clay-limestone soils with Merlot, Cabernet Sauvignon, and Cabernet Franc. Known for Cuvée d'Exception and sulfite-free wines.
- Château Lestruelle Médoc Cru Bourgeois estate focusing on fruit-forward wines with silt-based soils. Produces Cuvée Particulière and sulfite-free wines.
- Château La Ribaud Médoc Cru Bourgeois estate with progressive improvement, featuring clay soils over chalky limestone. Known for powerful yet refined wines expressing black fruit notes.
- Château Le Plantey Sulfite-free Médoc estate producing wines with preserved fresh fruit and soft tannins through gentle extraction methods guided by Stéphane Derenoncourt.
- Château Du Mont Médoc estate on exceptional gravel soils from Pyrenean glaciers, producing typical Médoc profile wines with expressive, complex notes of spice and smoke.
- Château La France Delhomme Family estate honoring an ancestor, featuring 90% Merlot on rare aeolian sandy-chalky soils. Produces unique wines with red berries, blackcurrant, plum, and spice notes.
- Les Cuvées Family chronicle wine collection including Cuvée 11 (honoring first 11 hectares of 1821), Cuvée 20 (fourth generation arrival in 2020), Cuvée 23 (family lucky number), Cuvée 58 (Maison Bouey founding year 1958), and Cuvée 60 (Patrick & Jacques birth year, organic).
- Les Parcelles Single-vineyard wine collection democratizing the terroir concept. Produced in partnership with Stéphane Derenoncourt across iconic Bordeaux appellations (N°1 through N°9), offering wines of supreme elegance and sensuality.
- Malbec Origine Pure Bordeaux Malbec (Cot), a historic French variety that was crossed from Prunelard and La Magdeleine Noire de Charente. Previously covered 80% of Bourg and Blaye vineyards before phylloxera.
- Rock Edition Innovative 100% Malbec Bordeaux wine challenging traditional varietal expectations. A rejuvenated, atypical Bordeaux bringing voluptuous richness and rock spirit.
- Colors Color-inspired wine collection celebrating the visual essence of each vintage. Designed to capture the true colors of wines inspired by Pantone matching.
- Les Naturistes Natural wine collection featuring organic winegrowing, biodynamic practices, no added sulfites, and vegan production using pea flour instead of traditional fining agents.
- Génération Nature High Environmental Value (HVE) certified wine collection focusing on environmental performance in biodiversity protection, sustainable plant protection, fertilizer management, and water optimization.
- Oh La Vache! Eco-responsible wine certified High Environmental Value Level 3. Features recycled glass, labels from cane sugar fibers, and cork from sustainable forests. Designed for full recyclability.
- Bordeaux BY Collection Accessible introduction to Classified Growths, offering wines from the biggest names in Bordeaux in partnership with Grand Cru Classé estate owners.
- The Châteaux Collection by Stéphane Derenoncourt Exclusive collection curated by winemaker Stéphane Derenoncourt, featuring dedicated cuvées from partnered Bordeaux estates. Wines are elegant, balanced, and respectful of terroir.
- Personal Collection François-L. Vuitton Exclusive collection curated by François-Louis Vuitton featuring his favorite Classified Growth estates. Embodies his style with outstanding pedigree wines from finest terroirs.
- NFT Grand Crus Classés Digital assets backed by physical Grand Cru Classé bottles/cases from prestigious Bordeaux Châteaux. NFTs can be stored, traded on Binance marketplace, or redeemed for physical bottles. Each NFT corresponds to a unique, limited bottle/case stored in Maison Bouey's Bordeaux facilities.
- Wine Trading (Négoce) Services Bordeaux wine trading (négoce) service purchasing wines directly from over 100 partner châteaux including Grand Crus Classés such as Château Haut-Brion, Château Mouton Rothschild, Château Cheval Blanc, Château d'Yquem, and Château Pavie, and distributing internationally through a sales force spanning more than 50 countries.
Quantifiable outcome
- Wine investment in 2021 was more profitable than real estate: top 100 classified Bordeaux growths increased by 17% average over 14 recent vintages
- +1 more outcomes
Companies that use Maison Bouey
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Maison Bouey technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
Maison Bouey partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship and core.
- Stéphane DerenoncourtflagshipPartnership since 2007 with renowned winemaker Stéphane Derenoncourt, described by Financial Times as 'unquestionably one of the rising stars among international winemakers'. He oversees vines and wines of all family estates (7 properties) and produces two exclusive collections for Maison Bouey. His approach focuses on expressing true sense of place, harnessing fruit power, and preserving natural environment.
- François-Louis Vuitton (FLV)flagshipPersonal Collection created in collaboration with François-Louis Vuitton, featuring his favorite Grand Cru Classé estates. The collection embodies his style with wines of outstanding pedigree from finest terroirs, crafted to celebrate friendship and culinary pleasures.
- Binance NFT MarketplacecorePrimary cryptocurrency platform chosen to sell Maison Bouey NFTs. Binance provides international regulated NFT marketplace with dramatically reduced gas fees and commissions. NFTs can be purchased with stabilized coins (BUSB) to avoid exchange rate risks.
- OpenSeacoreNFT marketplace partner for Grand Cru Classé wine-backed digital collectibles, providing secondary marketplace option for NFT trading.
- Wiv (wiv.io)coreNFT marketplace partner for 2021 primeur campaign, allowing acquisition of future cases of 6 bottles via their platform.
- Farandole (farandole.io)coreNFT marketplace partner for 2021 primeur campaign, enabling purchase of future cases of Grand Cru Classés in NFT format.
