What impaCCCt does

impaCCCt is a Brisbane-based talent development consulting firm founded in 2016 by Petra Zink. It serves senior leaders, C-suite executives, founders, and high-growth entrepreneurs by helping them translate technical expertise into visible authority and market influence. Named clients and testimonials span professional services, cybersecurity, healthcare, consulting, and education. The firm operates the proprietary Trusted Authority™ Framework, a documented three-step methodology (CLARIFY, COMMUNICATE, COMMERCIALISE) that underpins every product and engagement.

The product portfolio combines productized education and bespoke professional services. Programmatic offerings include the Trusted Authority™ Signature Program (self-paced at $495 or guided at $1,495, with Custom GPTs built on the firm's IP), a published Amazon book, the Trusted Authority™ Podcast ranked #4 Personal Branding Podcast by Feedspot, and the Authority Scorecard, a free 18-question assessment. Premium cohort programs include the 3-day Trusted Authority Intensive (AU$3,500 to AU$5,500 in three tiers). Bespoke services comprise 6-12 month executive coaching at AU$12,500 + GST, keynote and workshop engagements starting at AU$5,000 + GST, corporate solutions (Trusted Talent, Trusted Leader, Trusted Organisation workshops and offsites), advisory board chairing and recruitment, and two dedicated transition programs (Executive-to-Entrepreneur Authority and Exit-Ready CEO). Petra Zink personally delivers most engagements.

Commercially, impaCCCt runs a hybrid professional-services and productized-education business with tiered pricing across subscription-style digital programs, one-time cohort licenses, and quote-based advisory. Its go-to-market is anchored on Petra Zink's personal brand via LinkedIn thought leadership, the podcast, conference speaking circuit (DisruptHR, HackingHR, LearnX, Australian HR Summit, audiences of 4,000+), and free strategy calls used as the primary conversion mechanism. The firm operates globally via digital delivery but is headquartered in Brisbane, Australia. It is private, founder-owned, has no disclosed funding rounds, and is operated by Petra Zink with 1-10 staff, functioning as an expert-firm consultancy rather than a venture-backed venture.

Name

impaCCCt

Legal name

impaCCCt

Website

https://impaccct.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

impaCCCt is a Brisbane-based talent development consulting firm founded in 2016 by Petra Zink. It serves senior leaders, founders, and entrepreneurs through executive coaching, signature programs, intensive cohorts, keynotes, and advisory board services built on the proprietary Trusted Authority™ methodology.

Ownership category

akta.pro rank

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Executive Coaching: One-on-one bespoke executive coaching program lasting 6-12 months. Includes 11 sessions, unlimited WhatsApp/email support, 360 assessment, personality assessment, LinkedIn rewrite, and 48 pieces of branded thought leadership content. Sold as a premium standalone service.
2. Trusted Authority™ Signature Program: Online self-paced and guided programs for building authority brand. Self-paced option at $495, guided option at $1,495 with personalized feedback on strategic documents. Includes access to Custom GPTs for implementation support.
3. Keynotes and Speaking Engagements: Petra Zink is booked for keynotes, workshops, and training sessions at corporate events and conferences. 60-minute keynotes + workshops start at AU$5,000 + GST, not including travel costs. Various formats from 30-minute energisers to 2-day immersive experiences.
4. Trusted Authority Intensive: 3-day private cohort intensive program (maximum 12 leaders). Tiered pricing: Intensive AU$3,500, Intensive+ AU$4,500 (adds 3x private strategy sessions), Collective AU$5,500 (adds 4x planning sessions and 2x executive lunches).
5. Advisory Board Services: Petra Zink provides advisory board chair services, board design, and recruitment for founders, executives, and organizations. Includes strategic advisory sessions and ongoing board facilitation.
6. Exit-Ready CEO Program: Strategic pathway for founders and executives preparing for exit, succession, or portfolio career transitions. Includes reputation audit, strategic advisory, authority assets, and systems support.
7. Executive-to-Entrepreneur Authority Program: Program helping executives translate corporate credibility into entrepreneurial authority. Includes market launch, authority assets, activation, and systems & support.
8. Trusted Authority™ Book: Book published on Amazon covering the Trusted Authority methodology. Sold as a standalone product and integral part of the overall program ecosystem.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels10 records

