Lars Brinkmann event equipment
Hamburg-based B2B event equipment rental company offering furniture, branded catering ware, tents (9 m²-5,000 m²), plants, staging, and décor to event agencies, professional caterers, and direct corporate and private clients across northern Germany.
- Company typePrivate
- Founded2011
- HeadquartersHamburg, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Lars Brinkmann event equipment does
Lars Brinkmann Eventausstattung GmbH (legally Unique Event Rental GmbH, Amtsgericht Hamburg HRB 193826) is a Hamburg-based B2B event equipment rental business serving event agencies, professional caterers, and direct private and corporate clients. Its catalog is unusually broad for its size and spans rental furniture (organized into more than 11 coordinated series such as Bari, Cosmo, Exotic, Florenz, and Manhattan), branded catering ware (Mepra, Lento, Comas cutlery; RAK and Bauscher porcelain), pagoda and gable tents ranging from 9 m² pavilions to 5,000 m² event tents, rental plants and floristry from an in-house nursery, staging, refrigeration, heating, lighting, and themed decorations. Custom-developed transport systems — including special carts, special pallets, and protective packaging — are used to move inventory safely.
The company's revenue model is primarily transactional rental on a 1-to-3-day rental unit (one pickup/setup day, one usage day, one dismantle/return day), with additional usage days charged at 50% of base rental price, supplemented by quote-based delivery, assembly, and dismantling fees. A website-led, sales-driven go-to-market captures top-of-funnel interest via a comprehensive product catalog and references, with bottom-of-funnel conversion through online inquiry and quote requests. Logistics is a key capability: the company operates its own fleet with vehicles up to 15 tonnes (combined rig capacity up to 40 tonnes) fitted with hydraulic lifting platforms, special ramps, and pallet trucks, enabling direct delivery, setup, and pickup across northern Germany from a central Hamburg/Billbrook warehouse (Rotenbrückenweg 20).
The company has no disclosed investors and is managed by Florian Scherer and Tilo Nordhaus as Geschäftsführer. Anchor enterprise customers include HELM AG (events of up to 1,200 guests since 2000), Hotel Grand Elysee Hamburg, Traiteur Wille, TAFELSPITZ, Brunckhorst Catering, and Scherer & Nordhaus GmbH. Pricing is non-public and quote-based; no revenue figures are disclosed. Geographic scope is single-country/domestic, restricted to Hamburg and surrounding regions.
Lars Brinkmann event equipment firmographics
Firmographics- Name
- Lars Brinkmann event equipment
- Legal name
- Unique Event Rental GmbH
- Website
- https://larsbrinkmann-eventausstattung.de
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hamburg-based B2B event equipment rental company offering furniture, branded catering ware, tents (9 m²-5,000 m²), plants, staging, and décor to event agencies, professional caterers, and direct corporate and private clients across northern Germany.
- Ownership category
- akta.pro rank
Lars Brinkmann event equipment industry classification
Industry- Product category
- Event Equipment Rental Services
- NAICS
- General Rental Centers (5323)
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro industry
- Corporate Event Rentals (Furniture, Staging, Tents)Event Furniture Rentals (Tables, Chairs, Lounge)Home & Personal Services/Event & Personal Concierge Services/Event Rentals (Tents, Furniture, Decor)Tent & Canopy RentalsHome & Personal Services/Event & Personal Concierge Services/Event Rentals (Tents, Furniture, Decor)Catering Equipment, Rentals & Setup (Non-decor)Home & Personal Services/Event & Personal Concierge Services/Catering Coordination & Food Service (Non-restaurant)Corporate, Event & Staging Furniture Rental (Short-Term)Consumer Products & Retail/Home & Furniture Retail/Rental, Lease-to-Own & Subscription Home Furnishings Retail
Keywords
Where Lars Brinkmann event equipment is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Lars Brinkmann event equipment business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Equipment Rental: Rental of event furniture, catering equipment, plants, tents, and event technology. Rental unit is 1-3 days (typically 1 pickup/setup day, 1 usage day, 1 dismantle/return day). Additional usage days charged at 50% of rental price. Revenue is transactional and recurring based on event bookings.