- Rives & VinscoreOnline distribution partner launched July 2025, providing direct-to-consumer sales platform for Maison Bouey wines. Offers secure payment, anti-casse packaging, and 24-48h delivery in France with transparent pricing.
- Château Haut-BrionflagshipFirst Growth Grand Cru Classé estate partnering with Maison Bouey for wine trading and distribution, representing prestige and quality positioning.
- Château Mouton RothschildflagshipFirst Growth Grand Cru Classé estate partnering with Maison Bouey for wine trading and distribution.
- Château Cheval BlancflagshipPremier Grand Cru Classé A estate partnering with Maison Bouey for wine trading and distribution.
- Château d'YquemflagshipPremier Grand Cru Classé Supérieur estate partnering with Maison Bouey for wine trading and distribution of prestigious sweet wines.
- Over 100 Châteaux PartnerscoreMaison Bouey maintains partnerships with over 100 châteaux including Giscours, Léoville-Poyferré, La Gaffelière, Lascombes, and numerous other classified growth estates for wine sourcing and distribution. All physical bottles purchased directly from châteaux ensuring no fraud or counterfeits.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Maison Bouey competitors and assessment
Company assessmentDirect peers
- Borie-Manoux: Family-owned Bordeaux négociant founded in 1870, operating from the same region with comparable château sourcing partnerships, global distribution, and an independent shareholder structure. Closest analog to Maison Bouey's négociant-plus-estates model and family-controlled governance.
- CVBG (Compagnie des Vins et Grands Bordeaux): One of the largest Bordeaux négociants, now part of InVivo, sourcing Grand Cru Classés and distributing internationally. Directly comparable in négociant function, though larger in scale; the benchmark for assessing Maison Bouey's export reach and château portfolio.
- Maison Sichel: Family-owned Bordeaux wine merchant founded in 1883, with own-label production, international sales offices (including dedicated country managers), and a comparable mix of négociant trading plus estate activity. Highly analogous structure to Maison Bouey.
- Dourthe: Major Bordeaux négociant (now part of Maisons & Domaines Henriot) trading classified growths and distributing internationally. Comparable négociant activity, château partnerships, and export-led business model.
Broad incumbents
- Les Grands Chais de France: One of France's largest wine producers and distributors, with broad multi-region, multi-category coverage and extensive international sales infrastructure. Represents the scale ceiling a négociant-led player can grow toward, though with a far more industrial footprint than Maison Bouey.
- Gérard Bertrand: Major family-built French wine group (Languedoc-Roussillon focused) with own-estate production, biodynamic/sustainability credentials, and global distribution. Comparable in family ownership ethos and sustainability-led premium positioning, though larger and outside Bordeaux.
- Bernard Magrez: Owner-operator of multiple Bordeaux châteaux (including Pape Clément) and a wider portfolio across French wine regions; also a notable actor in wine-related NFT/digital initiatives. Larger and more diversified than Maison Bouey, but a relevant broader-incumbent on both the production and innovation sides.
Others
- Liv-ex: Global fine wine trading exchange and market data provider serving collectors, merchants, and investors. Not a producer peer, but a closely adjacent infrastructure player whose adoption of on-chain or tokenized trading would directly affect the value of Maison Bouey's NFT initiative.
Emerging players
- WiV Technology: Wine-focused NFT/fintech platform already a Maison Bouey channel partner for the 2021 primeur NFT campaign. Closest emerging competitor on the wine-NFT distribution side and a leading indicator for whether the asset class Maison Bouey pioneered achieves scaled adoption.
- BlockBar: Luxury spirits NFT marketplace (Bacardi/Diageo backed) applying the same NFT-backed-physical-product model to a different beverage category. A useful comparability peer for the underlying technology and business model Maison Bouey is extending to wine.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Maison Bouey social profiles
Digital presenceMaison Bouey compliance and trust
Trust signalCompliance4 records
Maison Bouey financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maison Bouey leadership team
Management profileNumber of profiles
Profiles11 records
Maison Bouey funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maison Bouey M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maison Bouey
What does Maison Bouey do?
Maison Bouey is a family-owned Bordeaux wine merchant (négociant) and producer that sources, produces, and distributes wines from its six family estates and over 100 partner châteaux across more than 50 countries. The company also produces signature cuvée collections, eco-conscious natural wines, exclusive curated collections, and blockchain-based NFT investments backed by physical Grand Cru Classé bottles stored in its Bordeaux facilities.
Is Maison Bouey a public or private company?
Maison Bouey is a private company. It is classified as family owned and is currently operating.
When was Maison Bouey founded?
Maison Bouey was founded in 1821. It employs 51 to 100 people.
Where is Maison Bouey based?
Maison Bouey is headquartered in Ambarès-et-la Grave, France, in the Europe region.
How does Maison Bouey make money?
Three revenue lines are on record. Wine Trading (Négoce) is the primary driver. The others are wine Production and Sales and NFT Sales and Trading.
Who are Maison Bouey's main competitors?
Direct peers on record are Borie-Manoux, CVBG (Compagnie des Vins et Grands Bordeaux), Maison Sichel and Dourthe. Broad incumbents are Les Grands Chais de France, Gérard Bertrand and Bernard Magrez. Liv-ex is listed as an others. Emerging players are WiV Technology and BlockBar.
Does Maison Bouey have an API?
No public API is recorded for Maison Bouey.
What industry is Maison Bouey in?
Maison Bouey's product category is Wine Production and Distribution. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of CRADAIAB, Wine & Sparkling Wine Wineries & Brands. Its NAICS code is 312130 and its SIC code is 2080.