Core offering

impaCCCt is a leadership and talent development consulting firm that delivers executive coaching, advisory services, workshops, and online learning programs built around its proprietary Trusted Authority™ Framework. The firm serves senior leaders, C-suite executives, founders, and high-growth entrepreneurs who need to translate technical expertise into market authority, personal brand, and commercial opportunity. Offerings include one-on-one executive coaching (6-12 months), group intensives, keynote speaking, advisory board services, and digital programs enhanced with Custom GPTs.

Product overview

impaCCCt is a consulting and coaching firm offering a portfolio of programs and services centered on the Trusted Authority™ methodology. The core offering consists of the Trusted Authority Signature Program (self-paced and guided online courses enhanced with Custom GPTs), the Trusted Authority™ Book, and the Trusted Authority™ Podcast. These are complemented by intensive cohort programs (Trusted Authority Intensive), executive transition programs (Executive-to-Entrepreneur, Exit-Ready CEO), one-on-one coaching (Bespoke Executive Coaching), corporate solutions (Trusted Talent, Trusted Leader, Trusted Organisation workshops and offsites), advisory board services, and keynote speaking engagements. The company also provides assessment tools including the Authority Scorecard and Mini Masterclass video series. All offerings are designed to help professionals and organizations build trust, authority, and influence.

Differentiator

Problem solved

Functional benefit

Brands

• Trusted Authority™: Signature program and methodology for building authority and trust from technical expert to industry leader
• The Trusted Authority Podcast™
• Trusted Authority™ Book
• Trusted Authority Scorecard
• Trusted Authority™ Accelerator
• Trusted Talent
• Trusted Leader
• Trusted Organisation

Products and services

• Trusted Authority™ Signature Program A premium online program for high-performing professionals seeking to establish themselves as industry leaders, available in self-paced (AU$495) and guided (AU$1,495) tiers, featuring Custom GPTs built on Trusted Authority™ IP for on-demand coaching, drafting, and execution support.
• Trusted Authority™ Book A standalone book published on Amazon covering the Trusted Authority methodology, serving as a step-by-step manual for transitioning from expert to Trusted Authority.
• Trusted Authority™ Podcast A weekly podcast offering practical mini-masterclasses on trust and authority, ranked #4 Personal Branding Podcast by Feedspot, distributed through Apple, Spotify, and other podcast platforms.
• Authority Scorecard A free 18-35 question benchmarking assessment that evaluates where professionals stand on their journey from best-kept secret to Trusted Authority and provides personalized recommendations based on results.
• Mini Masterclass (Authority Accelerator) A free 6-part video series teaching professionals how to build trust and become the go-to authority in their industry, covering topics from escaping the Expert-Trap to scaling authority.
• Trusted Authority Intensive A strategic 3-day intensive cohort program (maximum 12 leaders) for founders and senior leaders to clarify position, communicate with impact, and commercialise value, available in three tiers: Intensive (AU$3,500), Intensive+ (AU$4,500), and Collective (AU$5,500).
• Executive-to-Entrepreneur Authority A pathway program helping executives translate their corporate credibility into entrepreneurial influence, including market launch, authority assets, activation, and systems & support.
• Exit-Ready CEO A strategic pathway for founders and executives preparing for exit, succession, or portfolio career transitions, including reputation audit, strategic advisory, authority assets, and systems support.
• Bespoke Executive Coaching Program (The Trusted Leader) A 6-12 month one-on-one executive coaching package priced at AU$12,500 + GST, including 11 sessions (fortnightly for 6 months or monthly for 12 months), unlimited email/WhatsApp support, comprehensive assessments (360, personality, skill audit), LinkedIn/media kit rewrites, and 48 branded thought leadership micro-content pieces.
• Advisory Board Services Advisory board design, chairing, and recruitment services delivered by a Certified Advisory Board Chair™, focusing on trust, reputation, and authority as value drivers, including strategic advisory sessions and ongoing board facilitation.
• Corporate Solutions Organisational programs including Trusted Talent workshops, Trusted Leader coaching, and Trusted Organisation offsites, designed to build trust from the inside out for corporate teams in professional services and tech.
• Keynotes & Speaking Engagements Keynote presentations for conferences on topics including Authority Beyond Titles, Trust Is Infrastructure, and The Leadership Trust Crisis; speaking fees start at AU$5,000 + GST for 60-minute keynotes plus workshops (excluding travel and accommodation).
• Trusted Organisation Organisational development programs including 2-day offsite retreats for executive teams, focused on developing 12-month strategy, common understanding, and competitive positioning.

