La Souris Verte
La Souris Verte is a privately held French e-commerce and catalog retailer that supplies schools and associations with bags, stationery, decor, tombolas, and customized textiles for risk-free fundraising campaigns across France and Belgium.
- Company typePrivate
- Founded1997
- HeadquartersPeschadoires, France
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What La Souris Verte does
La Souris Verte (operating as Éditions La Souris Verte) is a privately held French catalog and e-commerce company headquartered in Peschadoires that has been supplying fundraising products to schools and associations for 32 years. The company operates a DTC e-commerce storefront at lasouris-verte.fr, complemented by paper and PDF catalogs, with delivery fulfilled across France and Belgium via third-party logistics partners (Geodis, DPD, Colissimo).
Its catalog comprises more than 100 SKUs organized into bags (Sacs Trendy, Maxi-Cabas, Tote Bags, Lunch Bags, isothermal and storage variants), stationery and accessories (pockets/pencil cases, wallets, pens, keychains), home decor (magnets, mugs, snow globes, rugs, decorative flamingos), event supplies (tombolas, loto, scratch tickets, surprise envelopes, kermesse packs), customized goods (children's drawing-based bags and textiles), and seasonal categories such as chocolate gift sets and Christmas merchandise. The technology stack is a standard e-commerce platform with bulk-order file import functionality and no disclosed proprietary AI, data, or platform components.
The revenue model is one-time wholesale-style product sales to schools and associations running fundraising campaigns. Customers purchase at a unit "prix d'achat" and resell at a suggested retail price yielding 40–100% margins (e.g., €1.25 purchase / €2.50 retail generating €125 profit on 100 units). Differentiation rests on a risk-free model featuring deferred 60-day payment terms and full reprisement of unsold inventory, a €380 free-shipping threshold, and a €50 customer referral program. Customer acquisition relies on SEO-optimized catalog pages, a fundraising blog, organic social (Instagram, Facebook, Pinterest), email newsletter, and word-of-mouth — no paid acquisition channels were disclosed. Headcount is reported as 11–50 employees and no funding rounds, M&A activity, or external ownership were disclosed.
La Souris Verte firmographics
Firmographics- Name
- La Souris Verte
- Legal name
- La Souris Verte
- Website
- https://lasouris-verte.fr
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- La Souris Verte is a privately held French e-commerce and catalog retailer that supplies schools and associations with bags, stationery, decor, tombolas, and customized textiles for risk-free fundraising campaigns across France and Belgium.
- Ownership category
- akta.pro rank
La Souris Verte industry classification
Industry- Product category
- Fundraising Merchandise Retail
- NAICS
- Office Supplies, Stationery, and Gift Retailers (4594), Gift, Novelty, and Souvenir Retailers (45942)
- SIC
- Wholesale-Miscellaneous Nondurable Goods (5190)
- akta.pro primary industry
- Trade Show Giveaways & Event Premiums (BPAFAMAG)
Keywords
Where La Souris Verte is headquartered
LocationHeadquarters
- HQ city
- Peschadoires
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
La Souris Verte business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Product Sales: One-time transaction sales of branded merchandise (bags, mugs, accessories, raffle tickets, novelty items) to schools and associations for fundraising purposes. Customers purchase products at wholesale prices and resell at retail to generate profit for their projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unit-based product pricing with volume-based profit margins |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
La Souris Verte product offering
Product offeringCore offering
La Souris Verte sells branded fundraising merchandise — reusable bags, lunch bags, stationery, decorative objects, calendars, raffle/lottery supplies, chocolates, and custom-printed textiles and objects — through its own e-commerce site to schools, associations, and community groups in France and Belgium. The core service is a risk-free fundraising model: customers purchase products at wholesale unit prices, resell them at suggested retail to generate profit, pay nothing for unsold inventory (which is reprised/buyback), and benefit from 60-day deferred payment terms and free shipping above €380.
Product overview
La Souris Verte (Editions La Souris Verte) is a French catalog-based e-commerce company that has been a partner to schools and associations for 32 years, specializing in fundraising products and supplies. The company offers a unified catalog of over 100+ products across multiple categories including trendy reusable bags (Sacs Trendy, Sacs Isothermes, Maxi-Cabas, Tote Bags), stationery and accessories (Pockets, Porte-Monnaies, Stylos, Porte-Clés), home décor items (Magnets, Mugs, Boules à Paillettes, Tapis), and event/ fundraising supplies (Tombolas, Loto, Tickets à Gratter, Calendriers). The core value proposition is enabling risk-free fundraising with 100% unsold inventory buyback, deferred payment up to 60 days, and free pre-sale planning documents. Products are sold through pre-sale catalogs and the website, with new collections released seasonally.
