Riis Rejser
Riis Rejser is a Danish tour operator founded in 1973 that sells escorted bus tours, flight packages, and river cruises across Europe to Danish individual travelers, leveraging 47 domestic pickup points and Danish-speaking guides.
- Company typePrivate
- Founded1973
- HeadquartersLemvig, Denmark
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Riis Rejser does
Riis Rejser A/S is a privately held Danish travel company founded in 1973 and headquartered in Lemvig, Denmark. The company organizes and sells escorted group tours across Europe, operating three core product lines: guided bus tours departing from 47 pickup points across Denmark, flight-based tour packages, and river cruises on European waterways (Rhine, Mosel, Danube, Douro, Rhône, Seine). The customer base is overwhelmingly Danish individual travelers seeking curated, all-inclusive European experiences with Danish-speaking tour leaders, typically aged 40+ and interested in cultural, musical, seasonal, and culinary themes. The portfolio spans 500+ itineraries across 30+ destinations, with themed categories including André Rieu concert tours, Christmas market packages, opera and music tours, Dutch flower season tours, wine tours, summer holidays, and long-stay (14-25 day) vacations.
The underlying technology is a direct-to-consumer online booking platform with real-time availability, search by destination, trip type, month, and price range, plus a customer account management system. A separate B2B platform, BusProNet, enables travel agencies to book tours on behalf of customers under commission arrangements. The company distributes through its website, telephone sales, printed catalogs, and an email newsletter, with social media presence on Facebook. No mobile app, public API, or AI/ML capabilities are evident in the data.
Revenue is generated through one-time package tour sales, with prices ranging from approximately 2,795 kr for short weekend trips to 16,295 kr for premium river cruise cabins. The company holds exclusive arrangements with Sijfa Cruises for the MS Otello and MS Carmen vessels, and maintains preferred hotel partnerships across Europe. Riis Rejser is a member of Rejsegarantifonden (nr. 1466), the mandatory Danish Travel Guarantee Fund, providing regulatory legitimacy and consumer insolvency protection.
Riis Rejser firmographics
Firmographics- Name
- Riis Rejser
- Legal name
- Riis Rejser
- Website
- https://riisrejser.dk
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Riis Rejser is a Danish tour operator founded in 1973 that sells escorted bus tours, flight packages, and river cruises across Europe to Danish individual travelers, leveraging 47 domestic pickup points and Danish-speaking guides.
- Ownership category
- akta.pro rank
Riis Rejser industry classification
Industry- Product category
- Escorted Group Tour Operator
- NAICS
- Tour Operators (561520), Tour Operators (56152), Scenic and Sightseeing Transportation, Water (4872)
- akta.pro primary industry
- Small-Group Escorted Tour Operators (THAKADAB)
- akta.pro secondary industries
- Private/Customized Multi-Day Tour Operators (THAKADAC), Domestic/In-Country Multi-Day Tour Operators (THAKADAL), Cruise + Guided Land Tour Packages (THAEAHAJ)
Keywords
Where Riis Rejser is headquartered
LocationHeadquarters
- HQ city
- Lemvig
- HQ country
- Denmark
- HQ region
- Europe
Markets served
Riis Rejser business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Package Tours - Bus, Flight, and River Cruises: Riis Rejser generates revenue by selling complete package tours including transportation (bus, flight, or river cruise), accommodation, meals, and guided excursions. The company operates a tour operator model where they design and sell pre-packaged travel experiences across Europe with Danish-speaking travel leaders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | River Cruise Cabin Pricing - MS Otello |
| One time/ perpetual license | Multi-year contract | Bus Tour Pricing - Bruxelles og Belgien |
| One time/ perpetual license | Multi-year contract | Stockholm Bus Tour |
| One time/ perpetual license | Multi-year contract | Christmas Tour - Harzen Goslar |
| One time/ perpetual license | Multi-year contract | Holland Flower Parade Tours |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Riis Rejser product offering
Product offeringCore offering
Riis Rejser A/S designs and sells pre-packaged escorted European tours for Danish travelers, organized as bus tours (with Danish-speaking tour leaders), flight-inclusive packages, and river cruises aboard dedicated ships such as MS Otello. Each package bundles transportation, hotel accommodation, many meals, guided excursions, and a Danish-speaking tour leader, with destinations spanning 30+ European countries and themed variants including André Rieu concert tours, Christmas market trips, Dutch flower season tours to Keukenhof, wine tours, summer holidays, long-stay holidays (14-25 days), weekend breaks, and city breaks.
