Open Door Coaching
Open Door Coaching is an Australian coaching education provider delivering government-accredited Certificate IV and Diploma qualifications in workplace and business coaching, integrated with ICF credentialing pathways for managers, leaders, HR professionals, and aspiring professional coaches across Australia and internationally.
- Company typePrivate
- Founded2007
- HeadquartersElwood, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Open Door Coaching does
Open Door Coaching is an Australian professional training and coaching education provider, founded in 2003 and headquartered in Melbourne (with a registered Sydney address). The company delivers government-accredited workplace and business coaching qualifications — most notably the Certificate IV in Workplace and Business Coaching (11314NAT) and the Diploma of Leadership Coaching (11315NAT) — combined with International Coach Federation (ICF) credentialing pathways. It is among the first programs in Australia to achieve ICF accreditation (continuously held since 2007) and secured ICF Level 1 and Level 2 Coaching Education Provider status in August 2022. The product portfolio also includes Coaching Culture Certification, Team Coaching, Leader as Coach, Performance Conversations, ICF Mentor Coaching, Executive Coaching, Workplace Mediation, and Mental Health First Aid, plus published books ('What Makes a Great Coach?' and 'Bring Out Their Best'). Customer segments span managers and leaders at all levels, HR/L&D professionals, senior executives, aspiring professional coaches, and organizations in both government and private sectors, with named engagements including ANZ, Sunsuper, BOQ, Nestlé, CSIRO, NSW/Victoria Police, and Queensland Government. In 2025, Open Door was acquired by Scentia, joining the Australian Institute of Management (AIM) and the Institute of Executive Coaching and Leadership (IECL) under a combined education group. Revenue is generated via per-program course fees ($4,450-$7,950 for qualifications, $2,250-$3,500 for mentor coaching packages), executive coaching engagements, in-house corporate training, workbook and webinar sales, and book royalties. Delivery combines a proprietary eLearning platform (online workbooks, videos, assessment submission) with live-virtual sessions via Zoom, supported by a weekly Coaching Café webinar and podcast distribution on Apple Podcasts and Spotify. Open Door Coaching is an Australian professional training and coaching education provider, founded in 2003 and headquartered in Melbourne (with a registered Sydney address). The company delivers government-accredited workplace and business coaching qualifications — most notably the Certificate IV in Workplace and Business Coaching (11314NAT) and the Diploma of Leadership Coaching (11315NAT) — combined with International Coach Federation (ICF) credentialing pathways. It is among the first programs in Australia to achieve ICF accreditation (continuously held since 2007) and secured ICF Level 1 and Level 2 Coaching Education Provider status in August 2022. The product portfolio also includes Coaching Culture Certification, Team Coaching, Leader as Coach, Performance Conversations, ICF Mentor Coaching, Executive Coaching, Workplace Mediation, and Mental Health First Aid, plus published books ('What Makes a Great Coach?' and 'Bring Out Their Best'). Customer segments span managers and leaders at all levels, HR/L&D professionals, senior executives, aspiring professional coaches, and organizations in both government and private sectors, with named engagements including ANZ, Sunsuper, BOQ, Nestlé, CSIRO, NSW/Victoria Police, and Queensland Government. In 2025, Open Door was acquired by Scentia, joining the Australian Institute of Management (AIM) and the Institute of Executive Coaching and Leadership (IECL) under a combined education group. Revenue is generated via per-program course fees ($4,450-$7,950 for qualifications, $2,250-$3,500 for mentor coaching packages), executive coaching engagements, in-house corporate training, workbook and webinar sales, and book royalties. Delivery combines a proprietary eLearning platform (online workbooks, videos, assessment submission) with live-virtual sessions via Zoom, supported by a weekly Coaching Café webinar and podcast distribution on Apple Podcasts and Spotify.
Open Door Coaching firmographics
Firmographics- Name
- Open Door Coaching
- Legal name
- The Open Door Coaching Group Pty Ltd
- Website
- https://opendoorcoaching.com.au
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Open Door Coaching is an Australian coaching education provider delivering government-accredited Certificate IV and Diploma qualifications in workplace and business coaching, integrated with ICF credentialing pathways for managers, leaders, HR professionals, and aspiring professional coaches across Australia and internationally.
- Ownership category
- akta.pro rank
Where Open Door Coaching is headquartered
LocationHeadquarters
- HQ city
- Elwood
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Open Door Coaching business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Coaching Qualifications and Programs: Government-accredited coaching qualifications (Certificate IV and Diploma) delivered via self-paced online or face-to-face (via ZOOM) formats. Primary revenue stream with tiered pricing based on delivery method.
