PackLion

What PackLion does

PackLion is a private custom packaging supplier that sells folding-carton and specialty boxes to small and medium-sized brands via a self-serve e-commerce platform. The company was founded in 2020, operates under the Bulgarian legal entity PL Corp Ltd (registered in Dobrich), and runs production from a facility in Sofia, Bulgaria while maintaining a sales office in London's West End. Its product catalog spans six verticals — cosmetics, chocolate and confectionery, CBD and wellness, tea and coffee, pharmaceutical, and candles and home fragrance — supported by 700+ pre-made die-cut templates that eliminate per-customer tooling costs. Buyers select a template, configure eco-friendly features (FSC-certified paper, recycled stock, carbon-neutral production via ClimatePartner, chain-of-custody certification, plastic-free options) and premium finishes (spot UV, foiling, embossing, laminations), then upload artwork for a complimentary pre-press review. Orders start at a 500-piece minimum and are produced in 8-10 business days, with global delivery handled via DHL and TNT.

The platform's core technology is a web-based configurator with an instant quote calculator that returns unit pricing in EUR, USD, or GBP based on dimensions, paper stock, quantity, print options, and finishes. PackLion monetizes exclusively through one-time per-order purchases — there is no subscription or recurring revenue component — and relies on organic channels (SEO, content blog, multilingual EN/FR/DE sites) plus a British Beauty Council membership for demand generation. Revenue, funding, and ownership are not publicly disclosed, and the company serves customers in 25+ countries with no named enterprise accounts, indicating a long-tail SMB customer base.

Name

PackLion

Legal name

PL Corp Ltd

Website

https://thepacklion.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

PackLion is a private, self-serve e-commerce supplier of custom folding-carton packaging, selling 700+ pre-made templates with a 500-piece MOQ to SMB brands in cosmetics, confectionery, CBD, tea/coffee, pharma, and candles, with production in Sofia, Bulgaria and sales in London.

Ownership category

akta.pro rank

Product category

Custom Packaging Manufacturing

NAICS

Packaging and Labeling Services (56191)

SIC

Paperboard Containers & Boxes (2650)

akta.pro primary industry

Corrugated Packaging & Boxes (RSC, die-cut, bulk bins) (IMAMAHAA)

Keywords

• Custom packaging boxes
• Eco-friendly packaging
• Cosmetics packaging
• Confectionery packaging
• Private label packaging

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Packaging Products: One-time purchase of custom-printed packaging boxes manufactured to customer specifications. Customers select from templates, eco features, paper types, print finishes, and quantities. Revenue generated per order with no recurring subscription required.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

PackLion manufactures and supplies custom-printed packaging boxes for brands in the cosmetics, chocolate and confectionery, CBD, tea and coffee, pharmaceutical, and candles and home fragrance sectors. Customers self-serve order via the company's e-commerce platform by selecting from 700+ ready-made templates, configuring eco-friendly features, paper types, and premium finishes, and uploading artwork for free review. Production runs at the company's Sofia, Bulgaria facility with a 500-piece minimum order quantity and 8–10 business day lead times.

