What Metalco does

Metalco do Brasil is a privately-held Brazilian urban furniture manufacturer headquartered in Flores da Cunha, Rio Grande do Sul, operating as a subsidiary of the Agora Makers (THE PLACEMAKERS) group, which is positioned as the world's largest urban furniture manufacturer. The company designs, manufactures, and sells a comprehensive portfolio of outdoor urban equipment — including benches, litter bins, bicycle racks, bus shelters, playground equipment, urban planters, shade structures, totems, tree grates, picnic and game tables, and (since 2023) LED lighting fixtures — across approximately 80+ SKUs in 12 product categories. Core technology is rooted in materials science: high-performance reinforced concrete (HPC), anticorrosive carbon steel treatment, laminated wood, and combinations thereof, with proprietary capabilities in athermal concrete formulation (Parque da Cidade) and integrated green-roof drainage systems co-developed with architects.

The business operates on a project-based, quote-based revenue model with one-time product sales to government and private-sector clients. The go-to-market combines a direct enterprise sales team, a 'Kit de Atas' pre-approved public-sector procurement mechanism (enabling Brazilian municipal and state agencies to purchase without individual tenders), a single regional distributor (Collab Work Store in Pará), and a specification-driven marketing approach targeting architects and urban planners through gated catalogs, DWG technical files, and 3D Warehouse models. Customer base spans municipal and state governments (Contagem, Maceió, Santos, Pará, Santos), private developers (Pharos Corp, Aruna Urbanismo, JA8 Arquitetura Viva, PRC Empreendimentos), corporate campuses (JBS), education institutions (UFPA), tourism and leisure operators (Multiparque, SESC), and the judiciary (Court of Justice of Alagoas). Recent strategic activity centers on COP30 legacy projects in Belém/Pará funded by Vale S.A. and a 2023-2024 product-line extension into intelligent urban lighting via a strategic integration with French lighting specialist Eclatec.

Name

Metalco

Legal name

Metalco do Brasil

Website

https://metalcodobrasil.com.br

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Urban Furniture Manufacturing

NAICS

Institutional Furniture Manufacturing (337127)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Gazebo, Pavilion & Shade Structure Installation/Repair (HSAIAJAH)

akta.pro secondary industries

Sunrooms, Screen Rooms & Enclosures (HSAPALAF), Outdoor Railing, Guardrail & Balustrade Installation/Repair (HSAIAJAI)

Keywords

• Urban furniture manufacturing
• Outdoor street furniture
• Public space equipment
• Playground equipment manufacturing
• Urban lighting fixtures

Headquarters

HQ city

Flores Da Cunha

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Urban Furniture Product Sales: Metalco generates revenue through the direct sale of manufactured urban furniture products — benches, litter bins, bicycle parking, lighting, playgrounds, bus shelters, totems, planters, and more — to government agencies and private-sector clients. Sales are conducted via direct outreach, catalog-based lead generation, and a public-sector procurement portal. No recurring or subscription revenue model is indicated; transactions are one-time product sales, typically project-based with large order values tied to urban requalification or new construction projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Metalco do Brasil designs, manufactures, and sells a comprehensive catalog of urban furniture — including benches, bus shelters, trash bins, bicycle racks, urban planters, playground equipment, picnic/game tables, urban lighting fixtures, shade structures, totems, tree grates, path markers, and drinking fountains — primarily for Brazilian municipal, state, and federal government agencies, as well as for private developers, corporations, and leisure operators. Products are produced using high-performance concrete (HPC), anticorrosive-treated carbon steel, and laminated wood, with custom co-design capability for project-specific installations such as monumental planters and branded public space elements.

Product overview

Metalco is a Brazilian urban furniture manufacturer specializing in comprehensive outdoor urban solutions for public and private spaces. The product portfolio consists of multiple interconnected product lines organized by function: bus shelters (Abrigos: Atlântico, Hut, Pacífico, Santa Maria, Conbo, CE, Geo, Self, Urbox, Muse, Atlas) for public transit; urban benches (Bancos: Stone, Harris, Sarah, Maly, Libre, Rivola, Venezia, Gaivota, Onda Collection, Cobra, Idea L, Jasper, Puzzle, Ibirapuera, Diamante, Demetra, Big Harris, Twin with Chess Top) for seating and contemplation; bicycle racks (Bicicletários: Spyra, Guardia, PB1, BP1, Spyra CL) for sustainable mobility; playground equipment (Brinquedos: Coleção Joy, Balanço Tempo, Gira-Gira Orbital, Gira-Gira Coletivo, Gira-Gira Inclinado, Ping Pong, Animal Factory, Fut Table) for children's recreation; urban planters (Floreiras: Corolla, Clássica, Saturno, Sua Maestà) for landscaping integration; trash bins (Lixeiras: Sorrento, Bravo, Bravo Econômica, Box Wood, Q, Tulip, Doha, Spencer) for waste management; lighting fixtures (Luminárias: Arandela Toscana, Stella L, Stella T, Stella F, Stella Park, Toscana) for urban illumination; shade structures (Petals) for climate comfort; totems (Totens: Conbo, Frame, Icaro, Leggio, Lettere) for information and signage; tree grates (Grades: Perla C, Perla Q, Rings, Stelo) for tree protection; and picnic/game tables (Air-L, Yoo). The products are designed primarily in high-performance concrete (HPC) and carbon steel with anticorrosive treatment, emphasizing durability, sustainability, and social design principles.