- Professional Services - Executive Coaching: One-on-one executive coaching services for senior leaders conducted weekly/fortnightly initially, tapering to 3-4 week intervals over 3-6 month programs.
- Mentor Coaching Programs: ICF credential support with individual mentoring sessions (6-hour or 10-hour packages) for ACC and PCC credential applicants.
- Books and Resources: Sale of published books including 'What Makes a Great Coach?' (available on Amazon in multiple countries) and 'Bring Out Their Best'. Workbook resources priced at $95.
- In-House Corporate Training: Customized leadership and coaching programs delivered on-site for organizations. Priced per group with cost-effectiveness for bulk enrollments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Certificate IV in Workplace & Business Coaching (11314NAT) - Self-Paced Online |
| One time/ perpetual license | Pay-as-you-go | Certificate IV in Workplace & Business Coaching (11314NAT) - Face to Face via ZOOM |
| One time/ perpetual license | Pay-as-you-go | Diploma of Leadership Coaching (11315NAT) - Self-Paced Online |
| One time/ perpetual license | Pay-as-you-go | Diploma of Leadership Coaching (11315NAT) - Face to Face via ZOOM |
| Unit Pricing | Pay-as-you-go | ICF Mentor Coaching Program |
| Unit Pricing | Pay-as-you-go | Short Course Workbooks and Webinars |
| One time/ perpetual license | Pay-as-you-go | Coaching Culture Certification |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Open Door Coaching product offering
Product offeringCore offering
Open Door Coaching delivers Australian Government accredited coaching qualifications (Certificate IV in Workplace & Business Coaching 11314NAT and Diploma of Leadership Coaching 11315NAT) integrated with International Coach Federation (ICF) Level 1 and Level 2 credential pathways. The portfolio also includes executive coaching, mentor coaching, coaching culture certification, team and leader-as-coach workshops, workplace mediation, strengths-based coaching using Strengthscope tools, and published books, delivered through self-paced online, live virtual (Zoom), and in-house corporate formats.
Product overview
Open Door Coaching offers a comprehensive portfolio of coaching qualifications and training programs, combining Australian Government accredited qualifications with International Coach Federation (ICF) credential pathways. The core offerings are the Certificate IV in Workplace & Business Coaching (11314NAT) at ICF Level 1 and the Diploma of Leadership Coaching (11315NAT) at ICF Level 2. These are complemented by specialized certifications including Coaching Culture Certification, Team Coaching, Leader as Coach, Coaching for Performance Conversations, and ICF Mentor Coaching. Additional services include Executive Coaching, Strengths-based Coaching (using Strengthscope tools), Workplace Mediation, and Mental Health First Aid training. The company also offers free weekly Coaching Café webinars for ongoing professional development and CCE hours. Products are delivered via self-paced online study, live virtual sessions (via Zoom), and in-house corporate training. The portfolio is structured around a leadership development life-cycle supporting new managers through to senior executives.
Differentiator
Problem solved
Functional benefit
Products and services
- Certificate IV in Workplace & Business Coaching (11314NAT) A nationally recognized Australian qualification (8 units of competency) providing core coaching skills for workplace coaching conversations. Earns up to 60 ICF coach specific training hours and provides a pathway to the ACC credential. Offered via self-paced online study or face-to-face (via Zoom) intensive formats, for aspiring coaches and managers.
- Diploma of Leadership Coaching (11315NAT) A premier Australian qualification (9 units of competency: 8 core + 1 elective) focusing on frameworks and tools to coach senior executives. Includes a personal Emotional Capital Report (ECR) and earns 125 ICF coach specific training hours, providing a pathway to the PCC credential. For experienced coaches and senior leaders.
- Coaching Culture Certification
- Team Coaching
- Leader as Coach
- Coaching for Performance Conversations
- ICF Mentor Coaching
- Executive Coaching
- Strengths-based Coaching and Leadership
- Workplace Mediation
- Advanced Coaching Certification
- What Makes a Great Coach? (book)
- Bring Out Their Best (book)
- Mental Health First Aid training
Quantifiable outcome
- 36% uplift in employee performance when managers focus on staff's strengths and talents
- +2 more outcomes
Companies that use Open Door Coaching
Customer profileNamed customers17 records
Segments5 records
Ideal customer profiles4 records
Open Door Coaching technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Open Door Coaching partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ScentiacoreOpen Door Coaching was acquired by Scentia. This represents a major strategic partnership joining forces with Australian Institute of Management (AIM) and Institute of Executive Coaching and Leadership (IECL) under the Scentia umbrella.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Open Door Coaching competitors and assessment
Company assessmentEmerging players
- CoachHub: European-headquartered digital coaching platform offering enterprise coaching programs with global coach pool. Comparable as a technology-enabled enterprise coaching alternative competing for the same corporate L&D and HR budgets as Open Door's in-house programs.
