Nyhavn Rejser

What Nyhavn Rejser does

Nyhavn Rejser A/S is a privately held Danish luxury travel agency founded in 1988 and headquartered at Folke Bernadottes Allé 7 in Copenhagen Ø. The firm designs and books bespoke international travel packages for affluent Danish travelers, with core offerings centered on consultative travel-advisor services spanning safari, beach and luxury resorts, cultural tours, family holidays, cruises, expeditions, ski, and round-the-world itineraries to 73 destinations across Africa, Asia, Australasia, Europe, the Americas, the Middle East, the Indian Ocean, and the Pacific. The agency maintains a dedicated corporate and group travel division (Erhvervs- og Grupperejser) and supports demand generation through a content-rich website (nyhavn.dk), a blog (Blogunivers), a weekly-to-biweekly newsletter, in-person travel lectures (rejseforedrag), and a customer magazine called Passion.

The company's service architecture is human-driven rather than technology-driven: customers initiate contact by phone, email, or website inquiry, and advisors deliver a five-step consultative process from initial consultation through ongoing in-trip support, including a 24/7 emergency line while abroad. The Rejsefinder discovery tool and curated luxury-hotel microsite support advisor-led sales, but no proprietary booking engine, mobile app, API, or AI/automation layer is described in source material.

Revenue is generated principally through commissions and margins on packaged travel sales (flights, accommodations, transfers, activities, experiences), with quote-based pricing in Danish Kroner ranging from roughly DKK 10,500 for shorter regional trips to DKK 92,000 for premium multi-day itineraries (e.g., Iceland Deluxe), plus a revenue-sharing arrangement on Gouda travel insurance add-ons. All bookings are protected under Danish package travel law (pakkerejseloven) and Rejsegarantifonden membership. The go-to-market motion is sales-led and direct, with no marketplace, third-party reseller, or self-service online booking channel; the customer base is bifurcated between affluent individuals/families/couples (primary) and Danish corporate and organized-group clients (secondary).

Name

Nyhavn Rejser

Legal name

Nyhavn Rejser A/S

Website

https://nyhavn.dk

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Short description

Nyhavn Rejser is a privately held Danish luxury travel agency founded in 1988 that designs and books bespoke international travel packages for affluent Danish individuals, families, and corporate groups across 73 global destinations, supported by a sales-led advisor model and Danish package-travel-law protections.

Ownership category

akta.pro rank

Product category

Luxury Travel Agency Services

NAICS

Travel Agencies (561510), Tour Operators (561520), Travel Agencies (56151), Travel Arrangement and Reservation Services (5615)

akta.pro primary industry

Concierge & Luxury Personal Itinerary Design (THAKAOAB)

akta.pro secondary industries

Luxury Multi-Day Tour Operators (THAKADAE), Group, Family & Multi-Generational Travel Planning (HSACAKAK)

Keywords

• Luxury travel packages
• Bespoke travel itineraries
• Corporate group travel
• Destination travel agency
• Travel advisory services

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Package Travel Sales: Nyhavn Rejser generates revenue through the sale of complete travel packages combining flights, accommodations, transfers, activities, and experiences. Prices are quoted per person with child pricing available. The company acts as a travel agency earning commissions and margins on packaged travel arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Nyhavn Rejser designs and sells fully tailor-made luxury travel packages combining flights, accommodation, transfers, activities, and experiences for Danish travelers across 73 global destinations. Each booking is delivered through a consultative 5-step process handled by personally-traveled travel advisors, with 24/7 emergency support during travel and full consumer protection under Danish package travel law (pakkerejseloven) and the Rejsegarantifonden. A separate Erhvervs- og Grupperejser division serves corporate and group travel clients with bespoke itineraries.

Product overview

Nyhavn Rejser is a Danish luxury travel agency offering a comprehensive portfolio of travel advisory and planning services. The core offering centers on personalized travel consulting through experienced rejserådgivere (travel advisors), supported by digital tools including a Rejsefinder (trip finder) for destination discovery. The portfolio includes specialized services for corporate and group travel (Erhvervs- og Grupperejser), travel lectures (Rejseforedrag), curated luxury hotel selections, and special travel offers. The agency operates as a traditional travel brokerage rather than a technology platform, providing human-driven advisory services across diverse travel types including cultural trips, beach/luxury vacations, safari, cruises, train journeys, arctic expeditions, family holidays, and ski trips to destinations worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Erhvervs- og Grupperejser: Business and group travel division offering customized corporate travel solutions

Products and services

• Personalized Travel Advisory (Rejserådgivere) Consultative travel planning service in which an assigned Danish travel advisor works with the customer to design a fully tailor-made international itinerary combining flights, accommodation, transfers, activities, and curated experiences, supported by 24/7 emergency assistance during travel. Intended for affluent Danish individual travelers, couples, families, and multi-generational groups.
• Corporate & Group Travel (Erhvervs- og Grupperejser) Bespoke group and corporate travel service for Danish businesses and organizations, covering customized itineraries, incentive trips, retreats, and group programs, delivered through a dedicated Erhvervs- og Grupperejser division with its own advisor team.
• Travel Lectures (Rejseforedrag)