- Delivery and Pickup Services: Own fleet delivery and pickup services with vehicles up to 15 tonnes. Delivery costs calculated based on distance, time, and complexity. Optional assembly and dismantling services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Rental Unit (1-3 days) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Lars Brinkmann event equipment product offering
Product offeringCore offering
Lars Brinkmann Eventausstattung GmbH (operating as Unique Event Rental) is a Hamburg-based B2B event equipment rental company. It rents event furniture, catering supplies, tents, plants, stages, technical equipment, and decoration to event agencies, caterers, and direct customers. The company also provides delivery, setup, and dismantling services using its own fleet of vehicles up to 15 tonnes, supported by custom-developed transport systems.
Product overview
Lars Brinkmann Eventausstattung GmbH (operating as Unique Event Rental) is a Hamburg-based event equipment rental company offering a comprehensive portfolio of rental products and services for events. The offering includes Mietmöbel (rental furniture) organized into named furniture series (Bari, Cosmo, Exotic, Florenz, Cancun, Levante, Mailand, Manhattan, Oxford, Sylt, Valencia), Catering equipment (cutlery, glasses, porcelain from brands like RAK and Bauscher, kitchen equipment), Zelte & Pavillons (tents from 9m² to 5,000m² including Pagodenzelte and Giebelzelte), Pflanzen & Floristik (rental plants and floristry from their own nursery), Bühnen (staging equipment), Technisches Equipment (refrigeration, heating, air conditioning, lighting), and Dekoration/Atmosphäre (candles, lanterns, textiles, vases, themed decorations). The company operates as a complete event equipment rental provider with logistics and setup services using their own vehicle fleet.
Differentiator
Problem solved
Functional benefit
Products and services
- Mietmöbel (Rental Furniture) Rental of chairs, benches, tables, bar stools, counters, bars, lounge furniture, and buffet furniture for events of all sizes.
- Möbelserien (Coordinated Furniture Series) Coordinated furniture collections including Bari, Cosmo, Exotic, Florenz, Cancun, Levante, Mailand, Manhattan, Oxford, Sylt, and Valencia, each with distinct design aesthetics for themed events.
- Catering Equipment Complete catering supplies rental including cutlery (Mepra stonewashed, Lento, Comas), glasses, porcelain (RAK KARBON, RAK GREEN, Bauscher purity, Bauscher Silhouette), kitchen equipment, refrigeration, and dishwashers.
- Zelte & Pavillons (Tents & Pavilions) Event tents including pagoda tents, gable tents, and pavilions ranging from 9 m² small pavilions to 5,000 m² large event tents.
- Pflanzen & Floristik (Plants & Floristry) Rental of plants including Kentia palms, Trachycarpus palms, Efeusäulen, and floristry services sourced from the company's own nursery.
- Bühnen & Zubehör (Stages & Accessories) Stage equipment and accessories for event productions.
- Technisches Equipment (Technical Equipment) Technical equipment rental including refrigerators, heaters, air conditioning units, lighting, and miscellaneous technical gear for events.
- Dekoration & Atmosphäre (Decoration & Ambiance) Decorative items including candles, lanterns, lamps, textiles, vases, accessories, and themed decorations (Spring/Summer, Oktoberfest, Christmas).
- Schirme & Pavillons (Umbrellas & Pavilions) Umbrellas and pavilion structures for outdoor events.
- Event Logistics & Setup Services Full-service delivery, setup, and teardown using the company's own fleet of vehicles (up to 15 tonnes) with specialized equipment such as hydraulic lifts, ramps, air-filled sack trucks, aluminum ramps, and hand pallet trucks.
Quantifiable outcome
- Events served range from 50-person private gatherings to 1,200-guest corporate events
- +1 more outcomes
Companies that use Lars Brinkmann event equipment
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Lars Brinkmann event equipment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Lars Brinkmann event equipment partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Lars Brinkmann event equipment competitors and assessment
Company assessmentDirect peers
- Party Rent Group: Berlin-headquartered pan-European event rental company (Party Rent) offering furniture, catering equipment, tents, and decoration with own logistics. Operates in the same horizontal event-rental category and comparable B2B motion across multiple German and European cities.