Quantifiable outcome

• 300+ senior executives and high-growth entrepreneurs have completed Trusted Authority programs
• +5 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor.

• Brisbane Bees (formerly Brisbane Sting)minorStrategic or Co-development PartnerAdvisory Board Member for the transition from Brisbane Sting into Brisbane Bees — the first WNBL club in SE Queensland. Supported the club with strategic direction, brand positioning, communications, and growth pathways.
• ZeligateminorStrategic or Co-development PartnerAdvised the founding team on positioning, product development focus, and early investment strategy, laying the foundations for market entry and future growth.
• Strong Women CanminorStrategic or Co-development PartnerGuided a Melbourne-based female-only gym on commercialisation and product development, helping a small bricks-and-mortar business scale through new revenue streams and market positioning.
• Camp QualityminorStrategic or Co-development PartnerPartnered with the national charity on fundraising and marketing initiatives, creating strategies to increase engagement and expand community impact.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Denise Duffield-Thomas: Australian-based business/mindset coach for female entrepreneurs selling courses, books, and live events. Comparable Australian founder-led model, tiered program pricing, and content-driven lead generation.
• Lewis Howes: School of Greatness podcast host and personal branding/leadership coach for entrepreneurs and athletes. Comparable podcast-to-program funnel, audience monetization, and authority-driven keynote business.
• Jenna Kutcher: Online business and personal brand coach for entrepreneurs with courses, podcast, and live workshops. Comparable self-paced signature program, podcast-driven funnel, and tiered digital product ecosystem.
• Brendon Burchard: High Performance coaching brand with courses, books, podcasts, and live events targeting high-achieving professionals and entrepreneurs. Comparable branded methodology, multi-tier product ecosystem, and premium pricing.
• Mel Robbins: Bestselling author and podcast host selling courses and keynote experiences around personal development and behavior change. Comparable content-led funnel, premium-priced programs, and corporate speaking business.
• Jay Shetty: Bestselling author, podcast host, and purpose/leadership coach with courses and corporate speaking. Comparable top-of-funnel podcast authority, premium program pricing, and founder-led personal brand.
• Ed Mylett: Peak performance coach and motivational speaker with large podcast following and live event business targeting executives and high-performers. Comparable premium keynote business and one-to-many coaching programs.
• Tara Swart: Neuroscientist-led executive coach and speaker working with senior leaders on performance, resilience, and influence. Comparable senior-executive client base, keynote business, and proprietary methodology positioning.
• Dorie Clark: Author, Duke professor, and executive coach specializing in personal branding and reinvention for senior leaders. Closely comparable to impaCCCt in targeting C-suite/established professionals with a branded methodology and keynote/speaking revenue.
• Marie Forleo: Online business and personal branding coach with MarieTV, a signature program, and a book ecosystem targeting entrepreneurs who want to scale expertise into authority. Comparable multi-product, content-led GTM and pricing structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=pdleQzjiXA4

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about impaCCCt