Quantifiable outcome

• Full consumer protection under Danish package travel law for all bookings
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• RejsegarantifondencoreOthersNyhavn Rejser is a member of Rejsegarantifonden, the Danish Travel Guarantee Fund, which provides financial protection to customers in case the company becomes insolvent. This membership is a regulatory requirement and provides consumer trust.
• TravelifecoreStrategic or Co-development PartnerNyhavn Rejser holds Travelife certification, demonstrating the company's commitment to sustainability and responsible tourism practices in its operations and supply chain.
• Baglioni Resort SardiniacoreGTM or Marketing PartnerBaglioni Resort Sardinia is a featured luxury property in Nyhavn Rejser's Italian travel itineraries. The resort is a member of Leading Hotels of the World and houses Michelin-starred restaurant Gusto by Sadler.
• Banyan Tree SamuicoreGTM or Marketing PartnerBanyan Tree Samui is a featured luxury resort in Nyhavn Rejser's Thailand itineraries. The 5-star resort offers pool villas and is part of the Banyan Tree brand known for luxury hospitality.
• Six Senses Resorts & SpacoreGTM or Marketing PartnerSix Senses Samui and Six Senses Yao Noi are featured luxury properties in Nyhavn Rejser's Thailand itineraries. Six Senses is a leading luxury wellness and resort brand known for its focus on sustainability and barefoot luxury.
• Sra Bua by Kiin Kiin (Siam Kempinski Hotel Bangkok)minorGTM or Marketing PartnerThe Michelin-starred (2017, 2018–2023) restaurant Sra Bua by Kiin Kiin is featured as an included gourmet dining experience in Nyhavn Rejser's Bangkok/Thailand itineraries. Co-founded by Danish chef Henrik Yde.
• Leading Hotels of the WorldcoreStrategic or Co-development PartnerBaglioni Resort Sardinia (featured in Nyhavn Rejser itineraries) is a member of Leading Hotels of the World, a prestigious collection of independent luxury hotels. This membership provides quality assurance and marketing reach.
• Gouda RejseforsikringminorGTM or Marketing PartnerNyhavn Rejser recommends Gouda travel insurance to its customers and offers it as an add-on during the booking process. This is a revenue-generating partnership.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Kuoni Travel (Switzerland): Kuoni is a long-established Swiss luxury and bespoke travel operator offering tailor-made international trips with personal advisors. It is comparable to Nyhavn Rejser in its high-end, advisor-led custom itinerary design, but operates at materially larger scale and across multiple countries.
• Abercrombie & Kent: Abercrombie & Kent is a global luxury travel company specializing in customized, high-touch international itineraries. Like Nyhavn Rejser, it sells bespoke luxury trips with personal travel consultants, but at much greater scale, with owned luxury product in some destinations.
• TUI (Norden): TUI is the largest integrated travel group in Northern Europe, operating package tours, OTAs, and own-brand hotels across Denmark and the Nordics. While vastly larger and more mass-market than Nyhavn Rejser, it competes for some overlap of Danish leisure travelers and corporate travel budgets.

Direct peers

• Original Travel (UK): Original Travel is a UK-based independent travel company offering tailor-made holidays designed by knowledgeable country specialists. It mirrors Nyhavn Rejser's model of personally-traveled advisors creating bespoke luxury itineraries, with a similarly broad multi-region destination catalogue.
• Black Tomato (UK): Black Tomato is a UK luxury travel agency specializing in bespoke, experience-led international trips for affluent travelers. Its consultative, advisor-driven model and premium pricing are directly comparable to Nyhavn Rejser's luxury personal itinerary design service.
• Jacada Travel: Jacada Travel is a boutique luxury travel company creating personalized high-end itineraries with dedicated travel designers. It shares Nyhavn Rejser's emphasis on expert human advisors, premium per-trip pricing, and global destination breadth.
• Cazenove+Loyd: Cazenove+Loyd is a London-based luxury travel specialist offering tailor-made itineraries curated by destination experts. Like Nyhavn Rejser, it serves an affluent client base seeking personalized, full-service travel planning with first-hand advisor knowledge.

Others

• Traveller Made: Traveller Made is a global network of high-end travel designers and luxury travel agencies. While not a direct competitor, Nyhavn Rejser's bespoke model and luxury positioning make it a candidate member/peer within this community of independent luxury travel designers.

Regional players

• Apollo Rejser (Denmark): Apollo Rejser is a Danish tour operator offering package holidays to a range of international destinations for the Danish market. It overlaps with Nyhavn Rejser on Danish customer base and destination coverage, but is positioned more toward mainstream package travel than the luxury bespoke niche.
• MyPlanet (Scandinavian travel): MyPlanet is a Norwegian boutique travel company offering personally curated trips to destinations worldwide, often with a focus on unique or 'off the beaten track' experiences. Comparable to Nyhavn Rejser in its boutique, experience-led approach, though it operates in the Norwegian rather than Danish market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NyhavnRejser

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nyhavn Rejser