Differentiator
Problem solved
Functional benefit
Products and services
- Sacs Trendy
Companies that use La Souris Verte
Customer profileSegments3 records
Ideal customer profiles2 records
La Souris Verte technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
La Souris Verte partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
La Souris Verte competitors and assessment
Company assessmentDirect peers
- Abitel: French fundraising specialist selling catalog merchandise (bags, pens, calendars, gifts) to schools and associations with deferred-payment and unsold-inventory buyback terms—closely mirroring La Souris Verte's go-to-market.
- Fun Express: US-based fundraising and school rewards product catalog retailer offering toys, gifts, and incentive merchandise to schools and PTAs—closely aligned with La Souris Verte's catalog and customer base, in a different geography.
- Oriental Trading: US-based party, novelty, and fundraising merchandise catalog and e-commerce retailer. Direct US analog of La Souris Verte's model—sells similar product mix (pens, bags, gift items) to schools and organizations via catalog and online.
- School Specialty: Major US K-12 supplies and equipment provider, including a fundraising product line. Comparable target customer (US schools) and adjacent product mix to La Souris Verte's school-focused catalog.
- Fondapro: French fundraising product distributor serving écoles, collèges, and associations with catalog merchandise and pre-sale tools—a like-for-like competitor in the school/association fundraising vertical.
- Scolart: French supplier of fundraising products and school supplies, including catalog-based merchandise for école and collège fundraising campaigns. Closest direct competitor with the same target customer, product format, and risk-free model in France.
Broad incumbents
- Bureau Vallée: French office and school supplies retail chain. Competes on stationery and supplies SKU overlap, but addresses schools directly rather than through a fundraising-buyback model.
- Office Depot: Major office and school supplies retailer with French operations. Overlaps with La Souris Verte on stationery and supplies SKUs but serves schools as a direct buyer rather than as a fundraising-merchandise partner.
- Cultura: Largest French specialty retailer of stationery, creative hobbies, and gift products. Overlaps with La Souris Verte on stationery, gift, and decorative product categories, but serves a broader consumer base rather than the school/association fundraising niche.
Emerging players
- ID Market: French e-commerce retailer of home, gift, and lifestyle merchandise at value price points, with overlapping product categories (bags, decorative items, stationery) but no fundraising-specific value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
La Souris Verte social profiles
Digital presenceLa Souris Verte financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Souris Verte leadership team
Management profileNumber of profiles
La Souris Verte funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Souris Verte M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Souris Verte
What does La Souris Verte do?
La Souris Verte sells branded fundraising merchandise — reusable bags, lunch bags, stationery, decorative objects, calendars, raffle/lottery supplies, chocolates, and custom-printed textiles and objects — through its own e-commerce site to schools, associations, and community groups in France and Belgium. The core service is a risk-free fundraising model: customers purchase products at wholesale unit prices, resell them at suggested retail to generate profit, pay nothing for unsold inventory (which is reprised/buyback), and benefit from 60-day deferred payment terms and free shipping above €380.
Is La Souris Verte a public or private company?
La Souris Verte is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was La Souris Verte founded?
La Souris Verte was founded in 1997. It employs 11 to 50 people.
Where is La Souris Verte based?
La Souris Verte is headquartered in Peschadoires, France, in the Europe region.
How does La Souris Verte make money?
One revenue line is on record: product Sales.
Who are La Souris Verte's main competitors?
Direct peers on record are Abitel, Fun Express, Oriental Trading, School Specialty, Fondapro and Scolart. Broad incumbents are Bureau Vallée, Office Depot and Cultura. ID Market is listed as an emerging player.
Does La Souris Verte have an API?
No public API is recorded for La Souris Verte.
What industry is La Souris Verte in?
La Souris Verte's product category is Fundraising Merchandise Retail. Its primary akta.pro industry code is BPAFAMAG, Trade Show Giveaways & Event Premiums. Its NAICS code is 4594 and its SIC code is 5190.