Automatron Tecnologia Industrial

What Automatron Tecnologia Industrial does

Automatron Tecnologia Industrial is a privately held Brazilian industrial automation solutions provider founded in 2004, headquartered in Cambuí in the South of Minas Gerais region. The company delivers a vertical stack of industrial automation services spanning technical consulting, electrical engineering, custom PLC/HMI/SCADA software development, command and power panel assembly, NR12 safety diagnostics and retrofitting, special machinery design and construction, test bench development, and turnkey automated production lines. Its customer base is industrial companies (manufacturing and process plants) requiring modernization of legacy production processes and Brazilian-regulatory safety compliance, reached through a direct enterprise field-sales motion staffed by specialized technical consultants.

Commercially, Automatron operates a dual model: project-based engineering services anchored to its own engineering team, and channel distribution of premium industrial automation brands including SMC (pneumatic components), Yokogawa (instrumentation), VEGA (level measurement), Balluff (sensors), Weidmüller (connectivity), HYDAC (hydraulics), Atlas Copco (compressed air), Ace Schmersal (safety systems), Eaton (electrical components), and Conexled (industrial lighting). The partnership portfolio functions as both a procurement backbone for its engineering projects and a stand-alone product distribution revenue line.

The geographic scope is sub-national — primarily South Minas Gerais — with the entire operating footprint consolidated at the Cambuí headquarters. No parent company, external investors, acquisitions, certifications, formal management disclosures, or formal financial reporting are present in the public record; revenue, headcount precise figures, and customer logos are undisclosed. The 20-year operating history and multi-vendor partner stack function as the company's main commercial assets, supplemented by an active digital presence (website, Instagram, Facebook, LinkedIn).

Name

Automatron Tecnologia Industrial

Legal name

Automatron Tecnologia Industrial

Website

https://automatron.com.br

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Automatron Tecnologia Industrial is a privately held Brazilian industrial automation integrator founded in 2004, based in Cambuí, Minas Gerais, serving regional industrial customers with engineering services (PLC/HMI/SCADA, panel assembly, NR12 safety, special machines) and distribution of global automation brands.

Ownership category

akta.pro rank

Product category

Industrial Automation Services

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Industrial Machinery Manufacturing (3332), All Other Industrial Machinery Manufacturing (333248)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Electrical Industrial Apparatus (3620), General Industrial Machinery & Equipment, Nec (3569), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro industry

PRIMARYIMAHAHAJ

Industrial Automation Software (SCADA, HMI, MES, Historian)

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Industrial Automation & Robotics Equipment

SECONDARYIMAHAHAH

Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers)

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Industrial Automation & Robotics Equipment

SECONDARYIMAHAHAM

Process Automation Instrumentation & Control (DCS, Valves, Actuators, Analyzers)

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Industrial Automation & Robotics Equipment

SECONDARYIMAGABAD

Industrial I/O, Signal Conditioning & Remote Terminal Units (RTUs)

Industrials, Manufacturing & Construction/Electrical Equipment & Industrial Electronics/Industrial Automation & Control Systems (PLCs, SCADA, DCS)

Keywords

• Industrial automation services
• PLC programming
• SCADA systems
• Electrical engineering
• NR12 safety compliance

Headquarters

HQ city

Cambuí

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Industrial Automation Products and Services: The company generates revenue through the sale of industrial automation products and related services including consulting, electrical engineering, panel assembly, project development, and after-sales support.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Automatron Tecnologia Industrial provides complete industrial automation solutions for manufacturing and production processes, including technical consulting, electrical engineering, custom PLC/HMI/SCADA software development, command and power panel assembly, NR12 regulatory safety compliance, custom special machinery design and construction, test bench development, and automated production lines. The company also distributes industrial equipment from global partner brands (SMC, Yokogawa, VEGA, Balluff, Weidmüller, Atlas Copco, HYDAC, Ace Schmersal, Eaton, and Conexled) covering pneumatics, instrumentation, sensors, hydraulics, safety systems, and industrial lighting.

Product overview

Automatron Tecnologia Industrial is an industrial automation solutions provider founded in 2004, offering a comprehensive portfolio combining engineering services with distributed industrial equipment brands. The company provides core automation services including technical consulting, electrical engineering, PLC/HMI/SCADA software development, control panel assembly, NR12 safety compliance, custom machinery construction, test bench development, and automated production lines. Complementing these services, Automatron distributes specialized industrial equipment from partner brands: SMC (pneumatic components), Yokogawa (instrumentation and flow meters), VEGA (level measurement), Balluff (sensors), Weidmüller (connectivity), Atlas Copco (compressed air), HYDAC (hydraulics), Ace Schmersal (safety systems), Eaton (electrical components), and Conexled (LED lighting).