Differentiator

Problem solved

Functional benefit

Products and services

• Urban Benches (Bancos) A complete line of urban benches manufactured in high-performance concrete (HPC) with natural solid wood seats and carbon steel elements. The collection includes Stone (river-stone-inspired sculptural design), Harris, Sarah, Maly, Libre, Rivola, Venezia, Gaivota, Onda Collection (flowing lines, some versions with USB charging), Cobra, Idea L, Jasper, Puzzle, Ibirapuera, Diamante, Demetra, Big Harris, and the Twin with Chess Top bench (co-developed with RW Arq Concept). Designed for urban outdoor seating, contemplation areas, and public space integration. Sold to municipal and state government agencies and to private developers, corporations, and landscape architects.
• Bus Shelters (Abrigos) A line of bus shelters for public transit areas, including Atlântico, Hut, Pacífico, Santa Maria, Conbo, CE, Geo, Self, Urbox, Muse, and Atlas. Atlas features steel support elements, laminated glass walls, and green roof capabilities; Urbox offers modern design with optional LED lighting integration. Designed for urban transit infrastructure programs. Sold to municipal and state public transit authorities and private transit operators.
• Bicycle Racks (Bicicletários) Bicycle parking infrastructure encouraging sustainable mobility in urban spaces, including Spyra, Guardia, PB1 (monolithic block format), BP1, and Spyra CL variants. Designed for public bicycle infrastructure deployment, parks, corporate campuses, and transit hubs. Sold to government mobility programs and to private developers.
• Urban Trash Bins and Ashtrays (Lixeiras/Cinzeiro) A complete line of urban waste bins for parks, public squares, transit areas, and high-traffic environments, including Sorrento (lightweight functional), Bravo (with reinforced cover emphasizing sustainability), Bravo Econômica (economical version), Box Wood (carbon steel with certified wood), Q, Tulip (for park/recreational areas), Doha (concrete for intensive use), and Spencer. Sold to government agencies and to private developers and leisure operators.
• Urban Planters (Floreiras) Urban planters integrating landscaping into public spaces, including Corolla (with integrated HPC concrete seating), Clássica, Saturno (HPC concrete), and Sua Maestà — a monumental modular planter in reinforced HPC with 15 modules of 1630mm width, weighing over 2 tonnes each (total exceeding 30 tonnes), developed for the Pharos Corp project. Sold to government agencies, private developers, and landscape architects for urban landscape integration.
• Coleção Joy — Playground Equipment Collection A collection of children's playground equipment for urban public spaces, including the Balanço Tempo swing, Gira-Gira Orbital (orbital merry-go-round with circular laminated wood base), Gira-Gira Coletivo (collective merry-go-round), Gira-Gira Inclinado (inclined merry-go-round), Animal Factory (painted steel animal-shaped play elements in real-life dimensions), Fut Table (outdoor foosball), and Ping Pong (concrete outdoor table tennis table developed to withstand intensive use). Sold to municipal governments, schools, and private developers for children's recreation areas in parks and public spaces.
• Picnic and Game Tables (Air-L, Yoo) Outdoor picnic and game tables for urban recreational and coexistence areas. Air-L is a picnic table with integrated seating for outdoor dining; Yoo is an outdoor game table for urban recreational spaces. Sold to public parks, leisure operators, and private developers.
• Urban Lighting Fixtures (Luminárias) A line of urban lighting fixtures for street, park, and wall illumination, including Arandela Toscana (square wall light with LED and cut-rectangle light diffusion), Stella L (L-format street lighting), Stella T (T-format), Stella F (inverted F-format), Stella Park (park/landscape lighting), and Toscana (square fixture co-designed with Graziela Verdi with geometric cut-out light diffusion). LED technology integrated via partnership with Eclatec. Sold to government agencies and private developers for urban illumination projects.
• Petals — Shade Structures (Sombra na Cidade) Flower petal-shaped shade structures with optional green roof and integrated drainage system developed by Metalco engineering, featuring athermal white concrete. Developed for the Parque da Cidade project in Belém to address the Amazon climate. Sold to government agencies and private developers for public space climate comfort.
• Informational Totems and Signage (Totens) Informational totems and signage for public spaces, including Conbo (HPC frame structure with dual LED display and tempered glass front), Frame (HPC frame totem with optional LED), Ícaro (carbon steel box totem with dual-sided display), Leggio (carbon steel tube structure with customizable display surface), and Lettere (carbon steel letters for signage, establishment fronts, or city identification). Sold to government agencies and private developers for wayfinding and information display.
• Tree Grates (Grades) Tree grates for urban tree protection and drainage, including Perla C (C-shaped bipartite with rain permeability via laser-cut geometric patterns), Perla Q (Q-shaped), Rings (ring-shaped geometric design), and Stelo (stem design by Raffaele Lazzari with laser-cut rectangular/square patterns). Sold to government agencies and private developers for urban tree protection.
• Path Markers and Bollards (Balizadores) Path markers and bollards for urban circulation and safety, including Bola (ball-shaped), Tipo 2 (type 2 demarcating paths), and Bloc (block-style reinforcing path orientation and security). Sold to government agencies and private developers for urban circulation demarcation.
• Drinking Fountains and Showers (Fontes e Duchas) Public drinking fountains and showers for urban parks, beaches, and public spaces. Sold to government agencies and leisure operators.