Product overview

PackLion is a custom packaging supplier offering 700+ ready-made packaging templates across six product categories: Cosmetics Packaging, Chocolate Packaging, CBD Packaging, Tea and Coffee Packaging, Pharma Packaging, and Candles and Home Fragrance Packaging. The platform operates as a custom box builder where customers select from templates, choose eco-friendly features (FSC certified, recycled, carbon neutral, plastic free), paper types, print options, and premium finishes like spot UV and foil stamping. Production is handled at a facility in Sofia, Bulgaria, with sales operations in London, UK. Key differentiators include low minimum order quantities starting at 500 pieces, competitive pricing through European production, and sustainability certifications including FSC, carbon neutral, and chain of custody certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Cosmetics Packaging
• Chocolate and Confectionery Packaging Custom packaging for chocolate and confectionery products, including bar folding boxes, bar wallets, chocolate and truffle boxes in sizes from 4 to 20 pieces, and confectionery boxes for cookies, fudges, biscotti, biscuits, and muffins. Targeted at chocolate makers, confectioners, and food artisans.
• CBD Packaging Specialized packaging for CBD products, including CBD oil boxes, CBD capsules boxes, CBD chocolates boxes, CBD serums boxes, CBD creams boxes, CBD bath bombs boxes, and CBD coffee and tea boxes. Targeted at CBD brands producing oils, supplements, food products, and cosmetics.
• Tea and Coffee Packaging Custom packaging for tea and coffee products, including tea bags boxes, tea leaves boxes, coffee capsules boxes, coffee pods boxes, and ground coffee boxes. Targeted at tea and coffee companies needing format-specific packaging that maintains freshness and appeals to premium consumers.
• Pharmaceutical Packaging Pharmaceutical packaging solutions including medicine bottle boxes, nasal spray boxes, pill packaging boxes, and sachets boxes. Available in small, medium, and large sizes with white carton, kraft brown carton, and black carton options. Targeted at pharmaceutical companies requiring secure and informative packaging.
• Candles and Home Fragrance Packaging Custom packaging for candles and home fragrance products, including candle boxes and candle diffuser boxes in large cube sizes. Available in white carton, kraft brown carton, and black carton with eco-friendly features. Targeted at candle makers and home fragrance companies needing protective and decorative packaging.
• Sachet Box Individual customizable sachet box SKU available in white carton, kraft brown carton, and black carton. Square flat and rectangular tall sizes available with eco-friendly features such as recycled, FSC, and carbon neutral options.
• Pill Packaging Box Individual custom pill packaging box SKU available in white carton, kraft brown carton, and black carton. Small, medium, and large rectangular tall sizes with eco-friendly options.
• Nasal Spray Box Individual custom nasal spray box SKU available in white carton, kraft brown carton, and black carton. Small square tall size with eco-friendly features.
• Medicine Bottle Box Individual custom medicine bottle packaging box SKU available in white carton, kraft brown carton, and black carton. Small, medium, and large square tall sizes.
• Candle Box Individual custom candle packaging box SKU available in white carton, kraft brown carton, and black carton. Large cube size with eco-friendly features.
• Coffee Capsules Box Individual custom coffee capsules packaging box SKU available in white carton, kraft brown carton, and black carton. Square tall size with eco-friendly options.
• CBD Oil Box Individual custom CBD oil packaging box SKU available in white carton, small square tall size with eco-friendly features.

Quantifiable outcome

• Minimum order quantity reduced to 500 pieces, enabling brand validation before bulk orders
• +1 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

One partnership is on record.

• British Beauty CouncilcoreStrategic or Co-development PartnerPacklion is a patreon and proud member of the British Beauty Council, an industry organization supporting and representing beauty brands in the UK. This membership provides industry credibility and networking opportunities within the beauty sector.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• DS Smith: DS Smith is a major international packaging manufacturer with a strong presence in corrugated and sustainable packaging. It is comparable as a broad incumbent in the same paper-based packaging category, though it primarily serves enterprise customers.
• Vistaprint: Vistaprint is a broad incumbent in custom print and packaging for SMBs, offering boxes, labels, and marketing materials at scale. It overlaps with PackLion in serving small business packaging needs but does not specialize in eco-focused, template-driven custom boxes.
• Mondi: Mondi is a global packaging and paper group with significant European production, including in Central/Eastern Europe. It is comparable as a large incumbent in the same paper-based packaging value chain where PackLion operates.
• Smurfit Kappa: Smurfit Kappa is a global paper-based packaging incumbent producing corrugated and folding cartons for large CPG customers. It is a broad incumbent comparator illustrating where PackLion's SMB customers may graduate as they scale.

Direct peers

• Noissue: Noissue is a digital-first custom packaging supplier focused on eco-friendly, low-MOQ boxes, tissue, stickers, and mailers for SMB and indie brands. It directly competes with PackLion across template-based, sustainable packaging for cosmetics and CPG customers.
• TheCustomBoxes: TheCustomBoxes is an online custom packaging manufacturer offering bespoke printed boxes across multiple verticals. It competes with PackLion for SMB custom-box orders, particularly in cosmetics and food packaging.
• Arka: Arka (formerly BoxGenie) offers custom printed boxes, mailers, and packaging supplies online with low MOQs and a self-serve quote workflow. It is a close direct peer, serving the same SMB/indie brand customer base with similar custom packaging products.
• PackMojo: PackMojo provides custom boxes, mailers, and retail packaging with online ordering and small-batch MOQs. It targets the same indie beauty and CPG brand segments and competes head-to-head with PackLion in digital custom packaging.
• PakFactory: PakFactory sells custom retail and shipping packaging online with a configurator-driven ordering flow and low minimums. It is a directly comparable online custom packaging supplier with overlapping SMB customer segments.

Others

• Sticker Mule: Sticker Mule is a digital-first custom print company best known for stickers but expanding into packaging and labels. It is an adjacent/ecosystem peer that targets the same SMB and indie-brand buyer with online custom print products.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/packlion

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PackLion