Differentiator

Problem solved

Functional benefit

Products and services

• Technical Consulting and Specification

Quantifiable outcome

• Over 20 years of experience in industrial automation

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core.

• YokogawacoreChannel Partner/ Reseller/ DistributorPartnership for industrial automation technology including instrumentação de teste, medição, registro de grandezas elétricas e controle de processos industriais. Yokogawa has been present in Brazil since 1973 and serves South America from Brazil as Regional Headquarters.
• SMCcoreChannel Partner/ Reseller/ DistributorWorld leader in pneumatic equipment segment for industrial automation. Products include amplificadores de pressão, atuadores elétricos e pneumáticos, bombas pneumáticas, válvulas, instrumentação pneumática, tratamento de ar, tubos e conexões.
• HYDACcoreChannel Partner/ Reseller/ DistributorPartner for hydraulic solutions including acumuladores hidráulicos, bombas, cilindros, sistemas hidráulicos móveis e fixos, válvulas, sensores, tecnologia de filtração, gerenciamento de temperatura.
• EatoncoreChannel Partner/ Reseller/ DistributorEnergy management solutions company offering products and services for electrical, aerospace, hydraulic and vehicle applications. Products include botões e sinaleiros, caixas e botoeiras.
• BalluffcoreChannel Partner/ Reseller/ DistributorSensor solutions and systems for industrial automation. Products include sensores capacitivos, indutivos, ópticos, ultrassônicos, visão RFID, segurança, cortinas de luz, fuentes chaveadas.
• Atlas CopcocoreChannel Partner/ Reseller/ DistributorComplete compressed air solutions for all industries. Products include compressors and accessories with lowest energy consumption and CO2 emissions in the market, patented technologies.
• Ace SchmersalcoreChannel Partner/ Reseller/ DistributorSafety systems including batentes ópticos, chaves de segurança, fim de curso, CLP de segurança, relés de segurança, cortinas de luz, tapetes de segurança, sensores, pedaleiras for NR12 compliance.
• VEGAcoreChannel Partner/ Reseller/ DistributorWorld leader in level measurement with over 1,200 employees globally. Products include capacitância, radar, ultra som, vibração, indicação visual nível, transmissores de pressão for critical applications.
• Weidmuller ConexelcoreChannel Partner/ Reseller/ DistributorLeader in industrial energy, signaling and data solutions with production centers, distributors and representatives in over 80 countries. Products include cabos de rede, sensores, conversores de sinais, módulos de IO remoto.
• ConexledcoreChannel Partner/ Reseller/ DistributorLED lighting solutions for industrial efficiency in industrial, public and sports areas with high performance LED technology.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Siemens Brasil: Global industrial automation incumbent with a full Brazilian presence (PLCs, drives, SCADA, motors). Overlaps with Automatron across PLC/HMI/SCADA integration, drives and instrumentation, but operates at national scale across all industrial verticals.
• Schneider Electric Brasil: Provides industrial automation, process control and electrical distribution in Brazil (Modicon PLCs, EcoStruxure). Competes with Automatron on PLC/HMI/SCADA integration and control panel work for industrial clients.
• Bosch Rexroth Brasil: Automation, hydraulics and drive technology provider active in Brazil. Overlaps with Automatron in hydraulics-related projects, factory automation and motion control solutions for industrial customers.
• Rockwell Automation Brasil: Global automation incumbent (Allen-Bradley/ControlLogix) with Brazilian operations. Direct overlap with Automatron's PLC programming, HMI/SCADA development and integrated automation solutions for discrete and process industries.
• ABB Brasil: Major automation and electrification group active in Brazil, with overlapping offerings in process instrumentation, control systems, drives and robotics. Comparable as a large alternative for industrial customers that Automatron also serves.

Direct peers

• Phoenix Contact Brasil: Industrial connectivity, IO, signal conditioning and automation electronics supplier in Brazil. Comparable to Automatron on the connectivity/remote IO side of its offering (overlap with the Weidmuller portfolio it carries).
• Festo Brasil: World-leading pneumatics and automation components supplier with strong Brazilian presence. Comparable to Automatron on pneumatic automation components and solutions integration, and competes for similar industrial OEM and end-user customers.
• WEG Automação: Brazilian industrial conglomerate with a substantial automation division (drives, PLCs, motor control centers, panels). A direct domestic competitor for industrial automation projects and panel assembly work that Automatron also pursues.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/automatrontecind
• LinkedInlinkedin.com/company/automatrontecind
• Instagraminstagram.com/automatronn

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Automatron Tecnologia Industrial