Quantifiable outcome

• Marco dos Corais won the ArchDaily Brasil 'Obra do Ano 2024' award
• +2 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered core, regional and minor.

• EclateccoreTechnology or IntegrationMetalco's lighting solutions are now presented alongside Eclatec, a French brand with nearly 100 years of expertise in urban and architectural lighting and part of the AGORA MAKERS group. Eclatec provides LED efficiency, intelligent control, and contemporary design for Metalco's lighting products (Toscana, Stella L, Stella T, Stella F, Stella Park, Arandela). The partnership combines Metalco's urban furniture portfolio with Eclatec's specialized lighting technology, presenting integrated outdoor illumination solutions.
• Collab Work StoreregionalChannel Partner/ Reseller/ DistributorCollab Work Store is the official distributor and representative of Metalco in the state of Pará, Brazil. The distributor managed the supply and integration of Metalco products into three major Pará government projects: Porto Futuro II, Nova Doca, and Parque da Cidade — all high-profile urban interventions in Belém, the latter being a 500,000 m² park delivered as part of the COP30 urban legacy.
• Graziela VerdiminorStrategic or Co-development PartnerGraziela Verdi is credited as co-designer of the Toscana lighting fixture alongside Metalco Design. This is a product co-development collaboration rather than a strategic business partnership.
• RW Arq ConceptcoreStrategic or Co-development PartnerRW Arq Concept is the architecture firm behind three of Metalco's largest projects in Pará — Porto Futuro II, Nova Doca, and Parque da Cidade (Belém). The firm collaborated with Metalco's engineering team to co-develop custom products including the Twin bench with integrated chess top, the concrete Ping-Pong table, and the athermal concrete Petals shade structures with green roof. RW Arq Concept is the primary design partner for Metalco's COP30 urban legacy projects.
• ICLEI — Governança Local para SustentabilidademinorStrategic or Co-development PartnerICLEI (Local Governments for Sustainability) partnered with the architects Verônica Lago and Rosana Piló on the Praça Tancredo Neves project in Contagem/MG, contributing a sustainable rain garden component alongside Metalco's Joy Collection playground equipment.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bellitalia: Italian manufacturer of concrete urban elements including benches, planters, bollards, and fountains. Comparable material specialization in concrete urban furniture and similar focus on public space installations for municipalities.
• Forms+Surfaces: US manufacturer of architectural site furniture, lighting, and surface products. Comparable product categories (benches, planters, litter receptacles, bicycle parking) and similar premium design positioning for commercial and institutional projects.
• Streetlife: Dutch street furniture manufacturer offering benches, tree grates, bollards, and bicycle parking for public spaces. Comparable product categories and emphasis on durable materials with design quality for urban realm projects.
• Maglin Furniture: Canadian manufacturer of outdoor site furniture including benches, litter receptacles, planters, and bicycle racks. Comparable focus on public realm furniture with metal and concrete construction for municipal and commercial clients.
• Victor Stanley: US site furnishings manufacturer offering benches, litter receptacles, bike racks, bollards, and tree grates for public spaces. Comparable product breadth and focus on durable, design-forward urban furniture for municipal and commercial applications.
• Escofet: Spanish manufacturer specializing in concrete urban elements including benches, bollards, and paving. Comparable material expertise (high-performance concrete), product categories, and focus on urban landscape architecture projects.
• Santa & Cole: Spanish urban and street furniture manufacturer with strong design heritage and editor brand positioning. Comparable in focus on benches, planters, bollards, and lighting for public realm, with similar specification by architects for high-profile urban projects.
• Furnitubes: UK street furniture manufacturer offering benches, bollards, litter bins, cycle parking, and tree protection products. Comparable product breadth for public realm applications and similar specification-driven sales model targeting architects and local authorities.
• Metalco Srl: The original Italian Metalco, now sister company within THE PLACEMAKERS group. Manufactures urban furniture including benches, planters, bicycle racks, and lighting for European public spaces. Direct corporate lineage and shared product DNA make it the closest comparable to Metalco do Brasil.
• Landscape Forms: Major US manufacturer of outdoor site furniture including benches, lighting, planters, and litter receptacles for public and commercial spaces. Comparable product breadth, design-led positioning, and focus on architects/landscape architects as specification channel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/metalcobr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metalco