Product overview
Riis Rejser is a Danish travel company established in 1973 offering a comprehensive portfolio of escorted travel experiences across Europe. The company operates three core product lines: Busrejser (guided bus tours departing from 47 Danish cities), Flyrejser (flight packages), and Flodkrydstogter (river cruises on ships like M/S Otello). The product portfolio encompasses themed travel categories including Musikrejser and Andre Rieu Tours (concert trips), Julemarkeder og Nytår (seasonal Christmas and New Year tours), Sommerferie, Vinrejser (wine tours), Rundrejser, Langtidsferie (extended 14-25 day stays), and Blomsterrejser (Dutch flower season tours). Additional services include Group Travel, City Breaks, Weekend Trips, and Gift Cards. The company operates a network of 47 boarding points across Denmark and is a member of Rejsegarantifonden (travel guarantee fund).
Differentiator
Problem solved
Functional benefit
Products and services
- Bus Tours (Busrejser med rejseleder)
Companies that use Riis Rejser
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Riis Rejser technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Riis Rejser partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Sijfa CruisescoreSijfa Cruises operates the MS Otello and MS Carmen river cruise ships that Riis Rejser exclusively uses for their river cruise packages. The partnership involves coordinated scheduling, cabin allocations, and service standards for Danish-speaking cruise tours across European rivers including Rhine, Mosel, and Danube. Riis Rejser markets these cruises as their primary river cruise product with full-board dining, cabin categories, and included excursions.
- MS Otello (Sijfa Cruises)coreThe MS Otello is a Dutch-owned river cruise ship with approximately 120-123 guest capacity, 61 cabins, 2 decks plus sun deck, featuring restaurant, lounge, bar, and free WiFi. The ship was fully renovated in 2018 and operates exclusively for Riis Rejser's Danish-speaking tours with all meals, drinks included with lunch/dinner, and Danish travel leader accompaniment.
- MS Carmen (Sijfa Cruises)coreThe MS Carmen is a hotel ship positioned in Lelystad, Netherlands during spring season for Riis Rejser's Holland flower tours. All cabins have private bathroom, air conditioning, and TV. The ship features restaurant, lounge, and bar with half-board service included in tour packages.
- Holiday Inn Express Brussels Grand PlaceminorPreferred hotel partner for Brussels tours, located 10 minutes walk from Grand Place with good, well-equipped rooms including breakfast.
- Mercure Hotel KrefeldminorOvernight hotel partner used on Brussels tours, providing accommodation with breakfast included.
- PLAZA INN GoslarminorPrimary hotel for Harzen Christmas tours, located 15 minutes walk from Goslar's historic center with 165 rooms, restaurant, and bar.
- Hotel de StoppelbergminorFamily-run hotel near Beekbergen used for Holland flower tours, offering rooms in 3 categories (Budget/Standard/Deluxe), restaurant with morning buffet and evening menu.
- Fletcher Hotel-Restaurant De Buunderkampminor4-star hotel in Veluwe nature park used for Holland tours, featuring restaurant and bar with good atmosphere.
- Clarion Hotel Amaranten (Stockholm)minorCentral Stockholm hotel near shopping and Gamla Stan, used for Stockholm bus tours with all rooms featuring bath, toilet, TV, and telephone.
- Rejsegarantifonden nr. 1466coreRiis Rejser is a member of the Danish Travel Guarantee Fund (Rejsegarantifonden), which provides consumer protection for travelers in case of company insolvency. This membership is mandatory for Danish travel operators and provides regulatory legitimacy.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Riis Rejser competitors and assessment
Company assessmentDirect peers
- Nyhavn Rejser: Copenhagen-based Danish tour operator offering bus tours, river cruises, and themed European packages. Overlaps directly with Riis Rejser's bus tour and river cruise product lines.