- BetterUp: US-headquartered digital coaching platform combining AI-enabled matching with human executive coaching sold to enterprises. Represents the digital-first, technology-enabled alternative to traditional ICF-aligned coach education and one-on-one executive coaching.
Direct peers
- The Coaching Institute: Australia-based ICF-accredited coach training provider offering Cert IV, Diploma and executive coaching programs delivered online. Directly comparable in product structure, target market (aspiring coaches and HR/L&D buyers), and ICF credentialing pathway focus.
- Australian Institute of Management (AIM): Australian management training provider offering short courses, qualifications and executive education. Now a sister company under Scentia following the 2025 acquisition, with substantial overlap in corporate leadership development and ICF-aligned coach training.
- Results Coaching Systems: Asia-Pacific focused coach training and leadership development organisation founded in Australia with globally recognised coach certification programs. Comparable in ICF-accredited curriculum, leadership culture focus and international delivery footprint.
- Institute of Executive Coaching and Leadership (IECL): Australian executive coaching and leadership development organisation offering ICF-accredited coach training and corporate coaching programs. Now a sister company under Scentia, making it the most directly comparable peer for executive-level coach education.
Broad incumbents
- FranklinCovey: Global leadership and effectiveness training company offering corporate programs on leadership, productivity and coaching skills. Comparable in the manager-as-coach and leadership culture training segment sold to enterprise L&D buyers.
- Center for Creative Leadership (CCL): Globally recognised leadership development organisation offering executive education, coaching and research. Comparable as a broader-scope incumbent in the leadership development and executive coaching education space Open Door competes in.
- Development Dimensions International (DDI): Global leadership development consultancy providing leadership training, coaching and selection services to large enterprises. Comparable as a broader-scope incumbent competing for enterprise leadership development and coaching culture mandates.
- Korn Ferry: Global organisational consulting firm with a large executive coaching and leadership development practice. Comparable in the executive coaching services segment and as a buyer of leadership development programs at large enterprises.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Open Door Coaching social profiles
Digital presenceOpen Door Coaching compliance and trust
Trust signalCompliance3 records
Open Door Coaching financial estimates
Financial estimateRevenue estimate
Valuation estimate
Open Door Coaching leadership team
Management profileNumber of profiles
Profiles2 records
Open Door Coaching funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Open Door Coaching M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Open Door Coaching
What does Open Door Coaching do?
Open Door Coaching delivers Australian Government accredited coaching qualifications (Certificate IV in Workplace & Business Coaching 11314NAT and Diploma of Leadership Coaching 11315NAT) integrated with International Coach Federation (ICF) Level 1 and Level 2 credential pathways. The portfolio also includes executive coaching, mentor coaching, coaching culture certification, team and leader-as-coach workshops, workplace mediation, strengths-based coaching using Strengthscope tools, and published books, delivered through self-paced online, live virtual (Zoom), and in-house corporate formats.
Is Open Door Coaching a public or private company?
Open Door Coaching is a private company. It is classified as corporate owned and is currently operating.
When was Open Door Coaching founded?
Open Door Coaching was founded in 2007. It employs 1 to 10 people.
Where is Open Door Coaching based?
Open Door Coaching is headquartered in Elwood, Australia, in the Oceania region.
How does Open Door Coaching make money?
Five revenue lines are on record. Coaching Qualifications and Programs are the primary driver. The others are professional Services - Executive Coaching, mentor Coaching Programs, books and Resources and in-House Corporate Training.
Who are Open Door Coaching's main competitors?
Emerging players on record are CoachHub and BetterUp. Direct peers are The Coaching Institute, Australian Institute of Management (AIM), Results Coaching Systems and Institute of Executive Coaching and Leadership (IECL). Broad incumbents are FranklinCovey, Center for Creative Leadership (CCL), Development Dimensions International (DDI) and Korn Ferry.
Does Open Door Coaching have an API?
No public API is recorded for Open Door Coaching.