- Rentex: US-based event and AV rental company serving corporate events, conventions, and trade shows with a transaction-based rental model. Comparable in rental model, fleet-based logistics, and B2B event-customer focus, though at much larger scale and different geography.
- All Occasions Party Rentals: US regional event rental company offering tents, tables, chairs, linens, and event equipment with delivery and setup. Closely comparable scope of rental categories and B2B/retail customer mix.
- Bright Event Rentals: US-based event rental company providing tents, furniture, and event equipment with own logistics fleet. Directly comparable business model (one-stop-shop event rental, own delivery, B2B event agency/caterer customer base).
- LOSBERGER De Boer: German-headquartered global provider of temporary event structures (tents, pavilions) and integrated event solutions. Direct overlap on tent inventory and event logistics for corporate events, with broader international footprint than Lars Brinkmann.
- Selekkt: Netherlands-based event rental specialist offering furniture, tableware, and event decor across Europe. Comparable horizontal event rental scope and customer base (agencies, corporate planners) to Lars Brinkmann.
Broad incumbents
- Neumann&Müller (N&M): Established German event technology and service provider covering staging, AV, lighting, and event logistics. Comparable as a German event-services incumbent, though N&M is broader in technical production services rather than furniture/decor-focused.
- PRG (Production Resource Group): Global large-scale event production and rental company offering AV, lighting, staging, and event infrastructure. Overlaps with Lars Brinkmann on stages, lighting, and corporate event execution but operates at a much wider portfolio and scale across geographies.
Emerging players
- Stölting Service Group: Mid-sized German event services and rental firm providing event equipment and personnel for corporate events. Partial overlap on corporate event execution and rental within a comparable regional German footprint.
Regional players
- Atlas Event Rental: US event rental company focused on tents, furniture, and event furnishings with regional logistics. Comparable model to Lars Brinkmann — own fleet, short-term rental, event-agency and catering customers — but operates in a different geography.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Lars Brinkmann event equipment social profiles
Digital presenceLars Brinkmann event equipment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lars Brinkmann event equipment leadership team
Management profileNumber of profiles
Profiles2 records
Lars Brinkmann event equipment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lars Brinkmann event equipment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lars Brinkmann event equipment
What does Lars Brinkmann event equipment do?
Lars Brinkmann Eventausstattung GmbH (operating as Unique Event Rental) is a Hamburg-based B2B event equipment rental company. It rents event furniture, catering supplies, tents, plants, stages, technical equipment, and decoration to event agencies, caterers, and direct customers. The company also provides delivery, setup, and dismantling services using its own fleet of vehicles up to 15 tonnes, supported by custom-developed transport systems.
Is Lars Brinkmann event equipment a public or private company?
Lars Brinkmann event equipment is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lars Brinkmann event equipment founded?
Lars Brinkmann event equipment was founded in 2011. It employs 11 to 50 people.
Where is Lars Brinkmann event equipment based?
Lars Brinkmann event equipment is headquartered in Hamburg, Germany, in the Europe region.
How does Lars Brinkmann event equipment make money?
Two revenue lines are on record. Equipment Rental is the primary driver. The others are delivery and Pickup Services.
Who are Lars Brinkmann event equipment's main competitors?
Direct peers on record are Party Rent Group, Rentex, All Occasions Party Rentals, Bright Event Rentals, LOSBERGER De Boer and Selekkt. Broad incumbents are Neumann&Müller (N&M) and PRG (Production Resource Group). Stölting Service Group is listed as an emerging player. Atlas Event Rental is listed as a regional player.
Does Lars Brinkmann event equipment have an API?
No public API is recorded for Lars Brinkmann event equipment.
What industry is Lars Brinkmann event equipment in?
Lars Brinkmann event equipment's product category is Event Equipment Rental Services. Its primary akta.pro industry code is HSACADAI, Corporate Event Rentals (Furniture, Staging, Tents), with a secondary code of HSACAFAB, Event Furniture Rentals (Tables, Chairs, Lounge). Its NAICS code is 5323 and its SIC code is 7350.