- Ving: One of the largest Nordic tour operators (part of Vinggruppen), selling charter holidays, package tours, and themed trips to Danish and Swedish consumers. Directly competes with Riis Rejser for the Danish package tour customer.
- Tjæreborg Rejser: Danish tour operator (TUI subsidiary) offering package holidays, charter flights, and themed tours to Danish consumers. Direct competitor in the same demographic and product categories as Riis Rejser, though with larger scale and broader destination coverage.
- Apollo Rejser: Danish tour operator (part of Apollo Group/Schauinsland-Reisen) offering package tours, charter flights, and city breaks to Danish travelers. Closely comparable product mix and target customer as Riis Rejser.
- Star Tour: Nordic tour operator (Vinggruppen) selling package holidays and charter flights to Denmark and Sweden. Directly competes for Danish leisure travelers with similar package tour products.
- Gislev Rejser: Danish tour operator offering bus tours, flight packages, and themed trips across Europe. Similar size, product mix, and Danish-speaking tour leader model as Riis Rejser — a true scale comparable.
- Bravo Tours: Danish tour operator specializing in package holidays, charter flights, and themed travel for the Danish market. A direct competitor with similar product structure and target demographic.
Broad incumbents
- TUI: Global travel and tourism conglomerate with a strong Danish presence via Tjæreborg. Offers the same core product categories (package tours, flights, cruises) as Riis Rejser across a much broader portfolio and international scale.
- Viking Cruises: Global river cruise leader operating a large fleet across European rivers. Overlaps with Riis Rejser's river cruise product on the Rhine, Mosel, and Danube, but on a vastly larger scale and international basis.
- A-ROSA: Major European river cruise line with a fleet serving Rhine, Danube, and other waterways. Comparable to Riis Rejser's river cruise product but operates at fleet scale across multiple European source markets.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Riis Rejser social profiles
Digital presenceRiis Rejser financial estimates
Financial estimateRevenue estimate
Valuation estimate
Riis Rejser leadership team
Management profileNumber of profiles
Riis Rejser funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Riis Rejser M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Riis Rejser
What does Riis Rejser do?
Riis Rejser A/S designs and sells pre-packaged escorted European tours for Danish travelers, organized as bus tours (with Danish-speaking tour leaders), flight-inclusive packages, and river cruises aboard dedicated ships such as MS Otello. Each package bundles transportation, hotel accommodation, many meals, guided excursions, and a Danish-speaking tour leader, with destinations spanning 30+ European countries and themed variants including André Rieu concert tours, Christmas market trips, Dutch flower season tours to Keukenhof, wine tours, summer holidays, long-stay holidays (14-25 days), weekend breaks, and city breaks.
Is Riis Rejser a public or private company?
Riis Rejser is a private company. It is classified as unknown and is currently operating.
When was Riis Rejser founded?
Riis Rejser was founded in 1973. It employs 11 to 50 people.
Where is Riis Rejser based?
Riis Rejser is headquartered in Lemvig, Denmark, in the Europe region.
How does Riis Rejser make money?
One revenue line is on record: package Tours - Bus, Flight, and River Cruises.
Who are Riis Rejser's main competitors?
Direct peers on record are Nyhavn Rejser, Ving, Tjæreborg Rejser, Apollo Rejser, Star Tour, Gislev Rejser and Bravo Tours. Broad incumbents are TUI, Viking Cruises and A-ROSA.
Does Riis Rejser have an API?
No public API is recorded for Riis Rejser.
What industry is Riis Rejser in?
Riis Rejser's product category is Escorted Group Tour Operator. Its primary akta.pro industry code is THAKADAB, Small-Group Escorted Tour Operators, with a secondary code of THAKADAC, Private/Customized Multi-Day Tour Operators. Its NAICS code is 561520.